Evaluating the Level of Company’s Customer Orientation: Developing a Complex Tool Adapted to the Russian Market

2016 ◽  
Vol 2016 (6) ◽  
pp. 87-111
Author(s):  
Olga Gulakova ◽  
Vasiliy Panin ◽  
Vera Rebiazina
Keyword(s):  
Factor Analysis ◽  
Emerging Markets ◽  
Customer Orientation ◽  
Scale Model ◽  
Russian Market ◽  
Developed Markets ◽  
Complex Evaluation ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor ◽  
Depth Interviews

Specific features of the emerging markets challenge the use of approaches designed for developed markets in emerging markets. Customer orientation as one of the key concepts of contemporary marketing requires a rethinking in the context of emerging markets. The purpose of the article is to develop a tool for a complex evaluation of the company’s customer orientation level adapted to the Russian market. The empirical study includes mixed qualitative-quantitative design: at the first stage we conducted a quantitative survey with representatives of 239 companies operating in the Russian market, at the second - 62 in-depth interviews. For the analysis of quantitative data we used an explanatory factor analysis (EFA) and confirmatory factor analysis (CFA). As a result the four factorial scale model consisting of 14 indicators was obtained. Drawing on in-depth interviews analysis, the scale was supplemented by the indicators expressing the specifics of customer orientation on the Russian market.

scholarly journals The development and initial validation of the Chinese Significant Wish Fulfillment Scale

2010 ◽  
Vol 23 (3) ◽  
pp. 442-449
Author(s):  
Amy Y. M. Chow ◽  
Meetim Chow ◽  
Catherine K. P. Wan ◽  
Katherine K. L. Wong ◽  
Rita W. T. Cheung
Keyword(s):  
Older Adults ◽  
Factor Analysis ◽  
Convergent Validity ◽  
Internal Reliability ◽  
Retest Reliability ◽  
Confirmatory Factor ◽  
Wish Fulfillment ◽  
Test Retest Reliability ◽  
Development And Validation ◽  
Depth Interviews

ABSTRACTBackground: This paper reports the development and validation of the Chinese Significant Wish Fulfillment Scale (CSWFS), a new multidimensional scale for assessing the perceived importance and level of fulfillment of wishes of older adults.Methods: Three studies were involved. Study 1 developed a 26-item pool on wish fulfillment through in-depth interviews with 22 older adults. Study 2 reduced the pool to 23 items through validation with a new sample of 315 older adults and examined the internal reliability. Study 3 involved a confirmatory factor analysis (CFA) and examined the test-retest reliability and the convergent validity of the scale with the construct of regret.Results: A five-factor structure model of 23 items was identified through exploratory factor analysis, which accounted for 51.67% of variance. As informed by the CFA in Study 3, a five-factor 22-item model was the best fit. Internal reliability and test-retest reliability was found to be good. Convergent validity was examined through correlation with the construct of future regret. The correlation, though statistically significant, was small.Conclusion: CSWFS demonstrates good psychometric properties, but the construct might be slightly different from that of future regrets. Probably, CSWFS addresses a construct that is under-explored but is of importance to older adults and especially to the Chinese community.

Tour Conductor Playfulness: Conceptualizing and Scale Development

2020 ◽  
Vol 60 (1) ◽  
pp. 197-207
Author(s):  
Tien-Ming Cheng ◽  
Mei-Tsun Chen ◽  
Cheng-Ho Wu
Keyword(s):  
Factor Analysis ◽  
Content Analysis ◽  
Confirmatory Factor Analysis ◽  
Human Resource ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Future Research ◽  
Tourism Research ◽  
Confirmatory Factor ◽  
Depth Interviews

The purpose of this study is to conceptualize a construct of Tour Conductor Playfulness (TCP) and establish a set of reliable and valid measures for TCP. The construct of TCP introduces a new concept in tourism research, while also extending the application of playfulness theory. TCP also can help businesses train employees and serve as a tool for human resource management. Study 1 produced initial items through in-depth interviews and content analysis, and study 2 conducted two sample collections. First, an exploratory factor analysis was performed by investigating 253 tour conductors, and four factors were identified: playful guiding, enthusiastic guiding, creative guiding, and engaged guiding. Second, this scale was validated with a new sample of 396 tour conductors. We verified the reliability of the TCP scale through confirmatory factor analysis, convergent validity, and discriminant validity to finally obtain 23 items. Implications and suggestions for future research are provided.

