scholarly journals Development of Integrated Media for Promoting of Thai Cuisine to Global Market

2021 ◽  
pp. 113-118
Author(s):  
Cherdpong Kheerajit ◽  
Sarinya Paisarnsombat ◽  
Nattaphon Rampai ◽  
Narong Sompong
Keyword(s):  
Public Relations ◽  
Mobile Application ◽  
Global Market ◽  
Online Media ◽  
Sample Group ◽  
Satisfactory Level ◽  
Good Score ◽  
The Media ◽  
Integrated Media

The research aims to develop suitable integrated media for public relations of Thai food innovations created under the research project Thai Food to Global Market. The sample group is 257 tourists. The research tools are 1) integrated media for public relations of Thai food to Global Market including website, video, mobile application, and AR publication, 2) media evaluation form for Thai food and public relations media expert, and 3) satisfactory survey of tourist on the integrated media. The results indicate that 1) quality of the integrated media developed under the research has met the standard with a Very Good score level evaluated by media experts, and 2) tourists are satisfied with the integrated media with the highest satisfactory level, in which online media and mobile application are the most satisfied media by tourists both in term of content presentation and its accessibility. The research also illustrated that the convergent media concept can be performed in order to enhance its accessibility and target of the media itself. The procedure used to develop the media in the researches has indicated a significant outcome suggested from the quality of the media and satisfactory level of the media receivers.

scholarly journals Using Media for Public Relations of Thai Food to Global Market in China

2021 ◽  
pp. 119-125
Author(s):  
Sarinya Paisarnsombat ◽  
Cherdpong Kheerajit ◽  
Nattaphon Rampai ◽  
Narong Sompong
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mobile Application ◽  
Media Exposure ◽  
Global Market ◽  
Target Groups ◽  
Online Social Media ◽  
Working Age ◽  
Integrated Media ◽  
To Receive

This research aims 1) to study media exposure behavior of various age target groups: teenager, working age, and elderly, 2) to develop suitable media for public relations of Thai food to specific target groups, and 3) to study media satisfactory of Chinese to the integrated media for public relations of Thai food innovation to global market. The studied groups include 249 tourists both Chinese and others who travelled in Thailand and 100 Chinese tourists in Shanghai, China. The research tools are 1) integrated public relations media of Thai food innovation including website, video, mobile application, and publications, 2) satisfactory survey, and 3) questionnaire on media exposure behavior on public relations media of Thai food to global market. The survey and questionnaire were offered in Chinese and English languages. Results suggest that media exposure behavior of the tourist on Thai food information are not significantly different among nationality. There is no relationship between age and media exposure behavior. The most favorable media among tourists is online social media, followed by mobile application and website, respectively. Chinese prefers to receive information on Thai food via online social media, while the others prefer to receive the information via mobile application. Chinese would like to know about Thai food innovation, while others would like to learn about Thai food recipe. The study suggests that the suitable integrated media for public relations of Thai food to Chinese should be presented in Chinese language and published in most common social media among Chinese such as WeChat and Youku.

The Architecture of Our Discontent

2018 ◽  
Author(s):  
Yochai Benkler ◽  
Robert Faris ◽  
Hal Roberts
Keyword(s):  
Political Communication ◽  
News Media ◽  
The United States ◽  
Online Media ◽  
First Year ◽  
Media Ecosystem ◽  
The Media ◽  
The Right ◽  
Integrated Media ◽  
Presidential Election Campaign

This chapter presents the book’s macrolevel findings about the architecture of political communication and the news media ecosystem in the United States from 2015 to 2018. Two million stories published during the 2016 presidential election campaign are analyzed, along with another 1.9 million stories about Donald Trump’s presidency during his first year. The chapter examines patterns of interlinking between online media sources to understand the relations of authority and credibility among publishers, as well as the media sharing practices of Twitter and Facebook users to elucidate social media attention patterns. The data and mapping reveal not only a profoundly polarized media landscape but stark asymmetry: the right is more insular, skewed towards the extreme, and set apart from the more integrated media ecosystem of the center, center-left, and left.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals ANALISIS WACANA ISU PENDIRIAN PT. JLO DI MEDIA ONLINE DAN TREATMENT MEDIA RELATIONS PT. JASA MARGA

