Pelatihan Penggunaan Instagram dalam Promosi Produk Kuliner

TA'AWUN ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 162-176
Author(s):  
Ira Brunchilda Hubner ◽  
Juliana ◽  
Rudy Pramono ◽  
Sandra Maleachi ◽  
Deandra Asthyn Pakasi ◽  
...  
Keyword(s):  
Social Media ◽  
Community Service ◽  
The Public ◽  
Community Activities ◽  
Digital Era ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Developing Strategies

The role of social media is very important for the advancement of various fields in this digital era. The existence of a pandemic and the rules that have been set, such as restrictions on the application of community activities have made many small and medium businesses, especially culinary products, have to sell their products online. The Faculty of Tourism of Pelita Harapan University has invited partners of Culinary Department SMKN7 to carry out Community Service (PkM) through a webinar entitled Training on the Use of Social Media in Promotion of Culinary Products. This PkM provides training to students of the Catering Department to be able to sell culinary products that are produced to be easily accepted by the community by utilizing the role of social media. This PkM is expected to be a lesson to broaden your horizons on how to use promotional strategies by maximizing the use of social media roles in promoting culinary products you want to sell. The method used is to conduct webinars with the zoom application. This webinar provides the results of a better understanding of the participants to increase creativity in developing strategies for compiling the content of the culinary products produced so that they are more accessible to the public.

scholarly journals The use of social media in public relations in Poland and the United Kingdom – case studies from automotive industry

2013 ◽  
Vol 5 (4) ◽  
pp. 49-64
Author(s):  
Michał Chmielecki ◽  
Marcin Lisowski
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Studies ◽  
Corporate Culture ◽  
The Public ◽  
Automotive Market ◽  
Digital Era ◽  
Use Of Social Media ◽  
The Uk

Abstract Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate with the public and organisational functionality of its own structure. The fact that Social Media entered the business landscape, can be globally experience in the novel ways of communication, particularly between all stakeholders in organisation’s environment, but also in growing tendency in search for the new knowledge and expertise in digital environment. Organisations existing in brick-and-mortar landscape, observing ongoing and continues development of the digital technologies that ubiquitously transforming the way we perceive a role of marketing and making Public Relations more fascinating discipline in the XXI century. Becoming more exposed to the public, marketers needs to understand importance of their role in the new age of digital era but more importantly to be able to adapt to a new environment by building their digital presence with accordance to tomorrow’s reality and prevailing expectations. Every geographical region has its own unique approach in practicing public relations and building their own understanding of that concept. What is more, one also has to take into consideration the relations between corporate culture and organizational environment and it’s influence on certain managerial practices. Broadening the traditional perspective and communication by the new and growing acceptance of the dot.com era, internet is defining new rules, that continuously supported by the visionary and innovatory approach of modern organisations, not only modelling PR and marketing but companies as a whole. The aim of this article is to identify the changing trends of the new PR model that continuously evolve in the digital era and changing our way of building robust two-direction communication channel. The article presents four case studies (Poland and the UK) of social media in PR on the automotive market.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Ayo Menikah (Muda)! : Mediatisasi Ajaran Islam di Media Sosial

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Izmy Khumairoh
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
The Public ◽  
The Social ◽  
Close Relationship ◽  
Traditional Institutions ◽  
The Public Sphere ◽  
Use Of Social Media ◽  
Role Of Religion

Abstract This article analyzes the close relationship between religion (i.e. religious discourses in the context of everyday life) and modernization (i.e. the intensive and excessive use of social media in society). This article is based on literature and social media review—in particular it reviews on how the role of religion changed drastically due to mediatization process that occurs in the public sphere; as well as how the social media plays a dynamic role in society. This article concludes that the new image of religion as shown in mass media and social media demonstrates its shifting power from traditional institutions to mass and social media. Religious value immerses into every aspect of the everyday life and the religious aura; and this phenomenon neglects the secularization theory. Keywords: anthropology, social media, marriage, Islam  Abstrak Artikel ini menganalisis hubungan erat antara agama (yaitu wacana keagamaan dalam konteks kehidupan sehari-hari) dan modernisasi (yaitu penggunaan media sosial yang intensif dan eksesif dalam masyarakat). Analisis berdasar pada studi literatur dan observasi di dunia maya - termasuk beberapa akun media sosial dan interaksi antara netizen - terutama bahasan mengenai perubahan peran agama yang drastis akibat proses mediatisasi yang di ranah publik; sebagaimana media memainkan peran dinamis dalam masyarakat. Artikel ini menyimpulkan bahwa citra baru agama, yang terpampang di media massa dan media sosial, mencerminkan pergeseran kekuasaan agama dari institusi tradisional ke media. Nilai-nilai agama terus menemukan celah untuk memasuki setiap aspek kehidupan dan mencakup aspek aura agama sehingga fenomena ini tidak sesuai dengan teori sekulerisasi. Kata kunci: antropologi, media sosial, pernikahan, Islam

