scholarly journals Facebook and Public Relations in Higher Education

2019 ◽  
Vol 21 (1) ◽  
pp. 7
Author(s):  
Ludvik Eger ◽  
Dana Egerova ◽  
Miroslav Kryston
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Mixed Methods Research ◽  
Target Groups ◽  
The Czech Republic ◽  
Successful Communication ◽  
Quantitative Data Analysis ◽  
On Line ◽  
Research Questions

Nowadays It is essential for universities and faculties to interact on-line with their potential applicants, current students as well as other stakeholders. In recent years, social media such as Facebook has provided higher education institutions with new means of communication with their target groups. The purpose of this study is to explore the use of the most popular social network Facebook by selected faculties in the Czech Republic and Slovakia and to provide a set of practical benchmarks on successful communication with public. To answer presented research questions, a convergent parallel mixed-methods research design was used. Firstly, a focus group investigation was put forward to clarify what communication channels are generally used by applicants and students when searching and sharing information about faculties. Secondly, a quantitative data analysis, based on data mining using tools such as Power BI and Netvizz, was presented. Data for year 2017 obtained from sixteen Facebook profiles of selected faculties were used. The findings provide evidence on the use of Facebook by an institution – customer communication by the faculties. Furthermore, they reveal that different message features generated different customer behaviour. The study contributes to a better understanding of marketing-related activities on social media in higher education.

scholarly journals INSTAGRAM-ASSISTED LANGUAGE LEARNING IN ISLAMIC HIGHER EDUCATION: TOWARD ONLINE COLLABORATION

2019 ◽  
Vol 5 (2) ◽  
pp. 189-210
Author(s):  
Rully Agung Yudhiantara ◽  
Ade Yeti Nuryantini
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Content Analysis ◽  
Language Learning ◽  
21St Century ◽  
Media Use ◽  
Language Skills ◽  
Online Collaboration ◽  
Phonetic Transcription ◽  
Research Questions

The purpose of this study is to investigate instagram use among English pre-service teachers (EPST) to support their language learning in a particular course. This study sought to explore the following research questions: (1) How do EPST explore instagram to accomplish Online Task-Based Language Learning (OTBLL)? (2) What contents are created and shared by EPST to accomplish OTBLL? To collect the data, this study applied observation and content analysis. In addition several tasks were designed to be accomplished by EPST. The findings shows that EPST were able to integrate both the ability to use instagram and the ability to integrate it for OTBLL. The contents that EPST created and shared met the requirement of OTBLL. The contents included several types: creating video to explain topic assigned, writing phonetic transcription, and other tasks. The results of this study are expected to contribute in improving EPST language skills and their ability to explore social media use for language learning. Being able to seize social media to support language learning is a necessary skill to be nurtured for future language teacher in the 21st century.

scholarly journals Importance of University Social Media Communications in Czech Republic

2021 ◽  
Vol 15 ◽  
pp. 67-73
Author(s):  
Radomila Soukalová ◽  
Jiří Ježek
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Effective Communication ◽  
Target Groups ◽  
The Czech Republic ◽  
Secondary Research ◽  
Media Communications ◽  
Social Media Monitoring ◽  
Media Monitoring

This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the ongoing demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and different attributes of Czech universities´ social media communications and with suggestions as to how to make these communications more effective.

Social Media Audit and Analytics

2013 ◽  
pp. 143-162
Author(s):  
Ana Adi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Case Studies ◽  
Media Literacy ◽  
Content Management ◽  
Creative Industries ◽  
Media Specialist ◽  
The Social ◽  
High Level

Beyond influencing the ways we communicate and we do business, social media is currently challenging traditional higher education in many respects: from the way in which courses are delivered and students interact with each other and with their lecturers to the content that the courses cover. In particular, the emergence of the social media specialist working in marketing-communications, creative industries or journalism, and their use of ever-changing content management and analytics tools require adaptation of courses to the constant changes in industry. Starting from two case studies of teaching social media auditing and analytics as part of courses taught in Belgium and Bahrain, this chapter aims to present a model exercise for marketing and public relations classrooms covering these topics. The discussion of the challenges of teaching social media audit and analytics emphasizes the need of more and constant collaboration between academia and industry as well as the need to ensure that students have a high level of media literacy before they embark on such a career route.

scholarly journals The Impact of Open Access on Teaching—How Far Have We Come?

