The Features of New Communication Channels and Digital Marketing

2019 ◽  
pp. 302-313
Author(s):  
Elif Ulker-Demirel
Keyword(s):  
Communication Channels ◽  
Digital Marketing ◽  
Human Beings ◽  
Communication Tools ◽  
Internet Users ◽  
Daily Data ◽  
The World ◽  
Relationship Of ◽  
The Relationship ◽  
Rules Of The Game

In today's conditions, human beings live in an environment where borders disappear; the center of life becomes “the speed,” and they adopt technology very quickly. There are more than three billion internet users around the world, and the daily data generated on the internet is continuously increasing. In this environment, communication channels are changing to keep up with all these technological and individual transformations. This transformation also breaks the rules of the game for companies and brands. Today's consumers are demanding personalized products and services. Besides, they demand the relationship of the brands to themselves, the communication tools they use and the advertising narrative are personal, and they want to be part of this story. This situation leads to differentiation of advertising and other means of communication, and the concept of digital marketing is moving to a different dimension.

A rose is more than a rose … the diatextual constitution of subjects and objects

2017 ◽  
Vol 37 (2) ◽  
Author(s):  
Giuseppe Mininni ◽  
Amelia Manuti
Keyword(s):  
The Body ◽  
Human Beings ◽  
Discursive Practices ◽  
The World ◽  
Subject And Object ◽  
Semiotic Perspective ◽  
The Mind ◽  
Relationship Of ◽  
The Relationship ◽  
Performative Power

AbstractThis paper integrates contributions coming from psychology with a phenomenological and semiotic perspective and focuses on the relationship of reciprocal constitution between “Subject” and “Object.” This relationship is evoked through radically different concepts such as the notions of “experience,” “consciousness” and “embodiment,” focusing attention on “discourse” as a macro-procedure generating the mutual link between Subject and Object. Therefore, the relationship between subject and object is identifiable through the text, namely “diatext.” It will be further argued that human beings act as “diatexters” of their existence in the world. Accordingly, psycho-discursive practices have the performative power to constitute both objects and subjects because they offer a creative solution by interlacing the “Body-Mind-Problem” to the “Mind-Culture-Problem.” In detail, the discursive resource granted by metaphors may be recognized as a modelling matrix embodying thought, as the interweaving of conceptual fields and as reasoning processes.

Employing Religious Concepts to Address the Political Situation Post-9/11: The Three Burials of Melquiades Estrada (2005)

2019 ◽  
pp. 133-151
Author(s):  
John White
Keyword(s):  
The Political ◽  
Human Beings ◽  
Political Situation ◽  
The World ◽  
The Media ◽  
The Individual ◽  
Relationship Of ◽  
Good And Evil ◽  
The Relationship ◽  
The U.S

This chapter considers The Three Burials of Melquiades Estrada (2005) in relation to its use of the key Christian concepts of forgiveness of sins and redemption. The central focus of Three Burials is seen as being its recourse to Christian ideas, not only in relation to eternal spiritual questions regarding the relationship of human beings to an all-powerful deity but also in relation to the contemporary historical/political moment. This chapter considers two types of detachment from the world: one in which the individual lives their life in a state of indifference and the other in which the individual exists within a space of thoughtful contemplation. The film moves away from the more normal Hollywood consideration of the world as a space for the contest between good and evil to encourage viewers to question the way in which the Mexican ‘Other’ is (and, by extension, all ‘Others’ are) viewed within the U.S. and represented within the media. Ultimately, however, it is argued the film neglects to consider the economics that underpins the contemporary political situation.

scholarly journals Ancestral Veda Concepts and Quantum Mechanic as a background of Ayurveda and Modern Medicine

2019 ◽  
Vol 1 ◽  
pp. 79-83
Author(s):  
ALFREDO LAURIA
Keyword(s):  
Quantum Mechanic ◽  
Health Status ◽  
Dynamic Balance ◽  
Modern Medicine ◽  
Human Beings ◽  
The World ◽  
Cultural Processes ◽  
Man And Nature ◽  
Relationship Of ◽  
The Relationship

Ayurveda deals with the relationship between communications and forces to be present either in the human beings or in their environment, including the influence either from their family or social and cultural processes. The exchange between man and nature or environment is a whole and dynamic balance. The outcome of this single or unique dialogue can be more or less harmonious; so that the consequence will determine health status:  balanced or imbalanced. This relationship of Communication and Integrated Intelligence plays its role in the microcosm, by the way, in the person itself. In Addition it is being inserted into the world or macrocosm, and it isnamed awareness. I want to quote some examples of this reality that is, actually, unavoidable. In fact, it can not be excluded from the philosophical and practical principles of medicine.

scholarly journals A dinâmica das relações educacionais e a construção de utopias no Projeto Pedagógico: a transcendência com o outro e o absoluto

