scholarly journals Using Media for Public Relations of Thai Food to Global Market in China

2021 ◽  
pp. 119-125
Author(s):  
Sarinya Paisarnsombat ◽  
Cherdpong Kheerajit ◽  
Nattaphon Rampai ◽  
Narong Sompong
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mobile Application ◽  
Media Exposure ◽  
Global Market ◽  
Target Groups ◽  
Online Social Media ◽  
Working Age ◽  
Integrated Media ◽  
To Receive

This research aims 1) to study media exposure behavior of various age target groups: teenager, working age, and elderly, 2) to develop suitable media for public relations of Thai food to specific target groups, and 3) to study media satisfactory of Chinese to the integrated media for public relations of Thai food innovation to global market. The studied groups include 249 tourists both Chinese and others who travelled in Thailand and 100 Chinese tourists in Shanghai, China. The research tools are 1) integrated public relations media of Thai food innovation including website, video, mobile application, and publications, 2) satisfactory survey, and 3) questionnaire on media exposure behavior on public relations media of Thai food to global market. The survey and questionnaire were offered in Chinese and English languages. Results suggest that media exposure behavior of the tourist on Thai food information are not significantly different among nationality. There is no relationship between age and media exposure behavior. The most favorable media among tourists is online social media, followed by mobile application and website, respectively. Chinese prefers to receive information on Thai food via online social media, while the others prefer to receive the information via mobile application. Chinese would like to know about Thai food innovation, while others would like to learn about Thai food recipe. The study suggests that the suitable integrated media for public relations of Thai food to Chinese should be presented in Chinese language and published in most common social media among Chinese such as WeChat and Youku.

scholarly journals Development of Integrated Media for Promoting of Thai Cuisine to Global Market

2021 ◽  
pp. 113-118
Author(s):  
Cherdpong Kheerajit ◽  
Sarinya Paisarnsombat ◽  
Nattaphon Rampai ◽  
Narong Sompong
Keyword(s):  
Public Relations ◽  
Mobile Application ◽  
Global Market ◽  
Online Media ◽  
Sample Group ◽  
Satisfactory Level ◽  
Good Score ◽  
The Media ◽  
Integrated Media

The research aims to develop suitable integrated media for public relations of Thai food innovations created under the research project Thai Food to Global Market. The sample group is 257 tourists. The research tools are 1) integrated media for public relations of Thai food to Global Market including website, video, mobile application, and AR publication, 2) media evaluation form for Thai food and public relations media expert, and 3) satisfactory survey of tourist on the integrated media. The results indicate that 1) quality of the integrated media developed under the research has met the standard with a Very Good score level evaluated by media experts, and 2) tourists are satisfied with the integrated media with the highest satisfactory level, in which online media and mobile application are the most satisfied media by tourists both in term of content presentation and its accessibility. The research also illustrated that the convergent media concept can be performed in order to enhance its accessibility and target of the media itself. The procedure used to develop the media in the researches has indicated a significant outcome suggested from the quality of the media and satisfactory level of the media receivers.

scholarly journals Motivations for Participation in an Online Social Media Community for Diabetes

2018 ◽  
Vol 12 (3) ◽  
pp. 712-718 ◽  
Author(s):  
Katherine White ◽  
Achamyeleh Gebremariam ◽  
Dana Lewis ◽  
Weston Nordgren ◽  
James Wedding ◽  
...  
Keyword(s):  
Social Media ◽  
Technical Assistance ◽  
Medical Information ◽  
Community Members ◽  
Online Social Media ◽  
Patients With Diabetes ◽  
Health Related ◽  
High Level ◽  
Medical Recommendations ◽  
To Receive