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

PERANCANGAN BRAND CAMPAIGN DAN MEDIA PROMOSI UNTUK MENINGKATKAN AWARENESS VALUE BRAND ONY POTTERY

Jurnal VICIDI ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 41-47
Author(s):  
Liony Suryaputra ◽  
Paulina Tjandrawibawa
Keyword(s):  
Social Media ◽  
Research Method ◽  
Brand Value ◽  
The Public ◽  
Promotional Strategies ◽  
Use Of Social Media ◽  
The Right ◽  
Design Style ◽  
Descriptive Qualitative

This study aims to introduce Ony Pottery to consumers with a brand campaign and the use of social media as a promotional media. Ony Pottery is a ceramic brand based in Surabaya. The research method used in this research is descriptive qualitative. The subjects of this study were consumers and followers of Ony Pottery on social media. The use of social media as a promotional medium is the right thing in this Covid19 pandemic. Ony Pottery's brand value is still conveyed to consumers through social media. Modernism is a design style raised by Ony Pottery in terms of products, social media to promotional strategies. It is hoped that by using the increased awareness, the public will get to know the ceramic brand Ony Pottery.   Keywords: Authentic, Selfmade, Clay, Pottery, Brand Campaign

scholarly journals Peran Media Baru Dalam Kegiatan Hijrah Fest

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Firdhausy Amelia ◽  
Kamalludin Kamalludin ◽  
Maya May Syarah
Keyword(s):  
Social Media ◽  
Young People ◽  
Data Collection ◽  
New Media ◽  
Research Method ◽  
Main Role ◽  
The Public ◽  
Digital Era ◽  
Depth Interview

<p class="15bIsiAbstractBInggris"><em>The birth of new media in today's digital era adds to the variety of existing social media. One of them is Instagram, social media which was initially used only personally to upload photos or videos, now has many roles that are mostly used by young people or the millennial generation. The Hijrah Fest activity, which has a segmentation of visitors to the younger generation, utilizes and optimizes the use of Instagram social media to support its activities. Therefore, in this study, he wanted to find out what roles the new media had in the Hijrah Fest activities. The research method used is qualitative, with in-depth interview data collection techniques with social media managers Hijrah Fest. From the results of observations, interviews, and documentation, the main role of new media on the hijrahfest Instagram social media is preaching. In addition, in supporting the Hijrah Fest activities, his Instagram account acts as the delivery of information related to the event, communication between the Hijrah Fest to the public, and buying and selling transactions from exhibition stands to visitors</em><em>.</em></p><p class="15bIsiAbstractBInggris"><em></em><strong>Abs</strong><strong>trak</strong></p><p>Lahirnya media baru di era digital saat ini, menambah beragamnya media sosial yang ada. Salah satunya ialah instagram, media sosial yang pada awalnya sebatas digunakan secara personal untuk mengunggah foto atau video, kini memiliki banyak peran yang lebih banyak digunakan oleh anak muda atau generasi milenial. Kegiatan Hijrah Fest yang memiliki segmentasi pengunjung pada generasi muda, memanfaatkan serta mengoptimalkan penggunaan media sosial instagram dalam menunjang kegiatannya. Oleh karena itu, dalam penelitian ini ingin mengetahui apa saja peran yang dimiliki oleh media baru, dalam kegiatan Hijrah Fest. Metode penelitian yang digunakan ialah kualitatif, dengan teknik pengambilan data wawancara mendalam bersama pengelola media sosial Hijrah Fest. Dari hasil observasi, wawancara, dan dokumentasi, peran utama dari media baru pada media sosial instagram hijrahfest ialah berdakwah. Selain itu, dalam menunjang kegiatan Hijrah Fest akun instagramnya berperan sebagai penyampaian informasi terkait acaranya, komunikasi antara pihak Hijrah Fest kepada publik, dan transaksi jual beli dari <em>stand </em>pameran kepada pengunjungnya.</p>

scholarly journals The Role of Social Media as a Measures of Information Delivery to Reduce the Risk of Flood Disasters in Kecamatan Pasar Kliwon, Surakarta City in 2020

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Mikael Dafit Adi Prasetyo ◽  
Chatarina Muryani ◽  
Gentur Adi Tjahjono
Keyword(s):  
Social Media ◽  
Disaster Risk Reduction ◽  
Disaster Risk ◽  
Flood Disaster ◽  
Disaster Mitigation ◽  
The Public ◽  
Flood Disasters ◽  
Use Of Social Media ◽  
The Impact

