The Effects of Animated Banner and Pop-Up Ads on Commercial Websites

2011 ◽  
pp. 28-50 ◽  
Author(s):  
Yuan Gao ◽  
Marios Koufaris ◽  
Robert H. Ducoffe
Keyword(s):  
Web Sites ◽  
Academic Research ◽  
Negative Relationship ◽  
Future Research ◽  
Consumer Attitude ◽  
Message Delivery ◽  
Negative Effects ◽  
Significant Negative Relationship ◽  
Online Stores ◽  
Cross Site

This chapter explores the effects of two specific message-delivery techniques frequently adopted by online stores: continuously animated site banners and unexpected pop-up ads. Results from 128 surveys collected in a two-by-two factorial design showed that each of the two techniques had a significant effect on perceived irritation in the hypothesized direction. This chapter also confirmed that perceived irritation has a significant negative relationship with a visitor’s attitude toward the Web site. This study fills a vacuum in academic research with respect to the negative effects of Web advertising and advises caution in the deployment of certain techniques. This chapter encourages future research exploring the effects of cross-site ads on consumer attitude and advocates additional studies linking format attributes and presentation techniques with attitudinal consequences in the design of commercial Web sites.

Sport league website: an effective marketing communication tool for corporate sponsors

2017 ◽  
Vol 18 (3) ◽  
pp. 314-327 ◽  
Author(s):  
Doyeop Kim ◽  
Matthew Walker ◽  
Jun Heo ◽  
Gi-Yong Koo
Keyword(s):  
Academic Research ◽  
Future Research ◽  
Consumer Attitude ◽  
Communication Tool ◽  
Content Type ◽  
High Profile ◽  
Sport League ◽  
Sports Sponsorship ◽  
Website Interactivity ◽  
Main Effects

Purpose Although high-profile sport league website sponsorships have increased in popularity over the last decade, academic research on the topic has not kept pace, resulting in little knowledge of ways to improve the effectiveness of this sponsorship type. This paper aims to discuss this issue. Design/methodology/approach The current study examined the influence of three website-related variables (i.e. website interactivity, website fit, and website credibility), while controlling for a sponsor-related variable (i.e. sponsor familiarity), on consumer attitude toward the sponsor ad and willingness to click on its banner ad. Hierarchical multiple regression analyses indicated three main effects. Practical implications are discussed with limitations and suggestions for future research. Findings This study found three important things. First, website interactivity played an important role in attitude toward the ad and willingness to click on the banner ad. Second, website fit influenced attitude toward the ad and willingness to click on the banner ad. Third, website credibility influenced attitude toward the ad. Originality/value The findings suggest that in order to maximize online sports sponsorship outcomes, companies must keep in mind that the interactivity between the web users and the site should be regarded as the most pragmatic result which could come from the online sports sponsorship territory.

scholarly journals The Tipping Point in the Status of Socially Responsible Consumer Behavior Research? A Bibliometric Analysis

2020 ◽  
Vol 12 (8) ◽  
pp. 3141 ◽  
Author(s):  
Andrés Nova-Reyes ◽  
Francisco Muñoz-Leiva ◽  
Teodoro Luque-Martínez
Keyword(s):  
Bibliometric Analysis ◽  
Sustainable Consumption ◽  
Academic Research ◽  
Future Research ◽  
Consumer Attitude ◽  
Socially Responsible ◽  
Socially Responsible Consumer ◽  
New Research ◽  
The Impact ◽  
Responsible Consumer

Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB). An initial literature review showed that few studies have addressed this issue, which creates opportunities for the development of new research lines. Furthermore, no study had examined the conceptual evolution or whether SRCB is a developed or fragmented theme from an exhaustive compilation of all previous academic research. To address the proposed research questions, we conducted a bibliometric analysis applied to a corpus of manuscripts on SRCB indexed in the Web of Science (WoS) bibliographic database, from its inception in 1991 up to 2019. Co-word analysis provided a structure of conceptual sub-domains classified based on their density and centrality. In addition, thematic networks were extracted that showed the important associations between the main issues that the SRCB community has addressed, which enabled the authors to examine the subject’s intellectual structuring over almost three decades. The findings showed that the research, over time, has focused most on corporate social responsibility (CSR), this being a motor theme between 2013 and 2016. In general, SRCB has been a very fragmented field of study, however in the last three years, it has developed into a distinct entity; in the past, it was basically addressed through CSR. The most productive thematic areas during the last 30 years have been: (a) Research into consumer attitude, (b) research on CSR, and (c) research on social and sustainable consumption behavior. In response to calls for greater theoretical clarification of the SRCB discipline, the authors providing experts and novices with a better understanding of the current state of the art and suggest future research directions.

scholarly journals Psychosocial Stress and Problems toward Infertility: A Pilot Study of Differences between Immigrant and Nonimmigrant Infertile Couples in Toronto, Canada

2020 ◽  
Vol 12 (2) ◽  
pp. 45
Author(s):  
Tsorng-Yeh Lee
Keyword(s):  
Social Sciences ◽  
Psychosocial Stress ◽  
Negative Relationship ◽  
Psychosocial Problems ◽  
Infertility Treatment ◽  
Future Research ◽  
Significant Negative Relationship ◽  
The Social ◽  
Infertile Couples ◽  
Study Participants

The purpose of this study was to explore the psychosocial stress and problems regarding infertility and to compare the differences in these two variables on infertile couples in Canada. Fifty infertile, heterosexual individuals were selected as the study participants by convenient sampling. Participants filled out three questionnaires after their infertility appointment and were divided into two groups, depending on their immigration status. The data were analyzed using Statistical Package for the Social Sciences (SPSS.26). Significant differences in infertility stress and psychosocial problems existed between these two groups, with immigrants’ scores significantly higher than nonimmigrants’ scores. Years of marriage showed positive relationships with infertility stress and problems. In addition, a positive relationship existed between years of infertility and infertility problems. Furthermore, a significant negative relationship existed between the length of time living in Canada and infertility stress. The results of this study enhanced our knowledge of psychosocial stress and problems faced by infertile couples. Findings suggest that immigrants had more infertility stress and problems than nonimmigrants. Understanding infertile couples’ stress and problems provides the basis for informing and changing nursing practices on how to work with infertile couples, adjusting health policy related to infertility treatment, and needing future research in this area.      

Students' mind wandering in macroscopic and submicroscopic textual narrations and its relationship with their reading comprehension

2015 ◽  
Vol 16 (3) ◽  
pp. 680-688 ◽  
Author(s):  
Sulaiman M. Al-Balushi ◽  
Ibrahim S. Al-Harthy
Keyword(s):  
Reading Comprehension ◽  
Negative Relationship ◽  
Mind Wandering ◽  
The Other ◽  
Future Research ◽  
Computer Screen ◽  
Significant Negative Relationship ◽  
Different Types ◽  
Ninth Grade Students ◽  
The Relationship

The aim of the current study was to investigate students' mind wandering while reading different types of textual narrations (macroscopic and submicroscopic) in chemistry. Another goal was to determine the relationship between mind wandering and students' reading comprehension. The participants were 65 female ninth grade students in Oman. Using a computer screen, participants were required to read about sodium chloride. A probe-catch procedure was used to measure students' mind wandering. Half of the slides presented textual narrations at the macroscopic level and the other half presented narrations at the submicroscopic level. We gave the students a paper and pencil reading comprehension test at the conclusion of the reading task. The findings indicated that participants' mind wandering while reading submicroscopic textual narrations was significantly higher when compared to reading macroscopic textual narrations. Also, there was a significant negative relationship between mind wandering and reading comprehension for both macroscopic and submicroscopic textual narrations. Implications and future research are discussed.

Sharp as a Fox: Are foxnews.com Visitors Less Politically Knowledgeable?

