Digital Marketing as a Driver of Tourism

2022 ◽  
pp. 214-230
Author(s):  
Gabriel Vieira Mendes Figueiredo ◽  
João Pinheiro de Barros Neto
Keyword(s):  
Exploratory Study ◽  
Return On Investment ◽  
Low Cost ◽  
Digital Marketing ◽  
Public Authorities ◽  
Leading Role ◽  
Tourism Potential ◽  
The City ◽  
Significant Return ◽  
The Web

Brazil has enormous, underexplored tourism potential. To identify how digital marketing can boost tourism, the authors chose to examine the city of Paraty—a touristic microcosm of Brazil. Digital marketing is a low-cost marketing strategy that can reach potential tourists anywhere. Its use by tourism entrepreneurs has proven effective and able to generate significant return on investment. This exploratory study aimed to develop hypotheses. The authors used questionnaires and interviews to assess the perception of local tourism entrepreneurs regarding the affordances and advantages of digital marketing tools, techniques, and strategies. They found that entrepreneurs' adoption of digital marketing brought several benefits, including low investment costs and significant returns. However, the research revealed the need for training, mainly for small entrepreneurs to explore the numerous opportunities of the web in their businesses. Public authorities can also play a more leading role in combining and steering efforts to promote tourism.

scholarly journals Urban sidewalks, dysfunction and chaos on the projected floor. The search for accessible pavements and sustainable mobility

2021 ◽  
Author(s):  
Clara Domiciano Fidalgo ◽  
Isabela Machado Santos ◽  
Caroline de A. Nogueira ◽  
Maria Clara Souza Portugal ◽  
Lídia Maria T. Martins
Keyword(s):  
Public Space ◽  
Low Cost ◽  
Urban Mobility ◽  
Sustainable Mobility ◽  
Public Authorities ◽  
Street Vendors ◽  
Public Areas ◽  
New Type ◽  
Reduced Mobility ◽  
The City

The pavements of the sidewalks are not simple roofs for the floor of cities. The correct specification and application of the materials not only guarantees the accessibility of this space, but also favors and enhances the urban mobility of pedestrians, the walkability, much defended by several professionals of urbanism. Have you stopped to observe the city we live in? The streets, the sidewalks and all of your public areas? Note the immense "invasion" of public space, making life on sidewalkssomething stimulating and interesting, by the enormous confusion implanted: kiosks, street vendors / street vendors, cars parked in a forbidden place and sometimes on the sidewalks, barbecues, holes, steps, obstacles, furniture and urban equipment very poorly located,results of the complete dysfunction ofthis space. The problem observed reflects the current dismay of people and public authorities in relation to accessibility, mobility and safety of people, especially those with reduced mobility,disabled or not. That said, this work objectives tofind a floor of easy installation and low cost that meets the principles of universalaccessibility, urban aesthetics and enhances the mobility of people in the city with autonomy and security. Based on an observational and photographic study of the sidewalks of the Pelinca neighborhood, together with a technical survey of existing sidewalks,the information obtained will be compared with the guidelines contained in the accessibility and urban mobility legislation in force, whether at the municipal, state and federal levels. The data extracted in the evaluation of existing floors, will provide subsidies, for the identification of a new type of pavement, contributing to the Public Power in the elaborationof booklets for the implementation and or adoption of guiding measures for the construction and reformulation of sidewalks, in the city of Campos dos Goytacazes

scholarly journals Upaya Promosi Potensi Wisata Kota Denpasar Berbasis Media sosial

2018 ◽  
Vol 9 (2) ◽  
Author(s):  
Ni Wayan Rena Mariani ◽  
Anak Agung Gede Wijaya
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Digital Marketing ◽  
Tourist Attraction ◽  
Marketing Activities ◽  
Tourism Potential ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The City

