Marketing and Reputation in the Services Sector

2010 ◽  
Vol 2 (3) ◽  
pp. 28-41 ◽  
Author(s):  
Johan De Jager ◽  
Werner Soontiens
Keyword(s):  
South African ◽  
Primary Objective ◽  
Tertiary Sector ◽  
Services Sector ◽  
Academic Reputation ◽  
The Past ◽  
Competitive Industry ◽  
Marketing Activities ◽  
African Sample ◽  
Country Specific

Over the past few decades the tertiary sector has developed from a predominantly inward focussed industry serving public interest to an internationalised and commercially competitive industry. Resulting from this fundamental change is a drive to better understand the most prominent dimensions that impact on internationalisation, more particularly, the expectations and experiences of students. Although some of these can be argued to be country specific, and thus differentiate between markets, others are universal and impact on the overall industry. One of the latter is a pressure to consider and treat students as clients introducing all the dynamics of service delivery and management. The primary objective of this paper is to identify the most important variables related to marketing and reputation issues when selecting a university in South-Africa and compare the same for Singapore students. This study revealed that the most important consideration for the South African sample, regarding marketing and reputation related variables when choosing an institution of higher education, is the academic reputation of the institution, while the marketing activities were regarded as priority by the Singaporean sample.

Marketing and Reputation in the Services Sector

2012 ◽  
pp. 193-207
Author(s):  
Johan De Jager ◽  
Werner Soontiens
Keyword(s):  
Higher Education ◽  
South African ◽  
Public Interest ◽  
Primary Objective ◽  
Fundamental Change ◽  
Tertiary Sector ◽  
Services Sector ◽  
Academic Reputation ◽  
Marketing Activities ◽  
African Sample

Over the past few decades the tertiary sector has developed from a predominantly inward focussed industry serving public interest to an internationalised and commercially competitive industry. Resulting from this fundamental change is a drive to better understand the most prominent dimensions that impact on internationalisation, more particularly, the expectations and experiences of students. Although some of these can be argued to be country specific, and thus differentiate between markets, others are universal and impact on the overall industry. One of the latter is a pressure to consider and treat students as clients introducing all the dynamics of service delivery and management. The primary objective of this paper is to identify the most important variables related to marketing and reputation issues when selecting a university in South-Africa and compare the same for Singapore students. This study revealed that the most important consideration for the South African sample, regarding marketing and reputation related variables when choosing an institution of higher education, is the academic reputation of the institution, while the marketing activities were regarded as priority by the Singaporean sample.

scholarly journals South African consumer sentiment towards marketing: A longitudinal analysis

2001 ◽  
Vol 32 (2) ◽  
pp. 23-33 ◽  
Author(s):  
C. Boshoff ◽  
S. M. Van Eeden
Keyword(s):  
South African ◽  
External Environment ◽  
Consumer Attitudes ◽  
Business Environment ◽  
Dynamic Interaction ◽  
Primary Objective ◽  
Consumer Sentiment ◽  
Marketing Activities ◽  
Buying Behaviour ◽  
Over Time

A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment towards marketing is influenced by demographic variables.Although the marketing index decreased during the period 1990 to 1994, it improved dramatically during the period 1994 to 1999. In contrast to the previous studies it was established that demographic factors had no significant influence on the sentiment towards marketing in this study.As it is generally acknowledged that attitudes influence actual buying behaviour, marketers need to be aware that attitudes and sentiment toward marketing and marketing activities can change over time and proactive steps need to be taken to ensure that sentiment remains positive regardless of the changes in the external environment.

scholarly journals Internets Influence On The Marketing Activities Of South African Companies

2013 ◽  
Vol 12 (9) ◽  
pp. 1077
Author(s):  
Kirsty-Lee Sharp ◽  
Ayesha Lian Bevan-Dye ◽  
Natasha De Klerk
Keyword(s):  
South African ◽  
Stock Exchange ◽  
Internet Usage ◽  
The Internet ◽  
Internet Technologies ◽  
The Past ◽  
Johannesburg Stock Exchange ◽  
Marketing Activities ◽  
E Mail ◽  
Self Administered Questionnaire

Although research studies regarding the Internets impact on marketing conducted in the past in different countries and at different times produced quite similar trends in responses, advances in Internet technologies and the increased Internet usage necessitated reinvestigating marketers perceptions as to the changes in marketing practices brought about by the Internet. This study sought to determine the South African marketing practitioners perceptions of the Internets influence on the practice of marketing in 2011 and compare these perceptions with those of marketers in Australia 2001 and Iran 2005.A cross-industry survey of the marketing practitioners at the top 100 companies listed on the Johannesburg Stock Exchange in South Africa was conducted by means of a self-administered questionnaire. Questionnaires were sent via e-mail to those marketing practitioners from whom telephonic permission had been obtained.The findings indicate that South African marketers perceive the Internet to have changed the way companies conceptualise their marketing activities, define their markets, and create value. This study contributes to the practice of marketing by outlining the potential uses of the Internet in marketing and indicating trends across three countries and time periods.