2020 ◽  
Vol 48 (6) ◽  
pp. 792-806
Author(s):  
Peter R. Licari
Keyword(s):  
News Media ◽  
Negative Relationship ◽  
Political Knowledge ◽  
Future Research ◽  
Conservative Group ◽  
Fox News ◽  
Significant Negative Relationship ◽  
Call Process ◽  
Current Events ◽  
Party Ideology

In 2012, a survey research was publicized suggesting that Fox News viewers were not only less informed than consumers of other news media but also less informed than people abstaining from news media entirely. Many have taken this to be unequivocally true and the study remains popular among political discussants to this day. However, virtually all of the investigations used to advance the argument focus on current events type knowledge and neglect important controls that could influence both political knowledge and Fox News consumption. Furthermore, no research to date has investigated any effects stemming from consuming the network’s online content (i.e., from foxnews.com ). This article aims to contribute these gaps. Using the 2016 American National Election Survey (ANES), I investigate whether consuming content from foxnews.com is associated with decreased political knowledge. I find no differences in knowledge concerning how the U.S. political system works (what I call process-related knowledge) but do find a significant, negative relationship between visiting foxnews.com and facts about society writ large (what I call society-oriented knowledge). These effects persist even when controlling for party, ideology, and conservative-group affinity and in the preponderance of matching procedures employed to reduce concerns of self-selection. Implications and avenues of future research are also discussed.

scholarly journals On the Relationship Between Job Involvement and Central Life Interest

2005 ◽  
Vol 30 (2) ◽  
pp. 166-180
Author(s):  
Vance F. Mitchell ◽  
Vishwanath Baba ◽  
Timothy Epps
Keyword(s):  
Positive Relationship ◽  
Negative Relationship ◽  
Job Involvement ◽  
Future Research ◽  
Significant Negative Relationship ◽  
Organizational Levels ◽  
Job Levels ◽  
The Relationship ◽  
Negligible Influence

The present study investigates the relationship between job involvement (JI) and central life interest (CLI) for a sample of automobile workers chosen from three organizational levels containing unskilled employees, skilled workmen and fore-men. Possible associations of job involvement and work as the«  Central Life Interest » with job levels in the occupational hierarchy, age of the individuals and the length of employment were also explored. The results disconfirmed the hypothesized positive relationship between JI and CLI. In fact a low but significant negative relationship was obtained between JI and CLI. Job levels, age and length of employment were found to hâve negligible influence on both JI and CLI. On the basis of the obtained results, directions for future research are indicated.

scholarly journals Two Sides of the Same Coin: The Relationship Between Modern Racism and Rape Blaming Attitudes among Swedish Students and Community Members

2020 ◽  
pp. 003329412097815
Author(s):  
Mattias Sjöberg ◽  
Farhan Sarwar
Keyword(s):  
Negative Relationship ◽  
Rape Victim ◽  
Victim Blame ◽  
Future Research ◽  
Community Members ◽  
Modern Racism ◽  
Significant Negative Relationship ◽  
Modern Racism Scale ◽  
The Relationship ◽  
Perpetrator Blame

The objective of this study is to investigate the relationship between modern racism and rape victim and perpetrator blame, and rape perception. Participants from both a community population ( n = 211) and a student population ( n = 200) read a rape vignette and provided their judgements of blame towards a victim and perpetrator, their perception of the event as rape, and later answered the modern racism scale. Results showed a significant positive relationship between modern racism and rape victim blame ( r = .35, R2 [Formula: see text] 100 = 12.1%), while modern racism had a significant negative relationship with perpetrator blame ( r = −.27, R2 [Formula: see text] 100 = 7.5%) and rape perception ( r = −.29, R2 [Formula: see text] 100 = 8.7%). Implications for the criminal justice system as well as suggestions for future research were discussed.

scholarly journals Ethnic Diversity and Social Trust: A Narrative and Meta-Analytical Review

2020 ◽  
Vol 23 (1) ◽  
pp. 441-465 ◽  
Author(s):  
Peter Thisted Dinesen ◽  
Merlin Schaeffer ◽  
Kim Mannemar Sønderskov
Keyword(s):  
Ethnic Diversity ◽  
Social Trust ◽  
Meta Analysis ◽  
Negative Relationship ◽  
Future Research ◽  
Essential Question ◽  
Significant Negative Relationship ◽  
Core Concepts ◽  
Analytical Review ◽  
The Relationship

