Travellers' Resilience to Major Travel Risks of Today
It is argued that the current times can be labelled as the era of fear, as there is always something to be afraid of. Fear causes great damage to the tourism industry, as the prerequisite of global travels is (the sense of) safety. Resilience is a promising approach to address the harmful effect of fear in tourism. Travellers' resilience, while an essential component of overall tourism resilience, is scarcely studied. This chapter investigates what makes global travellers resilient in the face of current global adversities, terrorism risk, and COVID-19, the recent game-changers in tourism. By building on psychological resilience theory and synthesizing the latest risk-specific findings, general categories of travellers' resilience are outlined. The chapter concludes by profiling each travellers' category along with communication guidelines on how to encourage each segment in troubled times.