<em>This study aims to perceptions and responses to flood disaster risk reduction social media in Pasar Kliwon District, Surakarta City, 2020. Utilization of whatsapp social media as a means of delivering information to the public in an effort to reduce disaster risk flooding in Pasar Kliwon Subdistrict, Surakarta City, 2020. the impact of the use of whatsapp social media as a means of delivering information on community efforts to reduce the risk of flood disasters in Pasar Kliwon District, Surakarta.The results of the study are as follows: Perception of flood disaster in Pasar Kliwon Subdistrict, if viewed from the potential of the disaster, it can be categorized as very large. For flood disaster vulnerability is also categorized as flood disaster prone. And disaster mitigation is carried out in the form of responsiveness and preparedness from stakeholders. Here the use of social media as a means of delivering flood disaster information.</em>

scholarly journals Peran Pemuda Kreatif Dalam Pemanfaatan Media Sosial Sebagai Sarana Peningkatan Perekonomian Di Era Pandemi

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Alya Santika ◽  
Anisa Puji Lestari ◽  
Lisa Kumara ◽  
Muhammad Jajang ◽  
Nabila Khairunnisa
Keyword(s):  
Social Media ◽  
Community Service ◽  
Video Conference ◽  
Business Networks ◽  
Student Community ◽  
Entrepreneurial Spirit ◽  
New Business ◽  
Use Of Social Media ◽  
New Jobs

Kewirausahaan adalah sebuah proses dalam menciptakan sesuatu yang baru, dimana proses dalam pengerjaannya dilakukan dengan kreatif dan penuh dengan inovasi. Dengan adanya kewirausahaan di masa pandemi covid 19 dapat membuka lapangan pekerjaan untuk orang lain, menciptakan jaringan bisnis yang baru yang bisa menyerap banyak tenaga kerja di daerah asal, meningkatkan kesejahteraan kehidupan diri sendiri serta masyarakat sekitar dari usaha yang dijalankannya, serta kewirausahaan dapat menularkan dan mengembangkan semangat berwirausaha pada orang lain. Tujuan Pengabdian Kepada Masyarakat Mahasiswa ini adalah untuk memberikan pengetahuan kepada pemuda Karang Taruna Dharma Temaja Sumurugul, Kecamatan Wanayasa Kabupaten Purwakarta Jawa Barat pentingnya kreatifitas dalam memanfaatkan media sosial sehingga dapat menumbuhkan jiwa kerwirausahaan di masa pandemi covid 19 guna meningkatkan perekonomian. Adapun metode pelaksanaan kegiatan ini adalah melalui video conference via google meet dengan memberikan materi serta diskusi pentingnya peran pemuda yang kreatif di era pandemi. Hasil dari kegiatan ini para peserta menjadi lebih mengerti dan memahami bagaimana menjadi pemuda yang kreatif dalam memanfaatkan sosial media sebagai salah sarana untuk meningkatkan perekonomian di era pandemi sehingga kedepannya diharapkan Pemuda Karang Taruna Dharma Temaja Sumurugul dapat memanfaatkan media sosial dengan maksimal dan memunculkan ide serta kreatifitas guna mendorong perekonomian daerah sekitar.Kata Kunci : Kewirausahaan, Media Sosial, Pandemi Covid 19 Entrepreneurship is a process in creating something new, where the process is done creatively and full of innovation. With entrepreneurship during the covid 19 pandemic new jobs can be opened for other people, create new business networks that can absorb a lot of workforce in the area of origin, improve the welfare of themselves and the surrounding community from the business they run, and entrepreneurship can transmit and develop entrepreneurial spirit in others. The purpose of this Student Community Service is to provide knowledge to youth of Karang Taruna Dharma Temaja Sumurugul, Wanayasa Subdistrict, Purwakarta Regency, West Java, the importance of creativity in utilizing social media so that it can foster an entrepreneurial spirit during the Covid-19 pandemic to improve the economy. The method of implementing this activity is through a video conference via Google meet by providing material and discussion of the importance of the role of creative youth in the pandemic era. The results of this activity the participants became more aware and understood how to become creative youths in utilizing social media as a means to improve the economy in the pandemic era so that in the future it is hoped that the Youth of Karang Taruna Dharma Temaja Sumurugul can make maximum use of social media and come up with ideas and creativity to use it. encourage the economy of the surrounding area.Keywords: Entrepreneurship, Social Media, Covid 19 Pandemic

scholarly journals Creating Community Based Environmental Awareness with Social Media: A Kenyan perspective

