scholarly journals A comparison between analogic and digital media in Engineering teaching

2021 ◽  
Vol 43 ◽  
pp. e51075
Author(s):  
Gisele Lopes de Carvalho ◽  
Vinicius Albuquerque Fulgêncio ◽  
Ana Carolina Puttini Iannicelli
Keyword(s):  
Digital Media ◽  
Three Dimensional ◽  
Graphic Representation ◽  
Engineering Construction ◽  
General Terms ◽  
Form Representation ◽  
Representation Of Architecture ◽  
The Media ◽  
The Impact ◽  
Work Management

Form representation is essential for any area that involves the creation of artefacts, since without it the project is just an idea in the mental field. In general terms, it is the ability to perceive and understand shapes and represent them through perspectives and orthographic views, as well as through models and geometric models. Given the issues raised, it is possible to understand the importance of knowledge related to the graphic representation of architecture for professionals involved with the Aeco Industry (Architecture, Engineering, Construction and Operation) and, also the relevance of graphic geometry disciplines on the development of Visiographic Three-dimensional Capacity. So, this paper aims to investigate the impact caused by the use of traditional and digital media in the teaching of graphic representation. To this end, two groups of students were compared, one exposed to the use of both media - analogic and digital - and another that used just digital media. From the application of questionnaires, it was possible to identify the student’s profile, their preferences of media and difficulties encountered. The work presumes that students exposed to more disciplines of graphic geometry will have less difficulties compared to those who had less contact. The main results indicated that: there is a preference, in both groups, for digital media to perform practical activities; the need to adapt the content to each specific engineering and that the most significant difficulties were related to work management, regardless of the media used.

scholarly journals Visual Communication in Urban Design and Planning: The Impact of Mediatisation(s) on the Construction of Urban Futures

2020 ◽  
Vol 5 (2) ◽  
pp. 1-9
Author(s):  
Gabriela Christmann ◽  
Ajit Singh ◽  
Jörg Stollmann ◽  
Christoph Bernhardt
Keyword(s):  
Digital Media ◽  
Urban Design ◽  
Active Role ◽  
Thematic Issue ◽  
Sociological Approach ◽  
Core Concepts ◽  
The Media ◽  
Urban Futures ◽  
Visual Construction ◽  
The Impact

<p>This editorial introduces the subject matter of the thematic issue, which includes a diverse collection of contributions from authors in various disciplines including, history, architecture, planning, sociology and geography. Within the context of mediatisation processes—and the increased use of ever-expanding I&amp;C technologies—communication has undergone profound changes. As such, this thematic issue will discuss how far (digital) media tools and their social uses in urban design and planning have impacted the visualisation of urban imaginations and how urban futures are thereby communicatively produced. Referring to an approach originating from the media and communication sciences, the authors begin with an outline of the core concepts of mediatisation and digitalisation. They suggest how the term ‘visualisation’ can be conceived and, against this background, based upon the sociological approach of communicative constructivism, a proposal is offered, which diverges from traditional methods of conceptualising visualisations: Instead, it highlights the need for a greater consideration towards the active role of creators (e.g., planners) and recipients (e.g., stakeholders) as well as the distinctive techniques of communication involved (e.g., a specific digital planning tools). The authors in this issue illustrate how communicative construction, particularly the visual construction of urban futures, can be understood, depending upon the kind of social actors as well as the means of communication involved. The editorial concludes with a summary of the main arguments and core results presented.</p>

Mediascape and Movement

2019 ◽  
pp. 100-122
Author(s):  
Francis L. F. Lee
Keyword(s):  
Hong Kong ◽  
Digital Media ◽  
Political Communication ◽  
Protest Movements ◽  
The Public ◽  
Mainstream Media ◽  
The Media ◽  
The Impact ◽  
The Relationship

This chapter reviews the relationship between the media and the Umbrella Movement. The mainstream media, aided by digital media outlets and platforms, play the important role of the public monitor in times of major social conflicts, even though the Hong Kong media do so in an environment where partial censorship exists. The impact of digital media in largescale protest movements is similarly multifaceted and contradictory. Digital media empower social protests by promoting oppositional discourses, facilitating mobilization, and contributing to the emergence of connective action. However, they also introduce and exacerbate forces of decentralization that present challenges to movement leaders. Meanwhile, during and after the Umbrella Movement, one can also see how the state has become more proactive in online political communication, thus trying to undermine the oppositional character of the Internet in Hong Kong.