Suicidal Behavior in Black South Africans

Crisis ◽  
2003 ◽  
Vol 24 (1) ◽  
pp. 24-28 ◽  
Author(s):  
Lourens Schlebusch ◽  
Naseema B.M. Vawda ◽  
Brenda A. Bosch
Keyword(s):  
South African ◽  
Suicidal Behavior ◽  
Health Care Facilities ◽  
South African Society ◽  
South Africans ◽  
The Past ◽  
The People ◽  
Care Facilities ◽  
Black South Africans ◽  
To Come

Summary: In the past suicidal behavior among Black South Africans has been largely underresearched. Earlier studies among the other main ethnic groups in the country showed suicidal behavior in those groups to be a serious problem. This article briefly reviews some of the more recent research on suicidal behavior in Black South Africans. The results indicate an apparent increase in suicidal behavior in this group. Several explanations are offered for the change in suicidal behavior in the reported clinical populations. This includes past difficulties for all South Africans to access health care facilities in the Apartheid (legal racial separation) era, and present difficulties of post-Apartheid transformation the South African society is undergoing, as the people struggle to come to terms with the deleterious effects of the former South African racial policies, related socio-cultural, socio-economic, and other pressures.

Learning Zulu

2016 ◽  
Author(s):  
Mark Sanders
Keyword(s):  
Language Learning ◽  
Cultural History ◽  
South African ◽  
Press Coverage ◽  
African History ◽  
African Culture ◽  
The Past ◽  
Correct Form ◽  
Linguistic Purism

When this book's author began studying Zulu, he was often questioned why he was learning it. This book places the author's endeavors within a wider context to uncover how, in the past 150 years of South African history, Zulu became a battleground for issues of property, possession, and deprivation. The book combines elements of analysis and memoir to explore a complex cultural history. Perceiving that colonial learners of Zulu saw themselves as repairing harm done to Africans by Europeans, the book reveals deeper motives at work in the development of Zulu-language learning—from the emergence of the pidgin Fanagalo among missionaries and traders in the nineteenth century to widespread efforts, in the twentieth and twenty-first centuries, to teach a correct form of Zulu. The book looks at the white appropriation of Zulu language, music, and dance in South African culture, and at the association of Zulu with a martial masculinity. In exploring how Zulu has come to represent what is most properly and powerfully African, the book examines differences in English- and Zulu-language press coverage of an important trial, as well as the role of linguistic purism in xenophobic violence in South Africa. Through one person's efforts to learn the Zulu language, the book explores how a language's history and politics influence all individuals in a multilingual society.

Sharade Marathe. Regulation and Development: The Indian Policy Experience of Controls Over Industry. New Delhi: Sage Publications India Pvt. Ltd. 1986. 328 pp.Price: (Hardbound edition) Rupees (Indian) 195.00.

1987 ◽  
Vol 26 (2) ◽  
pp. 225-227
Author(s):  
Khwaja Sarmad
Keyword(s):  
Industrial Policy ◽  
Rapid Growth ◽  
Industrial Structure ◽  
Industrial Sector ◽  
Primary Objective ◽  
Indian Policy ◽  
New Delhi ◽  
The Past ◽  
Distinguished Career ◽  
Comprehensive Manner

This book documents in a comprehensive manner the 'twists and turns' in India's industrial policy and strongly suggests the need for a re-orientation of this policy to overcome the weaknesses in the industrial structure and to utilize the sources of its strength. The author has had a distinguished career in the Indian Economic Service and brings this experience to bear on his analysis of the evolution of industrial policy in India. In India, the primary objective of planned development has been the creation of a technologically mature society capable of sustaining a process of self-propelled growth without extreme concentration of wealth in a few hands. It is rightly pointed out in the book that this objective is possible only in the context of rapid growth, which is the ultimate test of industrial policy. The book traces the origins of India's industrial policy and analyses its evolution during the past thirty years, showing how there has been an increasing gap between the objectives of this policy and the performance of the industrial sector.

A Review of Medical Waste Management in South Africa

2018 ◽  
Vol 10 (1) ◽  
pp. 34-45 ◽  
Author(s):  
Olaniyi FC ◽  
Ogola JS ◽  
Tshitangano TG
Keyword(s):  
South Africa ◽  
Waste Management ◽  
South African ◽  
Management Practice ◽  
National Policy ◽  
Medical Waste ◽  
African Government ◽  
The Past ◽  
Government Documents ◽  
Medical Waste Management

