New Media and Digital Paranoia

2022 ◽  
pp. 330-343
Author(s):  
Ahmet Yalçın Kaya ◽  
Fırat Ata
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
News Media ◽  
The Internet ◽  
Time And Space ◽  
Private Institution ◽  
Daily Lives ◽  
Internet Environment

New media includes many spaces in the internet environment including social media, news media, shopping sites, official and private institution/organization applications. Users make their daily lives more manageable in terms of time and space while benefitting from the specified new media platforms/tools whereby they may also consciously or unconsciously get some conditions. Currently, there exists a contemporary condition called 'digital paranoia' that people can experience when using new media platforms and tools. Digital paranoia, which refers to a form of extreme skepticism regarding new media platforms and tools, is based on different concerns and anxieties such as being spied on, wired, and controlled. This study, which is written based on a literature review, focuses on defining the concept of digital paranoia. Additionally, new media and some conditions occurring due to new media are also analyzed in the study. This study aims to raise awareness of digital paranoia and offer some constructive suggestions to new media users.

Video Advertising: Connection and differences between consumers?

2021 ◽  
Vol 3 (1) ◽  
pp. 14-25
Author(s):  
Sónia Ferreira ◽  
Sara Santos ◽  
Pedro Espírito Santo
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Conceptual Model ◽  
The Internet ◽  
Internet Search ◽  
Video Advertising ◽  
Social Media Engagement

The internet search trend has caused that online users are looking for more and more enriched information. The evolution of social media has been huge and users relate to social networks differently than they did before. Currently, there are more than 4 billion active users on social networks and brands are looking to showcase their products and services. Our research found the following factors that influence social media engagement: informativeness, self-connection and advertising stimulation. Through literature review, we propose a conceptual model that has been tested in the PLS-SEM. Data were collected from 237 consumers and our survey found that engagement in social media is explained by the variables identified by our model. Important contributions to brand theory and management will be found in this investigation.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

A Literature Review of Social Media for Marketing

2021 ◽  
pp. 82-105
Author(s):  
Bahtışen Kavak ◽  
Neslişah Özdemir ◽  
Gülay Erol-Boyacı
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Media Use ◽  
Digital Economy ◽  
Social Media Marketing ◽  
The Internet ◽  
Business To Consumer ◽  
Media Channels ◽  
Business To Business ◽  
Consumption Habits

Digital economy has become a priority for companies and countries since consumer profile and consumption habits have greatly changed. Companies have begun to transfer the services they offer to the Internet. Also, a digital economy creates networks amongst individuals, communities, companies, and markets. With digitalization, not only have consumers' profiles changed, but marketing tools have changed as well. Social media marketing (SMM) is the product of this trend and is marketing through social media channels (SMCs). Therefore, this chapter examines social media use within business-to-consumer (B2C) and business-to-business (B2B) contexts. Moreover, the authors focus on the differences of SMCs adoption in B2C and B2B contexts.

Deepening the Use of Social Media and Tourism Travel Behaviour

2020 ◽  
pp. 66-81 ◽  
Author(s):  
Cláudia Ribeiro de Almeida ◽  
Célia M.Q. Ramos ◽  
Maria del Mar Alonso Almeida ◽  
Paula Odete Fernandes ◽  
Lucas Estrada Gamarra
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Travel Behaviour ◽  
The Internet ◽  
Daily Lives ◽  
Social Media Platforms ◽  
Distribution Chain ◽  
Use Of Social Media ◽  
Travel Decision ◽  
Tourist Information

The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a quick and easy way. Social networks have emerged as the quintessential medium for sharing experiences and communicating tourist information to all players in the tourism distribution chain. Today, we can sell, search, consume, connect, and share experiences related to our travel or services on different social media platforms and some online communities that share the same interests. The focus of this chapter is to point out the use of social media along the travel process in order to understand the behaviour of tourists before, during, and after trip. Having in mind the travel decision-making process the authors prepared a questionnaire with several questions spread through Facebook and answered by 95 people. The authors present the results and main conclusions in the chapter.

scholarly journals Future Teachers’ Smartphone Uses and Dependence

2019 ◽  
Vol 9 (3) ◽  
pp. 194 ◽  
Author(s):  
Julio Ruiz-Palmero ◽  
Enrique Sánchez-Rivas ◽  
Melchor Gómez-García ◽  
Elena Sánchez Vega
Keyword(s):  
At Risk ◽  
Social Media ◽  
Instant Messaging ◽  
The Internet ◽  
Future Teachers ◽  
Daily Lives ◽  
Inappropriate Use ◽  
Internet Connection ◽  
Essential Tool ◽  
Spanish Universities

