Mirror, Mirror @ the E-Mall

2017 ◽  
pp. 178-194
Author(s):  
Alexander J. Aidan
Keyword(s):  
The Internet ◽  
Fashion Industry ◽  
Internet Shopping ◽  
Buying Behavior ◽  
Gay Male ◽  
Branding Strategies ◽  
Managerial Implications ◽  
On Line ◽  
Buying Behaviour ◽  
Mirror Mirror

This chapter concentrates on the on-line buying behavior of gay male fashion innovators for luxury clothing. The author provides evidence that Internet shopping intent for luxury fashion items has great potential as a novel and innovative segmentation tool and that the Internet serves as an efficient platform to communicate to this target group. An empirical analysis of the data indicates that the degree of fashion innovativeness directly influences male gay's on-line buying behaviour for luxury fashion items. The chapter concludes with a number of managerial implications that luxury fashion market practitioners and researchers can adopt to develop effective on-line marketing, communication and branding strategies for gay male fashion innovators, which represent a lucrative market segment in the luxury fashion industry.

scholarly journals “One Tap Shopping”: Impulsive Fashion and Apparel Buying Behaviour

2020 ◽  
Vol 9 (3) ◽  
pp. 236-242
Keyword(s):  
Mobile Applications ◽  
Cultural Exchange ◽  
Influential Factors ◽  
Loyalty Programs ◽  
Price Sensitivity ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Current Trends ◽  
Apparel Shopping ◽  
Buying Behaviour

Digitalization has transformed brick and motor fashion-oriented business to one tap convenient business through smart phones via mobile applications. The digital age is more inclined towards fashion and apparel due to ample exposure of current trends in fashion industry through internet, social media, travelling, cultural exchange and others. The study emphasized on discovering the online fashion and apparel buying behavior, satisfaction level, and exploring the most influential factors towards the digital consumers for online fashion and apparel shopping by analyzing 256 respondents through convenient and judgmental sampling. Data is analyzed through Factor analysis and multiple regression. The study reveals that Price sensitivity factors has significant weightage towards online fashion and apparel shopping like flash sales, loyalty programs and points, spike sales- exciting offers on all categories for limited period, cashback offers, Discounts and offers.

Understanding On-Line Fashion Buying Behavior on Impulse

2017 ◽  
pp. 235-249 ◽  
Author(s):  
Sara Hjelm Lidholm ◽  
Anita Radon ◽  
Malin Sundström ◽  
Jenny Balkow
Keyword(s):  
The Internet ◽  
Online Environment ◽  
Buying Behavior ◽  
On Line ◽  
Way Of Thinking

This chapter contributes to the understanding of the impulsive fashion consumer online in a digitalized retail and consumer world. It also questions the notions of impulsive consumption in general. The description of the impulsive fashion consumer as guided by emotional irrationality is questioned and disputed, as the digitalization transforms the retailing concept, alters consumer's way of thinking, and changes buying behavior. The results from a study of young Swedish consumers show that the fashion consumer online wants to be rational and in control of their buying behavior, even when acting under the influence of emotions. Results also indicate that shopping fashion for fun might be better suited for the online environment compared to the mall environment, as supply is richer and inspirational tools are easier to provide on the Internet.

scholarly journals Questionnaire Investigation on Jewelry/Accessory Internet Shopping and Its Analysis Utilizing Bayesian Network

2015 ◽  
Vol 9 (1) ◽  
pp. 165
Author(s):  
Tsuyoshi Aburai ◽  
Kazuhiro Takeyasu ◽  
Chie Ishio
Keyword(s):  
Sensitivity Analysis ◽  
Bayesian Network ◽  
Odds Ratio ◽  
The Internet ◽  
Internet Shopping ◽  
Network Analyses ◽  
Sample Data ◽  
On Line ◽  
Log Odds ◽  
Line Network

<p>Recently, the numbers of jewelry/accessories buying via the Internet are increasing, especially for young people. They often have difficulty deciding what kinds of jewelry/accessories, because there are many kinds of jewelry/accessories to choose from. Consulting service to support decisions is required for these matters. In this paper, a questionnaire investigation is executed for the purchasing on-line network, used for jewelry/accessory purchasing in order to get instructions for an on-line network consulting service. Nearly 500 sample data are collected. In this research, we construct the model utilizing Bayesian Network and causal relationship is sequentially chained by the characteristic of customer, the purchase budget and the accessory type. We analyzed them by sensitivity analysis and log odds ratio was also calculated. Hypothesis testing result was compared with this one. The method to utilize log odds ratio in the sensitivity analysis under the Bayesian Network proved to be sensitive and useful. This method would be applicable in many Bayesian Network analyses. These are utilized for constructing a much more effective and useful on-line network consulting service.<strong></strong></p>

