The Role of Blogs on a Successful Political Branding Strategy

2010 ◽  
pp. 16-30
Author(s):  
Luis Casaló
Keyword(s):  
Virtual Communities ◽  
Political Marketing ◽  
The Internet ◽  
Political Leaders ◽  
The Public ◽  
Electoral Campaigns ◽  
Political Branding ◽  
The Usa ◽  
Use Of The Internet

The Internet is taking on an increasingly major role in political marketing and branding strategies. This is because of the use that the public itself is making of the Internet when taking part in the decisions made by their representatives and in the events of the environment they live in. These digital citizens have found in the Internet, particularly blogs, a new way of forming relationships with politicians, by communicating with them directly, coordinating their activities with other citizens with similar political ideals or even financing electoral campaigns. This article describes the use that some political leaders have made of blogs. Therefore, we analyze the two cases that represented the beginning of the use of the Internet as a major electoral tool: Howard Dean and Wesley Clark in the Democrat primaries in the USA in the 2003-04 campaign. Thanks to the analysis of these two cases and the theories developed around the concept of social capital and virtual communities, this paper presents the main characteristics of this type of digital citizen and the possible political marketing strategies developed around them. The analysis of these cases provides various implications for better management of these political marketing tools, whose potential is yet to be discovered.

scholarly journals Characterizing the building blocks of Problematic Use of the Internet (PUI): The role of obsessional impulses and impulsivity traits among Italian young adults

2021 ◽  
Vol 106 ◽  
pp. 152225
Author(s):  
Francesco Di Carlo ◽  
Mauro Pettorruso ◽  
Maria Chiara Alessi ◽  
Elena Picutti ◽  
Rebecca Collevecchio ◽  
...  
Keyword(s):  
Young Adults ◽  
Building Blocks ◽  
The Internet ◽  
Problematic Use ◽  
Use Of The Internet

Positive And Negative Aspects Of The Psychological Impact Of The Virtual World

2021 ◽  
Vol 03 (05) ◽  
pp. 25-29
Author(s):  
Rakhimova I.I. ◽  
◽  
Mukhiddinova U.A. ◽  
Bеrdiqulоvа G.N. ◽  
Suleymanova D.I. ◽  
...  
Keyword(s):  
Mobile Phones ◽  
Virtual World ◽  
Human Life ◽  
Psychological Impact ◽  
Economic Life ◽  
The Internet ◽  
National Values ◽  
Use Of The Internet ◽  
The Individual

In today's age of the Internet, computers and mobile phones for people of all ages are available in almost every home. In addition, in today’s world-wide pandemic, the use of the Internet for education and all aspects of cultural, socio-economic life as well as games such as games is growing rapidly. This, in turn, has a psychological effect on the individual, both positively and negatively on our society and national values. In this article, I have tried to highlight the positive and negative aspects of the internet world that affect the individual. In the article we will focus on the role of the virtual world in human life, the need not to depend on it, to use it for useful purposes.

scholarly journals Dakwah Dan Populisme Media : Idealisme Keberagamaan Netizen di Era Global

2019 ◽  
Vol 2 (2) ◽  
pp. 32
Author(s):  
Lukis Alam
Keyword(s):  
Modern Society ◽  
Field Work ◽  
The Internet ◽  
The Public ◽  
Islamic Studies ◽  
Internet Media ◽  
Information And Communication ◽  
Use Of The Internet ◽  
The Relationship ◽  
Work Method

