Bringing on the Next Billion Online

2007 ◽  
pp. 209-237
Author(s):  
Karen Coppock
Keyword(s):  
Emerging Markets ◽  
Classification System ◽  
Internet Usage ◽  
Depth Interviews

This chapter classifies the types of partnerships employed to increase Internet demand in emerging markets. This classification system, or taxonomy, is based on more than 60 in-depth interviews, about 32 partnerships, designed to create Internet demand in Mexico. The taxonomy first classifies the partnerships into three broad categories based on the number of barriers to Internet usage the partnership was designed to overcome: one, two, or three. The partnerships are then classified into six subcategories based on the specific barrier or combination of barriers to Internet usage the partnership sought to overcome. The six subcategories of the taxonomy are: (1) lack of funds; (2) lack of awareness; (3) lack of uses; (4) lack of funds and lack of uses; (5) lack of funds and lack of infrastructure; and (6) lack of funds, lack of uses, and lack of infrastructure. This taxonomy gives empirical meaning and enables further analysis of this unique and increasingly popular type of partnership.

Bringing on the Next Billion Online

2008 ◽  
pp. 3603-3622
Author(s):  
Karen Coppock
Keyword(s):  
Emerging Markets ◽  
Classification System ◽  
Internet Usage ◽  
Depth Interviews

This chapter classifies the types of partnerships employed to increase Internet demand in emerging markets. This classification system, or taxonomy, is based on more than 60 in-depth interviews, about 32 partnerships, designed to create Internet demand in Mexico. The taxonomy first classifies the partnerships into three broad categories based on the number of barriers to Internet usage the partnership was designed to overcome: one, two, or three. The partnerships are then classified into six subcategories based on the specific barrier or combination of barriers to Internet usage the partnership sought to overcome. The six subcategories of the taxonomy are: (1) lack of funds; (2) lack of awareness; (3) lack of uses; (4) lack of funds and lack of uses; (5) lack of funds and lack of infrastructure; and (6) lack of funds, lack of uses, and lack of infrastructure. This taxonomy gives empirical meaning and enables further analysis of this unique and increasingly popular type of partnership.

scholarly journals Analisis Pencarian Informasi Remaja Generasi z dalam Proses Pengambilan Keputusan Belanja Online (Analisis pada Mahasiswa Ilmu Komunikasi Universitas Tidar)

2020 ◽  
Vol 4 (2) ◽  
pp. 146
Author(s):  
Fitria Khairum Nisa ◽  
Arief Bregas Viratama ◽  
Nurul Hidayanti
Keyword(s):  
Social Media ◽  
Information Search ◽  
Online Shopping ◽  
Internet Usage ◽  
Search Process ◽  
Product Reviews ◽  
Sources Of Information ◽  
Digital World ◽  
Generation Z ◽  
Depth Interviews

<p><strong>Abstrak<br /></strong></p><p><strong></strong>Berdasarkan <em>survey</em>, salah kegiatan berinternet yang paling sering dilakukan adalah belanja <em>online</em> sebanyak 44.6%. Sedangkan generasi yang mendominasi penggunaan internet adalah generasi z. Generasi z merupakan generasi yang akrab dengan dunia digital dan berani mengambil resiko. Penelitian ini bertujuan untuk melihat bagaimana generasi z melakukan proses pencarian informasi dalam melakukan belanja <em>online</em><em> </em>dengan menyebarkan angket serta melakukan wawancara mendalam. Penelitian ini menggunakan <em>mix method. </em>Adapun subjek dari penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi, Universitas Tidar. Hasil penelitian ini menunjukan bahwa ulasan produk di <em>e-commerce</em> merupakan sumber utama remaja generasi z dalam mencari informasi yakni sebesar 80.7%. Sumber informasi lainnya adalah ulasan produk di sosial media dan bertanya kepada teman. Adapun alasannya adalah untuk mencari <em>trend</em> terkini serta ulasan produk dapat dipercaya dan generasi z peduli dengan pendapat orang sekitar.</p><p> </p><p><em><strong>Abstract</strong></em></p><p><em>Based on the survey, one of the most frequently carried out internet activities was online shopping which is 44.6%. Meanwhile, the generation that dominates internet usage is z generation. Z generation z is a generation that is familiar with the digital world and is willing to take risks. This study aims to see how generation Z performs the information search process in online shopping. This study uses a mix method by distributing questionnaires and conducting in-depth interviews. Subject of this research is the students of communication in Tidar University. The results of this study indicate that product reviews on e-commerce is the main source of z generation adolescents in seeking information, which is 80.7%. Other sources of information are product reviews on social media and asking friends. The reasons for those are they look for the newest trend and product reviews are trustworthy and z generation cares what people think about them.</em></p>

