The Future of Digital Tourism Alternatives in Virtual Reality

2022 ◽  
pp. 58-84
Author(s):  
Zuleyhan Baran ◽  
Huseyin Baran
Keyword(s):  
Virtual Reality ◽  
General Purpose ◽  
Tourism Industry ◽  
Point Of View ◽  
New Development ◽  
The Future ◽  
Virtual Experiences ◽  
Practical Implications ◽  
Systematic Framework ◽  
General Perspective

In this study, a review of the future of VR technologies for digital tourism alternatives will be presented. The general purpose of the research is to contribute to VR technologies, which are developing and integrating with new systems with each passing day from the point of view of providing a general perspective in tourism. VR application information to deepen understanding of the scope of the digital future of tourism alternatives will be presented in a systematic framework. In general, VR technologies express the behavioral experiences of individuals in virtual environments. When tourism and VR technologies are combined, the composition of the product in which these virtual experiences are directed towards a purpose emerges. Every new development that occurs from a technological point of VR technology will make it possible to be used in every field of tourism. The contribution of this research is to provide suggestions for future studies as well as practical implications for the tourism industry regarding VR systems, which are among the digital tourism alternatives.

Virtual reality experiences, attachment and experiential outcomes in tourism

2019 ◽  
Vol 75 (3) ◽  
pp. 481-495 ◽  
Author(s):  
Hung-Che Wu ◽  
Chi-Han Ai ◽  
Ching-Chan Cheng
Keyword(s):  
Virtual Reality ◽  
Video Games ◽  
Design Methodology ◽  
Positive Relationship ◽  
Tourism Industry ◽  
Positive Relationships ◽  
Content Type ◽  
Structural Relationships ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to examine the structural relationships between the dimensions of virtual reality (VR) experiences (immersion, interaction, usability and illusion), the dimensions of VR attachment (VR dependence, VR identity, VR affect and VR familiarity) and the dimensions of VR experiential outcomes (VR experiential satisfaction, VR experiential loyalty and VR experiential advocacy). Design/methodology/approach A total of 490 visitors who tried 360 VR travel video games in the TripMoment VR were surveyed. Findings In this study, there are positive relationships between VR experiential satisfaction and immersion, interaction, illusion, as well as VR identity, VR affect and VR familiarity. In addition, VR experiential satisfaction has a positive relationship with VR experiential loyalty. In addition, VR experiential advocacy has a positive relationship with both VR experiential satisfaction and VR experiential loyalty. Practical implications The results show that tourism operators should focus on increasing VR experiential satisfaction and experiential loyalty to enable visitors to have intentions to advocate their VR experiences. Originality/value This paper provides the data that lead to a better understanding of the relationship between the dimensions of VR experiences, VR attachment and VR experiential outcomes in the tourism industry.

Envisioning the future of technology integration for accessible hospitality and tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmed Tlili ◽  
Fahriye Altinay ◽  
Zehra Altinay ◽  
Ye Zhang
Keyword(s):  
Bibliometric Analysis ◽  
Emerging Technologies ◽  
People With Disabilities ◽  
Tourism Industry ◽  
Future Research ◽  
Content Type ◽  
The Future ◽  
Hospitality And Tourism ◽  
Tourism Services ◽  
Practical Implications

Purpose This study aims to examine a topic of growing significance to hospitality and tourism scholars and practitioners – how emerging technologies can fulfill accessible hospitality and tourism services for people with disabilities. Design/methodology/approach A systematic review of the literature based on the Web of Science database and qualitative research were conducted. Specifically, bibliometric analysis and thematic analyzes of expert interviews were used. The obtained views from experts in the field further validated and enriched the obtained findings. Findings The primary topics of exploration in existing literature were identified, such as social networks and data-empowered services. The potential areas of further advances are also revealed such as the need for cross-country collaborations and potential gaps between scholarly and practitioner interest in the topic. Research limitations/implications This research is limited by the scope of adopted search keywords and databases. Practical implications This study offers vital practical implications for the future integration of emerging technologies to fulfill accessible hospitality and tourism. It also demonstrates the pressing need for more interconnected global collaborations for this important initiative. Social implications This study emphasizes how the hospitality and tourism industry could better leverage technological power to empower people with disabilities. It also points out the importance of an inclusive process for technology implementation for accessible hospitality and tourism services to fully represent the interests of disabled customers (including the consideration of their different backgrounds). Originality/value This study sheds light on the future research directions of technological empowerment of accessible hospitality/tourism. It also makes methodological contributions by demonstrating what bibliometric analysis has to offer to relevant fields of studies. The solicited views of experts in the field from different countries on the topic further add to the depth and value of the findings while demonstrating the combination of these two approaches as a promising mixed-methods route to produce richer and more robust findings.