EDUTECH ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 38
Author(s):  
Icha Bella Widawati ◽  
Feliza Zubair ◽  
Centurion C. Priyatna
Keyword(s):  
Discourse Analysis ◽  
Public Relations ◽  
Point Of View ◽  
Online Media ◽  
Media Relations ◽  
Issue Management ◽  
Coverage Analysis ◽  
Emerging Issues ◽  
The Media ◽  
Negative Tone

Abstract. discourse Analysis of Coverage in the Online Media Liputan6.com. Regarding to Establishment Issue of New Subsidiary PT. Jasa Layanan Operasi ( PT . JLO ). The research is about coverage analysis to see the implementatiom issue management through me-dia relations activations at online media by Jasa Marga’s Public Relations Officer. This study aims to determine the discourse analysis of coverage regarding to establishment issue of new subsidiary PT. JLO in the online media and to see how Jasa Marga’s public relations of-ficer exercises issue management through media relations activations to handle the issues. Using the discourse analysis method with Halliday model of analysis. The results showed that the discourse in the news are based on fact that really happened. News content is served with a different point of view and very objective. The Media shows its position as a netral posi-tion between two sides of subjects, objective, and reporting the truth to the public. it shows that media relations activations is not bring much influence to the emerging issues and nega-tive news in the media. The conclusion of this study is the coverage was experiencing news balance between negative tone and positive tone after PRO did the media relations activations. But does not eliminate the negative news regarding the issue of the establish-ment of a subsidiary JLO.Abstrak. artikel ini merupakan sebuah analisis wacana pemberitaan di Media Online Liputan6.com mengenai Isu Pendirian Anak Usaha Baru PT. Jasa Layanan Operasi (PT. JLO) serta melihat Implementasi Manajemen Isu Melalui Media Relations pada Media Online yang Dilakukan Oleh Humas Jasa Marga dengan. Penelitian ini bertujuan untuk menge-tahui analisis wacana dari Informasi pemberitaan mengenai isu pendirian anak usaha baru Jasa Marga, PT. Jasa Layanan Operasi (JLO) di media online Liputan6.com dan melihat bagaimana manajemen isu melalui kegiatan media relations dilakukan untuk mengatasi isu pendirian PT. Metode yang digunakan dalam penelitian ini adalah metode analisis wacana dengan model dari M.A.K. Halliday. Hasil penelitian menunjukkan bahwa wacana dalam beri-ta berisikan fakta – fakta yang benar terjadi, walaupun dengan tone yang berbeda-beda, positif-negatif-netral. Konten berita yang disajikan dari media online ini memiliki sudut pandang yang berbeda – beda dan objektif. Media menunjukkan posisinya sebagai posisi yang netral, ob-jektif, dan pelapor kebenaran kepada khalayak, sehingga menunjukkan upaya media relations yang dilakukan oleh humas Jasa Marga tidak begitu membawa pengaruh banyak terhadap berkembangnya isu dan pemberitaan negatif yang dimuat. Kesimpulan dari penelitian ini ada-lah pemberitaan mengalami keseimbangan tone antara positif dan negatif setelah dilakukannya upaya media relations, namun tidak menghilangkan pemberitaan negatif mengenai isu pendirian anak usaha JLO.

scholarly journals Practical Learning Media in Subject Maintenance of Chassis and Power (MCP) Based Online: Simple Learning Using Videos on YouTube

2021 ◽  
Vol 15 (03) ◽  
pp. 130
Author(s):  
Rabiman Rabiman ◽  
Putu Sudira ◽  
Herminarto Sofyan ◽  
Muhammad Nurtanto
Keyword(s):  
Mobile Devices ◽  
Conceptual Understanding ◽  
Language Use ◽  
Online Media ◽  
User Needs ◽  
The Media