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

2019 ◽  
Vol 14 (3) ◽  
pp. 254-270
Author(s):  
Mihir Dash ◽  
Kshitiz Sharma
Keyword(s):  
Digital Media ◽  
Emerging Economies ◽  
High Growth ◽  
Digital Marketing ◽  
Independent Variables ◽  
Goods Market ◽  
The Media ◽  
Media Mix ◽  
Response Modelling ◽  
The Impact

The luxury car segment is the most vibrant segment in the luxury goods market, experiencing high growth in recent years in the emerging economies of China, India, and Brazil. In India, the luxury car segment is dominated by three major players, that is, Audi, Mercedes-Benz, and BMW, together accounting for 85 per cent of the total Indian luxury car segment. The study proposes a marketing response model for luxury car brands, involving a linear model with all possible interaction effects. The model is applied in the case of a luxury car brand which had recently adopted digital marketing in addition to its traditional advertising media mix. The response in the form of customer queries at its showroom (situated in Bangalore, India) was taken as the dependent variable. The independent variables were the advertising expenditure in different media, viz. newspapers and magazines, display events, and digital media. The results of the model provide a measure of the effectiveness of each of the media, the interaction between them, as well as the impact of digital marketing.

Changing trend in reading habits of teenagers in Delhi

2014 ◽  
Vol 63 (1/2) ◽  
pp. 125-137 ◽  
Author(s):  
Paramjeet Kaur Walia ◽  
Nitu Sinha
Keyword(s):  
Information Technology ◽  
Digital Media ◽  
Paradigm Shift ◽  
Strategic Change ◽  
Social Benefit ◽  
Reading Habits ◽  
Content Type ◽  
Rapid Changes ◽  
The Media ◽  
The Impact

Purpose – The purpose of this study was to attempt to answer some plausible questions like what do teenagers prefer to read at leisure, how do they read and why do they read? With the rapid changes in information technology, there is tremendous change in means of communication. Today, much more information is available from electronic and digital media as compared to traditional books. A paradigm shift in information delivery from just information to infotainment has also affected the preferences of the information seekers. Teenagers are a demographic group under transition and they are not untouched by these rapid changes in technology and their impact on their reading preferences. Design/methodology/approach – For this purpose, a survey among 223 school-going (public/convent and government-/aided) teenagers aged between 12 and 18 years was done using a semi-structured questionnaire. Findings – The findings revealed a decline in sports and outdoor recreational activities during leisure, and only 20.6 per cent teenagers preferred reading during leisure. However, self-perception as an avid reader was expressed by majority (53.8 per cent). Fictions were liked by > 75 per cent teenagers; however, non-fictions were also liked by majority (61.8 per cent). The reading preferences of the children were found to be affected by their age, their gender and the type of schools they attended. A significant inverse relationship of television watching and movie-going was observed with reading time. Research limitations/implications – The biggest limitation was inability to directly interact with the students and inability to gather data from more schools. Practical implications – By knowing the current reading trends, leisure time habits and exposure to different means of information technology, the choice of medium for knowledge dispersal could be done. The study would help in providing a basis for a strategic change in the ratio of conventional books and other information media in the library. Social implications – By identifying the media exposure time and popularity, proper steps may be taken in order to enrich the particular media and to ensure that quality of information available on the media can be directed for social benefit in large. Originality/value – The impact of demographic and environmental variables on reading habits of teenagers has not been evaluated in this part of the world, especially in view of the paradigm shift in information technology and the growing influence of electronic media and social networking. An understanding of this mutual relationship would help in modifying the reading behaviour of the teenagers.

scholarly journals Media Logic

Communication ◽  
2015 ◽  
Author(s):  
Gianpietro Mazzoleni ◽  
Sergio Splendore
Keyword(s):  
Digital Media ◽  
Media Effects ◽  
Mass Communication ◽  
Theoretical Development ◽  
Media Content ◽  
Media Sociology ◽  
The Media ◽  
Media Logic ◽  
Media Environments ◽  
The Impact