Smartphones are indeed becoming an essential tool in the daily lives and relations of their users in recent years, thanks to their uses and potential. However, excessive and inappropriate use can lead to dependence syndromes. The objectives of our study were to ascertain how these devices are being used and whether students are at risk of addiction. The study was carried out based on a survey with students—future teachers—from two Spanish universities. A sample of 453 students between the ages of 18 and 47 was analyzed, 76.8% female and 23.2% male. Smartphones were found to be the preferred Internet connection device for 80% of students, 38% of students connect to the Internet five hours or more a day (which can be considered an addiction) and smartphones are used primarily to connect with others (social media and instant messaging). The abusive use of smartphones affects men’s behavior more than women and can lead them to neglect other activities, while smartphones affect women more in the emotional field, in matters related to boredom, impatience, and irritability.

scholarly journals The Effect of Social Media on Consumer Behavior: An Application on University Students in Turkey

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Yakup Durmaz ◽  
Elif Uysal Alagoz
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behavior ◽  
University Students ◽  
The Internet ◽  
Media Influence ◽  
Daily Lives ◽  
The Past ◽  
Screening Model ◽  
E Mail

The main purpose of thisresearch is to show how social media influence the consumption behaviors of university students in Turkey. This research is designed as a "screening model".  Screening models are research approaches that aim to describe the past or present as it exists. It is tried to define an event, individual or object under investigation as it is and, as if it is within its own conditions. No attempt is made to change or influence them in anyway. Social media has provided new opportunities for consumers to socialize online. Consumers have thus made social media a part of their daily lives. The increasing number of social media users worldwide is one of the most important indicators of this. The general status of the Internet allows individuals to use social media from e-mail to Twitter and Facebook, and interact without the need for physical meetings. The purpose of this research is to assess the effect of social media on consumer behaviors of university students, who are themselves consumers and social media users. In conclusion, the aim is to investigate the effect of using social networks on the pre-purchase consumer behavior of university students in social media.  

scholarly journals Religious and Ritual Space in New Media World: A Study of “Internet Zazenkai” in Japan

2019 ◽  
Author(s):  
Duan Yiwen
Keyword(s):  
New Media ◽  
Modern Society ◽  
Virtual Space ◽  
The Internet ◽  
Live Streaming ◽  
Time And Space ◽  
Media Technologies ◽  
Ritual Space ◽  
Soto Zen ◽  
New Type

Zazenkai, also known as Zen meditation or Zen Mindfulness, is held in Japan for the general public, usually with time, place and procedures set by a Buddhist Zen Temple. With the emergence of the Internet and new media, several Zen Temples have started to hold Zazenkai by utilizing these media technologies including online live streaming. This new type of Zazenkai is known as Internet Zazenkai. Compared with traditional Zazenkai that are held at a certain time and place, the application of new media enables Internet Zazenkai to go beyond the spatial and temporal limits of nature, where Zen practitioners in different global locations participate together using webcam. Individuals spatially separated from each other could share the same time and space of Zazenkai on the Internet. While the new media technologies open up new opportunities for Zazenkai, they also invite examinations into religious meanings of time and space for Zen practitioners. This paper is based on the study and examination of Internet Zazenkai regularly held by Treeleaf Zendo, a Soto Zen temple in Tsukuba. Its homepage Treeleaf.org is a virtual space where live streaming of Zazenkai is provided, its recorded videos are kept, web podcast of lectures and talks are heard, and so on. By analyzing the techno-ritual phenomenon, this paper attempts to analyze the role of Zen masters and participants in the process of Internet Zazenkai and to examine the differences and similarities between traditional Zazenkai and Internet Zazenkai. This paper will shed new light on the influence of new media upon religious and ritual space in modern society.

scholarly journals Techno - Feminism(s) : an investigation into challenging patriarchal hegemony in new media art

2020 ◽  
Author(s):  
◽  
Sarah Kieswetter
Keyword(s):  
Social Media ◽  
New Media ◽  
The Internet ◽  
Contemporary Society ◽  
Media Art ◽  
Art Practice ◽  
Feminist Activism ◽  
Art Activism ◽  
New Media Art ◽  
Point Of Departure

This study aimed to use my own practice to explore patriarchal hegemony in new media art, and its relationship with technology (in this case the internet) through a feminist lens. In this research, the term ‘patriarchal hegemony’ refers to the internet/social media being an inherently male-dominated and controlled space. The theoretical framework is informed by theories from cultural studies addressed though a feminist scope. Furthermore, this study sought to critically analyse how techno-feminist (digitally driven and online feminist activism) artists and activists use technology, the internet, and social media as new innovative platforms. This feminist activism seeks to disrupt and create awareness of the dominant patriarchal hegemonic thinking within contemporary society (Morgan 2017:11). I used my own art practice as a point of departure to investigate techno-feminism and also conducted research on the work of other selected feminist artists who use their digital presence to articulate their media-based art activism. In addition, I critiqued how internet GIFs can be used as visual mechanisms to create awareness of patriarchal hegemony and propose alternatives.

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