Online Word-of-Mouth Reviews

2014 ◽  
pp. 1689-1697
Author(s):  
Jing Huo ◽  
Qinglong Gou ◽  
Qi Dai ◽  
Zhimin Huang
Keyword(s):  
Word Of Mouth ◽  
Social Network Sites ◽  
Future Research ◽  
Purchase Decision ◽  
Research Directions ◽  
Research Attention ◽  
Online Word Of Mouth ◽  
Significant Research ◽  
Future Research Directions ◽  
Antecedents And Consequences

Online word-of-mouth (WOM) has received significant research attention as the Internet has rapidly developed. Owing to specific Internet platforms such as consumer reviews sites and social network sites, online WOM spreads much more quickly and widely than traditional WOM, and that phenomenon ultimately makes online WOM play a key role in a consumer's purchase decision. In this chapter we present an overview of previous research on online WOM to facilitate future research in this area. In this review, previous researches are divided into three streams, i.e., (1) the effectiveness of online WOM, (2) the valence of online WOM, and (3) the antecedents and consequences of online WOM. Also, two possible future research directions are suggested at the end the chapter.

Social media and consumer engagement: a review and research agenda

2016 ◽  
Vol 10 (4) ◽  
pp. 268-287 ◽  
Author(s):  
Victor Barger ◽  
James W. Peltier ◽  
Don E. Schultz
Keyword(s):  
Social Media ◽  
Recent Literature ◽  
Future Research ◽  
Consumer Engagement ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
Antecedents And Consequences ◽  
Area Of Concern ◽  
Definition Of

Purpose In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to leverage consumer engagement into highly profitable relationships for both parties”. The purpose of this article is to continue this discussion by reviewing recent literature on consumer engagement and proposing a framework for future research. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in Schultz and Peltier (2013). Findings A significant amount of research has been conducted on consumer engagement since 2010. Lack of consensus on the definition of the construct has led to fragmentation in the discipline, however. As a result, research related to consumer engagement is often not identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area. Originality/value This critical review provides marketing academics and practitioners insights into the antecedents and consequences of consumer engagement and offers a conceptual framework for future research.

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

2013 ◽  
Vol 41 (9) ◽  
pp. 1421-1433 ◽  
Author(s):  
TzuShuo Ryan Wang ◽  
Sophia D. Min ◽  
Suk Kyu Kim
Keyword(s):  
Word Of Mouth ◽  
Well Being ◽  
Mediation Effect ◽  
Future Research ◽  
Research Directions ◽  
Revisit Intention ◽  
Future Research Directions ◽  
Sport Spectator ◽  
The Relationship

Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

scholarly journals Compressing Large-Scale Transformer-Based Models: A Case Study on BERT

2021 ◽  
Vol 9 ◽  
pp. 1061-1080
Author(s):  
Prakhar Ganesh ◽  
Yao Chen ◽  
Xin Lou ◽  
Mohammad Ali Khan ◽  
Yin Yang ◽  
...  
Keyword(s):  
Language Processing ◽  
Large Scale ◽  
State Of The Art ◽  
Future Research ◽  
Research Directions ◽  
Research Attention ◽  
Model Compression ◽  
Future Research Directions ◽  
Or Applications

Abstract Pre-trained Transformer-based models have achieved state-of-the-art performance for various Natural Language Processing (NLP) tasks. However, these models often have billions of parameters, and thus are too resource- hungry and computation-intensive to suit low- capability devices or applications with strict latency requirements. One potential remedy for this is model compression, which has attracted considerable research attention. Here, we summarize the research in compressing Transformers, focusing on the especially popular BERT model. In particular, we survey the state of the art in compression for BERT, we clarify the current best practices for compressing large-scale Transformer models, and we provide insights into the workings of various methods. Our categorization and analysis also shed light on promising future research directions for achieving lightweight, accurate, and generic NLP models.

Word-of-Mouth Marketing

2018 ◽  
Author(s):  
Jill Sweeney
Keyword(s):  
Best Practices ◽  
Research Methods ◽  
Word Of Mouth ◽  
Research Literature ◽  
Customer Engagement ◽  
Future Research ◽  
Informal Communication ◽  
Research Directions ◽  
Goods And Services ◽  
Future Research Directions

Word of mouth (WOM) reflects informal communication between private individuals that evaluates goods and services (Anderson, 1998). It provides a highly credible means of persuasion because the communicator is not seen as having a vested interest in selling the recommended product or service. In this chapter, WOM is conceptualized as a type of advice between private parties (typically consumers), focused on goods or services, and not necessarily purposeful or directive. WOM is a very powerful tool, especially given the relatively new focus in marketing on customer engagement and the customer’s role in value co-creation in the context of market offerings. However, over the decades, a number of myths have developed surrounding the effects of WOM. These myths are challenged within a review of the research literature. Suggestions for future research directions, research methods to capture WOM, and some best practices are also discussed.

