Exploring Antecedents to Adopt Mobile Augmented Reality Applications

2021 ◽  
pp. 285-303
Author(s):  
İrem Eren Erdoğmuş ◽  
Pelin Şerefhan Doğanay ◽  
Görkem Vural
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
Marketing Research ◽  
Positive Influence ◽  
Mobile Augmented Reality ◽  
Group Interviews ◽  
Acceptance Model ◽  
Willingness To Use ◽  
Future Of Marketing

The concept of augmented reality (AR) is a topic of increasing importance for the future of marketing. Research, especially on AR in mobile devices, is still in its infancy; therefore, this study explored the user motivations to employ mobile augmented reality applications against the hindrance of perceived risks and tried to understand user acceptance and willingness to use this technology and possible marketing-related outcomes. In-depth interviews were carried on with 16 participants as well as three mini focus group interviews with 12 participants. The underlying theories utilized were the technology acceptance model (TAM) and the uses and gratifications (U&G). The results showed that entertainment, obtaining information, experiential qualities, socialization, and personal motivations acted as gratifications in the adoption of AR applications, which exerted positive influence on brand interest, image, and purchase intention of the users.

scholarly journals Mobile Commerce: A Rising Wave of Consumer Purchase Intention

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Asad Ur Rehman ◽  
Moeed Ahmad Sandhu ◽  
Muhammad Rehan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Marketing Research ◽  
Mobile Commerce ◽  
Online Technology ◽  
Perceived Trust ◽  
Consumer Purchase Intention ◽  
Acceptance Model ◽  
Mobile Commerce Adoption

Because of the commonness and extensive usage of online technology these days, mobile commerce is an emerging area of attraction for marketing research. Although there is a dearth of studies exploring the factors that influence on mobile commerce embracement and adoption through mobile applications in general, particularly the effect of mobile commerce adoption attitude using Technology Acceptance Model (TAM) remains uncharted. The exploration of the technology acceptance factors is quite challenging and demanding primarily due to the reason that online population is widely dispersed and diversified in terms of their dynamics. Still this area remains a venture of curiosity to the marketers due to magnetism in its potential. Current research assist marketers by providing an insight into the factors that explains this scenario and the results could be used to capitalize the fast growing online market. Three hypothesis strongly validated the effect of perceived trust, perceived value and social influence on mobile commerce adoption while perceived self-efficacy was found to have a little effect on mobile commerce adoption. Predominantly, it was found that Technology Acceptance Model (TAM) remains most effective predictor to mobile commerce adoption. Current research could be used to comprehend and take advantage of key psychological attributes mentioned in the study to upsurge the volume of existing mobile commerce market.

scholarly journals Consumer Flow Experience of Senior Citizens in Using Social Media for Online Shopping

2021 ◽  
Vol 12 ◽  
Author(s):  
Ying Xu ◽  
Yixuan Wang ◽  
Asif Khan ◽  
Ranlin Zhao
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Online Survey ◽  
Senior Citizens ◽  
Marketing Research ◽  
Flow Experience ◽  
Time Distortion ◽  
Acceptance Model

The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the senior citizens engaged in shopping using social media located in Pakistan. A total of 300 senior citizens were selected. An online survey was conducted with the help of a marketing research agency located in Pakistan. The data were analyzed using the partial least squares (PLS) method. According to the results, the antecedents, such as feedback, enjoyment, and time distortion were found to be in a positive relationship with flow experience, however, the concentration did not have a significant effect on the flow. Furthermore, the flow was found to be in a significant relationship with social media purchase intention and TAM. Finally, TAM was also found to be in a positive significant relationship with social media purchase intention. This research contributes to the constantly expanding volume of the utilization of social media by the senior market segment population for buying and producing the highly valuable knowledge for manufacturers, wholesalers, vendors, and a huge number of senior customers.

scholarly journals Implementation of Augmented Reality for Earth Layer Structure on Android Based as a Learning Media

2020 ◽  
Vol 4 (1) ◽  
pp. 11-22
Author(s):  
Deli Deli
Keyword(s):  
Augmented Reality ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Elementary School Children ◽  
Layer Structure ◽  
3D Models ◽  
User Acceptance ◽  
Acceptance Test ◽  
Acceptance Model ◽  
User Assessment

Implementation of Augmented Reality for Earth Layer Structure on Android Based as A Learning Media isa research that aims to help in presenting material to Elementary School children. The research methodchosen in the completion of this study uses the 4D method (Define, Design, Develop and Disseminate) witha data collecting method using Technology Acceptance Model (TAM) built one construct with threedimensions of user assessment level of technology acceptance to support the basis of questionnaire design.AR design supported by 3D models, in order to be able to support the details of each explanation of thematerial contained, thus helping users to understand the material and ease of interaction on the media.The final result obtained in this research is that the application is stated to be able to help the school, it is used as a media display in the classroom so students do not need to imagine themselves, but simply byusing learning media is able to present the material to students.Keywords: Learning Media, 4D Method, User Acceptance Test, Augmented reality, Android.

Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 154-161
Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Continuance Intention ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Online Purchase ◽  
Acceptance Model

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender

A Holistic Model Proposal to Better Understand Mobile Purchases

2021 ◽  
Vol 17 (3) ◽  
pp. 84-97
Author(s):  
Sinda Agrebi
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Mobile Internet ◽  
Ease Of Use ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Holistic Model ◽  
Acceptance Model

This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use.

scholarly journals Nurturing Environmental Education at the Tertiary Education Level in China: Can Mobile Augmented Reality and Gamification Help?

2019 ◽  
Vol 11 (16) ◽  
pp. 4292 ◽  
Author(s):  
Bing Mei ◽  
Shuxia Yang
Keyword(s):  
Augmented Reality ◽  
Environmental Education ◽  
Language Learning ◽  
Technology Acceptance ◽  
Tertiary Education ◽  
Learning Experience ◽  
Mobile Augmented Reality ◽  
First Year Students ◽  
Scant Attention ◽  
Pedagogical Innovations

In the educational context, there currently emerges a growing research interest in using mobile augmented reality (AR) and the gamification concept to promote environmental education (EE). However, to date, scant attention has been paid to practically linking this approach to formal curricula at the tertiary level in China. Given the situation, we designed a geolocation-based mobile AR scavenger hunt to explore students’ perception of embedding technology-enhanced and gamified EE in their language learning process. Ninety-eight first-year students, majoring in English at a Chinese university, were invited to participate in this study. In this game, students need to find the answers to 24 environment-themed questions phrased in English. Guided by prior technology acceptance research, we employed a mixed methods approach to capture participants’ experience and perception of the process. The results show that this approach was positively perceived among the participants, for it could not only enrich their language learning experience but also promote their awareness of the environment. The findings offer insights into how EE can be purposefully integrated with tertiary education by leveraging current technological and pedagogical innovations.

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