<p class="0abstract">Online media-assisted learning is becoming a necessity at this time, where users have a level of interest in using mobile devices. YouTube has been used by several universities as a learning medium that complements conceptual understanding. This study develops learning media in the curriculum of maintenance of chassis and power (MCP) and measures the perspective of students after online-based MCP media is applied. Researchers involved material experts, media experts, and expert practitioners in improving the quality of MCP media and involved 163 respondents as users to assess the feasibility of MCP media, thus determining the media to use YouTube is acceptable. The results confirm that all aspects of material understanding, language use, benefits and graphics on MCP media are recommended according to YouTube usage. Researchers summarize that the online media "YouTube" is effective as a learning methodology and relevant to user needs. The involvement of experts is important in the acceptance and suitability of quality media. It is recommended that practical or abstract competencies can be mastered easily using online media, YouTube.</p>

scholarly journals Findings From the Development Communication Through the Social Lab Project Entitled “ECT Imparts Knowledge to Local Communities”

2020 ◽  
Vol 12 (1) ◽  
pp. 55
Author(s):  
Kuntida Thamwipat ◽  
Pornpapatsorn Princhankol
Keyword(s):  
Undergraduate Students ◽  
Quality Evaluation ◽  
Local Communities ◽  
Online Media ◽  
Development Communication ◽  
Good Level ◽  
Media Presentation ◽  
The Social ◽  
The Media

This research was aimed to develop media and activities through the social lab project entitled &ldquo;ECT imparts knowledge to local communities&rdquo;. In this research, the focus of social lab for Faculty of Industrial Education and Technology, King Mongkut&rsquo;s University of Technology Thonburi was the community of Bangchan, Tambon Bangchan, Amphoe Mueang, Phetchaburi Province. The topic was how to use online media safely and creatively. The quality of the media and activities would be evaluated and the findings from the development communication through the social lab project would involve the perception and satisfaction of the sampling group towards the social lab project entitled &ldquo;ECT imparts knowledge to local communities&rdquo; which was organized in the first semester of the academic year 2019. The tools in this research were an evaluation form for the quality of contents and media presentation, a questionnaire on the perception and a questionnaire on the satisfaction of the sampling group towards the project. The sampling group consisted of 60 people who lived in the community of Bangchan, Phetchaburi Province for at least 3 years and participated in the project &ldquo;ECT imparts knowledge to local communities&rdquo; at Wat Photaimanee from the beginning till the end and voluntarily participated in the research project. They were chosen using purposive sampling method. The research findings showed that the project organizers developed different kinds of media and activities including vinyl, leaflets, video clips, PowerPoint slides along with demonstration and workshop sessions to the sampling group. The project organizers were the researchers and undergraduate students who enrolled in the ETM 361 Presentation Skill 2 course. The media and activities were designed by the project organizers and evaluated by 3 experts in contents and 3 experts in media presentation. The results of the quality evaluation in terms of contents were at a good level ( &nbsp;x &nbsp;= 4.44, S.D = 0.71) and the results of the quality evaluation in terms of media presentation were at a good level &nbsp;( &nbsp;x = 4.22, S.D = 0.72). The findings from the development communication through the social lab project showed that the level of perception of the sampling group towards the project was at a high level (&nbsp; x = 4.50, S.D = 0.70). The sampling group expressed the highest level of satisfaction towards the project ( x = 4.78, S.D = 0.42). The findings confirmed the research hypotheses. It can be concluded that the findings from the development communication through the social lab project entitled &ldquo;ECT imparts knowledge to local communities&rdquo; at the community of Bangchan, Phetchaburi Province and the topic of how to use online media safely and creatively were of good quality. They can be applied in other communities in the future.

scholarly journals INTERTEXTUALITY, HYPERTEXTUALITY AND MULTIMODALITY IN THE MEDIA ON THE TOPIC COVID-19

2020 ◽  
pp. 8-22
Author(s):  
Ivanka MAVRODIEVA
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Print Media ◽  
Electronic Media ◽  
Online Media ◽  
Fake News ◽  
Survey Period ◽  
The Media