Abstrak: Teknologi  informasi  dan  komunikasi  yang  berkembang  saat  ini, telah  menciptakan  perubahan  pada  banyak  hal.  Terlebih  dengan kehadiran  internet,  berbagai  keunggulannya  semakin  menambah keunggulan  dalam  dinamika  kehidupan  modern.  Ratusan juta manusia di seluruh dunia mengakses internet setiap harinya, dan jumlahnya terus bertambah dari waktu ke waktu. Hal ini berdampak pada penggunaan internet untuk kegiatan dakwah.Secara umum dakwah dilaksanakan secara konvensional. Namun, seiring perkembangan teknologi informasi, bermunculan dakwah yang menggunakan internet, yang biasa disebut dengan cyber dakwah. Terkait dengan hal tersebut, penelitian ini berupaya untuk melihat keterkaitan keduanya dalam konstruksi keberagamaan, yang karenanya media internet memberikan kemudahan dalam penyebaran informasi kepada masyarakat. Adapun jenis penelitian ini adalah kualitatif, dengan menggunakan metode field work yang dipadukan dengan studi kepustakaan.Diharapkan penelitian ini akan membuka ruang diskusi baru mengenai studi keislaman kontemporer yang lebih integratif dengan isu-isu kekinian. Selain itu, untuk memperkaya cakrawala terhadap diskursus perkembangan media yang menjadi bagian dari wacana keislaman global dan masyarakat modern. Abtsract: Information and communication technology that has developed at this time has created changes in many things. Especially with the presence of the internet, various advantages have added to the dynamics of modern life. Hundreds of millions of people around the world access the internet every day, and the number continues to increase from time to time. This has an impact on the use of the internet for da'wah activities.In general, preaching is carried out conventionally. However, along with the development of information technology, da'wah has sprung up using the internet, commonly referred to as cyber da'wah. Related to this, this study seeks to see the relationship between the two in religious construction, which is why internet media makes it easy to disseminate information to the public. The type of this study is qualitative, using the field work method combined with library studies.It is hoped that this research will open up new discussion space regarding contemporary Islamic studies that are more integrative with current issues. In addition, to enrich the horizon of the discourse of media development which is part of a global Islamic discourse and modern society.

scholarly journals El uso seguro del Internet y el rol de los padres / The Safe Use of the Internet and the Role of Parents

2014 ◽  
Vol 1 (1) ◽  
Author(s):  
Diana Elizabeth Moreno Carrillo ◽  
Gustavo Adolfo León Duarte ◽  
Carlos René Contreras Cázarez
Keyword(s):  
Quantitative Methods ◽  
Easy Access ◽  
The Internet ◽  
Qualitative And Quantitative ◽  
Qualitative And Quantitative Methods ◽  
New Challenges ◽  
Role Of Parents ◽  
Use Of The Internet ◽  
Mixed Approach

ABSTRACTSociety has been transforming throughout the last years. The easy access to Internet has made two important institutions, family and school, cope to new challenges. Teenagers in different countries have access to Internet. However, understanding how these changes affect them, their families, their education, their community and the risks they cope help us get to empiric research. The main inquiry is to identify the use and the role parents have around the Internet and technological devices. The research is based in a mixed approach, combining qualitative and quantitative methods, using a questionnaire and a focus group to collect data.RESUMENLa sociedad ha venido transformándose durante las últimas décadas. El fácil acceso al Internet ha hecho que dos importantes instituciones, la familia y la escuela, se enfrenten a nuevos retos. En distintos países alrededor del mundo, los adolescentes tienen acceso al Internet. Sin embargo, para entender como estos cambios los afecta a ellos, a sus familias, a su educación, a su comunidad y los riesgos que enfrentan, es posible llevar a cabo la investigación empírica. La pregunta central es conocer el uso y el rol que tienen los padres en torno al Internet y a los dispositivos tecnológicos. Como parte de la metodología, la construcción del objeto de estudio se basa en la implementación de un enfoque mixto. La combinación de enfoques cualitativos y cuantitativos conlleva al diseño de dos fases en las que se utilizarán dos herramientas, la encuesta y el grupo focal. Contacto principal: [email protected]

scholarly journals Looking through the mirror: representativeness of the Italian party system before the 2018 General Election

2021 ◽  
Vol 84 (1) ◽  
pp. 69-83
Author(s):  
Beniamino Masi
Keyword(s):  
Party System ◽  
Communication Technologies ◽  
General Election ◽  
Political Life ◽  
Policy Preferences ◽  
The Internet ◽  
Electoral Campaigns ◽  
Key Policy ◽  
Use Of The Internet ◽  
Voting Advice Applications