2021 ◽  
Vol 37 ◽  
Author(s):  
Paul Waititu
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Community Education ◽  
Environmental Awareness ◽  
Online Communication ◽  
Community Based ◽  
Digital Era ◽  
Technological Developments ◽  
Use Of Social Media

One of the roles of community education is keeping citizens more informed on the need to conserve their environment. However, for this to be effective in the digital era, the use of modern communication tools is required to keep pace with current technological developments. One of these tools is social media, which is enormously popular and is used by both individuals and organisations for online communication. This paper analyses the role of social media in community-based organisations (CBOs) in creating environmental awareness through community education in Kenya. A non-probability sample comprising nine CBOs in Nakuru City was used to explore activities focused on environmental issues. Data were collected and analysed from a total of 98 respondents who participated in an online survey. It was concluded that the use of social media for environmental awareness in CBOs was minimal, but there is potential in its use as a social learning environment for creating environmental awareness. The study recommends capacity building and open online communication as a means of promoting the use of social media in creating environmental awareness through community education programmes. Keywords: environmental management, environmental awareness, community based organisation (CBO), community education, social media

scholarly journals WORKSHOP STRATEGI PENINGKATAN POPULARITAS KONTEN SERTA MENJAGA KEAMANAN DATA PRIBADI DI BERBAGAI PLATFORM MEDIA SOSIAL

2020 ◽  
Vol 4 (1) ◽  
pp. 251
Author(s):  
Siti Alvi Sholikhatin ◽  
Wanda Fitrianingsih ◽  
Sahira Dhiyaulhaq
Keyword(s):  
Social Media ◽  
Community Service ◽  
Information Needs ◽  
Personal Data ◽  
Media Content ◽  
Self Awareness ◽  
Digital Era ◽  
The Social ◽  
Agar Media ◽  
Use Of Social Media

ABSTRAKMedia sosial telah merubah gaya hidup masyarakat di era digital yang perkembangannya kini semakin pesat. Media sosial dimanfaatkan oleh masyarakat di berbagai bidang kehidupan, tak terkecuali di bidang pendidikan. Penggunaan media sosial selain untuk mendukung kegiatan belajar mengajar, juga sebagai media promosi institusi tersebut kepada masyarakat luas. Popularitas media sosial mempengaruhi rating dan bagaimana seseorang menciptakan branding untuk diri mereka. Oleh karena itu, diperlukan strategi yang efektif agar media sosial yang digunakan dapat memberikan manfaat yang optimal. Aspek lain yang tak kalah penting adalah menjaga keamanan informasi data diri seseorang di akun media sosial. Oleh sebab itu, pengetahuan untuk meningkatkan kesadaran diri akan pentingnya menjaga keamanan informasi data diri perlu terus digalakkan, terutama di kalangan guru yang menjadi penggiat media sosial baik untuk kepentingan pribadi maupun institusi. Menjawab kebutuhan tersebut, maka diadakan workshop tentang keamanan data diri dan konten media sosial. Tujuan diadakannya workshop ini adalah untuk menumbuhkan kesadaran akan pentingnya menjaga keamanan data pribadi sekaligus mempelajari strategi tentang peningkatan popularitas konten di media sosial. Metode yang digunakan dalam pelaksanaan workshop ini adalah dengan penyampaian materi dalam bentuk ceramah, hasil dari pengabdian kepada masyarakat ini yaitu sebanyak 90% guru di SMP Negeri 3 Purbalingga menilai bahwa workshop ini sangat bermanfaat untuk menambah pengetahuan dan meningkatkan kesadaran dalam menjaga data pribadi di akun media sosial. Kata kunci: pengabdian masyarakat; workshop; media sosial; keamanan; data pribadi. ABSTRACTSocial media has changed the lifestyle of people in the digital era. Social media is used in various fields, including education. The use of social media is not only to support the teaching process and learning activities, but also to promote the institution to the wider community. The popularity of social media influences rating and how a person creates branding for themselves. Therefore, an effective strategy is needed so that the social media can provide optimal benefits. Another aspect that is also important is the security of personal data on social media accounts. Thus, knowledge to increase self-awareness of the importance of maintaining the security of personal data information needs to be continuously promoted, especially among teachers who are social media activists for both personal and institutional interests. Responding to the need, workshop about privacy security and social media content was held.   This workshop is conducted with the main goal is to raise the awareness of privacy security and strategic ways to improve popularity in social media. The method used in this workshop is a lecture performed in front of the audience, and the result shows as many as 90% of teachers at SMP Negeri 3 Purbalingga considered this workshop is useful to increase knowledge and awareness in maintaining personal data on social media accounts. Keywords: community service; workshop; social media; security; personal data.

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