Thе article presents the results of a study based on the news surrounding COVID-19 in electronic media sites, print media and online media in Bulgaria through the prism of three notions: intertextuality, hypertextuality and multimodality. The survey period covers three months: February – April 2020 (the beginning of wider dissemination of information about COVID-19 in the media until the establishment of a peak of patients, hospitalized and carriers of the virus). A discursive, media and communicative analysis of a corpus has been conducted and then divided into four sub-corpora, which include online publications, videos, memes, photos, infographics and more. The analysis focuses on online publications in order to pinpoint the manifestations of intertextuality, mainly on a verbal level; the external and internal hyper textuality and the role of hyperlinks are investigated too. The establishment of multimodality in official media information and memes reflecting situations related to the coronavirus crisis (COVID-19) are examined in part three. Linguistic and communication features are also presented in terms of metadiscourse and intervisuality, which are carried out in the events of institutional public relations. The article also presents groups of terms and expressions used in expert and statemen’s statements in media sites, online media and social networks to present the information about overcoming the coronavirus crisis and preventing the spread of fake news and fake content.

scholarly journals News Reporting: Substitution of Functions

2021 ◽  
Vol 26 (1) ◽  
pp. 132-141
Author(s):  
Lena N. Pavlova ◽  
Nikita A. Argylov
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Online Media ◽  
Press Releases ◽  
News Reporting ◽  
The Public ◽  
News Reports ◽  
The Media ◽  
Number Of Publications ◽  
Modern Mass

The issue of journalistic functions fulfillment by the modern mass media is considered. The authors examined a number of news reports in socio-political online media and found some cases where the classic functions of journalism such as informing and controlling were substituted by PR functions. The content analysis revealed an alarmingly large number of pseudo journalistic reports, which mainly aimed to create and maintain a positive image. The reason why journalism is losing its value is the lack of professionals representing the public interest. The analysis shown a high number of publications, based on (practically unchanged) press releases, that is common to a number of media and clearly illustrates the unprofessionalism of the authors of pseudo news. The regional media have to monetize its activity, so the matter of finance wins over the matter of beliefs. However, the media and, in particular, journalism is quickly losing public credibility. In general, we are witnessing the undermining of classical journalistic creativity and the merging of this concept with other wider categories of public relations.

scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Online Media ◽  
Media Relations ◽  
Traditional Media ◽  
Printed Media ◽  
The People ◽  
The Media ◽  
The Mass Media

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

scholarly journals PUBLIC RELATIONS STRATEGY FOR IMPROVING QUALITY OF SERVICE TO PATIENTS (Qualitative Descriptive Study at Muslimat Ponorogo Hospital)

2020 ◽  
Vol 1 ◽  
pp. 69-86
Author(s):  
Aulia Amana Putri
Keyword(s):  
Quality Of Service ◽  
New Media ◽  
Public Relations ◽  
Community Relations ◽  
Media Relations ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Public Relations Strategy

Abstrack: RSU Muslimat Ponorogo focuses on the quality of service to patients. This study aims to determine how the strategy is carried out by public relations. This article uses a descriptive type of research with a qualitative approach. Researchers get data from interviews, observation, and documentation. The results showed that the public relations strategy of the Muslimat Ponorogo Hospital in improving the quality of service to patients was in accordance with the theory presented by the researcher. First, the human relations strategy is to maintain good relations with employees and customers or patients. Second, the community relations strategy is to maintain good relations with the community and communities around the hospital. Third, the media relations strategy is to use mass media, be it print, electronic or new media (internet). Fourth, it was found that the inhibiting factors faced by public relations in improving service quality, such as registration queue problems, lack of parking area, and lack of human resources. Meanwhile, supporting factors were also found, namely the presence of introductory media used, including conventional media, namely radio and television, outdoor media, namely billboards, and new media (internet), namely the internet, social media websites, Facebook, Instagram, and YouTube.

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