scholarly journals A balanced perspective on animal welfare for improved meat and meat products

2016 ◽  
Vol 45 (5) ◽  
pp. 452 ◽  
Author(s):  
AY Chulayo ◽  
V Muchenje
Keyword(s):  
Animal Welfare ◽  
Meat Products

scholarly journals Welfare Problems in Cattle, Pigs, and Sheep that Persist Even Though Scientific Research Clearly Shows How to Prevent Them

Animals ◽  
2018 ◽  
Vol 8 (7) ◽  
pp. 124 ◽  
Author(s):  
Temple Grandin
Keyword(s):  
Animal Welfare ◽  
Scientific Research ◽  
Meat Products ◽  
Economic Incentive ◽  
Marketing Systems ◽  
Handling Practices ◽  
Marketing Chain

Poor production and handling practices continue to persist that are both detrimental to animal welfare and financially burdensome. These practices continue to persist for three reasons: (1) a segmented marketing chain where a producer is not held financially accountable for losses; (2) failure to measure and assess chronic painful problems such as lame livestock; and (3) repeating old mistakes, such as housing fattening cattle for long periods of time on bare concrete. Two examples of the first type of losses are bruises caused by poor handling and sick cattle at feedlots caused by failure to vaccinate and precondition weaned calves at the farm of origin. In some segmented marketing systems, there is no economic incentive to vaccinate. When the animals get sick, the responsibility gets passed to the next person. Buyers of meat products can reduce these “passed on” losses by source verification. The first step to reducing problems, such as lame livestock, is to measure the percentage of lame animals and work with the producers to reduce them. Also, transportation payments should be changed and contracts should be based on the condition of the animals at delivery.

scholarly journals Relación entre las características de los transportes, con las características nutricionales de la carne porcina destinada a consumo humano en el Valle de Aburrá, 2017

2017 ◽  
Vol 64 (3) ◽  
Author(s):  
Natalia Uribe ◽  
Catalina María Arango ◽  
Juan Fernando Naranjo ◽  
Ángela Maria Segura ◽  
Santiago Henao
Keyword(s):  
Water Supply ◽  
Animal Welfare ◽  
Meat Products ◽  
Economic Losses ◽  
Human Consumption ◽  
Chi Square ◽  
Nutritional Parameters ◽  
Probabilistic Sampling ◽  
Qualitative Variables ◽  
Meat Samples

Pork meat is considered a source of high nutritional value due to its high protein content, however, transport is a critical link to generate economic losses by producing alterations in animal welfare, which have an impact on nutritional parameters, decreasing the capacity of water retention, and generating protein losses. The objective of this study was to relate the characteristics of transport, with the nutritional characteristics of pork for human consumption in the Valle de Aburrá in 2017. Three slaughterhouses of Valle de Aburrá were visited with probabilistic sampling, stratified by plant and equal affixation, obtaining information from 338 animals. The nutritional parameters of the meat samples and sociodemographic variables, infrastructure, animal welfare and driving practices in the transporters were analyzed. Chi square tests were performed for dichotomous qualitative variables, logistic regression for qualitative polytomous variables and U Mann - Whitney for quantitative variables. An association was found between several of the parameters investigated with statistically significant p values (p = 0.000), where, having no permanent water supply for the animals increases the possibility of presenting nutritionally inadequate meats 46.55 times (IC 18.08 - 120.07). It concludes that factors such as lack of water supply to pigs, poor condition of the floors and separators, lack of training in transporters, lack of supervision of animals, lack of mechanical technical certification and average speed of 80 Km/Hr are associated with the generation of nutritionally inadequate meat products.

Vegetarian, vegan, activist, radical: Using latent profile analysis to examine different forms of support for animal welfare

2019 ◽  
Vol 22 (6) ◽  
pp. 836-857 ◽  
Author(s):  
Emma F. Thomas ◽  
Simon M. Bury ◽  
Winnifred R. Louis ◽  
Catherine E. Amiot ◽  
Pascal Molenberghs ◽  
...  
Keyword(s):  
Animal Welfare ◽  
Latent Profile Analysis ◽  
Profile Analysis ◽  
Meat Products ◽  
Social Identities ◽  
Animal Products ◽  
Activist Group ◽  
The Social ◽  
Meat Animal ◽  
Latent Profile

There are many different ways that people can express their support for the animals that exist in factory farms. This study draws on insights from the social identity approach, and adopts novel methods (latent profile analysis [LPA]) to examine the qualitatively different subgroups or profiles that comprise broader community positions on this issue. North American participants ( N = 578) completed measures of the frequency with which they engaged in 18 different animal welfare actions. LPA identified 3 meaningful profiles: ambivalent omnivores ( n = 410; people who occasionally limited their consumption of meat/animal products), a lifestyle activist group ( n = 134; limited their consumption of animal/meat products and engaged in political actions), and a vegetarian radical group ( n = 34; strictly limited their consumption of animal/meat products and engaged in both political and radical actions). Membership of the 3 populations was predicted by different balances of social identities (supporter of animal welfare, vegan/vegetarian, solidarity with animals), and markers of politicization and/or radicalization. Results reveal the utility of adopting person-centred methods to study political engagement and extremism generally, and highlight heterogeneity in the ways that people respond to the harms perpetrated against animals.

