A Perspective of Adoption of Mobile Applications in Rural India

2014 ◽  
Vol 5 (1) ◽  
pp. 62-77
Author(s):  
Debasish Roy
Keyword(s):  
Mobile Applications ◽  
Strong Influence ◽  
Success Factors ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Rural People ◽  
Bank Account ◽  
Study Results ◽  
The Right

Rural mobile application are designed for various purposes, ranging from reaching information regarding government schemes, agricultural best practices, market prices, fishing zones and weather forecasts, to facilitating money transfer, opening and operating a bank account for saving money and to receive money directly to the bank account for various government schemes and subsidies. This paper examines the critical success factors and inhibitors that affect adoption of the mobile applications and the effect on continued usage. A questionnaire survey was done to gather data for this study. Results indicate that last mile barriers act as inhibitors to adoption. Adoption behavior of rural people do not exhibit a correlation with the ease of use of the application. Social influence has a strong influence on adoption behavior, which will enable policy makers and practitioners to evolve the right penetration strategy. Perceived usefulness has a strong influence on adoption. The results reiterate the increasing positive impact of rural mobile applications on day to day working of rural people.

A Perspective of Adoption of Mobile Applications in Rural India

2018 ◽  
pp. 719-735
Author(s):  
Debasish Roy
Keyword(s):  
Mobile Applications ◽  
Strong Influence ◽  
Success Factors ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Rural People ◽  
Bank Account ◽  
Market Prices ◽  
Critical Success

Rural mobile application are designed for various purposes, ranging from reaching information regarding government schemes, agricultural best practices, market prices, fishing zones and weather forecasts, to facilitating money transfer, opening and operating a bank account for saving money and to receive money directly to the bank account for various government schemes and subsidies. This paper examines the critical success factors and inhibitors that affect adoption of the mobile applications and the effect on continued usage. A questionnaire survey was done to gather data for this study. Results indicate that last mile barriers act as inhibitors to adoption. Adoption behavior of rural people do not exhibit a correlation with the ease of use of the application. Social influence has a strong influence on adoption behavior, which will enable policy makers and practitioners to evolve the right penetration strategy. Perceived usefulness has a strong influence on adoption. The results reiterate the increasing positive impact of rural mobile applications on day to day working of rural people.

Sustaining Job Performance through Technology Acceptance with Usage of Whatsapp Mobile Application

2020 ◽  
Vol 5 (1) ◽  
pp. 123
Author(s):  
Nor Hayati Kassim ◽  
Norlina Mohamed Noor ◽  
Jati Kasuma ◽  
Juliza Saleh ◽  
Ceaser Dealwis ◽  
...  
Keyword(s):  
Job Performance ◽  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Maximum Efficiency ◽  
Perceived Ease Of Use ◽  
Positive Attitudes ◽  
Willingness To Use

Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is toinvestigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which was adapted from Davis. The findings revealed that perceived usefulness and perceived ease of use of WhatsApp as a means of communication were significant for job performance at DBKU. The employees felt more competent during their formal interaction at the workplace as less effort was needed while using WhatsApp. The existence of features which were user-friendly and easy operational functions helped to create positive attitudes when utilizing the application. Faster feedback, ease of use, and convenience were some of the reasons for the employees’ willingness to use WhatsApp for communication at the workplace.

scholarly journals The Determinants to Promote College Students’ Use of Car-Sharing: An Empirical Study at Dalian Maritime University, China

2021 ◽  
Vol 13 (12) ◽  
pp. 6627
Author(s):  
Shichao Sun ◽  
Yuanqian Liu ◽  
Yukun Yao ◽  
Zhengyu Duan ◽  
Xiaokun Wang
Keyword(s):  
College Students ◽  
Empirical Study ◽  
Service Providers ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Policy Implications ◽  
Key Factors ◽  
Car Sharing ◽  
Willingness To Use