Measuring Market Orientation: Further Evidence on Narver and Slater's Three-Component Scale

2003 ◽  
Vol 93 (3_suppl) ◽  
pp. 1070-1072 ◽  
Author(s):  
Subhra Chakrabarty ◽  
Joseph N. Rogé
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Market Orientation ◽  
Random Sample ◽  
Customer Orientation ◽  
Factor Model ◽  
Mail Survey ◽  
Marketing Managers ◽  
Confirmatory Factor ◽  
Competitor Orientation

A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 222 respondents were analyzed to assess the dimensionality of Narver and Slater's 15-item measure of market orientation. A confirmatory factor analysis, using LISREL 8.53, provided support for each of the separate dimensions of customer orientation, competitor orientation, and interfunctional coordination. However, a combined 3-factor model of market orientation was not supported. Directions for research are suggested.

scholarly journals Scale of attitudes toward alcohol - Spanish version: evidences of validity and reliability

2017 ◽  
Vol 25 (0) ◽  
Author(s):  
Erika Gisseth León Ramírez ◽  
Divane de Vargas
Keyword(s):  
Factor Analysis ◽  
Alcohol Use ◽  
Confirmatory Factor Analysis ◽  
Alcohol Use Disorders ◽  
Spanish Version ◽  
Scale Model ◽  
Factorial Structure ◽  
Validity And Reliability ◽  
Confirmatory Factor ◽  
Attitudes Toward Alcohol

ABSTRACT Objective: validate the Scale of attitudes toward alcohol, alcoholism and individuals with alcohol use disorders in its Spanish version. Method: methodological study, involving 300 Colombian nurses. Adopting the classical theory, confirmatory factor analysis was applied without prior examination, based on the strong historical evidence of the factorial structure of the original scale to determine the construct validity of this Spanish version. To assess the reliability, Cronbach’s Alpha and Mc Donalid’s Omega coefficients were used. Results: the confirmatory factor analysis indicated the good fit of the scale model in a four-factor distribution, with a cut-off point at 3.2, demonstrating 66.7% of sensitivity. Conclusions: the Scale of attitudes toward alcohol, alcoholism and individuals with alcohol use disorders in Spanish presented robust psychometric qualities, affirming that the instrument possesses a solid factorial structure and reliability and is capable of precisely measuring the nurses’ atittudes towards the phenomenon proposed.

scholarly journals Development of scales for barriers to participation and preference factors in the use of recreation sitesRekreasyon alanı kullanımına ilişkin katılım engelleri ve tercih etkenleri ölçeklerinin geliştirilmesi

2017 ◽  
Vol 14 (1) ◽  
pp. 865 ◽  
Author(s):  
Hüseyin Gümüş ◽  
Sema Alay Özgül
Keyword(s):  
Factor Analysis ◽  
Goodness Of Fit ◽  
Correlation Coefficients ◽  
Modern Technology ◽  
Moderate Correlation ◽  
Barriers To Participation ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor ◽  
Natural Movement ◽  
Day By Day