2017 ◽  
Vol 8 (16) ◽  
Author(s):  
Janete Rosa da Fonseca ◽  
Nelso Antonio Bordignon ◽  
Moacir Juliani
Keyword(s):  
Physical Education ◽  
The Other ◽  
Human Being ◽  
Human Beings ◽  
Sociocultural Perspective ◽  
The World ◽  
Sociocultural Approach ◽  
Deductive Method ◽  
Relationship Of ◽  
The Relationship

A educação tem sido uma constante preocupação no cenário mundial e brasileiro. Nela são colocadas as esperanças de construção de dias melhores, a partir da constituição de sociedades humanitárias, compostas de seres humanos solidários, emancipados, críticos e conscientes de seu papel enquanto cidadãos, considerando-se os estudos de Freire através da perspectiva sociocultural. A partir dessas considerações, o problema que moveu esta pesquisa foi a relação entre a abordagem sociocultural e o estabelecimento de utopias que se encontram contempladas no Projeto Pedagógico do Curso de Licenciatura Educação Física da Faculdade La Salle de Lucas do Rio Verde. A partir do objetivo geral, foram analisados os seguintes aspectos: as estruturas fundamentais do ser humano nos aspectos somáticos, psíquicos e espirituais; as relações fundamentais do ser humano: relação de objetividade com o mundo, a relação de intersubjetividade com o outro, a relação de transcendência com o absoluto e as potencialidades do ser humano, incluindo afeto, inteligência e vontade. Foi realizada pesquisa qualitativa descritiva e documental, aplicada a partir do método hipotético dedutivo. Com base nos autores estudados consideramos que as estruturas fundamentais do ser humano encontram-se contempladas no Projeto Pedagógico do Curso de Licenciatura Educação Física da Faculdade La Salle de Lucas do Rio Verde – MT.Palavras-chave: Abordagem sociocultural. Utopia. Educação.The dynamics of educational relations and the construction of utopias in the Pedagogical Project: the transcendence with the other and the absoluteAbstractEducation has been a constant concern in the world and Brazilian scenario. In it, the hopes of constructing better days are set out, starting with the constitution of humanitarian societies, composed of human beings who are supportive, emancipated, critical and aware of their role as citizens, considering Freire's studies from a sociocultural perspective. From these considerations, the problem that moved this research was the relationship between the sociocultural approach and the establishment of utopias that are contemplated in the Pedagogical Project of the Undergraduate Course in Physical Education from Faculdade La Salle de Lucas do Rio Verde. From those general objectives, the following aspects were analyzed: the fundamental structures of the human being in the somatic, psychic and spiritual aspects; the fundamental relationships of the human being: relationship of objectivity with the world, the relation of intersubjectivity with the other, the relationship of transcendence with the absolute and the potentialities of the human being, including affection, intelligence and will. A descriptive and documental qualitative research was applied, using the hypothetical deductive method. Based on the authors studied, we consider that the fundamental structures of the human being are contemplated in the Pedagogical Project of the Undergraduate Course in Physical Education from Faculdade La Salle de Lucas do Rio Verde.Keywords: Sociocultural approach. Utopia. Education.

scholarly journals Environmental Ethics: Catalyst for Human/ Nature Relationship in “A White Heron”

2020 ◽  
Vol 35 (2) ◽  
pp. 161-172
Author(s):  
Yashoda Chaulagain
Keyword(s):  
Environmental Ethics ◽  
Life Forms ◽  
Natural World ◽  
Human Beings ◽  
Natural Domain ◽  
The World ◽  
Relationship Of ◽  
Mother Earth ◽  
The Relationship ◽  
The City

All the life forms have fundamental right to live in this universe. Human beings have duties, rights, and responsibilities towards the non-humans, and natural world. By not having a systematic and comprehensive account regarding the relationship between humans and the natural world, human beings are denying the importance of the life forms of other creatures in the world. Hence, the present research attempts to analyze the biocentric relationship of human beings with nature and its stewardship by being aware and knowledgeable of the world around them and protecting the world species. The study further argues the cooperative mechanism and symbiotic relationship between nature and human beings in this natural domain with reference to Jewett’s protagonist, Sylvia, who represents the symbol of mother earth by saving White Heron from the hunter. She restricts the Hunter to mastery over it. In addition, the work encompasses the conflict of nature with civilization by portraying the relationship of Sylvia, who preserves nature, from a foreigner, the Hunter who is concomitant with the danger of civilization. The Hunter who tracks the White Heron is from the city and hence stained by civilizations, sees nature is a place to exploit and desires the White Heron as another piece of his collection. In this sense, Sylvia represents herself true lover and preserver of the natural world and the Hunter is considered in complete opposition to the tranquility of the woodland.