scholarly journals DAMPAK SOSIAL-EKONOMI MASUKNYA PENGARUH INTERNET DALAM KEHIDUPAN REMAJA DI PEDESAAN

2012 ◽  
Vol 6 (1) ◽  
Author(s):  
Putri Ekasari ◽  
Arya Hadi Dharmawan
Keyword(s):  
Qualitative Method ◽  
Quantitative Method ◽  
Internet Access ◽  
Internet Usage ◽  
Usage Pattern ◽  
Font Size ◽  
Economic Changes ◽  
Socio Economic Impact ◽  
Use Of Internet ◽  
Depth Interviews

<em><span style="font-size: 11pt;">The study was done in two village, they are Cibatok I Village and Pangradin Village, The Bogor District of West Java, Indonesia.<span class="messagebody"> </span><span class="hps">The purposes</span> <span class="hps">of</span> <span class="hps">this study were</span> 1) to analyse and determine the impacts of the use of internet in teenagers characteristics to internet usage pattern in two villages 2) to analyze the socio-economic impact brought by internet usage pattern of teenagers in two villages.<span class="messagebody"> </span><span class="hps">This study was</span> <span class="hps">approached by using</span> <span class="hps">quantitative method</span> supported by <span class="hps">qualitative method</span>. </span></em><em><span style="font-size: 11pt;">Data obtained through observation, depth interviews and interviews using questionnaire</span></em><em><span style="font-size: 11pt;">s. <span class="hps">Meanwhile,</span> <span class="hps">the results</span> <span class="hps">of</span> <span class="hps">this study</span> <span class="hps">showed 1)</span></span></em><span style="font-size: 11pt;"> <em>The differences of internet usage pattern in the two villages 2) The availability of internet access in Cibatok I Village have made impacts to the socio-economic changes of teenagers life. Meanwhile, it is not clearly seen in teenagers live at Pangradin Village</em></span>

scholarly journals Together or Apart? A Historical Snapshot of Personal Internet Usage at Home

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Family Life ◽  
Internet Usage ◽  
The Other ◽  
The Internet ◽  
Separate Study ◽  
Social Transformations ◽  
Ethnographic Approach ◽  
The Family ◽  
Watching Tv ◽  
Depth Interviews

This paper provides a historical snapshot of personal ICT usage in 2005/2006, specifically shedding light on how Australian and German couples (N= 48) had integrated the internet into their homes with a focus on spatial and social transformations. Using a home ethnographic approach, this qualitative study implemented in-depth interviews across two countries. From a spatial perspective, Australian couples had their laptops or PCs highly integrated into the family life usually in multifunctional rooms or open areas, whereas German couples’ laptops and PCs were most often found in separate study rooms. From a social perspective, internet use can be related to elements that bring couples together, but also to elements of disintegration. A shift in how couples spent their time together was observed from watching TV together in the same room, to going online in the same room at two PCs or one person being online while the other conducted other activities.

