Political Campaign Communication in the Information Age

2021 ◽  
pp. 331-345
Author(s):  
Norbert Merkovity
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Information Age ◽  
Political Campaign ◽  
Communication Techniques ◽  
The Social ◽  
Basic Concepts ◽  
Campaign Communication

According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.

Political Campaign Communication in the Information Age

2020 ◽  
pp. 166-180
Author(s):  
Norbert Merkovity
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Information Age ◽  
Political Campaign ◽  
Communication Techniques ◽  
The Social ◽  
Basic Concepts ◽  
Campaign Communication

According to scholars, the use of mediatization could be understood as communicative representation of politicians. From this perspective, the concept of mediatization in politics is not an automatism, it is a functional principle of media, more preferably the social media. To understand this activity of politicians on social media, the online attributes of broadcasting media could be conceptualized as self-mediatization of politics. The chapter will look through some of the most used concepts in political communication that aim to interpret the communicative nature of politicians in online campaigns. The used communication techniques on social media set the focus of analysis on the insufficiency of above-mentioned concepts). Besides presenting the main difficulties of basic concepts, this chapter aims to introduce the phenomenon of attention-based politics as a possible solution to research on political campaign communication in information era.

scholarly journals USING SOCIAL MEDIA FOR POLITICAL CAMPAIGN COMMUNICATION AND ITS IMPACT ON POLITICAL POLARIZATION AMONG YOUTHS IN UGANDA

2021 ◽  
Vol 3 (9) ◽  
pp. 17-43
Author(s):  
Faiswal Kasirye
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Uses And Gratifications ◽  
Political Polarization ◽  
Survey Method ◽  
Political Campaign ◽  
Uses And Gratifications Theory ◽  
Media Usage ◽  
Social Media Platforms ◽  
Campaign Communication

The current study is aimed at examining the use of social media for political communication and its impact on the political polarization of youths in Uganda. The study specifically focuses on determining social media platforms that are often used by youths in Uganda, find out the levels of social media usage, political campaign communication, and political polarization among youths in Uganda as a result of social media usage. Lastly, the study also focuses on determining the relationship between social media platforms, social media usage, political communication, and political polarization amongst youths in Ugandans. The study adopts the uses and gratifications theory to help in guiding the study and explaining the available relationships between the variables of the study. A quantitative research design and survey method with a questionnaire as the tool for data collection were used in this study. 192 valid responses were extracted from youths residing in Kampala and Wakiso districts in Uganda as the respondents of the study. The findings of the study reveal that youths in Uganda often use Facebook, WhatsApp, Twitter, and Instagram while looking for political-related information to help them form a decision on who to give their support in the election. In addition, the study also reveals that the more the youths look for such political information, the more they become polarized because all the politicians just feed them with information that is divisive and there exists a huge amount of hatred as a result of the consumption of such information on the Ugandan internet space. The uses and gratifications theory is also supported in the study.

scholarly journals Youth perspective on social media discourse on “Lazy Nigerian Youths” conversations

INFORMASI ◽  
2020 ◽  
Vol 50 (2) ◽  
pp. 111-122
Author(s):  
Nkiru Comfort Ezeh ◽  
Augustine Godwin Mboso
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Freedom Of Expression ◽  
Media Discourse ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Political Issues ◽  
The Social ◽  
Youth Perspective

The Social Media has emerged as a new platform for discourses. It has no doubt provided people with easier and faster accessibility to information and has become an outlet for them to share their views on socio-political issues. It has also been observed that negative and hate comments seem to dominate on social networks used for social and political communication. Anchored on Public Sphere Theory, focus group discussions were conducted with undergraduate youths in South-east Nigeria examined on the issue of President Mohammadu Buhari’s referring to Nigerian youths as lazy, while speaking at the Commonwealth Business Forum in Westminster on 18th April 2018. This article, therefore, explored the opinions advanced in the discourse based on the principles of freedom of expression and responsibility. The study suggests that while Twitter platform was more objective in the discussion of the issue of the day because it allows the use of filters to ensure that contents posted on the platform adhere strictly to rules and fair usage; Facebook and Whatsapp trailed with abuses and hate comments. The study recommended that owners of blogs and media houses who now post their contents on the social media should coordinate comments on such platforms and continue developing mechanisms that work to regulate the quality of posted content.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

scholarly journals The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election

2018 ◽  
Vol 95 (2) ◽  
pp. 471-496 ◽  
Author(s):  
Michael Bossetta
Keyword(s):  
Social Media ◽  
Political Communication ◽  
User Behavior ◽  
Virtual Space ◽  
Political Campaign ◽  
Social Media Data ◽  
Campaign Strategy ◽  
Digital Architecture ◽  
Media Data ◽  
Model Affect

The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media.

Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

Perceptual processes and political participation: Do the presumed reach and the presumed influence of social media affect political activities via Facebook and Twitter?

2018 ◽  
Vol 43 (4) ◽  
pp. 451-467 ◽  
Author(s):  
Uli Bernhard ◽  
Marco Dohle
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Social Networking ◽  
Social Environment ◽  
Political Communication ◽  
Online Survey ◽  
Online Communication ◽  
Political Activities ◽  
The Social ◽  
Circle Of Friends

Abstract The perception that many other people are being reached and affected by political communication can be a reason for intensifying one’s own communication activities. An online survey among German citizens (n = 2,957) was carried out to determine whether this is also true for political communication activities via social media. Results show that the presumed reach and the presumed influence of Facebook and Twitter with regard to the individual’s circle of friends/acquaintances affect the intensity of online communication. However, perceptions concerning the population in general are not relevant. This indicates that individuals primarily address their own social environment with their political social networking practices. Thus, by concentrating on perceptual processes, the findings contribute to shedding light on the causes and motives for political communication activities in the social media world.

scholarly journals Análise de redes sociais on-line: um guia para iniciação teórica e prática

Matrizes ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 203
Author(s):  
Ana Lúcia Nunes de Sousa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Media Analysis ◽  
Analysis Software ◽  
Social Media Analysis ◽  
The Social ◽  
History Of ◽  
On Line ◽  
Basic Concepts ◽  
Analysis Of Social Networks

In this book, the authors Raquel Recuero, Marco Bastos and Gabriela Zago present the reader with a simple and accessible guide for initiation into the analysis of social networks as a research methodology of social media, as for instance, Facebook and Twitter. The basic concepts, a brief history of the study of social networks, patterns and analysis software and a rich set of examples, where the social media analysis can be applied, are presented in the work. The intention of the authors is to popularize the methodology and the tools so that more researchers can explore the field of social media.

scholarly journals Humor in Ukrainian political discourse

2019 ◽  
pp. 112-121
Author(s):  
Nataliia Kondratenko
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Political Communication ◽  
Political Discourse ◽  
Communicative Interaction ◽  
Linguistic Features ◽  
Political Humor ◽  
The Social ◽  
Communicative Strategy ◽  
Linguistic Means

The research focuses on the problem of humor in Ukrainian political discourse, which is interpreted as a manifestation of human activity. The peculiarities of the combination of political and game discourses in Ukrainian political communication were clarified, which resulted in the active use of humorous components in the speeches of politicians. Linguistic means of expression of humor in posts on social networks and speeches of Ukrainian politicians are analyzed. The purpose of our study is to investigate linguistic means of humor representation as the main manifestation of comic relief in Ukrainian political discourse. The purpose was to solve the following tasks: to outline the concept of political discourse in terms of the game concept of communicative activity; to analyze political genres in the speech of Ukrainian politicians; identify the linguistic features of political trolling; to find out the specifics of humor in the Ukrainian political discourse. The material of the research was the statements, speeches and posts in the social networks of famous Ukrainian politicians (L. Kravchuk, P. Poroshenko, V. Zelensky, Yu. Tymoshenko, U. Suprun etc.). Political humor is a communicative strategy in communicating politicians with one another and with ordinary citizens, and is a form of protection and distance from political problems. The appearance of a comic effect in communicative interaction depends on the intensity of the speaker and the extralinguistic factors. The main expressions of political humor are jokes, jokes and trolling. Trolling is featured in social media posts and aimed at ridiculing political opponents. The specificity of the Ukrainian political humor in the linguopragmatic aspect is provocative, irony and personal addressing of speech.

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