scholarly journals A Steak for Supper if the Cow Did Not Suffer: Understanding the Mechanisms Behind People’s Intention to Purchase Animal Welfare-Friendly (AWF) Meat Products

2020 ◽  
Vol 33 (3-6) ◽  
pp. 461-486
Author(s):  
Ardion Beldad ◽  
Sabrina Hegner
Keyword(s):  
The Netherlands ◽  
Animal Welfare ◽  
Moral Obligation ◽  
Purchase Intention ◽  
Meat Product ◽  
Meat Products ◽  
Farm Animals ◽  
Equation Modeling ◽  
Public Attention ◽  
Intention To Purchase

AbstractPeople have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popular in the Netherlands, as evidenced by a substantial growth in product sales. To address the question concerning the factors influencing people’s intention to purchase AWF meat products and the extent to which those factors relate to one another, an online survey was implemented with 233 consumers from the Netherlands. Structural equation modeling results confirm the complexity of the mechanism behind people’s willingness to buy AWF meat products. Two factors strongly predict purchase intention—attitude and moral obligation. Furthermore, the effects of predictors such as knowledge of and trust in AWF labels on purchase intention are not direct but go through attitude and moral obligation.

scholarly journals My Meat Does Not Have Feathers: Consumers’ Associations with Pictures of Different Chicken Breeds

2020 ◽  
Vol 33 (3-6) ◽  
pp. 505-529
Author(s):  
Cynthia I. Escobedo del Bosque ◽  
Gesa Busch ◽  
Achim Spiller ◽  
Antje Risius
Keyword(s):  
Animal Welfare ◽  
Egg Production ◽  
Online Survey ◽  
Meat Products ◽  
Meat Production ◽  
Dual Purpose ◽  
Think Aloud Protocols ◽  
Relevant Topic ◽  
Chicken Breeds ◽  
Poultry Farming

AbstractThe use of traditional chicken breeds with a dual purpose (egg and meat production) has become a relevant topic in Germany mainly due to animal welfare concerns and the importance of conserving genetic variability in poultry farming. However, consumers have little knowledge about the different chicken breeds used in the industry; making it challenging to communicate traditional breeds and their advantages to consumers. Hence, this study takes the approach to look at consumers’ perceptions of different breeds. We analyze consumers’ evaluations of pictures showing four dual-purpose chicken breeds. First, an eye-tracking study (n = 24) and think-aloud protocols (n = 28) were used to obtain open associations consumers make with each breed. Based on the results, an online survey was conducted (n = 933) to quantify consumers associations with different breeds and consumers’ interest in meat products with animal pictures on the packaging. Results show that consumers’ attention to pictures of chickens is mostly focused on their body and head, particularly with the Vorwerkhuhn. Consumers associate white breeds to white egg and meat production, while brown breeds are associated to brown egg production. Only a smaller segment of consumers (32%; n = 292), who are more engaged to animal welfare, accept pictures of animals on meat packages. We conclude that the marketing of meat products of traditional chicken breeds by using pictures is not a useful approach for the mass market. However, within smaller market concepts, such pictures can be used to communicate an alternative chicken meat production system that may lead to purchases of traditional dual-purpose breeds.

scholarly journals Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?

2020 ◽  
Vol 23 (4) ◽  
pp. 599-618
Author(s):  
Maria Elena Marescotti ◽  
Vincenzina Caputo ◽  
Eugenio Demartini ◽  
Anna Gaviglio
Keyword(s):  
Animal Welfare ◽  
Animal Rights ◽  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
Meat Product ◽  
Meat Products ◽  
Processed Meat ◽  
Game Meat ◽  
Wild Game

Even though the European Union has imposed a mandatory labeling system for conventional meats, there is no mandatory labelling scheme for the so called ‘minor meats’ – such as hunted wild game meat (HWGM). Thus, some European countries have implemented voluntary labelling programs certificating the origin of wild game meat. This study uses a discrete choice experiment to: (1) assess consumer preferences for processed meat products (including wild game meat bearing a HWGM label); and (2) investigate whether consumers’ attitudes towards animal welfare affects their food choice behavior for alternative meat products. Data was collected through an online survey conducted in Italy and consumer preferences for HWGM was estimated through a latent class logit model. Overall, results suggest that, even though HWGM label does not exist yet on the Italian market, it is appealing to Italian consumers and it will likely be accepted by the majority of them. However, consumers who are particularly concerned about animal welfare issues and animal rights showed the lowest level of the interest in the hunted game meat product and thus the presence of the HWGM label does not provide any benefit to them. Our findings have important implications for the development of successful marketing strategies and policy intervention in the HWGM sector at a national and European level.