An Empirical Analysis of Indices and Factors of ICT Use by Small- and Medium-Sized Enterprises in Japan

2010 ◽  
pp. 161-174 ◽  
Author(s):  
Masatsugu Tsuji ◽  
Teruyuki Bunno ◽  
Hiroki Idota ◽  
Hiroaki Miyoshi ◽  
Masaru Ogawa ◽  
...  
Keyword(s):  
Empirical Analysis ◽  
Business Process ◽  
Internet Usage ◽  
Efficient Utilization ◽  
Regression Methods ◽  
Mail Surveys ◽  
Ict Use ◽  
Managerial Resources ◽  
Depth Interviews

This chapter attempts to extract factors which promote the introduction and usage of ICT by SMEs (small- and medium-sized enterprises) through the method of mail surveys and in-depth interviews conducted in two of the largest SME clusters in Japan, Higashi-Osaka and Ohta Ward, Tokyo. The questionnaire was sent to more than 6,000 SMEs there, and received nearly 1,200 replies. Questions are related to company characteristics and purposes for ICT use. Moreover, the followings indexes are selected which present the degree of ICT use by SMEs: (i) software that contributes to efficient utilization of managerial resources; and (ii) Internet usage. Based on these data, factors are extracted by utilizing the regression methods such as OLS, logit and probit estimation. Among them, the most important elements in promoting ICT use are found to be a future-oriented vision for SMEs such as expectations for restructuring business process through ICT, and managerial orientations.

scholarly journals Men's Perception of Women Regarding the Internet Usage in the Khyber Agency Pakistan: An Exploratory Study

2020 ◽  
Vol V (I) ◽  
pp. 47-58
Author(s):  
Arif Ahmad
Keyword(s):  
Digital Divide ◽  
Gender Discrimination ◽  
Internet Usage ◽  
Male Dominance ◽  
The Internet ◽  
Access To Education ◽  
Tribal Society ◽  
Use Of The Internet ◽  
Depth Interviews ◽  
Method Approach

Khyber agency is located near the border of Afghanistan, due to continuous war in Afghanistan, patriarchal society and domination of males, the women of Khyber agency have no access to education, basic human rights and internet technologies. This paper investigated the gender discrimination in the use of the internet in the Khyber agency of Pakistan, the war-torn area adjacent to Afghanistan. A mixed method approach visa-vis in-depth interviews and purposive survey of the respondents was used to collect data. The in-depth interviews were analyzed using NVivo and SPSS was employed to analyze survey data. The findings indicate that there is a digital divide that promotes gender discrimination in the Khyber agency regarding the internet usage. The patriarchal nature of the tribal society deprives women from internet contributing to the gender discrimination. Additionally, the male dominance of the rural tribal society is associated with stereotypical discourses of women.

scholarly journals Does Organization Inclusion Matter in Expatriate Mission Accomplishment?

2020 ◽  
Vol 10 (3) ◽  
Author(s):  
Hooi Lai Wan ◽  
Keyword(s):  
Focus Group ◽  
Emerging Markets ◽  
Emerging Economies ◽  
Financial Services ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Related Factors ◽  
Inclusive Approach ◽  
Hr Managers ◽  
Depth Interviews

The main goal of the study is to explore if organisational inclusion features prominently in the expatriation policies of companies in emerging markets. In this study, the expatriation policies of three Taiwanese financial services institutions were examined to establish the presence or lack of organisational inclusion and its effect on expatriate mission accomplishment. In-depth interviews with the expatriates and faceto-face focus group discussions with senior HR managers at their headquarters in Taipei were employed to collect data from financial services institutions. The findings revealed that organisational inclusion is low, but the organizations are considering a more inclusive approach in future. Among the factors that emphasize the need for more organisational inclusion expatriation are cultural competence, social norms adjustment, positive mindset, professional skills and career-related factors. The study contributes to knowledge on how the financial services industry in emerging economies in the Chinese context view organisational inclusion in their expatriation policies. It further provides an insight of the necessity to embrace organisational inclusion in the expatriation policies to enhance expatriate mission accomplishment.

