scholarly journals Linguistic Means of Expressing Humour in the Music Parodies by the Galician Project “Páramo Pictures”

2018 ◽  
pp. 73-77
Author(s):  
Marina Snetkova
Keyword(s):  
Effective Interaction ◽  
Semiotic Analysis ◽  
Video Clips ◽  
Essential Components ◽  
Homophonic Translation ◽  
Linguistic Means

The purpose of this article is to analyze the linguistic means of expressing the retranca – the subtle humour which is considered to be typical of the Galicians – in the music parodies by the project “Páramo Pictures”, whose video clips have become rather famous in the region during the last five years.The study method we apply is based on the linguo-stylistic, cultural and semiotic analysis of the audiovisual text.The songs, which “Páramo Pictures” choose to parody, are usually recent hits that have well-known video clips: “Despacito” by Luis Fonsi, “Súbeme la radio” by Enrique Iglesias, “Wrecking Ball” by Miley Syrus, etc. They film new videos trying to reproduce the elements of the original plot, but adapting both the lyrics and the scenery to rural Galicia.The success of the project can be explained by the perfect use of all the elements of the audiovisual text, stereotypes about rural Galicia, and – in terms of linguistics – of the wordplay and the homophonic translation, all of which shows the effective interaction of the analogy and the contrast, two essential components of the genre of the parody.

scholarly journals Anti-alcohol advertisements. Persuasion techniques

2016 ◽  
pp. 72-106
Author(s):  
Rūta Angelė Vilkelytė
Keyword(s):  
Young People ◽  
Personal Experience ◽  
Age Groups ◽  
Qualitative Interview ◽  
Essential Elements ◽  
Semiotic Analysis ◽  
Effective Technique ◽  
Black And White ◽  
Social Advertising ◽  
Linguistic Means

This paper analyses anti-alcohol social advertisements. Assuming that in social advertising both linguistic and visual means of persuasion are used to provoke the addressee’s reaction, the author aims at determining the most dominating and effective linguistic and non-linguistic means of persuasion employed in social advertising. The methods of semiotic analysis and the qualitative target addressees’ interview are combined to achieve this aim. The semiotic analysis is used to determine visual and verbal means of persuasion used in social advertisements, while the qualitative interview is employed to assess their suggestibility. The results suggest that different persuasion techniques are targeted at different age groups. Advertising aimed at young people often portrays famous people of Lithuania. The text of such advertisements is usually written as friendly advice based on the author’s personal experience. The demonstration of solidarity is considered to be an effective technique; therefore, the personal pronouns I, my, you, your are common. In the advertisements aimed at seniors it is common to emphasise death, which is usually expressed by contrasting black and white. Such choice of colours creates a frustrating and inhospitable atmosphere and is effective in reaching persuasion. Slogans are usually short, which allows the addressee to concentrate on the essential elements of the advertisement. In addition, slogans are often impersonal, which creates some distance from the addressee. This sanction has been positively evaluated by the respondents. In advertisements, which intend to affect a large number of the population, the implicit addressee, usually bright colours prevail; however, this sanction disturbs the addressees.

scholarly journals ANALISIS SEMIOTIKA KRITIK SOSIAL MASYARAKAT MODERN DALAM VIDEO KLIP “ANTI SOCIAL” OLEH WHILE SHE SLEEPS

2020 ◽  
Vol 9 (2) ◽  
pp. 135-139
Author(s):  
Alvin Tito Anggoro ◽  
Fitria Widiyani Roosinda
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Social Criticism ◽  
Verbal Communication ◽  
Roland Barthes ◽  
Communication Media ◽  
Semiotic Analysis ◽  
Video Clips ◽  
Song Lyrics ◽  
Modern Era