Abstract - Marketing activities for tourism changes along with the development of the use of social media in the community. Traditional marketing methods that were used in marketing activities began to be shifted by digital marketing methods. One type of digital marketing method is social media marketing. Tourism official of denpasar cooperating with the Bali Tourism Board, and the Regional Tourism Promotion Agency uses social media in an effort to promote the tourism potencial of the city of Denpasar. The use of social media is very minimal in 2016 and 2017 to promote the tourism potential of the city of Denpasar. This Situation is not in line with the strategic plan of tourism official of Denpasar for 2011-2015 which states that promotion is carried out involving Information Technology. Mariani (2016) mentions that social media is very helpful in promoting a previously unknown tourist attraction into a favorite tourist attraction. When the use of social media that is very minimal by the manager, the promotion is declared successful. It is caused the strength of the content created by users of social media to introduce this attraction to other social media users. The purpose of this study is to find out the efforts made by the government in promoting tourism potential by utilizing social media. The research using quantitative and qualitative data. Quantitative data consist of number of posts, number of followers, number of likes. Qualitative data consist of social media content and data of interviews with sources. This research is a qualitative study with a case study approach. This research concludes that several social media-based promotion efforts have been carried out, namely greeting social media users through image and video content, inviting the public to attend certain tourism activities, involving social media users, and informing the calendar of events at the beginning of each month. Keywords: : Marketing, Tourism Destination, Social Media Abstrak – Kegiatan pemasaran tujuan wisata mengalami perubahan seiring dengan berkembangnya penggunaan media sosial di masyarakat. Metode pemasaran Tradisional yang dulu digunakan dalam kegiatan pemasaran mulai digeser oleh metode pemasaran digital. Salah satu jenis metode pemasaran digital adalah Pemasaran media sosial. Dinas Pariwisata Denpasar bekerja sama dengan Bali Tourism Board, dan Badan Promosi Pariwisata Daerah menggunakan media sosial dalam upaya untuk mempromosikan potensi wisata kota Denpasar. Pemanfaatan media sosial yang sangat minim pada tahun 2016 dan 2017 untuk mempromosikan potensi wisata kota denpasar tidak sejalan dengan Rencana strategis satuan kerja perangkat daerah dinas pariwisata kota denpasar Tahun 2011-2015 yang menyebutkan bahwa promosi dilaksanakan dengan melibatkan Teknologi Informasi. Mariani (2016) menyebutkan bahwa media sosial sangat membantu promosi sebuah objek wisata yang sebelumnya tidak dikenal menjadi sebuah objek wisata yang ramai dikunjungi. Dengan pemanfaatan media sosial yang sangat minim oleh pengelola, promosi dinyatakan berhasil. Hal ini disebabkan kekuatan content yang dibuat oleh para pengguna media sosial untuk memperkenalkan objek wisata ini kepada pengguna media sosial yang lain. Tujuan penelitian ini adalah untuk mengetahui upaya-upaya yang dilakukan pemerintah dalam mempromosikan potensi wisata dengan memanfaatkan media sosial. Data penelitian yang digunakan adalah data kuantitatif dan kuliatatif. Data kuantitatif yang digunakan adalah jumlah posting, jumlah follower,jumlah likes. Data kualitatif berupa konten media sosial dan hasil wawancara dengannarasumber. Penelitian ini merupakan merupakan penelitian kualitatif dengan pendekatan case study. Penelitian ini menyimpulkan bahwa beberapa upaya promosi berbasis media sosial telah dilakukan yaitu menyapa pengguna media sosial melalui content gambar dan video, mengundang masyarakat untuk hadir dalam kegiataan wisata tertentu, melibatkan masyarakat pengguna media sosial, dan menginformasikan calender of event disetiap awal bulan. Kata kunci: Pemasaran, Destinasi Wisata, Media Sosial

PENERAPAN METODE PROTOTYPING PADA PERANCANGAN APLIKASI SPPD KPPN MEDAN II BERBASIS WEBSITE

2019 ◽  
Vol 11 (1) ◽  
pp. 8-19
Author(s):  
Crystal Jelita Lumban Tobing
Keyword(s):  
Time Saving ◽  
Web Based ◽  
Government Organization ◽  
Manual Method ◽  
Microsoft Word ◽  
Ministry Of Finance ◽  
The Government ◽  
The City ◽  
Employee Data ◽  
The Web

 KPPN Medan II is one of the government organization units at the Ministry of Finance. Where leaders and employees who work at KPPN Medan II always carry out official trips between cities and outside the city. With these conditions, making SPPD documents experiencing the intensity of official travel activities carried out by employees of KPPN Medan II can be said frequently. So that in making SPPD in KPPN Medan II is still using the manual method that is recording through Microsoft Word which in the sense is less effective and efficient. In naming employees who get official assignments, officers manually entering employee data that receives official travel letters are prone to being lost because data is manually written. The web-based SPPD application is built by applying this prototyping method which is expected to facilitate SPPD KPPN Medan II management officers in making SPPD that is effective, efficient, accurate, time-saving, and not prone to losing SPPD data of KPPN Medan II employees who will has made official trips due to the existence of a special database to accommodate all SPPD files.

