Understanding On-Line Fashion Buying Behavior on Impulse

2017 ◽  
pp. 235-249 ◽  
Author(s):  
Sara Hjelm Lidholm ◽  
Anita Radon ◽  
Malin Sundström ◽  
Jenny Balkow
Keyword(s):  
The Internet ◽  
Online Environment ◽  
Buying Behavior ◽  
On Line ◽  
Way Of Thinking

This chapter contributes to the understanding of the impulsive fashion consumer online in a digitalized retail and consumer world. It also questions the notions of impulsive consumption in general. The description of the impulsive fashion consumer as guided by emotional irrationality is questioned and disputed, as the digitalization transforms the retailing concept, alters consumer's way of thinking, and changes buying behavior. The results from a study of young Swedish consumers show that the fashion consumer online wants to be rational and in control of their buying behavior, even when acting under the influence of emotions. Results also indicate that shopping fashion for fun might be better suited for the online environment compared to the mall environment, as supply is richer and inspirational tools are easier to provide on the Internet.

Mirror, Mirror @ the E-Mall

2017 ◽  
pp. 178-194
Author(s):  
Alexander J. Aidan
Keyword(s):  
The Internet ◽  
Fashion Industry ◽  
Internet Shopping ◽  
Buying Behavior ◽  
Gay Male ◽  
Branding Strategies ◽  
Managerial Implications ◽  
On Line ◽  
Buying Behaviour ◽  
Mirror Mirror

This chapter concentrates on the on-line buying behavior of gay male fashion innovators for luxury clothing. The author provides evidence that Internet shopping intent for luxury fashion items has great potential as a novel and innovative segmentation tool and that the Internet serves as an efficient platform to communicate to this target group. An empirical analysis of the data indicates that the degree of fashion innovativeness directly influences male gay's on-line buying behaviour for luxury fashion items. The chapter concludes with a number of managerial implications that luxury fashion market practitioners and researchers can adopt to develop effective on-line marketing, communication and branding strategies for gay male fashion innovators, which represent a lucrative market segment in the luxury fashion industry.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

Opening New Worlds of Information: Library Technology and Internet Access for Patrons with Disabilities

2013 ◽  
Author(s):  
Courtney Deine-Jones
Keyword(s):  
Internet Access ◽  
The Internet ◽  
Electronic Information ◽  
On Line ◽  
Remote Sites ◽  
Technological Improvements ◽  
Library Technology

As more libraries offer patron access to the Internet and other on-line services, they must consider the needs of patrons with disabilities who will be using their Internet links either from the library or from remote sites. In planning and implementing technological improvements to optimize access for all patrons, librarians and information specialists must take into account questions of both physical and intellectual access to electronic information. This paper addresses these issues from a pragmatic perspective, reviewing available options and suggesting strategies for improving access for people with various disabilities.

Internet/Intranet Based Remote Condition Monitoring and Fault Diagnosis Scheme and System for Steam Turboset

2005 ◽  
Vol 293-294 ◽  
pp. 365-372 ◽  
Author(s):  
Yong Yong He ◽  
Wen Xiu Lu ◽  
Fu Lei Chu
Keyword(s):  
Fault Diagnosis ◽  
Power System ◽  
Electric Power ◽  
Condition Monitoring ◽  
Economic Benefits ◽  
Electric Power System ◽  
The Internet ◽  
Time Data ◽  
On Line ◽  
Line Condition

The steam turboset is the key equipment of the electric power system. Thus, it is very important and necessary to monitor and diagnose the running condition and the faults of the steam turboset for the safe and normal running of the electric power system. In this paper, the Internet/Intranet based remote condition monitoring and fault diagnosis scheme is proposed. The corresponding technique and methods are discussed in detail. And a real application system is developed for the 300MW steam turboset. In this scheme, the system is built on the Internet/Intranet and the Client/Server construction and Web/Server model are adopted. The proposed scheme can guarantee real-time data acquisition and on-line condition analysis simultaneously. And especially, the remote condition monitoring and fault diagnosis can be implemented effectively. The developed system has been installed in a power plant of China. And the plant has obtained great economic benefits from it.

The Case for a Law against the Online Distribution of Non-Consensual Intimate Images in Uganda

2021 ◽  
Vol 32 (1) ◽  
pp. 93-128
Author(s):  
Ronald Kakungulu-Mayambala ◽  
Rukundo Solomon ◽  
Victor Phillip Makmot ◽  
Diana Rutabingwa
Keyword(s):  
The Internet ◽  
Online Environment ◽  
The Creation

The distribution of sexually graphic or intimate images of individuals on the internet without their consent is on the rise in Uganda. Several female celebrities and lesser-known individuals have fallen victim to this phenomenon in recent years. This article examines the civil and criminal remedies currently available to the victims. The article argues that these remedies are insufficient to deal with the challenge posed by the non-consensual distribution of these intimate images in the online environment and argues for the creation of a new law that specifically addresses this issue.

