scholarly journals Inter-functional Collaboration and Inter-organizational Relationships in Communications Strategy Implementation

2018 ◽  
Vol 8 (1) ◽  
pp. 1-16 ◽  
Author(s):  
John A. Canacott ◽  
Nicholas T. Ellis ◽  
Mark Tadajewski

There is a dearth of empirical studies focusing on marketing implementation, especially regarding the interplay between different functional areas and service providers.  To fill this gap, this paper explores running a communications campaign across several organizations. It takes a practitioner perspective via agency and client interviews embedded within a longitudinal case study. We find that practitioners argue that closer collaboration between sales and marketing functions is vital. However, there appears to be little awareness of some of the processes that influence successful strategy implementation, particularly the impact of inter-personal and inter-organizational relationships.

Author(s):  
Pipit Anggriati Ningrum ◽  
Alexandra Hukom ◽  
Saputra Adiwijaya

This study aims to analyze the increasing potential for poverty in the city of Palangka Raya from the perspective of SMIs due to the impact of the 19th COVID pandemic. The data was obtained based on the results of in-depth interviews from February to April 2020 with 10 SMIs and supported from secondary data from the Central Statistics Agency. The data is processed based on qualitative research principles based on the type of case study research. In the results of this study it was found that the SMIs experienced a very detrimental impact in terms of sales and marketing of products so that employees who come to work are terminated indefinitely, in this connection it appears that there is potential increases in poverty that can occur in the future come.


2021 ◽  
pp. 027507402110530
Author(s):  
Marco Tulio Zanini ◽  
Carmen Migueles ◽  
Juliana Carvalho

Previous research has shown that cutbacks in public spending often impact the range and quality of the public services delivered, leading to negative behaviors on the part of public servants. This article examines how sudden cutbacks caused by a major state financial crisis have an impact on interpersonal trust within a special police unit. We present the results of a longitudinal case study using a combination of qualitative methods. The lack of foreseeability and reliability caused by drastic changes resulting from cutbacks has a negative effect on members’ trust in their capacity to perform.


2019 ◽  
pp. 1479-1505
Author(s):  
Svetlana M. King ◽  
Laurence Owens

African students from refugee backgrounds constitute a special group in Australian schools because of their complex lives and previous schooling and life experiences that are unlike most of their non-refugee peers. This chapter draws upon findings from a collaborative, longitudinal case study that sought to understand the education and career pathways of African students from refugee backgrounds from the perspectives of African youth, educators, service providers, and South Australian African community leaders and elders. Qualitative analysis revealed six key influences that shape these pathways: previous schooling; English language skills; Australian schooling challenges and support; family support, academic achievement; and post-school preparation. This chapter presents the case study of a single student that, although unique in its circumstances, is representative of key findings from the larger study. Implications for educational practice are then described with a view to facilitating educational participation and success amongst this particular group of young people.


Author(s):  
Rennie Naidoo

According to proponents of consumer-driven healthcare, the Web continues to offer huge opportunities to empower consumers to take individual ownership over their healthcare. Consequently many healthcare insurance service providers are integrating elements of Wellness into their product and service design and are making these available through Web-based portals. Based on a longitudinal case study of an e-Wellness implementation at a multinational consumer-driven healthcare insurance firm, key concepts from structuration theory are used to explore and analyse the social dynamics involved in the implementation of these contemporary forms of healthcare service encounters. This case study reports that in this particular context, face-to-face consultations continue to prevail over the use of virtual diagnosis and treatment by a computer-meditated virtual stress therapist and dietician practitioner. The author proposes the use of social frameworks to analyse and better understand the intricacies involved in implementing Wellness innovations.


Author(s):  
Anthony L. Hemmelgarn ◽  
Charles Glisson

The chapter explains that relationship-centered organizations place a priority on developing and sustaining a network of inter-organizational and intra-organizational relationships to serve clients. Case studies drawn from the authors’ experiences in human service organizations illustrate the application of this principle, including ensuring that strong networks are in place to serve clients and maintaining underlying beliefs, assumptions, and mindsets of service providers that support network development. Research and examples illustrate the importance of establishing effective relationships among service providers, between service providers and clients, and throughout the network of stakeholders associated with clients. A case study illustrates how the ARC process fosters a relationship-centered approach with external stakeholders to achieve client success.


