The Marketing of Information and Knowledge Management

Author(s):  
José Poças Rascão

This chapter discusses the issues of customers´ satisfaction and needs, in terms of information, as a basis for the practice of marketing in information management. It underlines the arguments of the relationship between Marketing and information science. The main idea is that Marketing practice cannot occur without information about customers and to customers. This way, the relationship of marketing to information management, in information science, is emphasized. Likewise, the importance of the studies and research on Marketing of information, as philosophical approach of the information management process, is highlighted. The structure of the chapter synthesizes the existing academic work while seeking to generate new knowledge. Moreover, it presents the promotion and communication of information in organizations from the evolution of the concept of Marketing, in an integrated manner. Finally, the implications for future research are advanced.

Author(s):  
José Poças Rascão

This chapter discusses the issues of the needs and satisfaction of the customers, in terms of information, as a basis for the practice of marketing in information management. It enhances the arguments of the relationship between marketing and information science. The chapter stresses that practicing marketing cannot be done without information about customers and to customers and their relationship with information management, in information science. It stresses the importance of the studies and research on marketing of information as a philosophical approach for the information management process. The structure of the chapter synthesizes the existing academic work, seeking to generate new knowledge. It presents the promotion and communication of information in organizations from the evolution of the concept of marketing, in an integrated manner, in order complete the implications for future research.


Author(s):  
José Poças Rascão

The purpose of this chapter is to contribute to a better understanding of the relationship between information science and other areas of knowledge based on the aggregation of existing literature. It is a descriptive study, with the goal of identifying and characterizing the relationship among different areas of expertise. The structure of the chapter summarizes the existing academic work, seeking to generate new knowledge. The results can be used to integrate the relationship of the different areas of knowledge. The chapter seeks to first identify apparent relationships and then focuses in more detail on some of them. It concludes with the implications for future research.


Author(s):  
Ekaterina A. LOBANOVA

This article studies the cognitive features of the “power” frame and its gender implementation in the historical tragedy by W. Shakespeare “Macbeth”. Here, the author examines the concepts of “frame” and “gender” in linguistics, studying different approaches to their definition. The relevance of this work is determined by the close attention of the contemporary linguistics to these concepts, as well as their place in the contemporary academic paradigm. The academic affirmation of the “frame” and “gender” concepts designates a new step in understanding the ways and peculiarities of the language interaction, consciousness, and culture, and, consequently, it shows new aspects of the relationship of linguistics with other sciences. Nevertheless, the problems of both frame and gender are not yet fully understood. This study allows describing in detail the essence of the frame “power” and showing its meaning, use, and ways of its gender implementation in fiction, which explains the novelty of this article. The study’s methodology is based on the cognitive-discursive analysis of the text, as well as on an integrative approach to the discourse study, which combines methods of both cognitive and gender linguistics, as well as the discourse analysis. Common research methods were used along with private linguistic methods. The application of cognitive-discursive analysis has significantly increased the depth of understanding of the “power” frame that dominates Shakespeare’s historical tragedy. This historical text presents the central theme of political tragedy: the overthrow of the rightful ruler and the usurpation of power. The motive for the seizure of power forms a thematic core and is presented from the usurpers’ point of view. In this article, the author observes the gender shift and duality of the female and male beginnings: Shakespeare puts the female protagonist, hungry for power, among men, thus the images of Lady Macbeth and her husband come into conflict with the gender characteristics attributed to them. The play clearly traces the main idea of Machiavellianism: the goal justifies the means. The results conclude that the “power” frame is the leading one in Lady Macbeth’s monologue, thus setting one of the main themes of this tragedy.


2016 ◽  
Vol 64 (8) ◽  
pp. 643 ◽  
Author(s):  
Christopher N. Johnson

Since the 1960s, Australian scientists have speculated on the impact of human arrival on fire regimes in Australia, and on the relationship of landscape fire to extinction of the Pleistocene megafauna of Australia. These speculations have produced a series of contrasting hypotheses that can now be tested using evidence collected over the past two decades. In the present paper, I summarise those hypotheses and review that evidence. The main conclusions of this are that (1) the effects of people on fire regimes in the Pleistocene were modest at the continental scale, and difficult to distinguish from climatic controls on fire, (2) the arrival of people triggered extinction of Australia’s megafauna, but fire had little or no role in the extinction of those animals, which was probably due primarily to hunting and (3) megafaunal extinction is likely to have caused a cascade of changes that included increased fire, but only in some environments. We do not yet understand what environmental factors controlled the strength and nature of cascading effects of megafaunal extinction. This is an important topic for future research.


2019 ◽  
Vol 2 (4) ◽  
pp. 79-87
Author(s):  
Muhammad Nawaz ◽  
Alias Mat Nor ◽  
Habibah Tolos

Purpose-The Objective of this study is to investigate the moderating role of Intellectual Capital between the relationship of Bank internal factor and Credit Risk in Islamic banks of Pakistan. Design/Methodology-Panel data are obtained from annual reports of 4 Islamic banks of Pakistan from the period 2006 to 2017. These are analyzed using hierarchical regression techniques, via Eviews 9 software. Findings-The results showed that intellectual capital significantly moderates the relationship of bank internal variable and credit risk in Islamic banks in Pakistan. Practical Implications-The study found that Intellectual Capital is a very important driver for credit risk. The investment in Intellectual Capital may lower the credit risk which will further help in the growth and sustainability of the bank and hence the growth in the economy. The results of the study will be useful for bank management, policy maker, and regulator and academia for future research.