Does ethnic diversity erode social trust? Continued immigration and corresponding growing ethnic diversity have prompted this essential question for modern societies, but few clear answers have been reached in the sprawling literature. This article reviews the literature on the relationship between ethnic diversity and social trust through a narrative review and a meta-analysis of 1,001 estimates from 87 studies. The review clarifies the core concepts, highlights pertinent debates, and tests core claims from the literature on the relationship between ethnic diversity and social trust. Several results stand out from the meta-analysis. We find a statistically significant negative relationship between ethnic diversity and social trust across all studies. The relationship is stronger for trust in neighbors and when ethnic diversity is measured more locally. Covariate conditioning generally changes the relationship only slightly. The review concludes by discussing avenues for future research.

scholarly journals Mathematics Anxiety and Prevention Strategy: To Support Students and Strengthen Mathematics Education in District Kangra of Himachal Pradesh

2021 ◽  
pp. 51-57
Author(s):  
Dr. Ashwani Kumar
Keyword(s):  
Mathematics Achievement ◽  
Mathematics Anxiety ◽  
Math Anxiety ◽  
Structural Model ◽  
Rating Scale ◽  
Negative Relationship ◽  
Himachal Pradesh ◽  
Future Research ◽  
Negative Effects ◽  
Relationship Of

In the process of reaching a medium income country, science, mathematics and technology have become an emphasis of Ethiopia. But, currently, students’ interest to study mathematics and ability in mathematics is declining. This study therefore aimed to investigate the prevalence of mathematics anxiety and its effect on students’ current mathematics achievement. Additionally, by grounding on the literature, some strategies supposed to reduce the negative effects of math anxiety were identified for practice. The study was conducted on five randomly selected public secondary schools of district Kangra of Rural region in Himachal Pradesh. Math anxiety was measured using a validated instrument called Math Anxiety Rating Scale (MARS), whereas students’ current mathematics achievement was measured using achievement test. Structural model was developed to examine causal relationship of the variables treated in the study. The finding revealed that there was a significant negative relationship between mathematics anxiety and achievement. There was also a statistically significant gender difference in mathematics anxiety and current math achievement, with effect size small and typical respectively. Based on the findings of the study, imperative implication for practice and future research were made.

scholarly journals Mindfulness and Its Relationship With Perceived Stress, Affect, and Burnout in Elite Junior Athletes

2015 ◽  
Vol 9 (3) ◽  
pp. 263-281 ◽  
Author(s):  
Henrik Gustafsson ◽  
Therése Skoog ◽  
Paul Davis ◽  
Göran Kenttä ◽  
Peter Haberl
Keyword(s):  
Negative Affect ◽  
Positive Affect ◽  
Perceived Stress ◽  
Negative Relationship ◽  
Future Research ◽  
Dispositional Mindfulness ◽  
Junior Athletes ◽  
Significant Negative Relationship ◽  
The Relationship

The purpose of this study was to examine the relationship between dispositional mindfulness and burnout and whether this relationship is mediated by perceived stress, negative affect, and positive affect in elite junior athletes. Participants were 233 (123 males and 107 females) adolescent athletes, ranging in age from 15–19 years (M = 17.50; SD = 1.08). Bivariate correlations revealed that mindfulness had a significant negative relationship with both perceived stress and burnout. To investigate mediation, we employed nonparametric bootstrapping analyses. These analyses indicated that positive affect fully mediated links between mindfulness and sport devaluation. Further, positive affect and negative affect partially mediated the relationships between mindfulness and physical/emotional exhaustion, as well as between mindfulness and reduced sense of accomplishment. The results point toward mindfulness being negatively related to burnout in athletes and highlight the role of positive affect. Future research should investigate the longitudinal effect of dispositional mindfulness on stress and burnout.

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