Author(s):  
Sylwia Szulc

In this article author present the impact of teacher competences on the role played in school. The object of the research is the role played by the teacher in the State Polish Grammar School in Rezekne. In order to compare theory with practice, empirical studies have been conducted in the two - month practice in State Polish Grammar School in Rezekne, which were completed within the practice of Erasmus+.


Author(s):  
Murray E. Jennex

This is a longitudinal case study that explored the relationship between use of organizational memory and knowledge, knowledge management, and knowledge worker productivity within the engineering group at a nuclear power plant. Three data points were taken over five years. The group used a knowledge management system (KMS) and it was found that the system improved effectiveness/productivity of the organization. The organization had not identified measures for determining productivity improvements, so the key results of the case study are models showing the impact of knowledge use on productivity.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marcos Eduardo Finger ◽  
Daniel Pacheco Lacerda ◽  
Luis Riehs Camargo ◽  
Fábio Sartori Piran ◽  
Ricardo Augusto Cassel ◽  
...  

PurposeThe purpose of this paper is to investigate the relations in the Marketing/Operations interface through the analysis of data of the operational reality of a Brazilian company with a low technological intensity. The study aims to quantify and determine the impacts of marketing decisions on delivery performance and on flexibility of the operations area.Design/methodology/approachA longitudinal case study was conducted and the variables used in the model were derived from established theories and were evaluated with artificial neural networks. The case of a food manufacturing company was selected to reflect the relations in the marketing/operations interface of a low technological intensity enterprise.FindingsThe results show that the decisions on Place/Channel, Price and Product dimensions of marketing exert a significant impact on flexibility and delivery performance of the operation area.Research limitations/implicationsThe findings of the case study cannot be generalised and the outcomes are specific to just one firm. However, the approach lends itself to replication, particularly within low technological intensity companies.Originality/valuePrior studies have focussed on coordination among functional areas as marketing and operations at higher levels of abstraction. The study contemplate empirical propositions through the data analysis of a company with a low technological intensity that can be used to improve managers' decisions and alignment in the Marketing/Operation Interface.


Author(s):  
Svetlana M. King ◽  
Laurence Owens

African students from refugee backgrounds constitute a special group in Australian schools because of their complex lives and previous schooling and life experiences that are unlike most of their non-refugee peers. This chapter draws upon findings from a collaborative, longitudinal case study that sought to understand the education and career pathways of African students from refugee backgrounds from the perspectives of African youth, educators, service providers, and South Australian African community leaders and elders. Qualitative analysis revealed six key influences that shape these pathways: previous schooling; English language skills; Australian schooling challenges and support; family support, academic achievement; and post-school preparation. This chapter presents the case study of a single student that, although unique in its circumstances, is representative of key findings from the larger study. Implications for educational practice are then described with a view to facilitating educational participation and success amongst this particular group of young people.


2017 ◽  
Vol 47 (3) ◽  
pp. 558-584 ◽  
Author(s):  
Ivo Bischoff ◽  
Peter Bönisch ◽  
Peter Haug ◽  
Annette Illy

The existing empirical literature on the impact of vertical grants on local public-sector efficiency yields mixed results. Given the fact that vertical financial equalization systems often reduce differences in fiscal capacity, we argue that empirical studies based on cross-sectional data may yield a positive relationship between grants and efficiency of public service production even when the underlying causal effect is not. We provide a simple illustrative theoretical model to show the logic of our argument and illustrate its relevance by an empirical case study for the German state of Saxony-Anhalt. We show that our main argument of an inference-disturbing effect applies to those existing studies that are more optimistic about the impact of vertical grants. Finally, we argue that it may disturb the inference drawn from studies in a number of other countries where vertical grants—intended or not—concentrate in fiscally weak municipalities.


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