2011 ◽  
Vol 10 (1) ◽  
pp. 14 ◽  
Author(s):  
Carl S. Bozman ◽  
Darrel Mueling ◽  
Kathy L. Pettit-O'Malley

<span>Advertisers frequently incorporate music backgrounds in television commercials as a means of improving ad effectiveness. This paper examines the relationship of alternative music backgrounds on brand attitude formation. Brand attitudes were more favorable when emotive cues deviated from neutral presentations in circumstances of high involvement and when emotive cues were positive in situations of low involvement. Implications for advertising practice as well as suggestions for future research are discussed.</span>


2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Shikha Mann ◽  
Surya Rashmi Rawat

Purpose-Mindfulness training is an emerging area in the field of research. There has been increased interest in this area on account of its usefulness to manage stress and prevent burnout. Yet there is limited research in the said area. Most research has either empirically examined the relationship of mindfulness training and burnout with other variables or it is a systematic review of literature in a sub-domain in that area. In this study, bibliometric analysis of Scopus listed publications is used to visualize the relationships between mindfulness training and burnout. Bibliographic coupling using VoSViewer was performed on the 87 Scopus publications obtained by using the keywords "mindfulness training" and "burnout". The application of bibliographic coupling resulted in 6 clusters. The themes of these 6 clusters as well as details of the top publications are examined in detail to understand the state of research in the area. Purpose: Mindfulness as a concept emerges from Buddhist principles. Mindfulness training is an emerging area of research, particularly in the context of its usefulness in managingstress and also in preventing burnout. In this research paper, the authors aim to systematically present the research in the field of mindfulness training and burnout with reference to most cited publications, countries, journals that are contributing the most to said area of research. Design/Methodology: This study analyses bibliometrically the links between mindfulness training and burnout for the listed publications in Scopus. For this research paper, the open software VOSviewer (van Eck and Waltman, 2010) was used to analyse the coupling of research papers in the area of mindfulness training and burnout to visualize the publications in this area in terms of the authorship. In this case, bibliographic coupling was carried out using VoSViewer with the sample of 87 Scopus publications obtained by using the keywords "mindfulness training" and "burnout". Findings/Conclusion: The bibliographic coupling analysis revealed six clusters. The overall structure of the cluster are: Cluster 2 ( 760), Cluster 1(462), Cluster 3 (300), Cluster 4 (296), Cluster 5 (159) and Cluster 6 (25). The critical papers that link the clusters are Roeser et al., (2013), Mackenzie , Poulin, Seidman-Carlson (2006a), Fortney et al., (2013, p.412), Dobkin, Hutchinson (2013), Moody et al., (2013) and O'Mahony et al., (2017). The application of bibliographic coupling resulted in 6 clusters. The themes of these 6 clusters are - Mindfulness Training Formats, Stress management & well-being, Mindfulness Training and work outcomes, Mindfulness training for Medical professionals and students and Facilitators of Mindfulness Training and end user benefits. Originality/Contribution/Value: This technique can be useful in understanding the evolution of research in the area. Given that this is an emerging area of research this paper can be useful to future researchers to visualize current research in the area and to identify areas of future research.


Author(s):  
José Rascão

This chapter investigates the key concepts of information systems, as well as the role of information in the information management activities, in terms of supporting decision making by different organizations' managers in the literature of information sciences and business sciences. The information has become, in the global economy, a source of value for organizations, assuming a key role in contributing to the development of the performance of the same. The relationship of information management with business management helps the process of decision making.


2020 ◽  
pp. 281-286
Author(s):  
Rebecca Maloy

This chapter provides a summary and conclusion for the book and explores some potential areas for future research. Through the education of clergy and laity, the bishops strove to create a Visigothic kingdom unified in the Nicene faith. The chant texts and melodies were carefully constructed to serve these ends. Liturgy and chant were a practical way of instilling doctrine and modeling biblical exegesis, as part of a cultural program that was at once theological and ideological. By the time of the surviving manuscripts with notation, the Iberian cantors had developed a distinctive culture of musical literacy, in which particular neumes and neume patterns signaled specific melodic functions. Through analysis of these neume shapes, I have posited a sophisticated melodic grammar that is closely tied to textual syntax and aural aspects of the text such as word accent and assonance. Strategic placement of melismas, cadences, and melodic repetition underlined words and images that were central to the text’s typological meaning or liturgical use. Finally, I have considered the relationship of the sacrificia to offertories in other liturgical traditions. Further reportorial, textual, and melodies parallels between Western chant repertories remain to be discovered and explored through similar methodologies.


2019 ◽  
Vol 33 (23) ◽  
pp. 1950264
Author(s):  
Meifeng Dai ◽  
Tingting Ju ◽  
Yongbo Hou ◽  
Jianwei Chang ◽  
Yu Sun ◽  
...  

Recently, the study of many kinds of weighted networks has received the attention of researchers in the scientific community. In this paper, first, a class of weighted star-composed networks with a weight factor is introduced. We focus on the network consistency in linear dynamical system for a class of weighted star-composed networks. The network consistency can be characterized as network coherence by using the sum of reciprocals of all nonzero Laplacian eigenvalues, which can be obtained by using the relationship of Laplacian eigenvalues at two successive generations. Remarkably, the Laplacian matrix of the class of weighted star-composed networks can be represented by the Kronecker product, then the properties of the Kronecker product can be used to obtain conveniently the corresponding characteristic roots. In the process of finding the sum of reciprocals of all nonzero Laplacian eigenvalues, the key step is to obtain the relationship of Laplacian eigenvalues at two successive generations. Finally, we obtain the main results of the first- and second-order network coherences. The obtained results show that if the weight factor is 1 then the obtained results in this paper coincide with the previous results on binary networks, otherwise the scalings of the first-order network coherence are related to the node number of attaching copy graph, the weight factor and generation number. Surprisingly, the scalings of the first-order network coherence are independent of the node number of initial graph. Consequently, it will open up new perspectives for future research.


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