Macroeconomic Implications of Virtual Shopping

2001 ◽  
pp. 104-126 ◽  
Author(s):  
I. Hakan Yetkiner ◽  
Csilla Horvath
Keyword(s):  
The Internet ◽  
Sufficient Condition ◽  
Internet Shopping ◽  
Economic Implications ◽  
Macroeconomic Variables ◽  
On Line ◽  
Macroeconomic Implications ◽  
Necessary And Sufficient ◽  
Virtual Shopping ◽  
Current Experience

Recently, parallel to developments in the communication technology, on-line shopping has become increasingly popular for many products, like books, CDs, software and computers. Most analysts conjecture that the future will witness a wider basket of products and a higher trade volume via the Internet. This chapter investigates the economic implications of Internet shopping in a Ricardian equilibrium framework. First, it shows the necessary and sufficient condition for the shift to Internet shopping. Next, it indicates that macroeconomic variables like consumption and income rise when this shift takes place. Thus, this shows that the economic implications of Internet shopping will be higher than the current experience, and Internet shopping will become an important element of the ‘new economy’ when the bulky part of the shopping is done via the Internet.

scholarly journals INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS

2021 ◽  
Vol 58 (1) ◽  
pp. 5706-5712
Author(s):  
Dhama Aditi, Dr. Joshi Uma
Keyword(s):  
College Students ◽  
Demographic Variables ◽  
Research Approach ◽  
Fashion Industry ◽  
Buying Behavior ◽  
Fast Fashion ◽  
Fashion Apparel ◽  
Natural Fabrics ◽  
Buying Behaviour ◽  
Source Of Information

Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing has been increased and to look different they prefer fast fashion apparels according to the latest trend of fashion industry and colour forecast. Fashion college students have varied thoughts with regard to the product characteristicsand they preferred sustainable and natural fabrics but the maincriteria of apparel selection was on silhouette, price and type of fabric.In addition, Social media and Tv are the major source of information for them.A significant correlation in female participants, monthly budget for clothesand influence of fashion industry. Originality/value – This study focusses on mainly on fashion college students specially the students from fashion college– this subject has not been studied muchbefore.

A hitchhiker’s guide to microscopy and microanalysis using telecommunications, e-mail, and the Internet

1994 ◽  
Vol 52 ◽  
pp. 390-391 ◽  
Author(s):  
Nestor J. Zaluzec
Keyword(s):  
The Internet ◽  
Information Superhighway ◽  
The World ◽  
Exchange Information ◽  
On Line ◽  
Computer Based ◽  
Software And Hardware ◽  
Communication Software ◽  
Basic Ideas ◽  
E Mail

The Information SuperHighway, Email, The Internet, FTP, BBS, Modems, : all buzz words which are becoming more and more routine in our daily life. Confusing terminology? Hopefully it won't be in a few minutes, all you need is to have a handle on a few basic concepts and terms and you will be on-line with the rest of the "telecommunication experts". These terms all refer to some type or aspect of tools associated with a range of computer-based communication software and hardware. They are in fact far less complex than the instruments we use on a day to day basis as microscopist's and microanalyst's. The key is for each of us to know what each is and how to make use of the wealth of information which they can make available to us for the asking. Basically all of these items relate to mechanisms and protocols by which we as scientists can easily exchange information rapidly and efficiently to colleagues in the office down the hall, or half-way around the world using computers and various communications media. The purpose of this tutorial/paper is to outline and demonstrate the basic ideas of some of the major information systems available to all of us today. For the sake of simplicity we will break this presentation down into two distinct (but as we shall see later connected) areas: telecommunications over conventional phone lines, and telecommunications by computer networks. Live tutorial/demonstrations of both procedures will be presented in the Computer Workshop/Software Exchange during the course of the meeting.

Opening New Worlds of Information: Library Technology and Internet Access for Patrons with Disabilities

2013 ◽  
Author(s):  
Courtney Deine-Jones
Keyword(s):  
Internet Access ◽  
The Internet ◽  
Electronic Information ◽  
On Line ◽  
Remote Sites ◽  
Technological Improvements ◽  
Library Technology

As more libraries offer patron access to the Internet and other on-line services, they must consider the needs of patrons with disabilities who will be using their Internet links either from the library or from remote sites. In planning and implementing technological improvements to optimize access for all patrons, librarians and information specialists must take into account questions of both physical and intellectual access to electronic information. This paper addresses these issues from a pragmatic perspective, reviewing available options and suggesting strategies for improving access for people with various disabilities.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

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