Background: Our objectives were to describe individuals’ motivations for participation in an online social media community and to assess their level of trust in medical information provided by medical professionals and community members. Methods: A purposive survey was delivered to participants recruited through posts on the CGM in the Cloud group, Twitter, and blogs. Individuals were asked a series of demographic and social media use questions. Results: A total of 1268 members of the CGM in the Cloud community responded to the survey. The majority were non-Hispanic White (92.1%) and caregivers of an individual with diabetes (80.9%). Mean age was 41 years old, and 74.8% were female. Primary goals of the Facebook group were to learn more about Nightscout technology and to receive technological assistance. Individuals provided assistance to the community through spreading awareness, technical assistance, support, and donation. Respondents put a high level of trust in their peers versus health professionals in many health situations with nearly 40% of individuals reported to be helped by following advice found in the Facebook group, and 99% reported no harm. Conclusions: Our findings suggest that patients with diabetes and their caregivers use social media for many health-related purposes including medical recommendations and technical support for medical devices and systems as well as emotional support.

scholarly journals Facebook and Public Relations in Higher Education

2019 ◽  
Vol 21 (1) ◽  
pp. 7
Author(s):  
Ludvik Eger ◽  
Dana Egerova ◽  
Miroslav Kryston
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Mixed Methods Research ◽  
Target Groups ◽  
The Czech Republic ◽  
Successful Communication ◽  
Quantitative Data Analysis ◽  
On Line ◽  
Research Questions

Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Impact of Online Social Media on Consumer Decision Making: A Study in Dehradun

2012 ◽  
Vol 3 (5) ◽  
pp. 379-381
Author(s):  
Dr. Aruna Kumar Mishra ◽  
◽  
Narendra Kumar Narendra Kumar ◽  
Abhishek Sharma
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Online Social Media

PENERAPAN NILAI-NILAI MORAL PADA SANTRI TPQ AL-KHUMAIER PEKANBARU

Generasi Emas ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
Ida Windi Wahyuni
Keyword(s):  
Social Media ◽  
Moral Education ◽  
Internal Control ◽  
Growth And Development ◽  
Moral Values ◽  
Early Age ◽  
Global Era ◽  
Good And Evil ◽  
To Receive ◽  
Control Tool

Moral planting to children from an early age is very important considering that in the era of an increasingly global era, moral education as the basis of self-discipline to be an internal control tool in behaving consistently in religion. A child is naturally created in a state ready to receive good and evil. The habituation of religious and moral values ​​for early childhood is very important to apply as early as possible to the most basic foundation in the process of growth and development of children. The objectives of this research are (1) To describe TPQ Al-Khumaier program, (2) To describe the application of moral values ​​to students by TPQ Al-Khumaier teacher (3) To know the obstacles in applying moral values ​​to the students of TPQ Al-Khumaier and looking for a solution. The results of this study indicate that the program TPQ Al-Khumaier has been implemented according to the program prepared by the school in collaboration with Kemenag Pekanbaru. The application of santri moral values ​​has been practiced in the activities and the process of habituation and modeling of the teachers. The obstacles are the duration of the meeting, social outside TPQ, including social media at home and in the neighborhood where students live.

Industrial Technology Graduates’ Acquired Skills and Competencies from the University

2019 ◽  
Vol 5 (3) ◽  
pp. 189
Author(s):  
Amado C Gequinto ◽  
Do Mads
Keyword(s):  
Social Media ◽  
Text Messaging ◽  
Global Market ◽  
The Other ◽  
Global Markets ◽  
Industrial Technology ◽  
The University ◽  
Descriptive Method

Skills and competencies are highly regarded in todays global market. Different agencies specifically those seeking for  technologists, technicians, and engineers, have stressed out that skills and competencies as major components  for individual workers.  This aimed to determine  the relevance and appropriateness of acquired skills and competencies by industrial technology graduates, and determine the extent of use of skills and competencies in the current employment. Review of related literatures and studies have been considered in the realization, understanding, analysis, and interpretation of this research exploration. A descriptive method of research was used with 78 graduates from 2015-2016 and 117 graduates from 2016-2017, who participated in the study survey process. The BatStateU Standardized Questionnaire was used to gather data. A brief interview and talk during the visit of alumni in the university was also considered, as well as the other means of social media like email, facebook, messenger, and text messaging.   Results show that skills and competecnices acquired by industrial technology graduates are all relevant and appropriate.  The study also found that there is some to great extent use of acquired skills and competencies to their current employment. The study implies that the acquired skills and competencies from the university significantly provided the graduates the opportunities ins the national and global markets and industries.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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