Social Networks Impact on Potential Customers' Buying Decisions and Current Customer Loyalty

2017 ◽  
pp. 173-192
Author(s):  
Wafaa A. Al-Rabayah
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Information Technology ◽  
Social Network ◽  
Social Interaction ◽  
Customer Loyalty ◽  
Word Of Mouth ◽  
Daily Life ◽  
Product Service ◽  
Potential Customers

Social networks are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business and daily life. This chapter will explain set of social network concepts and its influences in social interaction and decision making, and to determine whether individual's decision to consume a product, service, or attend an event are influenced by their interaction on social network, by studying three characteristics: Contagion, Connection, and Virtual Word of mouth. The results of this research can be used by business to enhance their relation and opportunities with their current and potential customers.

Targeting and Pricing in Social Networks

2016 ◽  
pp. 775-791 ◽  
Author(s):  
Francis Bloch
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Interaction ◽  
Word Of Mouth ◽  
New Products ◽  
Social Effects ◽  
Consumption Externalities ◽  
The Social ◽  
Word Of Mouth Communication

This chapter analyzes the optimal use of social networks by firms that wish to diffuse new products, rely on word-of-mouth communication for advertising, or exploit consumption externalities among consumers. It focuses on two topics: the targeting of individuals to diffuse information or opinions in a social network, and the pricing at different nodes of the social network when agents experience consumption externalities. In both cases, firms take the network of social interaction as given and consider how to optimally leverage social effects to introduce new products or maximize profits .

Fundamentals of Electronic Word of Mouth

2020 ◽  
pp. 1-17
Author(s):  
Adem Akbıyık ◽  
Naciye Güliz Uğur
Keyword(s):  
Information Technology ◽  
Social Network ◽  
Word Of Mouth ◽  
Theoretical Perspective ◽  
Social Network Sites ◽  
Valuable Insight ◽  
Discussion Forums ◽  
Fundamental Research ◽  
Descriptive Approach ◽  
Potential Customers

The assistance of advancing information technology leads consumers to freely share their experiences and positive or negative opinions on consumer-generated media (CGM) platforms, including various forms of online communications such as customer review sites, blogs, social network sites, and discussion forums. This new electronic form of traditional word of mouth (e-WOM) is becoming increasingly powerful for its creation and worldwide propagation of consumer comments. Such comments are valued as trustworthy by potential customers. This chapter adopts a descriptive approach to present fundamental research on the framework and the theoretical perspective of e-WOM and provides valuable insight to practitioners.

scholarly journals DALE ESA

KRITIS ◽  
2018 ◽  
Vol 27 (1) ◽  
pp. 35-56
Author(s):  
Jos Josia Beeh ◽  
Sri Suwartiningsih ◽  
Elly Esra Kudubun
Keyword(s):  
Social Capital ◽  
Social Network ◽  
Social Interaction ◽  
Social Relationships ◽  
Social Norm ◽  
Daily Life ◽  
Mutual Cooperation ◽  
The Social ◽  
The Village ◽  
Birth Death

The village Bokonusan is the location on the Semau Island and the district of Kupang, East Nusa Tenggara. Norma and refers to the contructual obligations between members of society in accordance with the rules of the costums, trust that refer to expectation and goals together in building in accordance with the values of mutual cooperation of solidarity of the community. As for the porpouse of research to, give me a description of application of the local Dale Esa in the life together in the village Bokonusan, as well as explain the elements of what is contained in the wisdom of Dale Esa as social capital in communities Bokonusan village. The method used is a qualitatve and approach to the contructivism oh the research descriptive aksplanative. Interwoven ily tradition, a marriege, birth, death, a new garden work (teh management of the land) and conflic resolution. The application of valeu to keep in daily life as from of social interaction. In the wisdom of Dale Esa the cooperation between the community refers to social relationships between societies so that, the social network, the obligation, prohibition, the rigth have, between members of the community to help each other as a from social norm, the emergance of the hope and goals together to build together as result the trust.