Recreation sites have lately been becoming popular owing to advancement of modern technology and modern urbanization. Decrease in natural movement patterns of humans, busy work schedules and health problems caused by these factors have made recreation sites more important day by day. The current study was undertaken to develop reliable and valid Likert type scales that would explore factors that prevent inhabitants from participating in recreation sites and that affect their preferences in choosing recreation sites built by municipalities. The scales were administered to a total of 580 subjects; 320 subjects were used for Explanatory Factor Analysis (EFA) while 260 subjects were used for Confirmatory Factor Analysis (CFA) [18-55 age (=28.34, sd=9.90), 55.7% (323) female subjects]. As a result of EFA, it was identified that both scales were clustered under five subscales and their total variance explanation ratio was 56.35% for preferences for recreation sites while it was 71.23% for barriers to participation in recreation sites. Goodness of fit was proved to be enough for CFA accomplished for the scales following EFA and therefore it was possible to argue that the model was statistically significant. Correlations between dimensions were calculated through Spearman-Brown correlation coefficients. Although there were significant correlations between dimensions; their values were found to be lower and moderate.  Correlation values indicated that subscales that were clustered under EFA and CFA presented different constructs. Through correlation values obtained; it might be suggested that construct validity of both scales was at a sufficient level. ÖzetRekreasyon alanları, modern teknolojinin gelişmesine ve kentleşmeye bağlı olarak son yıllarda adından sıklıkla söz ettirir hale gelmiştir. İnsanoğlunun doğal hareketlerinde meydana gelen azalmalar, yoğun çalışma saatleri ve bunların beraberinde getirdiği sağlık sorunları, rekreasyon alanlarının her geçen gün önem kazanmasına yol açmıştır. Bu çalışmada belediyeler tarafından yaptırılan rekreasyon alanı tercihinde etkili olan ve rekreasyon alanlarına katılımı engelleyen faktörlere ilişkin likert tipi geçerli ve güvenilir bir ölçek geliştirmek amaçlanmıştır. Ölçek Açıklayıcı Faktör Analizi (AFA) için 320, Doğrulayıcı Faktör Analizi (DFA) için 260 olmak üzere toplam 580 [18-55 yaş ( =28.34, ss=9.90), %55.7 (323)’si kadın] bireye uygulanmıştır. Yapılan AFA neticesinde her iki ölçeğin de 5 boyut altında toplandığı ve toplam varyans açıklama oranının rekreasyon alanı tercih etkenlerinde % 56.35, rekreasyon alanı katılım engellerinde ise %71.23 olduğu saptanmıştır. Ölçeklere ilişkin AFA sonrası yapılan DFA için uyum iyiliği değerlerinin yeterli olduğunu, dolayısıyla modelin istatistiksel olarak anlamlı bir model olduğunu söylemek mümkündür. Boyutlar arası korelasyon Spearman-Brown korelasyon katsayısı ile hesaplanmıştır. Her ne kadar boyutlar arasında anlamlı korelasyonlar olsa da değer olarak düşük ve orta düzeyde oldukları görülmektedir. Korelasyon değerleri AFA ve DFA’da ortaya çıkan alt boyutların ayrı birer yapı oluşturduğu sonucunu göstermektedir. Elde edilen korelasyon değerleri her iki ölçeğin yapı geçerliğinin yeterli düzeyde olduğu şeklinde yorumlanabilir.

scholarly journals Firm-level trust in emerging markets: the moderating effect on the institutional strength- corruption relationship in Mexico and Peru

2018 ◽  
pp. 127-138 ◽  
Author(s):  
Carol M. Sánchez ◽  
Kevin Lehnert
Keyword(s):  
Factor Analysis ◽  
Linear Regression ◽  
Confirmatory Factor Analysis ◽  
Emerging Markets ◽  
Emerging Market ◽  
Moderating Effect ◽  
Institutional Environments ◽  
Firm Level ◽  
Weak Institutions ◽  
Confirmatory Factor

Emerging market firms often face corruption and institutional weakness in their environments. Firm-level trust may help with these challenges. In these countries, firm-level trust may engage employees and reduce pressure on firms from weak institutions and corruption. This is a study of employees of firms in Mexico and Peru, and it measures perceptions of corruption, trust, and institutional strength. Using confirmatory factor analysis and linear regression, the study tests hypotheses that trust moderates the weak institution - perceived corruption relationship. Findings suggest that trust may help employees be productive despite these challenges. Firms that build trust among employees may be better able to confront the challenges of corrupt and uncertain institutional environments.

scholarly journals Five Factor Model in Iranian Culture: A Psychometrics Analysis of NEO-Five Factor Inventory (NEO-FFI)

