Barrires and Incentives to Territory-Based Innovation Processes

2021 ◽  
pp. 44-61
Author(s):  
Paula Alexandra Silva ◽  
Maria João Antunes ◽  
Oksana Tymoshchuk ◽  
Luís Pedro ◽  
Ana Margarida Almeida ◽  
...  
Keyword(s):  
Social Media ◽  
Contextual Factors ◽  
Digital Tools ◽  
Know How ◽  
Cultural Traits ◽  
Mixed Coding ◽  
Innovation Processes

The context of territory-based innovation processes includes both barriers and incentives. This chapter presents the research and findings of a study conducted with two sets of five community-led initiatives, one composed of small-sized initiatives and another composed of larger-sized initiatives, with a view to identify barriers and incentives to territory-based innovation. Following a mixed-coding approach, data was analysed to identify barriers and incentives to territory-based innovation prompted by the use of digital tools, by the interaction among actors, and by contextual factors. Results from both types initiatives show significant technology weariness, still initiatives praise the effectiveness of some digital tools, namely social media, in reaching their audience. Both types of initiatives evidence disappointment towards cultural traits and bureaucracy, being these factors experienced as a disheartening barrier. Yet, initiatives also commend the know-how and flexibility of specific actors, with whom initiatives interact with closely when performing their activities.

Innovations in Teaching Advertising: Teaching Digital on a Shoestring Budget

2020 ◽  
Vol 24 (1) ◽  
pp. 8-20
Author(s):  
Karen E. Mishra ◽  
Aneil K. Mishra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Theoretical Perspective ◽  
Digital Tools ◽  
Know How ◽  
Advertising Strategy ◽  
New Graduates

The field of advertising is becoming increasingly integrated with public relations and social media ( Kim, 2012 ). As a result, many employers expect new graduates to understand how to navigate this from both an integrated and digital perspective in their new careers. The challenge is that some advertising courses may be taught from a theoretical perspective and without the digital tools that new graduates will need to know how to use. The Tool Kit Friday innovation is designed to help students learn how to use new digital tools, and to create client projects with those tools while also learning advertising strategy.

White Noise and Black Boxes: Social Justice Discourses and Social Media Practices

2021 ◽  
Vol 57 (3) ◽  
pp. 310-318
Author(s):  
Didem Uca
Keyword(s):  
Social Media ◽  
Social Justice ◽  
White Noise ◽  
Digital Tools ◽  
Right Wing ◽  
Black Boxes ◽  
The Us ◽  
Media Practices ◽  
Digital Spaces

Social media has long been a powerful tool for marginalized individuals to connect and form communities. Yet the digital tools used to facilitate these modes of communication, including the hashtag, can also be overpowered by misuse from users outside of these communities. This essay analyzes recent efforts by people of colour in Germany and the US to curate digital spaces by creating and utilizing hashtags such as #BlackLivesMatter and #MeTwo that center their voices, while also discussing appropriation and right-wing responses to progressive social justice activism that threaten the hashtag’s ability to make meaningful content available to the users who need it.

Digital Organizing

2020 ◽  
pp. 94-111
Author(s):  
Ray Brescia
Keyword(s):  
Social Media ◽  
West Virginia ◽  
Network Effects ◽  
Social Innovation ◽  
Digital Communications ◽  
Mobile Technologies ◽  
Digital Tools ◽  
The West ◽  
Collective Action Problems ◽  
Modes Of Engagement

This chapter assesses the current social innovation moment, looking at the potential impact of digital communications tools on organizing. Digital communications tools help build weak ties, decentralize communication and engagement, help communicate norms (both good and bad), strengthen the ability of the members of a network to coordinate their efforts, offer new modes of engagement, increase and amplify network effects, and facilitate effective crowdsourcing. In theory at least, one can see that these digital tools, and the capacities they create, likely can enhance the ability to create social capital and solve collective action problems. The chapter then analyzes the West Virginia teachers' strike of 2018, examining it in light of the capacities that new tools—like the Internet, social media, and mobile technologies—offer for building and strengthening movements. The West Virginia teachers found social media an efficient tool for organizing rallies, protests, and other activities throughout the state. Thus, one of the greatest strengths of digital tools seems to be their capacity to assist their users to coordinate action.