The world is our lobster

2014 ◽  
Vol 115 (5/6) ◽  
pp. 200-210 ◽  
Author(s):  
Derek Law
Keyword(s):  
Design Methodology ◽  
Point Of View ◽  
Digital Information ◽  
Personal View ◽  
Content Type ◽  
Skill Sets ◽  
Operating Environments ◽  
The Future ◽  
New Challenges ◽  
Practical Implications

Purpose – The purpose of this article is to explore the changing skill sets, operating environments and community engagement activities which can create a robust and valued future for libraries and librarians. It is easy to paint a doom-laden picture of the future of libraries against a background of library cuts, professional deskilling and the relentless advance of ever more powerful digital information systems. However, these self-same threats offer new challenges for information management. Design/methodology/approach – Personal view of the future based on current literature. Findings – It is better to seek forgiveness than permission. Seize the day. Research limitations/implications – Just one point of view among many. Practical implications – Librarians need to act. Social implications – The library can remain core to civilised societies. Originality/value – Others must judge that.

scholarly journals Digital amnesia and the future tourist

2017 ◽  
Vol 3 (1) ◽  
pp. 73-76 ◽  
Author(s):  
Chris Greenwood ◽  
Matthew Quinn
Keyword(s):  
Decision Making ◽  
Design Methodology ◽  
Tourism Industry ◽  
Environmental Scanning ◽  
Content Type ◽  
Digital Platforms ◽  
Future Analysis ◽  
The Future ◽  
Practical Implications

Purpose The purpose of this paper is to examine the phenomenon of digital amnesia and its influence on the future tourist. Design/methodology/approach A trend paper based on environmental scanning and speculative future analysis. Findings The phenomena of digital amnesia are established. The growth of digital platforms and the consumer’s reliance is exponential. The implications for the future tourist in terms of decision making, the influence of marketing messaging and potentially the recall and reimagining of authentic experience will be significant in the future. Practical implications Subject to the signals of change, should consumer’s reliance on digital platforms for the storing of information and memories continue to grow this has implications on how tourism businesses engage with their customers, influence and inform their marketing and how destinations would be reimagined based on the recall of their visitors. Originality/value The trend of digital amnesia is an established and well-documented phenomenon. The development of the trend to consider the implications for the future tourism industry based a growing dependence on digital platforms is the focus of this paper.

Virtual Reality

2022 ◽  
pp. 351-362
Author(s):  
Aruditya Jasrotia
Keyword(s):  
Virtual Reality ◽  
Tourism Industry ◽  
Advanced Technology ◽  
Disruptive Technology ◽  
Continuous Development ◽  
Virtual Tourism ◽  
The World ◽  
Tourist Experience ◽  
The Future ◽  
Computer Based

Virtual reality, also known as computer-based reality, is an advanced technology that has the capability to upsurge destination accessibility and to increase the popularity of lesser-known destinations. The objective of the current study is to understand the latest trends in virtual reality and to discover the future scope of implementation of virtual reality in the tourism industry across the world. The potential and the employment of virtual reality is not entirely understood and comprehended by many destinations. The present study identifies that there is a continuous development in popularity of virtual reality, and it is the need of the hour today. This disruptive technology has led to the phenomenon of virtual tourism, which gives people a preview and understanding of what they will experience if they visit a place physically. Virtual reality is becoming an outstanding way to showcase information and to gain relevant response from the tourists to enhance the services and overall tourist experience in the tourism destination.

scholarly journals Enhancing stakeholder networks in wine tourism – evidence from Italian small municipalities

2019 ◽  
Vol 15 (3) ◽  
pp. 349-360 ◽  
Author(s):  
Giuseppe Festa ◽  
S.M. Riad Shams ◽  
Gerardino Metallo ◽  
Maria Teresa Cuomo
Keyword(s):  
Tourism Industry ◽  
Point Of View ◽  
Validity And Reliability ◽  
Content Type ◽  
Wine Tourism ◽  
Business Opportunity ◽  
Stakeholder Networks ◽  
Points Of View ◽  
Perceived Relevance ◽  
Practical Implications

Purpose The purpose of this paper is to explore validity and reliability of a possible collaboration model for wine tourism with a “public” basis, i.e. from the point of view of the municipality engaged in promoting the wine tourism industry insisting on the territory. Design/methodology/approach The survey, proposing a theoretical/empirical framework, has investigated, through an electronic platform, the municipalities belonging to the National Association of “Wine Cities.” Findings The research has demonstrated a substantial trustworthiness of the model, with further evidence about the underestimation of stakeholder networks on behalf of Italian small municipalities. A clear difference of perception between non-small municipalities and small municipalities has emerged with regard to the perceived relevance of the collaboration with the territorial wine tourism players/stakeholders. Practical implications A recent legislation in Italy, just focused on small municipalities, might help overcome these gaps, between non-small municipalities and small municipalities, releasing in the territories new energies for the development of wine tourism, from both planning and financing points of view. Originality/value Italy as country is the largest producer of wine in the world. Similarly, wine tourism, as additional wine business opportunity, is a successful phenomenon in Italy, even though with great margins of development (especially with comparison to the New World of Wine). One of the main limits of this delay is the lack of public-private collaboration, at widespread level, among the players/stakeholders of the sector. The model that has been proposed in this research contributes scientifically and practically to fill this gaps.

