Go-to-Market

The importance of defining how to go-to-market is described in this chapter. Go-to-market (GTM) is the final step in the innovation process. It is the time of making money. The first part of the go-to-market plan (what is the target?) needs to be defined in your company's value proposition. Who will buy what the company sells? Why is the product or service better than the competition? The second part (how to hit the target?) can be built with a go-to-market plan. This plan is a roadmap for deciding how the entrepreneur will enter the market. What will be the price of the product, how many people will the sales team need, through which channels will the product be sold? One critical thing in the innovation is to understand if the time is right. For that, this chapter proposes a simple method using Porter's five forces.

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Yangyang Gu ◽  
Peng Dai ◽  
Wen Zhang ◽  
Zhanwen Su

AbstractIn this work, we demonstrated a simple method for preparing three-dimensional interconnected carbon nanofibers (ICNF) derived from fish bone as an efficient and lightweight microwave absorber. The as-obtained ICNF exhibits excellent microwave absorption performance with a maximum reflection loss of –59.2 dB at the filler content of 15 wt%. In addition, the effective absorption bandwidth can reach 4.96 GHz at the thickness of 2 mm. The outstanding microwave absorption properties can be mainly ascribed to its well-defined interconnected nanofibers architecture and the doping of nitrogen atoms, which are also better than most of the reported carbon-based absorbents. This work paves an attractive way for the design and fabrication of highly efficient and lightweight electromagnetic wave absorbers.


1988 ◽  
Vol 41 (3) ◽  
pp. 469
Author(s):  
HJ Juretschke ◽  
HK Wagenfeld

Unless special precautions are taken, the experimental determination of two-beam structure factors to better than 1 % may include contributions from neighbouring n-beam interactions. In any particular experimental configuration, corrections for such contributions are easily carried out using the modified two-beam structure factor formalism developed recently (Juretschke 1984), once the full indexing of the pertinent n-beam interactions is known. The method is illustrated for both weak and strong primary reflections and its applicability in special cases, as well as for less than perfect crystals, is discussed.


1935 ◽  
Vol 12 (1) ◽  
pp. 41-56 ◽  
Author(s):  
L. M. Pidgeon

The sorptive properties of a new active silica have been examined. This sorbent is prepared by the action of acids on the mineral serpentine. The quartz spiral sorption balance has been employed to obtain isotherms for water, benzene and alcohol. Relative rates of sorption have been measured and compared with those for silica gel.Efficiency measurements have also been made, using the dynamic method, with water vapor as the sorbate. Comparative measurements have been carried out on commercial silica gel, and data are cited from the literature for activated alumina. A comparison of the data indicates that active silica is inferior to silica gel but somewhat better than commercial alumina. Its simple method of production combined with reasonably good sorptive properties should result in a cheap and effective sorbent for technical purposes.The type of isotherm exhibited by active silica is similar to that associated with the "chalky" gels described by Holmes. Certain theoretical aspects of sorption by "chalky" and "vitreous" gels are discussed.


Author(s):  
Marcelo Assato ◽  
Marcelo J. S. de Lemos

This work presents numerical results for heat transfer in turbulent flow past a backward-facing step. It is shown that nonlinear k-ε models perform better than their linear counterparts when simulations are compared with experimental values. Wall functions are used for simplicity of the simulations. The finite-volume technique is employed for discretizing the transport equation set on a non-orthogonal grid system. The SIMPLE method is used for correcting the pressure field. Results for the reattachment length using the non-linear model are closer to the experimental values when compared with similar calculations using the standard linear closure.


2015 ◽  
Vol 31 (3) ◽  
pp. 415-429 ◽  
Author(s):  
Loredana Di Consiglio ◽  
Tiziana Tuoto

Abstract The Capture-recapture method is a well-known solution for evaluating the unknown size of a population. Administrative data represent sources of independent counts of a population and can be jointly exploited for applying the capture-recapture method. Of course, administrative sources are affected by over- or undercoverage when considered separately. The standard Petersen approach is based on strong assumptions, including perfect record linkage between lists. In reality, record linkage results can be affected by errors. A simple method for achieving linkage error-unbiased population total estimates is proposed in Ding and Fienberg (1994). In this article, an extension of the Ding and Fienberg model by relaxing their conditions is proposed. The procedures are illustrated for estimating the total number of road casualties, on the basis of a probabilistic record linkage between two administrative data sources. Moreover, a simulation study is developed, providing evidence that the adjusted estimator always performs better than the Petersen estimator.


1988 ◽  
Vol 59 (12) ◽  
pp. 2626-2628 ◽  
Author(s):  
T. J. Greaves ◽  
F. L. Curzon
Keyword(s):  

2015 ◽  
Vol 816 ◽  
pp. 313-320
Author(s):  
Daniela Perdukova ◽  
Mišel Batmend ◽  
Pavol Fedor

Nowadays, machine engraving of photos into solid materials such as marble or granite is becoming very popular. Relatively cheap CNC machines are available. The problem is that high quality photos are essential to obtain good results. The first part of the paper describes a model of a CNC machine used for engraving and puts down the principles of image processing applied to poor quality photos in order to get the best results, as well as the fundamental image processing methods necessary for achieving satisfactory results when using an electromagnetic diamond percussion tool for engraving. The second part of the paper describes a very simple method of data coding and the algorithm of engraving tool movement for image engraving process by means of a control system based on ATmega16 microcontroller. The quality of the engraved images is comparable, or even better, than that of manually engraved images or images engraved by other competitive CNC machines.