Role of Social Media in Tourism

2015 ◽  
pp. 142-162
Author(s):  
Vipin K. Nadda ◽  
Sumesh Singh Dadwal ◽  
Dirisa Mulindwa ◽  
Rubina Vieira
Keyword(s):  
Social Networks ◽  
Information Technology ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Web Sites ◽  
User Generated Content ◽  
Major Shift ◽  
Tourism And Hospitality

Revolutionary development in field of communication and information technology have globally opened new avenue of marketing tourism and hospitality products. Major shift in web usage happened when Napster in 1999 released peer-to-peer share media and then with pioneer social networking websites named ‘Six Degrees'. This kind of interactive social web was named as ‘Web 2.0'. It would create openness, community and interaction. Web2. is also known as Social media base. Social media is incudes “all the different kinds of content that form social networks: posts on blogs or forums, photos, audio, videos, links, profiles on social networking web sites, status updates and more”. It allows people to create; upload post and share content easily and share globally. Social media allows the creation and exchange of user-generated content and experiences online. Thus, social media is any kind of information we share with our social network, using social networking web sites and services.

Developing Marketing Strategy on Social Networks

2018 ◽  
pp. 66-82
Author(s):  
Boris Milović
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Nonprofit Organizations ◽  
Public Awareness ◽  
Winning Strategy ◽  
Marketing Performance ◽  
Wide Range ◽  
And Training

Social networks have proven to be very convenient and effective medium for the spreading of marketing messages, advertising, branding and promotion of products and services. Social networks offer companies, nonprofit organizations, political parties etc. sending certain messages for free. In addition, they allow companies access to a wide range of characteristics of their users. Developing appropriate, the winning strategy for marketing in social media is a comprehensive, time-intensive process therefore it is important to know to manage their content. Social networks transform certain classical approaches to marketing. They provide creative and relatively easy way to increase public awareness of the company and its products, and facilitate obtaining feedback and decision making. These are sources of different information about users and groups that they've joined. The success itself of marketing performance on a social network depends on the readiness and training of organizations to perform on them.

Citizen-Government Collaborative Environment Using Social Networks

2019 ◽  
pp. 152-165
Author(s):  
Hany Abdelghaffar ◽  
Lobna Hassan
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Network ◽  
Local Governments ◽  
Local Level ◽  
Quantitative Approach ◽  
Collaborative Environment ◽  
Electronic Democracy ◽  
Democratic Change ◽  
The World

Electronic democracy is a concept which is used in some countries around the world with mixed success. Social networks helped in facilitating democracy and democratic change in several countries suggesting that they could be utilized as an e-democracy tool. This research proposed a new model of how the decision-making process for local governments could be improved via social networks. Quantitative approach was used to investigate how the use of a social network amongst people living in the same suburb could improve decision making on the local level. Findings showed that awareness building, deliberation, and consultation factors could be used to affect the decision making for their local governments.

The Application of Social Networking as a Marketing Platform to Young Adults

2011 ◽  
pp. 184-197
Author(s):  
Justin Henley Beneke
Keyword(s):  
Social Networks ◽  
Young Adults ◽  
Social Network ◽  
Young Adult ◽  
Social Networking ◽  
Word Of Mouth ◽  
Vested Interest ◽  
Symbiotic Relationship ◽  
Annual Basis ◽  
Word Of Mouth Communication

Social networking is often touted as being a prominent application responsible for driving the adoption of residential broadband services. The growth of social networks is phenomenal – in many cases more than doubling in size on an annual basis. This study considers how social networking may be utilized for commercial purposes to spread word-of-mouth communication. The chapter therefore considers the characteristics of young adult social network users, how they behave and interact with other users on such platforms, as well as the manner in which marketers can make the most of this platform without experiencing a consumer backlash. The research suggests that if a symbiotic relationship does indeed exist between broadband proliferation and the adoption of social networking, both have a vested interest in each other’s continued success.