Background:Poor medical waste management has been implicated in an increase in the number of epidemics and waste-related diseases in the past years. South Africa is resource-constrained in the management of medical waste.Objectives:A review of studies regarding medical waste management in South Africa in the past decade was undertaken to explore the practices of medical waste management and the challenges being faced by stakeholders.Method:Published articles, South African government documents, reports of hospital surveys, unpublished theses and dissertations were consulted, analysed and synthesised. The studies employed quantitative, qualitative and mixed research methods and documented comparable results from all provinces.Results:The absence of a national policy to guide the medical waste management practice in the provinces was identified as the principal problem. Poor practices were reported across the country from the point of medical waste generation to disposal, as well as non-enforcement of guidelines in the provinces where they exit. The authorized disposal sites nationally are currently unable to cope with the enormous amount of the medical waste being generated and illegal dumping of the waste in unapproved sites have been reported. The challenges range from lack of adequate facilities for temporary storage of waste to final disposal.Conclusion:These challenges must be addressed and the practices corrected to forestall the adverse effects of poorly managed medical waste on the country. There is a need to develop a medical waste policy to assist in the management of such waste.

scholarly journals Afrikaans as universiteitstaal: Onlangse ontwikkelinge in historiese en internasionale perspektief

Literator ◽  
1994 ◽  
Vol 15 (1) ◽  
pp. 33-58 ◽  
Author(s):  
J. C. Steyn
Keyword(s):  
South African ◽  
Political Power ◽  
Language Community ◽  
Language And Culture ◽  
The Past ◽  
South African Universities ◽  
History Of ◽  
Official Status

A study of the history of South African universities from 1918 to 1948 showed that six factors influenced the use of a particular language as a language medium at a university, namely economic and political power, as well as the number of people in the language community (which determines matters such as the official status of the language and the availability of money for universities), lecturers' and students ’ knowledge of the language, its position as scholarly language, language loyalty and attitudes toward other languages and the support enjoyed by language and related ideologies. Whereas these factors were reasonably favourable for Afrikaans universities in the past, they currently pose a threat to the survival of Afrikaans-medium universities. The standpoint is defended that retaining Afrikaans as educational and scholarly language should be an important factor when making decisions on universities. The tension between internationalisation and retention of the own language and culture is also topical in Europe, and steps have been taken to try to protect the retention of Dutch as language medium at Dutch and Flemish universities.

“Traditional” Venḓa Women’s Beadwork Accessing the Contemporary Tourist Market in South Africa

2021 ◽  
Vol 10 (3) ◽  
pp. 199-224
Author(s):  
Mathodi F. Motsamayi ◽  
Keyword(s):  
South Africa ◽  
South African ◽  
Limpopo Province ◽  
The Past ◽  
African Heritage ◽  
Trading Networks

Beads and beadwork have played a role in South Africa’s Limpopo Province dating back to the pre-colonial times. Whether the beads were produced locally or imported via trading networks, the region already had a rich tradition of constructing beadwork before the arrival of Europeans. Today, this tradition is continued by new generations of women beaders. It has been found that literature on contemporary Limpopo beadwork produced by Vhavenḓa women is scarce. This article addressed this imbalance. It is vital to state that, during the last decade and in the context of South African heritage and tourism, there has been a steadily increasing number of scholarly studies on Nguni beadwork. This study offered new insights into contemporary beadwork traditions. It also contributed to an understanding of Vhavenḓa beading by drawing on the knowledge and experience of beadworkers, identifying influences from the past, and countering some stereotypical perceptions of beadwork production.

Generation Y students' purchase behaviour towards organic foods in South Africa

2021 ◽  
Vol 6 (4) ◽  
pp. 202-212
Author(s):  
Kirsty-Lee Sharp ◽  
Costa Synodinos
Keyword(s):  
South Africa ◽  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Product ◽  
Primary Objective ◽  
Measurement Scale ◽  
Full Time ◽  
The South ◽  
Organic Foods

Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health consciousness, perceived behaviour control, convenience, attitudes, purchase intentions, and actual buying behaviourtoward organic food products. The study also attempted to determine the underlying strengths and relationships between the constructs used in the measurement scale. Lastly, gender relationships were investigated to determine if any differences existed between males and females in terms of their organic food product purchases. Methodology/Technique - This research study employed a descriptive, non-probability, convenience sampling design. The intended target population was full-time registered undergraduate Generation Y students aged between 18 and 24 years. The sample size was 200 students based across the four faculties within the chosen higher education institution, namely the Faculty of Management Sciences, the Faculty of Applied and Computer Sciences, the Faculty of Engineering, and the Faculty of Human Sciences. The 200 self-administered questionnaires were distributed during recess times as to not to disrupt any learning time. The questionnaire contained a cover letter explaining the purpose of the study and that participation in the study was completely voluntary. Findings - The measurement scale displayed adequate reliability and validity for all constructs. Furthermore, all constructs had statistically significant positive means, indicating that Generation Y students are health-conscious, care for the opinions of friends and family, display pro-organic attitudes, intentions, and behaviour. Results from this study indicate that there is a need for food organizations to consider implementing organic-based products in their product offerings within the South African market. Novelty - Investigation oforganic food product purchase behaviouramong South African Generation Y students (Consumer behaviour). Type of Paper - Empirical Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa. JEL Classification: M31, M39.

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