scholarly journals A Framework for ERP Post-Implementation Amendments: A Literature Analysis

2017 ◽  
Vol 21 ◽  
Author(s):  
Taiwo Oseni ◽  
Susan Valerie Foster ◽  
Rahim Mahbubur ◽  
Stephen Patrick Smith
Keyword(s):  
Empirical Evaluation ◽  
Future Research ◽  
Literature Analysis ◽  
Erp Systems ◽  
Research Directions ◽  
Research Attention ◽  
Current State ◽  
The Future ◽  
Future Research Directions ◽  
State Of Research

Post-implementation amendments to ERP systems (ERP-PIA) are of importance for advancing ERP research, but more importantly essential if ERP systems are to be used as a strategic and competitive business tool. For ease of clarity, we have adopted the term “amendments” to encompass the main forms of post implementation activities: maintenance, enhancements and upgrades. The term ‘amendments’ is used to counteract one of the major findings from this research - the inconsistency of terms used by many authors to explain post implementation activities. This paper presents a review of the ERP post-implementation amendment literature in order to provide answers to two specific questions: first, what is the current state of research in the field of ERP-PIA; and second, what are the future research directions that need to be explored in the field of ERP-PIA. From the review, we develop a framework to identify: (a) major themes concerning ERP post-implementation amendments, (b) inherent gaps in the post-implementation amendments literature, and (c) specific areas that require further research attention influencing the uptake of amendments. Suggestions on empirical evaluation of research directions and their relevance in the extension of existing literature is presented.

FORUM - Word of Mouse - An Assessment of Electronic Word-of-Mouth Research

2009 ◽  
Vol 51 (3) ◽  
pp. 1-19 ◽  
Author(s):  
Michael Breazeale
Keyword(s):  
Word Of Mouth ◽  
Information Gathering ◽  
Future Research ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Research Directions ◽  
Future Research Directions ◽  
Funnel Technique ◽  
Use Of The Internet ◽  
Published Research

Word-of-mouth (WOM) communication has received a great deal of attention from marketing academics and practitioners alike. Widespread use of the internet for shopping, information gathering and entertainment purposes has changed not only the ways that WOM can be studied and manipulated but also the very nature of the phenomenon. Published research into electronic WOM (eWOM) first appeared in the top-level marketing journals only about ten years ago. Since that time, there has been a great deal of research but no synthesis of the knowledge that would allow one to draw conclusions regarding the evolving nature of WOM and to extend the theory applied to this topic. This paper will address that gap, applying the paradigm funnel technique and will suggest some future research directions.

Country-of-origin effects on industrial purchase decision making: a systematic review of research

2019 ◽  
Vol 34 (2) ◽  
pp. 401-411 ◽  
Author(s):  
Birce Dobrucalı
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Country Of Origin ◽  
Future Research ◽  
Purchase Decision ◽  
Research Directions ◽  
Content Type ◽  
Future Research Directions ◽  
The Subject ◽  
The Impact

PurposeThis study aims to provide a contemporary, holistic and systematic review regarding the impact of country-of-origin on industrial purchase decision-making by ascertaining, synthesizing and evaluating theoretical, methodological and empirical dimensions of studies on the subject.Design/methodology/approachAfter the collection and refinement of 43 studies that appeared in marketing, business and management literatures during 1970-2017, systematic review was applied to discover the current situation and future research directions on the subject.FindingsThe vast majority of the existing studies obtained data from a single source even though industrial purchase decisions are mainly made by a large group of decision-makers. Moreover, the existing literature contains few over-studied theoretical perspectives while lacking integration of the subject with the more contemporary ones. Additionally, in the literature, combination of developing countries as source countries, and developed ones as target countries, is under-examined, and the differentiation between country-of-design and country-of-assembly is mainly avoided during operationalization. Finally, majority of the studies lack investigation of antecedents and mainly investigated few over-examined constructs as outcomes.Research limitations/implicationsThis study provides a conceptual synthesis of existing studies. A meta-analysis may be applied to empirical studies for providing a further detailed framework.Originality/valueThis study contributes to industrial marketing literature by providing a compiled and synthesized inventory of knowledge for scholars; deriving a comprehensive analysis of research designs, methodologies and findings addressed by researchers in the field; noticing various theoretical, methodological and other gaps to be examined; and providing future research directions.