Abstract : Music is used as a medium to convey social, political aspirations, and even becomes one of propaganda media (information / opinions) to launch an ideological movement (ideas / ideas). Song lyrics are one of the verbal communication media that have meaning in them. Research on the video clips and song lyrics of the band while she sleeps "Anti Social" is a study that aims to describe the picture of society in the modern era in the song's lyrics and to explain the meaning of social criticism illustrated. The paradigm used in this study is a critical paradigm. This research method is a qualitative method in which the data are interpreted (views) through the analysis of meaning in the form of written and oral words that are observed. The analysis used in this study is a semiotic analysis by Roland Barthes. Based on research on the video clips of Anti Social, there is a conclusion that people in the modern era have begun to lose their caring for others as evidenced in the pictures and video clips when there are people who are in trouble they just record do not want to help at all.Keywords: Semiotic Analysis, Roland Barthes, Social Criticism, Video Clips While She SleepsAbtrak : Musik1 digunakan1 sebagai media untuk 1menyampaikan aspirasi sosial, 1politik, bahkan menjadi1 salah satu media propaganda (penerangan/ pendapat) untuk melancarkan sebuah gerakan ideologis (ide/ gagasan). 1Lirik lagu merupakan1 salah satu media1 komunikasi verbal 1yang memiliki 1makna 1didalamnya. Penelitian 1terhadap 1video klip 1dan1 lirik lagu grup1 band 1While she 1sleeps “Anti Social” merupakan 1sebuah 1penelitian1 yang bertujuan untuk mendeskripsikan gambaran tentang masyarakat di era modern dalam lirik lagu tersebut dan untuk menjelaskan makna kritik sosial yang digambarkan. Paradigma yang digunakan dalam penelitian ini adalah paradigma kritis. Metode penelitian ini adalah metode kualitatif dimana data diinterpretasikan (pandangan) melalui analisis pemaknaan berupa kata tertulis maupun lisan yang diamati. Analisis yang dipakai dalam penelitian ini adalah analisis semiotika oleh Roland Barthes. Berdasarkan penelitian terhadap video klip Anti Social, terdapat kesimpulan bahwa masyarakat di era modern sudah mulai hilang rasa peduli pada sesama terbukti di gambar kan dan video klip pada saat ada orang yang sedang kesusahan mereka hanya merekam tidak ingin untuk menolong sama sekali. Kata kunci: Analisis Semiotika, Roland Barthes, Kritik Sosial, Video Klip While She Sleeps

Path encoding in German as a foreign language: Difficulties encountered by L1 Spanish learners

2016 ◽  
Vol 4 (1) ◽  
pp. 47-66
Author(s):  
Elsa Liste Lamas
Keyword(s):  
Data Analysis ◽  
Foreign Language ◽  
Video Clips ◽  
Language Difficulties ◽  
Different Types ◽  
First Results ◽  
Different Levels ◽  
Linguistic Means

Abstract This article examines the difficulties in the encoding of path in German by 15 L1 Spanish learners with different levels of proficiency. The participants were asked to describe a set of video clips depicting different types of path of motion. The data analysis shows that the observed difficulties are not only related to the typological differences between German and Spanish but also to the complexity of the encoding of path in German. Based on the observed difficulties, this article also presents the first results relating to a didactic approach which should allow L1 Spanish learners of German to more easily acquire the linguistic means to encode path.

scholarly journals problems of fulfilling the culture formation potential of modern russian theater

2021 ◽  
Vol 7 (Extra-D) ◽  
pp. 252-259
Author(s):  
Aleksandr Vladlenovich Kamenets ◽  
Irina Aleksandrovna Urmina ◽  
Elena Olegovna Kuznetsova ◽  
Lyubov Vladimirovna Molina ◽  
Galina Ivanovna Gribkova
Keyword(s):  
Effective Interaction ◽  
Cultural Institutions ◽  
Creative Potential ◽  
Formation Potential ◽  
Essential Components ◽  
Culture Formation ◽  
Modern Russian ◽  
Russian Theater

The article focuses on the essential components of the contemporary theatrical process. The problems of drama and its recessionary trends are identified. Special attention is paid to the issue of values and ideals in dramaturgical work and significance for the further activity conducted by theaters. One of the pivotal aspects in the improvement of theaters’ work identified in the article is the task of optimization of the interaction between these institutions with the audience. The authors also examine the problems of modern theater directing that matter in terms of fulfilling the cultural and creative potential of modern Russian theaters. The authors associate the prospects of further improvement of the system of establishing theaters as cultural institutions with taking advantage of the opportunities for creating a more effective interaction between theater professionals and specialists working in the sphere of education.

TEMPERATURE DEPENDENCE OF THE EFFECTIVE INTERACTION IN NUCLEAR MATTER

1987 ◽  
Vol 48 (C2) ◽  
pp. C2-301-C2-304
Author(s):  
M. BALDO ◽  
G. GIANSIRACUSA ◽  
U. LOMBARDO
Keyword(s):  
Nuclear Matter ◽  
Temperature Dependence ◽  
Effective Interaction

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

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