This entry offers a review of works in communication studies. It discusses the theoretical debate and empirical research that have contributed to define, highlight, and expand the concept of “media logic.” The concept is grounded in the media sociology perspective, but it acquires an interdisciplinary nature from its numerous applications in different domains. Media logic is connected both with the ideas of production of media content and with the area of media effects. From the production perspective, the concept leans on the sociology of journalism, and particularly on studies of newsmaking. In this sense, media logic consists predominantly of a formatting logic that determines the classification of materials, the choice of mode of presentation, and the selection of social experience. When David Altheide and Robert Snow—in Altheide and Snow 1979 and Altheide and Snow 1991 (both cited under Core Texts)—worked out the concept of media logic, they pointed at the formats, the processes by which media produce their content. The “media logic” refers to the organizational, technological, and aesthetic determinants of media functioning, including the ways in which they allocate material and symbolic resources and work through formal and informal rules. If media logic refers to the processes for constructing messages within a particular medium, “format” becomes a key term because it refers to the rules and codes for defining, selecting, and presenting media content. From the perspective of media effects, the concept also envisions the impact media have on institutions. One popular theoretical development of the media logic approach is the concept of “mediatization” of society. The media logic is seen as the ‘engine’ of the processes of mediatization. Mediatization is then the result of the influence of mass communication on society, where many societal institutions, politics especially (Mazzoleni and Schulz 1999, cited under Journal Articles on Mediatization of Politics), adapt themselves, their aims, their statutes, their conducts, and their logics to typical production formats and imperatives, mainly of a commercial nature, of modern communications. Schulz 2004 (cited under Mediatization) explains such processes in terms of “extension, substitution, amalgamation and accommodation.” However, the establishment of digital media environments prompts scholarly reflection on developing new theoretical perspectives, looking beyond traditional ‘formats’ (Klinger and Svensson 2015, cited under Digital Media Logic).

scholarly journals Post-truth, gender issues and sports entertainment: the setting in Ibero-America’s main digital media for the Super Bowl halftime show 2020

2022 ◽  
Vol 35 (1) ◽  
pp. 177-195
Author(s):  
María-Jesús Fernández-Torres ◽  
Alejandro Álvarez-Nobell ◽  
Nerea Vadillo-Bengoa
Keyword(s):  
Social Networks ◽  
Digital Media ◽  
Super Bowl ◽  
Impact Measurement ◽  
Sports Events ◽  
The Media ◽  
Objectification Of Women ◽  
The Impact ◽  
First Time

The subject of this research topic is the frameworks and the media representation of the role of women in mass sports events. The case study corresponds to the participation for the first time in the halftime show of the “Super Bowl 2020” of two of the main Latin pop artists: Shakira and Jennifer López. The objective of the study is to characterize the treatment of the event given by the media (both generalist and sports-themed) of the 22 countries that make up Ibero-America together with that on social networks. The assumptions that have guided the research seek to determine whether an objectification of women in the image that is built from the media and on social networks really exists; and whether the frames that occur in both are identical or different. The methodological design includes a content analysis and impact measurement with Big Data technology. The main results and conclusions include the objectification of women in all the generalist media; and 50% in sports-themed media. Similarly, it should be noted that social media reflect the impact of conventional media more than tenfold and most importantly, a change in trend and progress is foreseen in media frameworks with a gender perspective.

Revisiting the Gatekeeping Model

2011 ◽  
pp. 216-231
Author(s):  
Vassiliki Cossiavelou ◽  
Philemon Bantimaroudis
Keyword(s):  
European Union ◽  
Digital Media ◽  
Strategic Alliances ◽  
Resources Allocation ◽  
The European Union ◽  
Wireless Technologies ◽  
The Media ◽  
Content Processing ◽  
The Impact ◽  
Significant Attention

Mediation in news industries has received significant attention by researchers for more than half a century. Gatekeepers decide which information should be delivered to different audiences. The Shoemaker/Reese Gatekeeping Model identifies five different filters of content processing: individual influences, professional routines, the organization, extra-media influences and ideology. Journalism practices, intra-organization and extra-media-related procedures and strategic alliances, including culture and ideology, add more complexity in the contemporary globalized media landscape. Gatekeeping is being processed through out all the above mentioned pillars. ICT technologies related to the media have influenced the interactivity among the pillars and wireless technologies have influenced the digital media landscape. The European Union has experienced dramatic changes in its regulation environment and spectrum resources allocation. In this paper, the authors examine the impact of wireless technology on gatekeeping practices in the context of EU news markets.