A Māori Girl Watches, Listens, and Learns – Coming of Age from an Indigenous Viewpoint: Mauri (Merata Mita, 1988)

2018 ◽  
Author(s):  
Alistair Fox
Keyword(s):  
Indigenous People ◽  
Coming Of Age ◽  
Natural World ◽  
Feature Film ◽  
Indigenous Woman ◽  
Spiritual Dimension ◽  
The World ◽  
Life Force ◽  
Relationship Of ◽  
The Relationship

This chapter examines Merata Mita’s Mauri, the first fiction feature film in the world to be solely written and directed by an indigenous woman, as an example of “Fourth Cinema” – that is, a form of filmmaking that aims to create, produce, and transmit the stories of indigenous people, and in their own image – showing how Mita presents the coming-of-age story of a Māori girl who grows into an understanding of the spiritual dimension of the relationship of her people to the natural world, and to the ancestors who have preceded them. The discussion demonstrates how the film adopts storytelling procedures that reflect a distinctively Māori view of time and are designed to signify the presence of the mauri (or life force) in the Māori world.

On Metaphysics and the Political: A Polemics of Reading Baudelaire in the 1930s

2019 ◽  
Vol 58 (2) ◽  
pp. 249-259
Author(s):  
Joseph Acquisto
Keyword(s):  
Twentieth Century ◽  
Political Crisis ◽  
The Political ◽  
Modern Poetry ◽  
Progressive Politics ◽  
The World ◽  
Relationship Of ◽  
The Relationship ◽  
Insight Into

This essay examines a polemic between two Baudelaire critics of the 1930s, Jean Cassou and Benjamin Fondane, which centered on the relationship of poetry to progressive politics and metaphysics. I argue that a return to Baudelaire's poetry can yield insight into what seems like an impasse in Cassou and Fondane. Baudelaire provides the possibility of realigning metaphysics and politics so that poetry has the potential to become the space in which we can begin to think the two of them together, as opposed to seeing them in unresolvable tension. Or rather, the tension that Baudelaire animates between the two allows us a new way of thinking about the role of esthetics in moments of political crisis. We can in some ways see Baudelaire as responding, avant la lettre, to two of his early twentieth-century readers who correctly perceived his work as the space that breathes a new urgency into the questions of how modern poetry relates to the world from which it springs and in which it intervenes.

IV.—The Geological Development, Descent and Distribution of the Mammalia

1893 ◽  
Vol 10 (9) ◽  
pp. 401-412 ◽  
Author(s):  
Karl A. von Zittel
Keyword(s):  
South America ◽  
The Past ◽  
Limited Experience ◽  
The World ◽  
Relationship Of ◽  
North And South America ◽  
The Relationship ◽  
North And South ◽  
Animal World

In a spirited treatise on the ‘Origin of our Animal World’ Prof. L. Rütimeyer, in the year 1867, described the geological development and distribution of the mammalia, and the relationship of the different faunas of the past with each other and with that now existing. Although, since the appearance of that masterly sketch the palæontological material has been, at least, doubled through new discoveries in Europe and more especially in North and South America, this unexpected increase has in most instances only served as a confirmation of the views which Rutimeyer advanced on more limited experience. At present, Africa forms the only great gap in our knowledge of the fossil mammalia; all the remaining parts of the world can show materials more or less abundantly, from which the course followed by the mammalia in their geological development can be traced with approximate certainty.

Reconceptualizing the Public Spaces of New Urban Areas in Hanoi: The End or the New of Public-Making?

2021 ◽  
Vol 12 (1) ◽  
Author(s):  
Minh-Tung Tran ◽  
◽  
Tien-Hau Phan ◽  
Ngoc-Huyen Chu ◽  
◽  
...  
Keyword(s):  
Public Space ◽  
Urban Areas ◽  
Public Spaces ◽  
The Public ◽  
Doi Moi ◽  
The World ◽  
Relationship Of ◽  
The Relationship ◽  
The City ◽  
Neighborhood Level

Public spaces are designed and managed in many different ways. In Hanoi, after the Doi moi policy in 1986, the transfer of the public spaces creation at the neighborhood-level to the private sector has prospered na-ture of public and added a large amount of public space for the city, directly impacting on citizen's daily life, creating a new trend, new concept of public spaces. This article looks forward to understanding the public spaces-making and operating in KDTMs (Khu Do Thi Moi - new urban areas) in Hanoi to answer the question of whether ‘socialization’/privatization of these public spaces will put an end to the urban public or the new means of public-making trend. Based on the comparison and literature review of studies in the world on public spaces privatization with domestic studies to see the differences in the Vietnamese context leading to differences in definitions and roles and the concept of public spaces in KDTMs of Hanoi. Through adducing and analyzing practical cases, the article also mentions the trends, the issues, the ways and the technologies of public-making and public-spaces-making in KDTMs of Hanoi. Win/loss and the relationship of the three most important influential actors in this process (municipality, KDTM owners, inhabitants/citizens) is also considered to reconceptualize the public spaces of KDTMs in Hanoi.

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