Media and Public Health in the Context of HIV/AIDS

Author(s):  
Levent Kiylioğlu

AIDS (acquired immunodeficiency syndrome) caused by the human immunodeficiency virus (HIV) is one of the deadly epidemics that affected millions of people, especially in poor sub-Saharan Africa. Sexual intercourse is the most important transmission route of HIV. Condom and mutually faithful sexual relationships are accepted as the main methods of protection against HIV risk today. Media is an important tool that informs, enlightens, and affects the public. Scientific studies have revealed that the media has important functions in prevention from HIV. This study focused on the media's role in HIV prevention. Today's media is generally divided into mass media and social media. Exposure to mass media programs about HIV prevention topics generally can help increase HIV/AIDS awareness and reduce risk behaviors. Social media, even if not used sufficiently in countries where HIV is common, has also an important role in informing and educating people about HIV/AIDS, its transmission, and prevention.

2021 ◽  
Author(s):  
Adamu Muhammad Hamid ◽  
Godwin Matthew Sule

The interest of health communication scholars hover on relationships between HIV/AIDS message exposure and HIV knowledge, attitude and practice as the epidemic is no longer seen as only a health issue; its ramifications cover all aspects of society from economic, social structures to psychological makeup of communities. The media, under normal condition are expected to complement governments’ efforts in achieving set objectives on such important issues as combating HIV/AIDS through the creation of awareness, mobilization and advocacy among other things, such as contained in the cardinal tenets of Development Media Theory. This is more so given that the only remedy to the epidemic is prevention through advocacy on the promotion of safe practices. Mass media play a central role in this direction. Exposure to HIV/AIDS messages especially on the mass media among adolescents in sub Saharan Africa has been reported as abysmal in the early 2000s, but now given growth in infrastructure and development in technology and program appeal, there emerges a need for reassessment. Given that communication particularly through the media is considered a major preventive strategy, this chapter set out to highlight a compressive review of scholarly works on HIV/AIDS media exposure, knowledge, attitudes and practices (KAP) across regions of the world, since the 80s. It is however concluded that the study of media use and HIV/AIDS KAP leaves much to be explored conceptually, methodologically and empirically.


Entropy ◽  
2020 ◽  
Vol 22 (11) ◽  
pp. 1230 ◽  
Author(s):  
Shuman Sun ◽  
Zhiming Li ◽  
Huiguo Zhang ◽  
Haijun Jiang ◽  
Xijian Hu

Sub-Saharan Africa has been the epicenter of the outbreak since the spread of acquired immunodeficiency syndrome (AIDS) began to be prevalent. This article proposes several regression models to investigate the relationships between the HIV/AIDS epidemic and socioeconomic factors (the gross domestic product per capita, and population density) in ten countries of Sub-Saharan Africa, for 2011–2016. The maximum likelihood method was used to estimate the unknown parameters of these models along with the Newton–Raphson procedure and Fisher scoring algorithm. Comparing these regression models, there exist significant spatiotemporal non-stationarity and auto-correlations between the HIV/AIDS epidemic and two socioeconomic factors. Based on the empirical results, we suggest that the geographically and temporally weighted Poisson autoregressive (GTWPAR) model is more suitable than other models, and has the better fitting results.


2018 ◽  
Vol 1 (1) ◽  
pp. 1-14
Author(s):  
Nicole Naadu Ofosu ◽  
L. Duncan Saunders ◽  
Gian Jhangri ◽  
Afif Alibhai

The impact of the widespread availability of antiretroviral therapy (ART) on the human immunodeficiency virus and acquired immune deficiency syndrome (HIV/AIDS) related attitudes, behaviours and practices of the general population in Sub-Saharan Africa is understudied. We assessed the impact of ART availability on the fear of HIV/ AIDS (measured at both community and personal levels) and HIV prevention practices in Rwimi, Uganda using a cross-sectional survey. The fear of HIV/AIDS was described as a perceived threat to either self and/or community regarding the risk of contracting the disease, whereby the higher the perception of the threat, the greater the fear. We assessed associations between the outcomes of the dependent variables on both the community and personal fear of HIV/AIDS, and the independent variables of HIV/AIDS-related knowledge and demographics. Qualitative data was also generated from focus group discussions (FGD) on the context of the fear of HIV/AIDS and HIV pre- vention practices. The majority of participants (89.4%; males - 86.8%; females - 90.8%) felt that ART availability has reduced the fear of HIV/AIDS in the community. In contrast, fewer participants (22.4%; males - 24.4%; females – 21.2%) mentioned that their personal fear of HIV/AIDS has been reduced with the availability of ART. From the qualitative study, factors identified as influencing the fear of HIV/AIDS included stigma, fear of infection, and the inconvenience of being on ART. Although fear of HIV/AIDS persists, the fear is reduced because of the availability of life-prolonging ART. HIV prevention practices are influenced by socio-cultural norms (gender roles, relationship dynamics, power and trust), which, we argue, should be considered when de-signing sustainable HIV/AIDS prevention programs.