The use of the Internet and communication technologies has dramatically increased in recent times. This change has affected every aspect of political life, with electoral campaigns and parties making no exception. One of the most significant advancements on the theme is the spread of Voting Advice Applications (VAAs). These tools are developed before elections to match users’ policy preferences to those of the parties running. By looking at the dataset created with the answers of the users of an Italian VAA, Navigatore Elettorale, this study aims at understanding the representativeness of the six main parties running in the 2018 General Election. Through the development of a Representative Deficit Index, the study will also assess the key policy areas in which each of these parties performed best in the eyes of the electorate. The finding shows a diversified pattern of (in)successes for each of the parties, with some unexpected results.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2019 ◽  
pp. 562-593
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Social Media Politicians

2020 ◽  
pp. 272-286
Author(s):  
Víctor Hernández-Santaolalla
Keyword(s):  
Social Media ◽  
Personal Characteristics ◽  
Daily Basis ◽  
Political Leaders ◽  
Political Candidates ◽  
Public And Private ◽  
The Public ◽  
Private Lives ◽  
The Social

Social media brings to the forefront two very important factors to today's politics: the prominent role of the internet and the importance of personalisation which is closely tied to a tendency of political candidates to overexpose their private lives. This does not mean that the candidate becomes more relevant than the political party or the ideological platforms thereof, but the interest tends to fall on the candidate's lifestyle; on their personal characteristics and their most intimate surroundings, which blurs the line between the public and private spheres. Online profiles are used as a showcase for the public agenda of the politician at the same time as they gather, on a daily basis, the thoughts, tastes and leisure time activities of the candidates. This chapter offers a reflection of the ways in which political leaders develop their digital narratives, and how they use the social media environment to approach citizens.

A Case Study of Public Servants Engaged in E-Consultation in Australia

2011 ◽  
pp. 759-772
Author(s):  
Lucas Walsh
Keyword(s):  
The Internet ◽  
Local Form ◽  
Political Democracy ◽  
Information And Communications Technologies ◽  
Public Servants ◽  
The Public ◽  
Communications Technologies ◽  
Elected Representatives

This article examines some of the challenges faced by local government during the development and implementation of a relatively new area of e-democratic innovation in Australia: e-consultation. E-consultation is seen as a valuable way through which a two-way relationship can be developed and enhanced between citizens and elected representatives. It involves the use of information and communications technologies (ICTs), such as the Internet, to extend and/or enhance political democracy through access to information, and to facilitate participation in democratic communities, processes, and institutions. Drawing on a case study of the Darebin eForum in Victoria, Australia, this article focuses on the role of public servants as moderators of this local form of e-consultation. The discussion has three parts: online policy consultation is defined within the context of e-democracy; some of the ways that e-consultation challenges the roles of the public service, elected representatives, and citizens are outlined; and the author then argues for an e-consultation strategy that is situated within a continuum of citizen engagement that is ongoing, deliberative, educative, and inclusive.

The role of the internet in suicide prevention from the public health perspective

2021 ◽  
pp. 683-698
Author(s):  
Michael Westerlund ◽  
Karolina Krysinska
Keyword(s):  
Public Health ◽  
Suicide Prevention ◽  
The Internet ◽  
Special Focus ◽  
Public Health Perspective ◽  
Web Based ◽  
Practical Applications ◽  
The Public ◽  
Social Media Platforms

An overview of research on suicide and the internet, as well as the practical applications of online interventions in suicide prevention efforts is given. The text presents how much material about suicide is available online and what are the contents, with a special focus on pro-suicide and harmful online material and communication, and how people at risk of suicide use the internet. The topic of advantages and dangers of suicide-related material available on social media platforms will be covered. The range and effectiveness of online and web-based crisis interventions are discussed, along with support available online for people bereaved by suicide. The text also presents existing efforts on regulation and legislation in relation to suicide-related websites and content.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2017 ◽  
pp. 177-208
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

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