scholarly journals The COVID-19 Pandemic: How Pastors Communicate Faith and Hope to Virtual Congregations

2021 ◽  
Author(s):  
GM Naidoo ◽  
Connie Israel ◽  
Magdalene Kevisha Naidoo
Keyword(s):  
Social Media ◽  
New Technology ◽  
Communication Strategy ◽  
Physical Contact ◽  
Church Of God ◽  
Communication Model ◽  
Word Of God ◽  
Online Questionnaire ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

This paper examines how pastors engaged an online presence to preach the Word of God and address the needs of their congregations, during the crisis of the Covid-19 pandemic lockdown in South Africa. This is set against the Biblical instruction of Jesus Christ to Peter, to “feed my sheep” in John 21: 17, as it is the very same instruction that holds for pastors in churches today. However, the normal operations of the ministry have changed since the COVID-19 pandemic. The Christian church, a close-knit group of believers to whom social and physical distancing are foreign concepts, has had to adapt. Worship sites have been abandoned, and the absence of worshipers has become the norm. Pastoral ministries have been disrupted and call for pastors to embrace new technology to ensure that they have a digital presence with their congregation through social media. This paper argues that these circumstances give the church of God a unique opportunity to rethink how to continue ministry without physical contact. It adopted a mixed methods (qualitative and quantitative) approach, using an online questionnaire and telephonic surveys to engage pastors. The paper utilises the Two-way Communication Model (TCM) and the Uses and Gratification Theory (UGT). It concluded that pastoral care and spiritual counselling are essential in crises, that pastors have embraced social media in their mission, and that there is support for digital technology. The article recommendations that there should be a balanced communication strategy for Pastor’s ministries, and that government partners with faith-based organisations in different ways in a joint effort to combat the virus, while encouraging and supporting congregants.

Reading, Watching, and Tweeting About Sports: An Analysis of Sport-News Retention

2018 ◽  
Vol 11 (4) ◽  
pp. 503-528
Author(s):  
Joseph H. Moore
Keyword(s):  
Social Media ◽  
Experimental Design ◽  
Exploratory Study ◽  
News Medium ◽  
Sports Fans ◽  
Convenience Sample ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Midwestern University ◽  
Sports News

Much research has been conducted relating to uses-and-gratification theory and how audiences select their news medium and message. Research has examined how newspapers, television stations, and social media outlets such at Twitter present news. However, no research has examined from which medium the audience retains the most information. Through the lens of uses-and-gratification theory, this exploratory study used a 4 × 1 experimental design to fill this gap. A convenience sample of 285 students at a large Midwestern university was invited to participate. A total of 122 responded to the invitation (N = 122). While most reported getting the majority of their sports news via television, participants who were presented news in print scored significantly higher on a retention test than did their counterparts who consumed news via television or Twitter. Avid sports fans retained more information, and the presence of links and images in Twitter did have an impact on how much news was retained. Implications for further research are also discussed.

Use of social media for information discovery and delivery among information professionals in Pakistan

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ashfaq Hussain ◽  
Taimoor-Ul-Hassan ◽  
Ghulam Shabir
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Information Discovery ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Information Professional ◽  
Other Information ◽  
Information And Communication ◽  
Information Professionals

Purpose This study aims to examine how information professionals select a social media channel for information discovery and delivery. This analysis was focused to provide usage based ranking of social media channels for information discovery and delivery. This study has also measured the preference of social media as compared with other information and communication channels such as radio, TV, newspapers, etc., for information discovery and delivery. This study compared the global social media rank with the study rank to record the variances in the light of uses and gratification theory. Design/methodology/approach For this quantitative research study a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals necessarily user of social media. Findings Findings of this reveals that social media is the most preferred channel for information discovery and delivery among information professionals and study validates the assumption of uses and gratification theory with a view that information professionals are independent and active users of social media and global rank of social media is significantly different from the rank developed in this study. Research limitations/implications The present study is limited to information professionals only and considers social media (only top 20 sites) as an information and communication channel among information professionals. Practical implications This study has determined the preference of social media as an information and communication channel as compared with other information and communication channels and present a ranking based on usage among information professional, which is significantly different from the existing global user based ranking. Social implications Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. This study shall help information professional to select appropriate channels for information discovery and delivery. Usage based ranking provided in this study shall stream line the social media practices at large. Originality/value This study has developed a usage based rank of top social media. This study elaborated the preference of social media as an information and communication channel.