scholarly journals DOBROSTAN ZWIERZĄT JAKO KRYTERIUM KSZTAŁTUJĄCE DECYZJE POLSKICH KONSUMENTÓW W ZAKRESIE ZAKUPU MIĘSA

2018 ◽  
Vol 17 (3) ◽  
pp. 13-21 ◽  
Author(s):  
Barbara Gołębiewska ◽  
Monika Gębska ◽  
Joanna Stefańczyk
Keyword(s):  
Literature Review ◽  
Animal Welfare ◽  
European Commission ◽  
Rural Area ◽  
Meat Products ◽  
Field Research ◽  
Place Of Residence ◽  
Consumer Decisions ◽  
Factors Influencing ◽  
Interview Questionnaire

The aim of this study was to determine factors influencing consumer decisions on the purchase of meat and find out how important in making the decisions is the criterion of animal welfare. The study was based on reports and other publications of the European Commission, literature review, as well as field research carried out among consumers, using an interview questionnaire (the PAPI method). The purpose of the research was to analyse diversity of customer buying habits, depending on such variables as their age, education, place of residence (urban or rural area) and the level of income. The results of the χ2 test prove that there are correlations between the education, place of residence and income of the respondents and their decisions to purchase meat from farms maintaining animal welfare. No correlations were found between the age of the respondents and their decisions to purchase meat from farms maintaining animal welfare. The findings also prove that less than 50% of the society of Poland has encountered the concept of animal welfare. The key criteria for decisions on the purchase of meat and meat products were the price and easy preparation.

How information affects consumers’ purchase intention and willingness to pay for poultry farmed with insect-based meal and live insects

2021 ◽  
pp. 1-10
Author(s):  
G. Sogari ◽  
D. Menozzi ◽  
C. Mora ◽  
M. Gariglio ◽  
L. Gasco ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Animal Welfare ◽  
Purchase Intention ◽  
Online Survey ◽  
Meat Products ◽  
Control Group ◽  
Positive Effects ◽  
Natural Behaviour ◽  
Intention To Purchase ◽  
Information Treatment

The opportunity to use insects as protein sources for poultry has many environmental advantages. Moreover, the administration of insects to poultry can provide animal welfare and health benefits, allowing the expression of their natural behaviour, reducing aggression, and supplying nutrients. However, there is limited research on consumer’s acceptance of farmed animals fed with insects. Our study aims to understand consumers’ attitude towards, intention to purchase, and willingness to pay (WTP) for meat obtained from a farmed duck fed on: (1) an insect-based meal; and (2) live insect diet. We conduct an online survey of 565 Italian meat consumers, including an information treatment regarding the sustainability and nutrition benefits of using insects as feed. Our results demonstrate that providing more information about the positive effects of using insects in feed production may motivate those more interested in environmental issues to purchase insect-fed duck meat products. Compared to the control group, the purchase intention of consumers in the treatment group is also affected by their attitude towards animal welfare. Their WTP for such products is directly affected by their previous entomophagy experience. Attitude and intention to purchase an insect-fed duck are the main predictors of consumers’ WTP for a duck fed with both insect-meal and live insects. This study provides insights for policymakers and the private sector. We suggest that increasing consumers’ awareness by communicating the positive environmental impact of the use of insect as feed can potentially differentiate meat products for consumers and influence their purchase preferences.

Preaching to the middle of the road

2019 ◽  
Vol 121 (1) ◽  
pp. 157-171 ◽  
Author(s):  
Catherine Anne Armstrong Soule ◽  
Tejvir Sekhon
Keyword(s):  
Animal Welfare ◽  
Environmental Sustainability ◽  
Meat Products ◽  
Meat Consumption ◽  
Well Being ◽  
Socially Responsible ◽  
Content Type ◽  
Non Profit ◽  
The Road ◽  
By Products

PurposeThe purpose of this paper is to explore strategic differences in marketing communication tactics for vegan and humane meat brands.Design/methodology/approachContent analysis was used to categorize the types of persuasive appeals used on the packaging of vegan and humane meat brands.FindingsHumane meat brands use animal welfare and environmental appeals more often whereas vegan brands use taste appeals more frequently.Social implicationsMarketers’ communication strategies for alternatives to traditional meat consumption are different from those of activists and non-profit organizations. By targeting middle of the road consumers, both vegan and humane brands can support widespread efficient and curtailment behaviors and in the process benefit consumers, the brands and society.Originality/valueAnti-consumption and/or reduction of meat and animal by-products are arguably the most impactful ways in which consumers can alter their diets to positively impact individual and societal well-being. Consumers seeking alternatives to traditional meat consumption may either chose more sustainable meat products (efficient behaviors) or reduce/eliminate meat consumption (curtailment behaviors). Existing research suggests that such consumers can be divided into two segments – those driven by personal motives (health and/or taste) and those motivated by prosocial concern (environmental sustainability and/or animal welfare) and brands should match persuasive appeals to consumer motives, i.e. curtailment-focused vegan brands should use environmental or animal justice appeals and efficiency-focused humane meat brands should use taste or health appeals. However, the present research assumes marketers’ perspective and demonstrates that both vegan and humane brands target middle of the road consumers striving to balance multiple personal and prosocial goals, being socially responsible without compromising taste.

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