The myriad meanings of cultural identities

2019 ◽  
Vol 36 (5) ◽  
pp. 642-646
Author(s):  
Yuliya Strizhakova ◽  
Robin Coulter
Keyword(s):  
Cultural Identity ◽  
Cultural Beliefs ◽  
Cultural Identities ◽  
Future Research ◽  
Research Directions ◽  
Research Attention ◽  
Content Type ◽  
Practical Research ◽  
Future Research Directions ◽  
Global And Local

Purpose The purpose of this paper is to provide the authors’ response to three commentaries (Batra and Wu, 2019; Papadopoulos, 2019; Westjohn and Magnusson, 2019) on Strizhakova and Coulter (2019), “Consumer cultural identities: local and global cultural identities and measurement implications,” International Marketing Review. Design/methodology/approach This is a conceptual paper and a response to commentaries on the initial paper Strizhakova and Coulter (2019), “Consumer cultural identity: local and global cultural identities and measurement implications”. Findings This paper continues an important dialogue on the topic of multifaceted consumer cultural identities. Specifically, the authors discuss the myriad meanings of cultural identity, as well as meanings of global, local, disinterested/disidentified and glocal cultural beliefs. The paper offers directions and poses questions that warrant future research attention and have important implications for global and local brand managers. Originality/value The paper addresses important issues and future research directions about the provocative topic of consumer cultural identities, their meanings, measurements and practical/research implications.

scholarly journals A review of mindful parenting

2021 ◽  
Vol 15 ◽  
pp. 183449092110370
Author(s):  
Nigela Ahemaitijiang ◽  
Huiting Fang ◽  
Yaxuan Ren ◽  
Zhuo Rachel Han ◽  
Nirbhay N. Singh
Keyword(s):  
Theoretical Models ◽  
Mindful Parenting ◽  
Current Evidence ◽  
Future Research ◽  
Parent Child Relationship ◽  
Research Directions ◽  
Research Attention ◽  
Child Relationship ◽  
Future Research Directions ◽  
Robust Measures

The benefits of mindfulness are widely recognized, and it has received increasing research attention. Recently, researchers have extended the concept and practice of mindfulness to the parent–child relationship and proposed the construct of mindful parenting, that is, parenting with mindfulness. However, mindful parenting is a relatively new concept in the field of family studies, and the contents, psychometrically robust measures, outcomes, and cultivation methods of mindful parenting warrant in-depth exploration. This article presents a systematic review of mindful parenting. We first conceptualized mindful parenting by consolidating the existence of this construct. Then, we summarized various measurements to assess this construct, and reviewed theoretical models and empirical research on the roles of mindful parenting. We also illustrated the ways to enhance mindful parenting and provided current evidence regarding these methods. Further, we discussed the limitations in this field and proposed future research directions.

Trust and commitment in supply chain management: a systematic review of literature

2020 ◽  
Vol 27 (10) ◽  
pp. 2831-2862
Author(s):  
Ratna Achuta Paluri ◽  
Aditi Mishal
Keyword(s):  
Systematic Review ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Future Research ◽  
Review Of Literature ◽  
Research Directions ◽  
Chain Management ◽  
Content Type ◽  
Future Research Directions ◽  
Antecedents And Consequences

PurposeTrust and commitment (T&C) among the supply chain partners in the context of supply chain management (SCM) are of interest for both researchers and practitioners. This paper analyses literature on T&C and identifies gaps for further research.Design/methodology/approachThe current literature review paper provides a comprehensive perspective on the topic using bibliometric analysis followed by a systematic review of literature. In all, 207 relevant articles were extracted from the Scopus database using the relevant key word searches. For the purpose of the systematic review, another 48 relevant papers were identified through an iterative process. Hence, 255 papers published between the years 1990–2019 were analysed for the sake of this study.FindingsA total of 15 definitions of trust, nine definitions of commitment, 13 classifications of trust, 40 antecedents of trust, six classifications of commitments, 39 consequences of trust, 11 antecedents of commitment and 15 consequences of commitment were identified and analysed. Future research directions were presented.Research limitations/implicationsThe study is limited to identifying the antecedents and consequences of T&C. A detailed framework could be developed in future research. The antecedent and consequences for T&C could be discussed in greater detail.Practical implicationsImportant implications for managers emerge from this study for building and implementing T&C, as SCM requires a thorough understanding of relationship-building skills. The discussion on the definitions of T&C, types of trust and the antecedents and consequences provides important insights for practitioners for strategy formulation. Results provide important insights and bring about greater clarity for researchers and practitioners on T&C in SCM.Originality/valueThrough rigorous analysis of the prevailing research, this paper extensively reviews literature on T&C in SCM till 2019. It summarises the current status and proposes future research directions.

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