Cognitive needs and use of social media: a comparative study of gratifications sought and gratification obtained

2020 ◽  
Vol 48 (2) ◽  
pp. 79-90
Author(s):  
Ashfaq Hussain ◽  
Ghulam Shabir ◽  
Taimoor-Ul-Hassan
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Media Use ◽  
Social Media Use ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Information Professionals ◽  
Use Of Social Media ◽  
Information Comprehension

Purpose The purpose of this study is to compare the gratification sought and gratification obtained for cognitive needs from social media among information professionals in the limelight of uses and gratification theory. Cognitive needs are related to knowledge, acquiring information, comprehension etc., and gratification sought and gratification obtained are two distinct components of the uses and gratification theory. Design/methodology/approach For this quantitative research study, a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals who are necessarily users of social media. Findings Finding of this study depicted that gratification obtained and gratification sought from social media for cognitive needs are different from each other, and information professionals need to revisit their social media use for cognitive needs. Research limitations/implications The present study is limited to gratification sought and gratification obtained for cognitive needs among information professionals. Practical implications This study has determined that information professionals need to revisit their social media use for cognitive needs, as the obtained gratifications are different from gratification sought from social media. Social implications Social media provides versatility of information in different forms and large numbers of information professionals are the users of social media around globe. Perceived use of social media for cognitive needs has been resulted into destructed gratifications. This study has brought the actual outcome of the use of social media to the audience so that they may rectify their social media use. Originality/value This study is a significant contribution for information professionals to review the gratifications sought and obtained from social media for cognitive needs. It has been established in this study that gratifications sought are significantly different from gratifications obtained from social media among information professionals.

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals The New Normal: Social Media’s Novel Roles and Utilisation

J-IKA ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 25-32
Author(s):  
Rety Palupi ◽  
Mincho Slavov
Keyword(s):  
Social Media ◽  
Business Community ◽  
New Normal ◽  
Significant Growth ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Relationship

In the last decade social media has seen a significant growth and influence that reached an unprecedent levels during the COVID-19 pandemic. This research aims to identify and validate the new roles and way social media can be utilised in the era of New Normal. In addition, the relationship between social media and the new normal will be explored in the light of the post COVID-19 protocols by applying uses and gratification theory. The authors argue that new normal is offering unique possibilities for development and expanding the social media features, functions and way of use. This research provides both academics and the business community with a comprehensive and up-to-date knowledge about the increasing influence of social media on people’s lifestyle.

scholarly journals THE ROLE OF SOCIAL MEDIA IN ENHANCING ENTREPRENEURSHIP SKILLS AMONG NIGERIAN YOUTHS: COVID-19 TOTAL LOCKDOWN AND POST ERA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Category Theory ◽  
Service Providers ◽  
Internet Service ◽  
Internet Connectivity ◽  
Anambra State ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.

Examining the antecedents of everyday rumor retransmission

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tung-Ching Lin ◽  
Shiu-Li Huang ◽  
Wei-Xing Liao
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Internet Survey ◽  
Least Squares Regression ◽  
Content Type ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Basic Law ◽  
Proposed Model ◽  
Status Seeking

PurposeThis study investigates factors that motivate social media users to retransmit rumors. We focus on everyday rumors rather than catastrophic rumors and develop a model of everyday rumor retransmission based on the uses and gratification theory, the rumor retransmission model, and the basic law of rumor.Design/methodology/approachAn Internet survey is conducted to collect data and test the proposed model. This study’s hypotheses are tested through partial least squares regression analysis.FindingsThe results show that socializing, information seeking and status seeking increase the intention to retransmit rumors. Perceived rumor credibility has a moderating effect on the impacts of socializing and status seeking on retransmission intention.Originality/valueOur research model provides a theoretical foundation for future studies that want to explore motivations or values that determine rumor-sharing intention on social media. The findings can help government agencies and businesses to manage rumor retransmission on social media.

scholarly journals Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Determinism ◽  
Broadcast Media ◽  
Uses And Gratification ◽  
Media Technologies ◽  
Uses And Gratification Theory ◽  
Strength Of Interaction ◽  
The Media ◽  
Interacting Features

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

scholarly journals Konsekuensi Consumer Engagement: Iklan dan Konten Media Sosial Berfokus pada Konsumen Restoran Indonesia: Perspektif Uses and Gratification Theory

2021 ◽  
Vol 12 (2) ◽  
pp. 97-105
Author(s):  
Juliana Juliana ◽  
Amelda Pramezwary ◽  
Alicia Alicia ◽  
Daria Daria ◽  
Fenny Fenny ◽  
...  
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Media Content ◽  
Consumer Engagement ◽  
Probability Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Study Results ◽  
Use Of Social Media

