Communication in the E-Culture and Media

Author(s):  
Liudmila Vladimirovna Baeva

Online and media cultures have a dominant influence on modern society. This type of culture is characterized by specific forms of expression and ethical and aesthetic features mediated by technology. Virtual communication is one reflection of the phenomena of culture reflected through technology. The chapter identifies the typology of virtual communication using a systems approach as an example of online and media culture. This is based on the analysis of the development of social networks and forms of communication and shows the trends in the dynamics of virtual communication. The new environment, with its distinctive characteristics, indicators, forms, and images, creates new opportunities and new risks for humans and their cultures.

Author(s):  
Liudmila Vladimirovna Baeva

Online and media cultures have a dominant influence on modern society. This type of culture is characterized by specific forms of expression and ethical and aesthetic features mediated by technology. Virtual communication is one reflection of the phenomena of culture reflected through technology. The chapter identifies the typology of virtual communication using a systems approach as an example of online and media culture. This is based on the analysis of the development of social networks and forms of communication and shows the trends in the dynamics of virtual communication. The new environment, with its distinctive characteristics, indicators, forms, and images, creates new opportunities and new risks for humans and their cultures.


2020 ◽  
Vol 3 (152) ◽  
pp. 134-140
Author(s):  
O. Tymoshenko ◽  
◽  
I. Savytska ◽  

The author made a theoretical analysis of the impact of communication and expression of emotions in social networks on the individual. The conditions of origin, distribution and use of social networks in the formation of a new social environment for the implementation of social ties are considered. The properties of social networks and their impact on modern society are analyzed. In recent decades, attention to emotions has grown again among scientists from various disciplines: psychology, psychiatry, neurobiology, cognitive sciences, computer science, sociology, economics and many others. It is noted that social networks have helped us become closer to our friends, even at a long distance. The urgency of the topic is due to the urgent need to study the features of social networks as a type of social structures formed as a result of the development of electronic social communications.


2021 ◽  
Vol 75 (3) ◽  
pp. 76-82
Author(s):  
G.T. Balakayeva ◽  
◽  
D.K. Darkenbayev ◽  
M. Turdaliyev ◽  
◽  
...  

The growth rate of these enterprises has increased significantly in the last decade. Research has shown that over the past two decades, the amount of data has increased approximately tenfold every two years - this exceeded Moore's Law, which doubles the power of processors. About thirty thousand gigabytes of data are accumulated every second, and their processing requires an increase in the efficiency of data processing. Uploading videos, photos and letters from users on social networks leads to the accumulation of a large amount of data, including unstructured ones. This leads to the need for enterprises to work with big data of different formats, which must be prepared in a certain way for further work in order to obtain the results of modeling and calculations. In connection with the above, the research carried out in the article on processing and storing large data of an enterprise, developing a model and algorithms, as well as using new technologies is relevant. Undoubtedly, every year the information flows of enterprises will increase and in this regard, it is important to solve the issues of storing and processing large amounts of data. The relevance of the article is due to the growing digitalization, the increasing transition to professional activities online in many areas of modern society. The article provides a detailed analysis and research of these new technologies.


2012 ◽  
Vol 19 (1) ◽  
Author(s):  
Caroline Hamilton

The amateur is the person who engages in activities that for another constitute a professional work role. Despite the global drive for professional development, amateurs are increasingly valued in the digitised economy. This leads to a series of interesting and increasingly pressing questions with regard to the nature of ‘the amateur’ in modern society and culture. Are amateurs necessarily good? Is amateurism necessarily located with amateur practitioners? Do divisions between professional producers and amateurs hold relevance to a post-industrial, network economy?


2020 ◽  
Vol 210 ◽  
pp. 20016
Author(s):  
Zinaida Ryabikina ◽  
Ekaterina Bogomolova ◽  
Lyudmila Ozhigova

The Internet users have been studied in the terms of a positive or negative impact on personality existence and co-existence in the context of virtual reality. Personality activity focus on backing up their own identity during the interaction with the Other in the virtual co-existence space. The web content mining of opinions expressed by social networks on thematic forums shows that major activity drivers in the virtual space of social networks are communicative, affiliative and self-assertive drivers. This is due to a personality's aim at backing up their identity in co-existence with the Other. The FIRO-B questionnaire has revealed relevant dominance of virtual communication participants' own activity over activity expected from their communication partner regarding the scales of inclusion and control. The opportunity to be an agent for "both" (themselves and their virtual communication partner) in the fields of inclusion and control makes it easier to gain a personality's required confirmation of their identity in relationship with the Other as well as get reassured that their being has been successfully extended into the Other's agent world (to personalize). Virtualization of a personality's relationship carries risks for identity being simulated due to non-availability of a true dialogue with the Other.


Author(s):  
Emad Abu-Shanab ◽  
Mushera Frehat

Social networks are virtual communication sites that allow its participants to connect, building relationships, and collaborate on social issues. It became part of our lives and spread rapidly among youth. Young people join these sites to keep strong relationships with friends and to make new ones. Therefore, it is important to investigate the factors that influence the intention to use social networking sites (SNSs) to gain better position in the social reform among young people. This study developed an integrated theoretical model which has five major factors that predict the intention to use SNSs. An empirical test was conducted, where a sample of 302 university students and an instrument containing 27 items was used. The results provide consistent evidence that all hypothesized positive associations exist except for the isolation variable. After taking into account different demographic and attitudinal variables, Facebook use still predicted respondents' social reform. The future work might focus on a specific context such as the effects of using social networks on education, and focus on students' environment in education and the influence of social network. Detailed results, conclusions and future work are stated in later sections.