Sustaining the development of car-sharing is considered an efficient way to counter environmental issues worldwide. Against this background, college students are recognized as a promising customer group of car-sharing service providers in China. However, the determinants that promote students’ willingness to use car-sharing services are rarely studied, and the uniqueness of college students in China in the context of car-sharing is justified. Therefore, this paper examines the key factors that affect Chinese college students’ adoption of car-sharing. An empirical study using samples from Dalian Maritime University was conducted, and survey data were collected via the Internet. Specifically, respondents’ socio-demographics were obtained, and their latent attitudes on car-sharing services were measured in terms of willingness to use car-sharing services, perceived usefulness, perceived ease of use and safety concerns. In addition, nine hypothetical travel scenarios were defined, and regarding each travel scenario, the respondents were asked to state whether they were willing or not to use car-sharing services. On this basis, a hybrid logit model was established to investigate the key factors that influenced the willingness to use car-sharing services. Aside from the common findings in line with previous studies, the results indicate that with the increase in the number of travel fellows, willingness to use car-sharing services went up. Furthermore, college students’ willingness to use car-sharing services was significantly affected by money costs rather than time costs. Additionally, college students in China are more likely to use car-sharing services during workday off-peak hours and weekends. Separately, among the respondents’ latent attitudes, only the perceived usefulness of car-sharing services was found to have a significant and positive impact on students’ willingness to use them. Relevant policy implications with regards to theoretical findings are also offered in this paper to car-sharing service providers in China.

scholarly journals Using PLS-SEM Model to Explore the Influencing Factors of Learning Satisfaction in Blended Learning

2021 ◽  
Vol 11 (5) ◽  
pp. 249
Author(s):  
Chun-Hsiung Huang
Keyword(s):  
Blended Learning ◽  
Influencing Factors ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning Motivation ◽  
Perceived Ease Of Use ◽  
Learning Satisfaction ◽  
The Relationship

This research explores the influencing factors of learning satisfaction in blended learning. Three dimensions are proposed: perceived usefulness, perceived ease of use, and learning motivation. It studied how these variables affect students’ learning satisfaction. The research hypotheses are: (1) Perceived ease of use positively affects perceived usefulness; (2) Perceived usefulness and perceived ease of use will have a positive effect on learning motivation; (3) Learning motivation positively affects learning satisfaction; (4) Perceived usefulness has a positive intermediary effect on the relationship between perceived ease of use and learning motivation. Participants included 173 freshmen who took the first-year interactive game design course at Ling Tung University in Taichung, Taiwan. The questionnaire survey method is applied in this research to analyze the relationship between the variables and verify the hypothesis based on the collected 173 valid questionnaires. The partial least square method structural equation model (PLS-SEM) is used to carry out structural equation modeling to study the relationship between latent variables. It explains that the perceived ease of use affects the perceived usefulness. Perceived usefulness and perceived ease of use have a positive impact on learning motivation. Learning motivation has a positive impact on learning satisfaction. Perceived usefulness as an intermediary factor of perceived ease of use has an indirect impact on learning motivation. The contribution of this research is to provide empirical evidence and explain what factors may affect learning satisfaction. Some other related factors that may affect learning satisfaction should be taken as the factors that teachers should pay attention to when implementing blended learning.

scholarly journals Risk of Fear and Anxiety in Utilising Health App Surveillance Due to COVID-19: Gender Differences Analysis

Risks ◽  
2021 ◽  
Vol 9 (10) ◽  
pp. 179
Author(s):  
Adi Alsyouf ◽  
Ra’ed Masa’deh ◽  
Moteb Albugami ◽  
Mohammad Al-Bsheish ◽  
Abdalwali Lutfi ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Mobile Health ◽  
Group Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Cross Sectional ◽  
Psychological Determinants ◽  
Study Results

Although technology trends and acceptance have been considered crucial topics, limited research has examined stress-specific factors such as health anxiety in the context of the COVID-19 pandemic based on people’s attitudes toward a mobile health app using the Technology Acceptance Model (TAM). Accordingly, this study primarily highlights the psychological determinants stemming from the COVID-19 pandemic that affect the usage of a mobile health app. The study followed a cross-sectional design and adopted a snowball sampling technique to collect the data. The findings showed a significant association between perceived usefulness, perceived ease of use, and event-related fear and Tabaud App intention. The relationships between Tabaud App intention and COVID-19 anxiety on Tabaud App usage were also revealed. The study found a significant association between perceived ease of use and perceived usefulness. Additionally, the multi-group analysis showed that only two paths related to Tabaud App intention, perceived ease of use and perceived usefulness, differed significantly between males and females. Additionally, women experienced anxiety disorders more than men. The study contributes to the previous knowledge on the field by examining the psychological determinants resulting from the COVID-19 pandemic that influence using a mobile health app, namely, event-related fear and COVID-19 anxiety. The study results may help governments, health policymakers, and health organisations in Saudi Arabia contain the spread of the COVID-19 pandemic.