EXPERIMENTATION OF A LOW COST ELECTRONIC SYSTEM FOR MEASUREMENT OF THE ULTRAVIOLET RADIATION INDEX TO THE CITY OF CAMPINA GRANDE, BRAZIL

2019 ◽  
Author(s):  
Emerson da Trindade Marcelino ◽  
Júlio Mannuel Tavares Diniz ◽  
ALVARO ROCHA ◽  
Eisenhawer de Moura Fernandes ◽  
Raimundo Duarte ◽  
...  
Keyword(s):  
Ultraviolet Radiation ◽  
Low Cost ◽  
Electronic System ◽  
The City

Ciência da Informação e Humanidades Digitais

2019 ◽  
Author(s):  
FRANCISCO CARLOS PALETTA
Keyword(s):  
Labor Market ◽  
Information Literacy ◽  
Digital Library ◽  
Exploratory Study ◽  
Digital Humanities ◽  
Information Science ◽  
Digital Age ◽  
Web Of Data ◽  
The University ◽  
The Web

This work aims to presents partial results on the research project conducted at the Observatory of the Labor Market in Information and Documentation, School of Communications and Arts of the University of São Paulo on Information Science and Digital Humanities. Discusses Digital Humanities and informational literacy. Highlights the evolution of the Web, the digital library and its connections with Digital Humanities. Reflects on the challenges of the Digital Humanities transdisciplinarity and its connections with the Information Science. This is an exploratory study, mainly due to the current and emergence of the theme and the incipient bibliography existing both in Brazil and abroad.Keywords: Digital Humanities; Information Science; Transcisciplinrity; Information Literacy; Web of Data; Digital Age.

scholarly journals Computation offloading through mobile vehicles in IoT-edge-cloud network

2020 ◽  
Vol 2020 (1) ◽  
Author(s):  
Jun Long ◽  
Yueyi Luo ◽  
Xiaoyu Zhu ◽  
Entao Luo ◽  
Mingfeng Huang
Keyword(s):  
Reinforcement Learning ◽  
Energy Consumption ◽  
Low Cost ◽  
Computation Offloading ◽  
Mobile Edge Computing ◽  
Challenging Problem ◽  
Learning Technique ◽  
Cloud Network ◽  
The City ◽  
Task Offloading

AbstractWith the developing of Internet of Things (IoT) and mobile edge computing (MEC), more and more sensing devices are widely deployed in the smart city. These sensing devices generate various kinds of tasks, which need to be sent to cloud to process. Usually, the sensing devices do not equip with wireless modules, because it is neither economical nor energy saving. Thus, it is a challenging problem to find a way to offload tasks for sensing devices. However, many vehicles are moving around the city, which can communicate with sensing devices in an effective and low-cost way. In this paper, we propose a computation offloading scheme through mobile vehicles in IoT-edge-cloud network. The sensing devices generate tasks and transmit the tasks to vehicles, then the vehicles decide to compute the tasks in the local vehicle, MEC server or cloud center. The computation offloading decision is made based on the utility function of the energy consumption and transmission delay, and the deep reinforcement learning technique is adopted to make decisions. Our proposed method can make full use of the existing infrastructures to implement the task offloading of sensing devices, the experimental results show that our proposed solution can achieve the maximum reward and decrease delay.

scholarly journals An “Animated Spatial Time Machine” in Co-Creation: Reconstructing History Using Gamification Integrated into 3D City Modelling, 4D Web and Transmedia Storytelling

2021 ◽  
Vol 10 (7) ◽  
pp. 460
Author(s):  
Mario Matthys ◽  
Laure De Cock ◽  
John Vermaut ◽  
Nico Van de Weghe ◽  
Philippe De Maeyer
Keyword(s):  
Public Space ◽  
Low Cost ◽  
Three Dimensional ◽  
Physical Situation ◽  
Time Machine ◽  
Transmedia Storytelling ◽  
Spatial Reconstruction ◽  
3D Software ◽  
The City ◽  
City Models