Virtual reality in tourism: a state-of-the-art review

2019 ◽  
Vol 74 (3) ◽  
pp. 586-612 ◽  
Author(s):  
Julia Beck ◽  
Mattia Rainoldi ◽  
Roman Egger
Keyword(s):  
Virtual Reality ◽  
State Of The Art ◽  
Tourism Industry ◽  
Content Type ◽  
Tourism Sector ◽  
Head Mounted Displays ◽  
Marketing Tool ◽  
Behavioural Aspects ◽  
Practical Implications

Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the tourism supply side and tourists alike. The purpose of this study is to analyse VR research in tourism and to provide a comprehensive state-of-the-art review. As the technological connotation of the term VR has been changing and encompasses various VR systems with different capabilities, this paper aims to provide a systematic and structured overview. The overall objective of this paper is to contribute to a thorough understanding of VR research in tourism. Design/methodology/approach This paper comprehensively reviews and analyses existing literature on VR in tourism, published from 1994 to February 2018. Using a wide variety of sources, these papers were examined so as to give a state-of-the-art literature review and to deepen one’s understanding of the diverse applications of VR in a tourism context. This paper also presents a novel classification of different VR systems according to the level of immersion and depicts their respective technological capabilities. Findings The advent of new VR hardware necessitates a distinction for different VR systems applied in the tourism sector. Research conducted during the past three years has been focussing on the application of head-mounted displays, which reflects the temporal development of VR technology. Regardless of the VR system, most studies examine VR as a marketing tool for promotion and communication purposes during the pre-travel phase, focussing on behavioural aspects. Advances in technology will yield new opportunities and application possibilities for the tourism industry. Originality/value The key contribution of this paper lies in its structural approach, which differentiates between non-, semi- and fully immersive VR systems in tourism, as well as the proposition of respective definitions. The concluding part of the paper proposes practical implications for tourism businesses together with directions for future studies.

Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Víctor Martínez-Molés ◽  
Timothy Hyungsoo Jung ◽  
Carmen Pérez-Cabañero ◽  
Amparo Cervera-Taulet
Keyword(s):  
Virtual Reality ◽  
Tourism Industry ◽  
Product Knowledge ◽  
Consumer Learning ◽  
Content Type ◽  
Media Technologies ◽  
Apply Theory ◽  
Cruise Tourism ◽  
And Gender ◽  
Virtual Experiences

Purpose This study aims to apply theory on consumer learning in virtual experiences to compare how media technologies (i.e. virtual reality [VR] and standard websites) and users’ gender influence the ways in which tourists gather pre-purchase information. Design/methodology/approach A laboratory experiment with fully immersive VR was conducted to examine consumers’ behavior in gathering pre-purchase information. The sample comprised 128 consumers who had taken a cruise vacation or who were considering purchasing a cruise package in the near future. Findings The results generally reveal the central role of the feeling of presence, which, in turn, positively impacts users’ enjoyment and aspects of consumer learning (i.e. brand attitude, product knowledge and purchase intent). In particular, the results suggest that compared with standard websites, VR facilitated the tourists’ learning as consumers, especially among women, who tend to dominate the information-gathering stage of planning family vacations. Practical implications The results imply that travel agencies and tourism centers working with cruise vacation companies should incorporate VR to make their offers more attractive, especially to women. Originality/value The study was the first to apply theory on consumer learning in the cruise tourism industry, specifically to compare fully immersive VR devices versus standard websites and gauge the effect of gender.

Chelovek.RU/Человек.RU

Chelovek RU ◽  
2020 ◽  
pp. 18-53
Author(s):  
Sergei Avanesov ◽  
Keyword(s):  
Family History ◽  
Great Distance ◽  
Point Of View ◽  
The Past ◽  
Russian Philosopher ◽  
True Meaning ◽  
The Future ◽  
Pavel Florensky ◽  
The Moment

Abstract. The article analyzes the autobiography of the famous Russian philosopher, theologian and scientist Pavel Florensky, as well as those of his texts that retain traces of memories. According to Florensky, the personal biography is based on family history and continues in children. He addresses his own biography to his children. Memories based on diary entries are designed as a memory diary, that is, as material for future memories. The past becomes actual in autobiography, turns into a kind of present. The past, from the point of view of its realization in the present, gains meaning and significance. The au-thor is active in relation to his own past, transforming it from a collection of disparate facts into a se-quence of events. A person can only see the true meaning of such events from a great distance. Therefore, the philosopher remembers not so much the circumstances of his life as the inner impressions of the en-counter with reality. The most powerful personality-forming experiences are associated with childhood. Even the moment of birth can decisively affect the character of a person and the range of his interests. The foundations of a person's worldview are laid precisely in childhood. Florensky not only writes mem-oirs about himself, but also tries to analyze the problems of time and memory. A person is immersed in time, but he is able to move into the past through memory and into the future through faith. An autobi-ography can never be written to the end because its author lives on. However, reaching the depths of life, he is able to build his path in such a way that at the end of this path he will unite with the fullness of time, with eternity.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

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