Author(s):  
Samir Ljajić

The importance of media culture in contemporary society is extremely large because it shapes a modern man life, the creation of political attitudes and social behavior of individuals. The products of media culture, paintings, sounds and performances are increasingly organizing free time of a contemporary man, shaping his thinking and identity. Based on the content of radio, television, film, and new media technologies, a person creates an image of himself, his own potentials, values, success, as well as his own affiliation, a certain class, race, nationality, and thus media culture has a remarkable social significance. A number of relevant authors state that media culture shapes people's perceptions of the world, the value system, morality, good and evil. Worldwide, the contents of the media culture today constitute a general culture and are seen as the basis for new forms of global culture. A complex spectrum of actions that make media, primarily radio television, film, and media of modern technologies, creates the need for a more precise definition of the term media culture, bearing in mind its breadth and complexity. In this context, the main goal of this paper is to define the concept of media culture, in order to better understand all aspects, as well as the complexity of the whole that this term implies. Media culture is determined by the terms which provide an insight into a better understanding of this term, and in this paper they are given considerable attention. D. Kelner in the Media Culture section points to the following important determinants: a wide range of media resources that form an integral part of the media culture; performances created by the combination of picture and sound; creation of features and symbols of contemporary social life; media culture as a high technology culture (techno-culture); the relation between media culture and society; theory of media and cultures.


2020 ◽  
Vol 210 ◽  
pp. 19003
Author(s):  
Irina Abakumova ◽  
Zinaida Brizhak ◽  
Anna Kukulyar ◽  
Anastasia Kolenova

In the digital age of a transitive society, interaction between people is undergoing significant changes. Many researchers talk about the virtualization of modern society, in which visual communication comes to the fore. However, despite the prevalence of the above-mentioned processes, questions remain about strategies for presenting themselves to society using social networks, and how people position themselves when publicly presenting themselves in an online environment. As part of the empirical study, the object was 30 boys and 30 girls, representatives of modern youth who actively use social networks. The age of the subjects is from 14 to 17 years. We used four test methods: the "Who am I" Method of Kuhn and McPortland; the "Scale of self-presentation tactics" by S.J. Li in the adaptation of Pikuleva O.A.; "Scale of perfectionist self-presentation" By P. Hewitt in the adaptation of Zolotareva A.A.; "Test of self-confidence" by V.G. Romek. The theoretical and practical significance of the research lies in the development of ideas about the specifics of self-presentation of modern youth who actively use social networks. The results of the study can be used in the practice of family and individual counseling of parents and adolescents, as well as in teachers and psychologists of various educational institutions.


2013 ◽  
Vol 3 (2) ◽  
pp. 103
Author(s):  
MA. Ilir Bejta ◽  
MSc. Elvira Fetahu

It is like a circle, using business to build social integration and using social integration to increase competitiveness in the labour market for the Albanian ethnic immigrant minorities, increasing as well their human capital capacities, especially bridging transnational on domestic products and brands in order to make it easier for those to internationalize. Consequently, it will valorise their social position in the societies they live and work.This paper addresses and analysis, as well as evaluates the role entrepreneurship has on the social development and social integration of the ethnic immigrant minorities and the increase of their attractiveness in the international labour market.The paper addresses also the reasons and factors impacting the emerging of ethnic immigrant entrepreneurship worldwide and in EU. It analyzes their role on the world entrepreneurship and economic system, the actual situation of ethnic immigrant minorities, their social networks and organizations emerged due to their role as a new force and human capital in these markets. In this framework, being a transnational bridge on the internationalization of their home country products and culture, the Albanian ethnic immigrant entrepreneurship, as the main focus group of this study, can increase its possibilities to be more competitive in the labour market.Economic integration induces immigrants to increase contacts and be part of economic networks and  social networks too, as well as improve, as a necessity deriving from the economic competition, their human capital capacities and capabilities getting use of international labour market. Considering economic and human capital development we will measure their impact on the social welfare and integration of the ethnic immigrant minority groups in the modern society (Albanians in Province of Milan, Italy).


2021 ◽  
Vol 12 (1) ◽  
pp. 128-140
Author(s):  
Svitlana Formanova ◽  
Liudmyla Gusak ◽  
Tetiana Vorobiova ◽  
Ruslana Savchuk ◽  
Olena Dorofieieva ◽  
...  

Modern linguistics is characterized by the establishment and formation of a new promising direction, based on anthropocentric theory of speech genres (TSG). The popularity of this direction lies in the interest of the scientists in the phenomenon of virtual communication, which has a certain structure and differs in mechanisms of influence on the social content. The multidimensionality and richness of genre forms determine the need for a diverse approach to the study of speech genres in modern genology. The aim of the article is to study and analyze the theory of speech genres in modern linguistics. The author presents the basic theoretical foundations of the study of the theory of speech genres. Taking into account the achievements of modern studies, the concept of speech genres is analyzed, features and functions of the visual elements of the speech genre are described. It is proved that the modern speech genre and its variety the virtual speech genre are an informational and communicative environment in which there is a certain styling, sphere of communication, speech behavior. The speech genre and the virtual speech genre belong to the written communication and rely on the fullest use of lexical, grammatical, graphic, and media means of speech, which foresees certain adjustments, as well as it differs by the form of dialogue and monologue.


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