Writings on the City Wall

2018 ◽  
pp. 33-59 ◽  
Author(s):  
Nili Steinfeld ◽  
Azi Lev-On
Keyword(s):  
Social Media ◽  
Linguistic Analysis ◽  
Digital Tools ◽  
City Wall ◽  
Facebook Pages ◽  
The City ◽  
Insight Into

Municipality Facebook pages are significant social media arenas for maintaining contact between representatives and their constituencies. The authors use digital tools to collect and analyze some 24,000 posts from the Facebook pages of all Israeli municipalities in a six-month period. Following a purely automatic linguistic analysis of the texts of all posts published on the pages, this study moved to a manual coding of a sample of the most popular posts in the data in order to gain insight into the character of the discourse in these arenas; the actors; the format, type, and emotionality of the contents that attract the highest levels of engagement.

The Customer as a Source of Open Innovation in the Tourism Sector

2019 ◽  
pp. 158-178
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Open Innovation ◽  
Tourism Industry ◽  
Innovation Implementation ◽  
New Paradigm ◽  
Customer Involvement ◽  
Tourism Sector ◽  
Strategic Support ◽  
Innovation Processes ◽  
Practical Implications

This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.

User Involvement in Service Innovation Processes

2018 ◽  
pp. 42-61
Author(s):  
Hanne Westh Nicolajsen ◽  
Flemming Sorensen ◽  
Ada Scupola
Keyword(s):  
Social Media ◽  
Service Innovation ◽  
Idea Generation ◽  
User Involvement ◽  
Research Library ◽  
Future Workshop ◽  
The Future ◽  
Use Of Social Media ◽  
Opening Up ◽  
Innovation Processes

This article presents the results of a study investigating user involvement in the idea generation phase of service innovation, and discusses advantages and limitations of such involvement. Specifically, the study compares the use of social media such as blogs and future workshops to generate idea for service innovations in the context of a research library. Our study shows that the blog is good in opening up for user contributions, while the future workshop involving users and employees is particularly good at qualifying and further developing ideas. The findings suggest therefore that methods for user involvement should be carefully selected and combined to achieve optimum benefits and avoid potential disadvantages.

Misinformation

2019 ◽  
pp. 117-155
Author(s):  
Alberto Acerbi
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Cultural Transmission ◽  
Selective Advantage ◽  
The Real ◽  
Broad View ◽  
Cultural Traits ◽  
Real Danger

This chapter takes a broad view of misinformation: the spread of factually false claims is as old as cultural transmission itself, and to assess the real danger represented by social media we need to understand what kind of cognitive triggers are activated by successful information, online or offline. The chapter critically reviews some hypotheses for which digital media are especially suited for the spreading of misinformation, and then it explores in detail the idea that some cultural traits possess features that make them particularly well suited to be retained and transmitted, conferring on them a selective advantage relative to other traits. From this perspective, misinformation can be manufactured building on features that make it attractive in an almost unconstrained way, whereas true news cannot, simply because it needs to correspond to reality. Misinformation can be designed to spread more than real information does,—whether this is consciously planned or not.

Adult Learning

2021 ◽  
pp. 1060-1082
Author(s):  
Reginald Botshabeng Monyai
Keyword(s):  
Social Media ◽  
Adult Learning ◽  
Theoretical Work ◽  
Practical Work ◽  
Digital Tools ◽  
The Internet ◽  
Online Classroom ◽  
Theory To Practice ◽  
Quantitative Statistics

This chapter attempts to provide solutions on how to convert theoretical work into practical work in an online classroom. An analysis of various researchers provides quantitative statistics on how to put theoretical work into practice. The use of digital tools such as social media and the internet have been critically analyzed to provide a bridge between theoretical and practical work in an online classroom. The use of digital tools in linking theory to practice clearly shows the relevance of the topic.

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