The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

2021 ◽  
pp. 135676672110665
Author(s):  
Tahir Albayrak ◽  
M. Rosario González-Rodríguez ◽  
Meltem Caber ◽  
Sezer Karasakal
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Theoretical Background ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Brand Trust ◽  
Perceived Ease Of Use ◽  
Managerial Strategies ◽  
Acceptance Model

The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ behaviours. This research combines the Stimulus-Organism-Response (S-O-R) framework and Technology Acceptance Model (TAM) to develop a theoretical background in examining travel booking behaviour of mobile application users. The conceptual model suggests that mobile application quality (MAQ) directly affects perceived ease of use (PEOU) and perceived usefulness (PU) which influence the intention to use (IU) mobile applications. Moreover, the offline brand trust (BT) has been hypothesised as a moderator between PEOU and PU's impacts on IU mobile applications. Analyses results indicated that system and service quality dimensions of MAQ significantly affect IU mobile application via PEOU and PU. Moreover, offline BT had both direct and moderator influences on the formation of IU mobile application. The study findings contributed to the theory in understanding mobile application users’ behaviours and suggested valuable managerial strategies in the m-commerce context.

scholarly journals Mobile Applications in Evaluations of Knee Joint Kinematics: A Pilot Study

Sensors ◽  
2019 ◽  
Vol 19 (17) ◽  
pp. 3675 ◽  
Author(s):  
Lisiński ◽  
Wareńczak ◽  
Hejdysz ◽  
Sip ◽  
Gośliński ◽  
...  
Keyword(s):  
Knee Joint ◽  
Mobile Devices ◽  
Home Environment ◽  
Mobile Applications ◽  
Inertial Sensors ◽  
Qualitative And Quantitative ◽  
Study Results ◽  
Left Lower Limb ◽  
Knee Joint Kinematics ◽  
The Right

Because medical professionals lack the means to monitor exercises performed by patients in their home environment directly, there is a strong case for introducing technological solutions into this domain. They include methods that use wireless inertial sensors, which emit signals recorded and processed by special applications that work with mobile devices. This paper’s aim is (a) to evaluate whether such sensors are suitable for qualitative and quantitative motion analysis, and (b) to determine the repeatability of results over a few recordings. Knee joint activity was analysed using a system of inertial sensors connected through a Wi-Fi network to mobile devices. The tested individuals did eight different activities, all of which engaged the knee joint. Each excercise was repeated three times. Study results did not reveal any statistically significant differences between the three measurements for most of the studied parameters. Furthermore, in almost every case, there were no statistically significant differences between the results of the right and left lower limb (p > 0.05). This study shows that easy use and repeatability of results combined with the feature of quantitative and qualitative analysis make the examined method useful for functional evaluations of the knee joint.

Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

2018 ◽  
Vol 19 (3_suppl) ◽  
pp. S72-S89 ◽  
Author(s):  
Amit Shankar ◽  
Biplab Datta
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Payment ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
User Centric ◽  
Adoption Intention

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

scholarly journals Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

2018 ◽  
Vol 10 (10) ◽  
pp. 3509 ◽  
Author(s):  
Taegoo Kim ◽  
Osman Karatepe ◽  
Gyehee Lee ◽  
Hande Demiral
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Prior Experience ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Positive Effects

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

Electronic Transformation of Local Government

2011 ◽  
Vol 7 (1) ◽  
pp. 20-37 ◽  
Author(s):  
Teta Stamati ◽  
Drakoulis Martakos
Keyword(s):  
Local Government ◽  
Technology Acceptance ◽  
Local Governments ◽  
Success Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Critical Success ◽  
Actual Use ◽  
Acceptance Model

The paper examines the critical success factors for employees’ adoption of the unified Local Government Access Framework (LGAF), deployed for the Central Union of Municipalities and Communities of Greece. Following an extensive bibliographical survey, an initial conceptual framework (CF1) based on the Technology Acceptance Model (TAM) for LGAF adoption is proposed, which is empirically explored within sixteen Local Governments Organizations. The CF1 is revised using the structured-case approach. New concepts discovered during each research cycle revealed that LGAF adoption is a procedure of experiential judgement. The applicability of the TAM is investigated and the model is enhanced, exploring additional variables that affect perceived ease of use, perceived usefulness and actual use. A final complementary CF2 is presented and the evaluation of this model according to the data received from the case studies is discussed.

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