The Politicization of Selfie Journalism

2017 ◽  
Vol 8 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Theodora Maniou ◽  
Kosmas Panagiotidis ◽  
Andreas Veglis
Keyword(s):  
Digital Media ◽  
Media Environment ◽  
Parliamentary Elections ◽  
Quantitative And Qualitative Research ◽  
Participatory Journalism ◽  
Political Tactics ◽  
The Media ◽  
The Impact ◽  
Political Reporting ◽  
A New Species

While the phenomenon of selfie photographs in the media has been extensively analysed by academics, Selfie Journalism was recently introduced and constitutes one of the most notable phenomena within the digital media environment, raising a number of issues relating to notions of infotainment and impartial reporting, especially in ‘difficult' sectors, such as politics. This paper identifies the specific characteristics of Selfie Journalism in political reporting. Based on both quantitative and qualitative research, the study analyses these characteristics in the period of parliamentary elections of 2016 in Cyprus. The aim of the study is dual: first, to examine the extensive use of Selfie Journalism by candidates themselves in political campaigning and, secondly, to examine the impact of this phenomenon upon the media and, in turn, media engagement in such political tactics. The greater scope of this study evolves around the argument that Selfie Journalism, as a new species of participatory journalism, has penetrated the media in an effort to attract larger audiences.

Digital Media in Indonesia and Malaysia: Convergence and Conglomeration

2014 ◽  
Vol 1 (3) ◽  
pp. 201-222 ◽  
Author(s):  
Ross Tapsell
Keyword(s):  
Digital Media ◽  
Academic Research ◽  
Media Industry ◽  
News Production ◽  
Digital Revolution ◽  
Media Pluralism ◽  
The Media ◽  
The Difference ◽  
Media Environments ◽  
The Impact

Through a comparative study of trends in the media industry in Indonesia and Malaysia, this article analyzes the transformative process of digital media on news production. Through an in-depth discussion of the influential conglomerates in two neighbouring countries, it examines the effects of digital media on journalism, news, and information. By including Southeast Asia in scholarly debates concerning the impact of the digital revolution, it will address the timely need to balance the existing Western-centric bias in this field of academic research. This article examines the process of platform convergence and how this assists the formation of media oligopolies in both countries. It shows that despite the difference in restrictions in media environments in each country, the process of media conglomeration and convergence is highly similar. This has significant impact on the way we assess the impact of digitalization on media pluralism and diversity in the convergence era.

The Impact of Digitalization on Social Interaction and Public Space

2012 ◽  
Vol 37 (2) ◽  
pp. 92-99
Author(s):  
Susan J. Drucker ◽  
Gary Gumpert
Keyword(s):  
Public Space ◽  
Digital Media ◽  
Public Spaces ◽  
Urban Life ◽  
Mobile Media ◽  
Transformative Power ◽  
Media Environment ◽  
The Media ◽  
The Individual ◽  
The Impact

The tradition of urban public space confronts the reality of a ubiquitous, mobile ‘me media’ filled environments. Paradoxically, the ability to connect globally has the tendency of disconnecting location. The examination of modern public spaces, diversity and spontaneity in those spaces requires recognition of the transformative power of changes in the media landscape. Compartmentalization or segregation of interaction based on choice shapes attitudes toward diversity. In the digital media environment the individual blocks, filters, monitors, scans, deletes and restricts while constructing a controlled media environment. Modern urban life is lived in the interstice between physical and mediated spaces (between physical local and virtual connection) the relationship to public space. Augmented with embedded and mobile media public spaces simultaneously offer those who enter a combination of connection and detachment. This paper utilizes a media ecology model.

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