Using Network Analysis for Understanding How Decisions are Made

2011 ◽  
pp. 950-957
Author(s):  
Frédéric Adam
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Network ◽  
Network Analysis ◽  
Decision Aids ◽  
Network Approach ◽  
Organizational Decision Making ◽  
Traditional Research ◽  
The Social ◽  
High Level

Network analysis, a body of research that concentrates on the social networks that connect actors in society, has been found to have many applications in areas where researchers struggle to understand the complex workings of organisations (Nohria, 1992). Social network analysis (SNA) acknowledges that individuals are characterised just as much by their relationships with one another (which is often neglected in traditional research) as by their specific attributes (Knoke & Kuklinski, 1982) and that, beyond individuals, society itself is made of networks (Kilduff & Tsai, 2003). It is the study of the relationships between actors and between clusters of actors in organisations and in society that has been labeled network analysis. These high level observations about network analysis indicate that this orientation has great potential for the study of how managers, groups of managers, and organisations make decisions, following processes that unfold over long periods of time and that are sometimes very hard to fully comprehend without reference to a network approach. This article proposes to investigate the potential application of network analysis to the study of individual and organizational decision making and to leverage its strengths for the design and development of better decision aids.

scholarly journals A Probabilistic Privacy Preserving Strategy for Word-of-Mouth Social Networks

2018 ◽  
Vol 2018 ◽  
pp. 1-12 ◽  
Author(s):  
Tao Jing ◽  
Qiancheng Chen ◽  
Yingkun Wen
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Performance Analysis ◽  
Word Of Mouth ◽  
Online Social Network ◽  
Integrated System ◽  
Vector Model ◽  
Trust Degree ◽  
Set Up ◽  
Privacy Issues

An online social network (OSN) is a platform that makes people communicate with friends, share messages, accelerate business, and enhance teamwork. In the OSN, privacy issues are increasingly concerned, especially in private message leaks in word-of-mouth. A user’s privacy may be leaked out by acquaintances without user’s consent. In this paper, an integrated system is designed to prevent this illegal privacy leak. In particular, we only use the method of space vector model to determine whether the user’s private message is really leaked. Canary traps techniques are used to detect leakers. Then, we define a trust degree mechanism to evaluate trustworthiness of a communicator dynamically. Finally, we set up a new message publishing system to determine who can obtain the message of publisher. Secrecy performance analysis is provided to verify the effectiveness of the proposed message publishing system. Accordingly, a user in social networks can check whether other users are trustworthy before sending their private messages.

Collaboration and crowdsourcing in emergency management

2017 ◽  
Vol 13 (2) ◽  
pp. 176-193 ◽  
Author(s):  
Christoph Ernst ◽  
Andreas Mladenow ◽  
Christine Strauss
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Network ◽  
Emergency Management ◽  
Disaster Response ◽  
Network Effects ◽  
Weak Ties ◽  
Content Type ◽  
Emergency Managers ◽  
Social Network Effects

Purpose Emergency managers face coordinative challenges that require a high degree of mobility, flexibility and the ability to interpret heterogeneous, location-dependent information of various sources and quality. Recent information and communication technology-driven developments like crowdsourcing or social networks have opened up new organizational possibilities for emergency managers. To make quick but solid decisions, and improve the coordination of activities performed by crowdsourcees during disaster response, the authors suggest the use of collaborative features from crowdsourcing and inherent availability of resources from social network effects. In this paper, the idea of considering collaboration and crowdsourcing as drivers for flexibility in the design of business processes in the context of emergency management is prepared, the meaning of location-dependent tasks for volunteers is investigated, and the added value of social network effects is substantiated. Design/methodology/approach This paper is part of an ongoing research project in the field of crowdsourcing. It represents conceptual work that builds on relevant literature. Findings In terms of emergency management, the paper sheds light on what emergency managers may consider when coordinating activities performed by volunteers and how they may benefit from social network effects. Furthermore, it is shown how they can exploit information using collaboration-based and tournament-like crowdsourcing, how they can benefit from invoking additional resources using weak ties from social networks, and how visualization of information may support decision-making. Practical implications Exemplary applications to exploit crowdsourcing and social network effects to support improvisation and to respond flexibly in disaster response are given. Originality/value This paper suggests novel collaborative approaches to support emergency managers in their decision-making. Based on social network analysis, the value of weak ties is elaborated, and based on a taxonomy from crowdsourcing, distinct collaborative alternatives are developed and proposed for application in emergency management.

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