2021 ◽  
pp. 22-39
Author(s):  
Mette Bengtsson ◽  
Rasmus Rønlev

With the concept media provocateur, a personification of Olivier Driessens’ concept media provocation, we refer to debaters who use provocative rhetoric and social media circulation to gain a prominent speaking position in traditional, journalistic mass media. In a close reading of selected texts by Eva Selsing, whom we regard as a paradigmatic case, we show how Selsing constructs and transforms her provocative persona across journalistic genres and thereby establishes herself as a media provocateur in a hybrid media system. In continuation of this, we discuss how provocative style may function as a catalyst for rhetorical agency for media provocateurs, the media they work for, and potentially the general public. However, as we see it, the public’s agency is dependent on publicist mass media to not only offer media provocateurs a platform and fortify the provocateurs’ self-presentation; public mass media must also take responsibility for and play an active role as curators of the public debate that the media provocateurs’ rhetoric creates


2020 ◽  
pp. 659-676
Author(s):  
Maria Elena Villar ◽  
Elizabeth Marsh

Mass media is recognized in health communication as a gatekeeper, alerting the public to what is important with a focus on accuracy and relevancy. This is done through media framing, by which mass media sets the tone through which the public will view the message. Social media has emerged as a force in health communication with the same potential for media framing as mass media; however, with social media there is no formal gatekeeper. Looking at two major disease outbreaks, Ebola and Zika, this chapter examines the influence and effect of social media on health communication. The Zika outbreak in Miami was examined with social listening methods to determine both the effect of mass media on social media and of social media on the effectiveness of traditional health communication outlets to spread their message. The authors conclude that social media is both an asset and a liability during disease outbreaks, and its effect depends on audiences' cultural attitudes and trust toward authorities and the media.


TASAMUH ◽  
2018 ◽  
Vol 16 (1) ◽  
pp. 119-138
Author(s):  
Husnul Khatimah

Mass media has an important position in people's lives, so mass media is placed as mass communication which acts as a communicator and agent of change, being a pioneer of change in the public environment that can influence audiences through messages such as information, entertainment, education and other messages and accessible to the public at large. As a form of the importance of media can be seen from the influence felt by the public, starting from the cognitive, effective, to conative aspects of the mass media and the negative-positive impact of social media. Even though the position and role of the media are very important, the community must also be careful with media remember that the nature of the media is so flexible. Negative values ​​of the role of the media in Indonesia can occur either from the mass media or social media, so there needs to be attention from each party, both from the media manager to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.


Author(s):  
Maria Elena Villar ◽  
Elizabeth Marsh

Mass media is recognized in health communication as a gatekeeper, alerting the public to what is important with a focus on accuracy and relevancy. This is done through media framing, by which mass media sets the tone through which the public will view the message. Social media has emerged as a force in health communication with the same potential for media framing as mass media; however, with social media there is no formal gatekeeper. Looking at two major disease outbreaks, Ebola and Zika, this chapter examines the influence and effect of social media on health communication. The Zika outbreak in Miami was examined with social listening methods to determine both the effect of mass media on social media and of social media on the effectiveness of traditional health communication outlets to spread their message. The authors conclude that social media is both an asset and a liability during disease outbreaks, and its effect depends on audiences' cultural attitudes and trust toward authorities and the media.


2017 ◽  
Vol 46 (4) ◽  
pp. 159-172
Author(s):  
Małgorzata Koszembar‑Wiklik

The starting point of the article is McLuhan’s statement that “medium is the message”. The way universities promote themselves in media is causing specific associations with recipients.  The university idea is changing, the requirement for entrepreneurship, the change in the way of the public universities funding, and the corporate approach to university force them to take action that will enable them to operate in a highly competitive market. The universities promote and build their image using mass media characteristic for business marketing, and at the same time, the media that reach young people – the social media.


2019 ◽  
Vol 1 (1) ◽  
pp. 12-21
Author(s):  
F.A. Ayeni ◽  
◽  
O.O. Oyetunde ◽  
B.A. Aina ◽  
◽  
...  

Tuberculosis (TB) and Diabetes mellitus (DM) are among the top ten causes of morbidity and mortality globally, with the Human Immunodeficiency Virus (HIV)/Acquired Immunodeficiency Syndrome (AIDS) also causing significant mortality as well. The HIV-TB link has been well recognized since the beginning of the HIV epidemic, but link between TB and DM has only returned to the fore-front recentlyafter effective treatments for each condition reduced the association that was reported earlier in thetwentieth century. Recently also, urbanization, increasing age and sedentary lifestyle has led to an increase in diabetes prevalence. Diabetes mellitus is associated with a 3-fold incident risk of tuberculosis and, to a lesser extent, tuberculosis may also increase the risk of developing diabetes. Both diseasesinteract negatively at multiple levels, exacerbating and worsening the outcomes of the other. The impact of these co-morbidities particularly in developing countries of Sub Saharan Africa, of which Nigeria is one, is likely to be large. An increasing prevalence of diabetes mellitus may hinder efforts aimed at tuberculosis control, making successful TB treatment and control more difficult. Improved management of tuberculosis and diabetes could build on the successes of the TB-HIV/AIDS collaborative activities, and DOTS strategy, which emphasizes support to patients, as well as a reliable supply of quality-assured medicines. This review aims to examine the association between these two important diseases, and explore ways to manage and reduce mortality caused by the duo.


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