The Book Industry

Media Today ◽  
2016 ◽  
pp. 215-242
Keyword(s):  
Author(s):  
Victor Shpak

This article is devoted to analysis of the modern problems of book publishing in the context of national information space. Development of the Ukrainian state is impossible without development of national book publishing, which is a part of its information space. In Ukraine, as one of the post-Soviet states, the formation of new information and communication system is based on its own information tradition, mentality and features of spiritual culture of the Ukrainians. It plays an important role in shaping culture, spirituality, comprehensive vision and consciousness of the nation. They were and they are a source of knowledge and the most effective way of its transfer. The transience of processes occurring the era of information society, radical socio-economic reforms, sectoral technological revolution requires the continuous scientific researches and analysis, identifying the trends in publishing industry as one of the most important factors in the state’s democratic progress. The author summarizes the development of book publishing of Ukraine and shows its role and place in the modern information society. The study of the modern book publishing is impossible without digression into the past, without finding out the roots of studying of the analysis object. The specific problems of the book industry are identified. It is concluded that in the modern Ukraine the publishing business has intensified, although the positive changes are taking place very slowly: the appropriate economic conditions for development of the publishing industry have not been created, the equipment are outdated; editorial, publishing and printing equipment of domestic manufacture are nonavailable; introduction of advanced technology are low; purchasing ability of the population is low; the sales network of printed products has been destroyed and so on. The businesses are becoming increasingly uneconomical. We propose some measures to improve this situation, strengthening the role of industry in the national information space. The key to improve the situation may be systematic and persistent efforts of the Ukrainian government to support the industry.The reason is that a comprehensive study requires from the performers not only historical knowledge, but also economic, managerial, psychological, political efforts and so on. The most important thing that the society and the state should need is the component of doctrine of information security in the context of the national security


2015 ◽  
Vol 2 (1) ◽  
Author(s):  
Kyle Landon Jossy

This study looked at how males and females were portrayed, based on the amount of skin shown in the clothing worn.  A Content analysis was performed on a sample of 20 randomly selected popular comics from the last 3 years.  Both male and female characters were rated on how much skin they showed in three clothing categories; neck line, sleeve length, and lower body.  Results showed that in all 3 categories, women consistently wore more revealing clothing.  The findings demonstraetd that the comic book industry is comparable to other forms of media, in the sexualization of female characters, by having them wear more revealing clothing.


1973 ◽  
Vol 78 (4) ◽  
pp. 1030-1044 ◽  
Author(s):  
Carol Ehrlich
Keyword(s):  

2012 ◽  
Vol 262 ◽  
pp. 223-226
Author(s):  
Tsung Yu Hao ◽  
Li Yi Ma ◽  
Hsiang Jung Lee

Purchasing the E-books from the on-line bookstore is the trend that Amazon created this business model successfully. Miniwatts Marketing Group (2010) pointed that the internet penetration rate in Taiwan has been reached 70%. Amazon and Barnes and Nobel both claimed the revenue of e-books exceeded the books in 2010. The compound annual growth rate is nearly 72% in year 2008–2013. Therefore, there is a great need to investigate the cross-industry of publisher industry, hardware industry, and internet service platforms to integrate the picture of E-book industry in Taiwan. The qualitative research method will be used to interview the managers in the related leading companies in order to understand the “how to do and what to do” between each other to promote the digital products. By gathering the information to gain the knowledge for the reference to the related industries to work closely to benefit each other and expand the business scope. It is absolutely helpful to create a comfortable reading environment to satisfy the readers’ various needs.


2016 ◽  
Vol 9 (11) ◽  
pp. 189
Author(s):  
Michela Addis ◽  
Gabriele Troilo

<p>One of the most firmly-established and widespread marketing policies in the comic book industry is the humanization of superheroes as a strategy to achieve success, especially for characters populating the Marvel Universe. However, there is no clear evidence of how exactly artists actually and operatively create human superheroes, and whether those variables truly affect sales of comic books. To address those two issues we run a quali-quantitative study by interviewing experts, and regressing sales on a broad range of variables of comic books gathered through content analysis and secondary data sources. Our findings show that humanization is not as powerful as expected in driving sales of comic books.</p>


Author(s):  
Philip G. Altbach

Publishing is an integral part of the total intellectual system of any nation and of an international relationship of cultural and educational matters. Publishers are very much influenced by currents in their societies. Such factors as levels of literacy, habits of book purchasing, libraries, copyright regulations and bookstores have an impact on the nature of publishing and the book industry. The educational system, a particularly important consumer of books, is crucial to publishing. In industrialized nations, where levels of literacy are high, it is likely that publishing will be highly developed although it is under increasing attack from such forces as television and other mass media. In the Third World, the mass media are not highly developed, and books often have a particularly important role. This article argues that it is impossible to ignore the broader elements of the modern intellectual community in discussing publishing, and that books continue to play a key role in the development of that community and of the culture in general.


2021 ◽  
pp. 1329878X2110361
Author(s):  
Claire Parnell ◽  
Beth Driscoll

Bestsellers, defined by the high sales numbers they achieve and the hype they generate, are success stories that periodically galvanise the contemporary book industry. Most publishers actively seek to produce bestsellers, using a range of strategies. Contemporary bestsellers, particularly from peripheral markets and by debut authors, are produced through the strategic joining of two co-existing modes of capitalism: conglomerate capitalism and platform capitalism. This article analyses the publication pathways and reception of two debut bestsellers by Australian authors: Hannah Kent’s Burial Rites and Heather Morris’ The Tattooist of Auschwitz. To analyse these case study titles, we constructed publishing histories, collected five media reviews for each book from reputable publications and literary journals, and scraped the top 100 reviews on Goodreads. These case studies show how the particular textual qualities of each book, highlighted in publishers’ marketing material, shape the media and reader reception of each book, and the mechanisms and strategic alliances with traditional institutional and platform networks at work in producing success in post-digital book culture. Bestsellers show the logics and systems of an industry in flux, and the strategies that can support a debut work to reach a mass audience.


Author(s):  
Sarah E. Gardner

This essay examines the ways in which academics along with book industry insiders understood depressed rates of book buying and borrowing in the South. These were no idle concerns. During the 1930s, the south accounted for a little more than 7 percent of the nation's book purchases. High rates of poverty and illiteracy accounted for much of the problem, but not all. Those with a vested interest in fostering "book consciousness" in the region, including sociologist Howard Odum, librarian Louis Round Wilson, and editor William Couch, devised creative schemes to promote reading in the region. Not surprisingly, their efforts proved largely unsuccessful. As they quickly learned, those concerned solely with the bottom line were content to write the south off. The implications were considerable. As newspaper editor Jonathan Daniels ruefully observed, "books in the South, like cotton in the South, are produced for the export trade."


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