2014 ◽  
Vol 1 (4) ◽  
Author(s):  
Manoochehr Azkhosh ◽  
Ali Asgari
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Construct Validity ◽  
Factor Structure ◽  
Internal Consistency ◽  
Factor Model ◽  
Five Factor Model ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor ◽  
Neo Five Factor Inventory

This study aimed to investigate the construct validity and factor structure of NEO-Five Factor Inventory (Costa & McCrae, 1992) in Iranian population. Participants were 1639 (780 male, 859 female) Tehran people aged 15-71. The results of explanatory factor analysis showed no notable differences between the factor structures extracted by oblique and orthogonal rotations and didn’t replicate the scoring key. The Openness and Agreeableness had more psychometric problems (low internal consistency and high deleted items). The female’s NEO-FFI factor structure (with 41 items of 60 loaded on intended factors)was clearer than males’ (with 37 items). Confirmatory factor analysis supported the male’s latent modeling of the 31-item but failed to fit the female’s model. The women scored significantly higher in the Neuroticism, Openness, Agreeableness, and Conscientiousness than men who scored significantly higher in the Extraversion. As previous findings, the current results showed the NEO-FFI’s cultural limitations assessing the universality of the Five Factor Model.

The Turkish Adaptation of the Diabetes Fatalism Scale: A Validity and Reliability Study

2021 ◽  
pp. JNM-D-21-00032
Author(s):  
Emine Kaplan Serin ◽  
Seyhan Çitlik Saritaş
Keyword(s):  
Factor Analysis ◽  
Factor Structure ◽  
High Reliability ◽  
Turkish Population ◽  
Diabetic Patients ◽  
Validity And Reliability ◽  
Reliability Study ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor

Background and PurposeThis study was carried out as a validity and reliability study of the Turkish version of the Diabetes Fatalism Scale (DFS) and to investigate its psychometric properties in the Turkish society with type 2 diabetes patients.MethodsExploratory factor analysis was conducted to assess the scale’s factor structure. Confirmatory factor analysis (CFA) was performed to validate the “best fit” model.ResultsThe explanatory factor analysis and CFA results confirmed the three-factor structure of the scale. The Cronbach’s α, item-total correlation and test—retest analyses showed high reliability.ConclusionsThe results showed that DFS is a valid and reliable tool for evaluating fatalism in diabetic patients from a Turkish population.

scholarly journals Adaptation of the Relationship and Motivation Scale to the Turkish Culture

2017 ◽  
Vol 6 (3) ◽  
pp. 181
Author(s):  
Munevver Ilgun Dibek ◽  
Hatice C Yavuz ◽  
Ezel Tavsancil ◽  
Seher Yalcin
Keyword(s):  
Factor Analysis ◽  
Cultural Comparison ◽  
Test Results ◽  
Cross Cultural Comparison ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor ◽  
Turkish Culture ◽  
Using Data ◽  
The Relationship

The purpose of the present study was twofold: first to adapt the Relationship and Motivation (REMO) scale addressing role of peers and teachers in students’ motivations into Turkish culture, and second to determine whether there were any differences between girls and boys regarding the scores obtained from this scale. To achieve these aims, the present research was designed to be comprised of three consecutive studies. In Study 1, linguistic equivalence was established, and results of an Explanatory Factor Analysis (EFA) performed on data obtained from 202 students showed that structure of the original scale was supported. In Study 2, a Confirmatory Factor Analysis (CFA) was conducted using data obtained from 496 Turkish students, and the results confirmed the results of EFA. Additionally, the validity evidence was obtained by conducting another EFA with 528 students. Moreover, reliability coefficients were also found to be varying in an acceptable range. Including the same participants of Study 2 in Study 3, t-test results showed that girls had significantly higher mean scores on the subscales of peers and teachers as positive motivators, and teachers as negative motivators. On the other hand, boys had significantly higher mean scores on the scale of peers as negative motivators. Results of these studies suggest that Turkish version of REMO is conceptually equivalent to original REMO, and similarly reliable and valid. Therefore, the adapted scale can not only be used in cross-cultural comparison and but also for determining the differentiation in the relations of students with their peers and teachers.

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