More and more digital 3D city models might evolve into spatiotemporal instruments with time as the 4th dimension. For digitizing the current situation, 3D scanning and photography are suitable tools. The spatial future could be integrated using 3D drawings by public space designers and architects. The digital spatial reconstruction of lost historical environments is more complex, expensive and rarely done. Three-dimensional co-creative digital drawing with citizens’ collaboration could be a solution. In 2016, the City of Ghent (Belgium) launched the “3D city game Ghent” project with time as one of the topics, focusing on the reconstruction of disappeared environments. Ghent inhabitants modelled in open-source 3D software and added animated 3D gamification and Transmedia Storytelling, resulting in a 4D web environment and VR/AR/XR applications. This study analyses this low-cost interdisciplinary 3D co-creative process and offers a framework to enable other cities and municipalities to realise a parallel virtual universe (an animated digital twin bringing the past to life). The result of this co-creation is the start of an “Animated Spatial Time Machine” (AniSTMa), a term that was, to the best of our knowledge, never used before. This research ultimately introduces a conceptual 4D space–time diagram with a relation between the current physical situation and a growing number of 3D animated models over time.

scholarly journals Understanding Spatial Variability of NO2 in Urban Areas Using Spatial Modelling and Data Fusion Approaches

Atmosphere ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 179
Author(s):  
Said Munir ◽  
Martin Mayfield ◽  
Daniel Coca
Keyword(s):  
Data Fusion ◽  
Spatial Variability ◽  
Urban Areas ◽  
Road Traffic ◽  
Dispersion Model ◽  
Low Cost ◽  
Spatial Modelling ◽  
City Centre ◽  
Small Scale ◽  
The City

Small-scale spatial variability in NO2 concentrations is analysed with the help of pollution maps. Maps of NO2 estimated by the Airviro dispersion model and land use regression (LUR) model are fused with measured NO2 concentrations from low-cost sensors (LCS), reference sensors and diffusion tubes. In this study, geostatistical universal kriging was employed for fusing (integrating) model estimations with measured NO2 concentrations. The results showed that the data fusion approach was capable of estimating realistic NO2 concentration maps that inherited spatial patterns of the pollutant from the model estimations and adjusted the modelled values using the measured concentrations. Maps produced by the fusion of NO2-LCS with NO2-LUR produced better results, with r-value 0.96 and RMSE 9.09. Data fusion adds value to both measured and estimated concentrations: the measured data are improved by predicting spatiotemporal gaps, whereas the modelled data are improved by constraining them with observed data. Hotspots of NO2 were shown in the city centre, eastern parts of the city towards the motorway (M1) and on some major roads. Air quality standards were exceeded at several locations in Sheffield, where annual mean NO2 levels were higher than 40 µg/m3. Road traffic was considered to be the dominant emission source of NO2 in Sheffield.

scholarly journals Assessing Inequitable Urban Heat Islands and Air Pollution Disparities with Low-Cost Sensors in Richmond, Virginia

2020 ◽  
Vol 12 (23) ◽  
pp. 10089
Author(s):  
Andre M. Eanes ◽  
Todd R. Lookingbill ◽  
Jeremy S. Hoffman ◽  
Kelly C. Saverino ◽  
Stephen S. Fong
Keyword(s):  
Air Pollution ◽  
Low Income ◽  
Green Space ◽  
Low Cost ◽  
Early Morning ◽  
Urban Heat Islands ◽  
Urban Heat ◽  
Adverse Environmental Conditions ◽  
East End ◽  
The City

Air pollution and the urban heat island effect are consistently linked to numerous respiratory and heat-related illnesses. Additionally, these stressors disproportionately impact low-income and historically marginalized communities due to their proximity to emissions sources, lack of access to green space, and exposure to other adverse environmental conditions. Here, we use relatively low-cost stationary sensors to analyze PM2.5 and temperature data throughout the city of Richmond, Virginia, on the ten hottest days of 2019. For both hourly means within the ten hottest days of 2019 and daily means for the entire record for the year, the temperature was found to exhibit a positive correlation with PM2.5. Analysis of hourly means on the ten hottest days yielded a diurnal pattern in which PM2.5 levels peaked in the early morning and reached their minima in the mid-afternoon. Spatially, sites exhibiting higher temperatures consistently had higher PM2.5 readings, with vulnerable communities in the east end and more intensely developed parts of the city experiencing significantly higher temperatures and PM2.5 concentrations than the suburban neighborhoods in the west end. These findings suggest an uneven distribution of air pollution in Richmond during extreme heat events that are similar in pattern but less pronounced than the temperature differences during these events, although further investigation is required to verify the extent of this relationship. As other studies have found both of these environmental stressors to correlate with the distribution of green space and other land-use factors in cities, innovative and sustainable planning decisions are crucial to the mitigation of these issues of inequity going forward.

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