Evaluating the Level of Company’s Customer Orientation: Developing a Complex Tool Adapted to the Russian Market

2016 ◽  
Vol 2016 (6) ◽  
pp. 87-111
Author(s):  
Olga Gulakova ◽  
Vasiliy Panin ◽  
Vera Rebiazina
Keyword(s):  
Factor Analysis ◽  
Emerging Markets ◽  
Customer Orientation ◽  
Scale Model ◽  
Russian Market ◽  
Developed Markets ◽  
Complex Evaluation ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor ◽  
Depth Interviews

Specific features of the emerging markets challenge the use of approaches designed for developed markets in emerging markets. Customer orientation as one of the key concepts of contemporary marketing requires a rethinking in the context of emerging markets. The purpose of the article is to develop a tool for a complex evaluation of the company’s customer orientation level adapted to the Russian market. The empirical study includes mixed qualitative-quantitative design: at the first stage we conducted a quantitative survey with representatives of 239 companies operating in the Russian market, at the second - 62 in-depth interviews. For the analysis of quantitative data we used an explanatory factor analysis (EFA) and confirmatory factor analysis (CFA). As a result the four factorial scale model consisting of 14 indicators was obtained. Drawing on in-depth interviews analysis, the scale was supplemented by the indicators expressing the specifics of customer orientation on the Russian market.

scholarly journals POSSIBLE CAUSES INHIBITING THE PURCHASE OF CHINESE GROCERY OWN BRANDS: A PRELIMINARY STUDY

2012 ◽  
Vol 13 (2) ◽  
pp. 207-222 ◽  
Author(s):  
Wei Song
Keyword(s):  
Emerging Markets ◽  
Chinese Culture ◽  
Asian Countries ◽  
Key Factors ◽  
Brand Quality ◽  
Consumer Perspective ◽  
Preliminary Study ◽  
Negative Sentiment ◽  
Price Image ◽  
Depth Interviews

The aim of this preliminary study is to identify the possible causes inhibiting consumers from purchasing Chinese own brands. In view of the absence of literature on this aspect of commerce in Asia, a review of Western literature was conducted. The data for this study is from semi-structured in-depth interviews with Chinese retail consultants and grocery shoppers in Shanghai, China. The results of the study show that negative low price image, low perceived own brand quality, and the importance of “face” in Chinese culture are the key factors resulting in negative sentiment toward Chinese grocery own brands. The results of this investigation are expected to provide a basis for making recommendations for the use of both international and Chinese retailers when building Chinese grocery own brands. The findings of this study have been generated from a small group of interviewees in a single city and thus cannot be considered conclusive. Therefore further research in other cities of China and other Asian countries should be conducted. The study offers novel views from the consumer perspective on the unwillingness to buy own brands in emerging markets.

International Research and Variation in Views of Ethnicity

2012 ◽  
Vol 2 (2) ◽  
pp. 66-72
Author(s):  
Ella Inglebret ◽  
Amy Skinder-Meredith ◽  
Shana Bailey ◽  
Carla Jones ◽  
Ashley France
Keyword(s):  
United States ◽  
Classification System ◽  
International Research ◽  
The United States ◽  
Research Articles ◽  
Journal Articles ◽  
Research Participants ◽  
The Past ◽  
International Scale ◽  
Publication Patterns

The authors in this article first identify the extent to which research articles published in three American Speech-Language-Hearing Association (ASHA) journals included participants, age birth to 18 years, from international backgrounds (i.e., residence outside of the United States), and go on to describe associated publication patterns over the past 12 years. These patterns then provide a context for examining variation in the conceptualization of ethnicity on an international scale. Further, the authors examine terminology and categories used by 11 countries where research participants resided. Each country uses a unique classification system. Thus, it can be expected that descriptions of the ethnic characteristics of international participants involved in research published in ASHA journal articles will widely vary.

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