ROLE AND MAIN DIRECTIONS OF INTERNET MARKETING DEVELOPMENT

2017 ◽  
Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  
Keyword(s):  
Social Media ◽  
Retention Rate ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Online Environment ◽  
Building Relationships ◽  
Internet Users ◽  
The Usa ◽  
The Moment

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.

PANDORA: Providing Long Term Access to Australia's Online Electronic Publications

1998 ◽  
Vol 10 (1) ◽  
pp. 63-75 ◽  
Author(s):  
Wendy Smith
Keyword(s):  
World Wide Web ◽  
World Wide ◽  
The Internet ◽  
Online Environment ◽  
National Library ◽  
Policies And Procedures ◽  
Electronic Publications ◽  
Set Up ◽  
Printed Materials

The Internet, particularly through the application of World Wide Web (WWW) technology, has proved to be a very attractive medium for publishing. However, the difficulties of finding appropriate information online and then of ensuring its long term accessibility have created problems for libraries. Practices that work for books and other printed materials do not always translate directly to online materials. The National Library of Australia's PANDORA project has been set up to develop policies and procedures for ensuring long term access to significant Australian publications which are accessible only in an online environment, and to establish and maintain a permanent archive ofthat material.

Major accessions to repositories relating to Irish history, 2013

2014 ◽  
Vol 39 (154) ◽  
pp. 323-325 ◽  
Keyword(s):  
Great Britain ◽  
The Internet ◽  
National Register ◽  
Irish History ◽  
National Archives ◽  
Historical Manuscripts ◽  
On Line

The following digest lists accessions to repositories in Great Britain and Ireland during 2013 relating to Irish history and reported to the National Archives: Historical Manuscripts Commission (T.N.A. H.M.C.). This information is also published on the internet via T.N.A.’s website (www.nationalarchives.gov.uk) and is added to the computerised indexes of the National Register of Archives (N.R.A.) which are available for consultation at the National Archives, Kew, Richmond, TW9 4DU. Alternatively, searchers may access the indexes to the N.R.A. and certain linked on-line catalogues via the website. Limited and specific enquiries can be dealt with by post, or email ([email protected]).

scholarly journals COMO ESTÃO “NAVEGANDO” NOS CURSOS DE PÓS-GRADUAÇÃO EM ADMINISTRAÇÃO?: um estudo sobre o uso da netnografia nas disciplinas de método de pesquisa

2019 ◽  
Vol 5 (6) ◽  
pp. 232-248
Author(s):  
Kathiane Benedetti Corso ◽  
Rodrigo de Oliveira Estela ◽  
Marina Valim Bandeira
Keyword(s):  
Research Methods ◽  
Research Methodology ◽  
Basic Concept ◽  
Educational Institutions ◽  
The Internet ◽  
Online Research ◽  
Online Information ◽  
Traditional Research ◽  
Palabras Clave ◽  
On Line

O boom da internet nos últimos anos levou a sociedade a utilizar novas formas de comunicação. Seus usuários passaram de meros espectadores a produtores de conteúdo. Esta produção de conteúdo leva a uma evolução lógica dos métodos tradicionais de pesquisa, tanto no âmbito empresarial como nas instituições de ensino. Neste cenário, surge o método netnográfico ou, Netnografia. Esta nova ferramenta, focada na pesquisa online, e que favorece a coleta de informações on-line. Este estudo visa esclarecer o conceito básico a respeito da Netnografia, bem como demonstrar a utilização do método nos cursos de Pós-Graduação em Administração no Brasil.   PALAVRAS-CHAVE: Netnografia; Pós-Graduação; Metodologia da Pesquisa; Administração.   ABSTRACT The growing of the internet in recent years has led society to use new forms of communication. His users went from mere viewers to content producers. This leads to a logical evolution of traditional research methods, both in business and in educational institutions. In this scenario, the netnographic method appears. This new tool, focused on online research favors the collection of online information such as images, vídeos and comments. In this way, the presente study aims to clarify the basic concept regarding Netnography, as well as demonstrate the use of the method in the PostGraduate courses in Business in Brazil.   KEYWORDS: Netnography; Post-Graduation; Research Methodology; Business.   RESUMEN El boom de Internet en los últimos años ha llevado a la sociedad a utilizar nuevas formas de comunicación. Sus usuarios pasaron de meros espectadores a productores de contenido. Esta producción de contenido lleva a una evolución lógica de los métodos tradicionales de investigación, tanto en el ámbito empresarial como en las instituciones de enseñanza. En este escenario, surge el método netnográfico o, Netnografía. Esta nueva herramienta, enfocada en la búsqueda en línea, y que favorece la recolección de información en línea. Este estudio pretende esclarecer el concepto básico respecto a la Netnografía, así como demostrar la utilización del método en los cursos de Postgrado en Administración en Brasil.   PALABRAS CLAVE: Netnografía; Postgrado; Metodología de la Investigación; Administración  

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