Author(s):  
Ni Putu Jesika Novianti ◽  
Luh Putu Mahyuni

Songan Village, Kintamani District is a village that has local potential, namely the large number of tilapia fish cultivators. However, the cultivators have been selling their harvest in the form of raw fish only. The relatively cheap price of raw fish cannot provide significant benefits to tilapia fish cultivators, so that innovation is needed to add the value by further processing it. Seeing this situation, it is necessary to hold training in processing tilapia fish into ready-to-eat food such as fish floss and in product packaging, in order to increase the selling value of tilapia fish. Making fish floss does not require a large cost, so it is easy to be applied by tilapia fish cultivators. Meanwhile, the selling value is relatively better than the selling value of raw fish. Problems in the field in this community service activity were explored through observation and interview methods. After the problems were identified, training preparations and socialization were carried out, then training on making fish floss and their packaging were conducted. This activity is succeeded in providing an understanding of the importance of increasing the added value of fish production by processing it into fish floss, providing skills in making floss and packaging. Subsequent service activities can be directed at efforts to assist the community in obtaining P-IRT permits, assisting sales through social media, and accompanying the next production innovation process, among others by trying various other flavours apart from those tested in current community service activities. Desa Songan, Kecamatan Kintamani merupakan desa yang memiliki potensi lokal yaitu banyaknya pembudidaya ikan mujair dan oleh pembudidaya hanya dimanfaatkan dengan cara menjual hasil panennya berupa ikan mentah saja. Harganya yang relatif murah kurang bisa memberikan keuntungan yang signifikan terhadap pembudidaya ikan mujair, sehingga dibutuhkan inovasi untuk mengolahnya lebih lanjut. Melihat situasi semacam ini, maka perlu diadakan pelatihan pengolahan ikan mujair menjadi makanan siap saji seperti abon ikan dan pengemasan produk  agar dapat meningkatkan nilai jual ikan mujair. Pembuatan abon ikan ini tidak memerlukan biaya yang besar, sehingga mudah untuk diaplikasikan oleh pembudidaya ikan mujair. Sementara nilai jualnya relatif lebih baik daripada nilai jual ikan mentah. Permasalahan di lapangan dalam kegiatan pengabdian ini digali melalui metode observasi dan wawancara. Setelah permasalahan berhasil diidentifikasi, dilakukan persiapan pelatihan dan sosialisasi, kemudian dilakukan pelatihan pembuatan abon ikan beserta pengemasannya. Kegiatan ini berhasil memberikan pemahaman akan pentingnya meningkatkan nilai tambah produksi ikan melalui pengolahannya menjadi abon ikan, memberikan keterampilan pembuatan abon ikan dan pengemasannya. Kegiatan pengabdian selanjutnya dapat diarahkan pada upaya mendampingi masyarakat dalam pengurusan ijin P-IRT, membantu penjualan melalui media sosial, dan mendampingi proses inovasi produksi berikutnya, antara lain dengan mencoba berbagai varian rasa lainnya selain yang diuji coba pada kegiatan pengabdian saat ini.


Author(s):  
Chandankumar Aladahalli ◽  
Jonathan Cagan ◽  
Kenji Shimada

This paper introduces the Sensitivity-based Pattern Search (SPS) algorithm for 3D component layout. Although based on the pattern search algorithm, SPS differs in that at any given step size the algorithm does not necessarily perturb the search space along all possible search dimensions. Instead all possible perturbations, or moves are ranked in decreasing order of their effect on the objective function and are applied in that order. The philosophy behind this algorithm is that moves that affect the objective function more must be applied before the moves that affect the objective function less. We call this effect on the objective function the sensitivity of the objective function to a particular move and present a simple method to quantify it. This algorithm performs better than the previous Extended Pattern Search algorithm with decrease in run time of up to 28%.


1948 ◽  
Vol 26a (2) ◽  
pp. 50-59 ◽  
Author(s):  
G. O. Langstroth ◽  
F. Zeiler

A slightly modified form of the rapid and simple method suggested by Hutchinson for the measurement of the thermal conductivity of liquids has been found to suffer from convection effects with samples of low viscosity, except with conductivity tubes of very small diameter. For more viscous liquids such as glycerol it was found to be adequate under all conditions studied. The method has been applied in the determination of the conductivity of Napalm–gasoline gels. For temperatures T between − 50° and 50 °C., and Napalm concentrations C between 0 and 10%, the conductivity k in cal. sec.−1 cm.−1 per degree C. is described to better than 1% by the relation, k × 105 = 29.7 − 0.068 T + 0.11 C. The temperature coefficient of resistance of the unaged tungsten filaments used in the tubes differed considerably from the value given by the International Critical Tables for aged tungsten filaments. For temperatures T0 between − 50° and 50 °C., the coefficient α0 per degree C. is given to better than 1% by the relation, [Formula: see text].


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