Abstrak Pada masa pandemi covid 19 ini kehadiran social media juga membangun pengaruh iklan dan konten di dalamnya untuk mempengaruhi konsumen restoran favorit di negara Indonesia dalam melakukan pembelian produk maupun jasa dan akan membangun consumer engagement. Sehingga, dalam pemasaran yang dilakukan oleh restoran tersebut pada saat ini juga memiliki dampak yang besar bagi keberlangsungan restoran untuk menarik konsumen yang ada demi menciptakan kestabilan pada restoran serta adanya waktu jangka panjang bagi restoran dalam melakukan ekspansi atau promosi terhadap perkembangannya tersebut. Kehadiran konsumen, merek, produk, serta layanan yang diberikan juga sangat penting bagi perkembangan restoran saat ini terutama yang mempengaruhi konsumen adalah dengan adanya informasi yang disebarkan di dalam content social media ataupun pengunaan iklan yang terdapat dalam restoran tersebut.  Tujuan penelitian untuk mengembangkan model konseptual consumer engagement melalui konten media sosial dan iklan. Teknik pengambilan sampel menggunakan kuesioner secara daring dengan teknik non probability sampling. Sampel dalam penelitian yang valid sebanyak 120 responden. Metode analisis data menggunakan PLS-SEM. Hasil penelitian membuktikan bahwa semakin tinggi penggunaan iklan dalam promosi maka semakin tinggi tingkat consumer engagement, begitu juga semakin tinggi penggunaan konten media sosial maka semakin tinggi tingkat consumer engagement yang dapat disimpulkan seluruh hipotesis didukung. Penelitian ini memberikan wawasan kepada manajer pemasar restoran mengenai cara memanfaatkan konten media sosial dan iklan media sosial dalam meningkatkan consumer engagement. Keyword : Content Social Media, Iklan, Consumer Engagement Consequences Consumer Engagement : Advertisement and Content Social Media Focusing on Restaurant Indonesia Consumers A Perspective Uses and Gratification Theory Abstract During the COVID-19 pandemic, social media also builds the influence of advertisements and content to influence consumers of favourite restaurants in Indonesia in purchasing products and services and will build consumer engagement. Thus, the marketing carried out by the restaurant at this time also has a major impact on the sustainability of the restaurant to attract existing consumers to create stability in the restaurant, and there is a long-term period for the restaurant to expand or promote its development. The presence of consumers, brands, products, and services provided is also significant for the development of restaurants today, especially those that affect consumers are the information disseminated in social media content or the use of advertisements contained in the restaurant. The research objective is to develop a conceptual model of consumer engagement through social media content and publicity—the sampling technique used online questionnaires with non-probability sampling techniques. The sample in the valid study was 120 respondents—data analysis method using PLS-SEM. The study results prove that the higher the use of advertising in promotions, the higher the level of consumer engagement, as well as the higher the use of social media content, the higher the level of consumer engagement, which can be concluded that all hypotheses are supported. This research provides insight to restaurant marketers on utilizing social media content and social media advertising to increase consumer engagement. Keywords: Social Media Content, Advertising, Consumer Engagement

scholarly journals YouTube Preferences and Practices of Preadolescents: Findings From a Study Carried Out in Catalonia

2021 ◽  
Vol 39 ◽  
pp. 145-166
Author(s):  
Sue Aran-Ramspott ◽  
Maddalena Fedele ◽  
Jaume Suau
Keyword(s):  
Social Media ◽  
Qualitative Approach ◽  
Media Content ◽  
The West ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Television Use ◽  
The Media ◽  
Media Practices ◽  
Self Learning

Recent data confirm the central role that YouTube plays in the media life of young people in the west, and especially in the media practices of adolescents and preadolescents. This article presents a study on tweens’ YouTube preferences and media practices. The study was based on the uses and gratification theory and applied a quantitative-qualitative approach: a questionnaire was administered to 1,406 preadolescents (x = 12, 11 years-old) from 41 secondary schools, and three focus groups with six participants (three girls and three boys) each were carried out in three schools. The results reveal that the tweens participating in the study consider YouTube as a social media and a video catalogue. They especially like YouTube’s content, in particular entertainment (music and humour) and self-learning (tutorials); however, they generally dislike its interactive functions (e.g., sharing and commenting). Moreover, their media practices on YouTube reveal that tweens incorporate YouTube into their everyday media life within other social media, although they use it predominantly to consume media content in a “traditional”/“non-interactive” way, similar to traditional television use. Despite this they do not consider it as a “new” television. Finally, tweens in our study use YouTube especially for entertainment, and, on a second level, for self-learning and socialising functions. Further studies need to be carried out to go deeper into the prosumption possibilities for tweens’ both on YouTube and other social media.

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