Publications ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 56
Author(s):  
Gadd ◽  
Morrison ◽  
Secker
Keyword(s):  
Higher Education ◽  
Open Access ◽  
Quantitative Data ◽  
The United Kingdom ◽  
Quantitative Data Analysis ◽  
Research Questions ◽  
Acquisition Processes ◽  
The Impact ◽  
Journal Content ◽  
Do So

This article seeks to understand how far the United Kingdom higher education (UK HE) sector has progressed towards open access (OA) availability of the scholarly literature it requires to support courses of study. It uses Google Scholar, Unpaywall and Open Access Button to identify OA copies of a random sample of articles copied under the Copyright Licensing Agency (CLA) HE Licence to support teaching. The quantitative data analysis is combined with interviews of, and a workshop with, HE practitioners to investigate four research questions. Firstly, what is the nature of the content being used to support courses of study? Secondly, do UK HE establishments regularly incorporate searches for open access availability into their acquisition processes to support teaching? Thirdly, what proportion of content used under the CLA Licence is also available on open access and appropriately licenced? Finally, what percentage of content used by UK HEIs under the CLA Licence is written by academics and thus has the potential for being made open access had there been support in place to enable this? Key findings include the fact that no interviewees incorporated OA searches into their acquisitions processes. Overall, 38% of articles required to support teaching were available as OA in some form but only 7% had a findable re-use licence; just 3% had licences that specifically permitted inclusion in an ‘electronic course-pack’. Eighty-nine percent of journal content was written by academics (34% by UK-based academics). Of these, 58% were written since 2000 and thus could arguably have been made available openly had academics been supported to do so.

scholarly journals IMC antecedents and the consequences of planned brand identity in higher education

2017 ◽  
Vol 51 (3) ◽  
pp. 528-550 ◽  
Author(s):  
Pantea Foroudi ◽  
Keith Dinnie ◽  
Philip J. Kitchen ◽  
T. C. Melewar ◽  
Mohammad M. Foroudi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Structural Equation ◽  
Country Of Origin ◽  
Brand Identity ◽  
Future Research ◽  
Content Type ◽  
Digital Platforms ◽  
Antecedents And Consequences

Purpose This study aims to identify integrated marketing communication (IMC) antecedents and the consequences of planned brand identity in the context of higher education, and empirically test a number of hypotheses related to the constructs of these antecedents and consequences. Design/methodology/approach A model of the IMC antecedents and consequences of planned brand identity was tested in a survey conducted among stakeholders in two London-based universities. Structural equation modelling (SEM) was applied to gain insight into the various influences and relationships. Findings The study identifies and confirms key constructs in planned brand identity. IMC antecedents of planned brand identity, such as brand elements, service attributes, public relations and place/country of origin, were found to positively influence the planned brand identity consequences of awareness, image and reputation. However, websites, social media, advertising and direct marketing were not found to have significant influence. Research limitations/implications The focus on two UK universities limits the generalisability of the findings. Future research should be conducted in other country settings to test the relationships identified in the present study. Also, future research may build on the study’s findings by investigating the attitudinal and behavioural consequences of brand identification in the higher education context. Practical implications Professionals responsible for universities’ promotional and branding activities need to evaluate the relative contributions of the IMC antecedents of planned brand identity. Brand elements such as design, colour and name, for example, should be reviewed to determine whether modifications are required in different international markets. The increasing prevalence of social media, one of the key antecedents of brand awareness, offers opportunities for universities to engage in brand co-creation by interacting with past, present and future students on relevant digital platforms. Finally, the place/country-of-origin cue is of particular relevance to institutions of higher education given the increasing numbers of students at both undergraduate and postgraduate levels who are choosing to study abroad (Melewar and Akel, 2005). The attraction of the UK as a country to study in, or the appeal of individual cities such as London, should be fully integrated into universities’ IMC strategies. Originality/value The study makes two main contributions. First is the theoretical contribution by identifying the core IMC antecedents and consequences of planned brand identity for universities and from this extrapolate key directions for future research. Second it is indicated that a number of managerial implications are designed to assist in the formulation of improved professional practice.

scholarly journals The Use of Social Media at State Islamic Colleges

2021 ◽  
Vol 5 (1) ◽  
pp. 137
Author(s):  
Muhammad Munadi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Public Relations ◽  
Religious Activities ◽  
The Public ◽  
Interactive Analysis ◽  
Academic Activities ◽  
New Students ◽  
Use Of Social Media ◽  
Descriptive Statistical Analysis

This study aims to determine the management of social media, the trend of followers of each social media, as well as the use of social media in universities under the Ministry of Religion Affairs, especially in the area of the island of Java. This study used content analysis research with data derived from the website, documents that can be downloaded from the website relating to social media university activities and its development. Social media used as research are all types of social media used by IAIN Ponorogo, IAIN Surakarta, IAIN Kudus, IAIN Pekalongan, IAIN Salatiga, UIN Walisongo Semarang, and IAIN Ponorogo. Data analysis used interactive analysis and descriptive statistical analysis. The results showed that the management of social media is in the Public Relations and Publications sub-section of each PTKI with one admin operating on each social media made. the most followers on Instagram social media are IAIN Salatiga. For social media youtube is IAIN Ponorogo, while the most Twitter follower IAIN Surakarta and Facebook followers the most is IAIN Pekalongan. The use of diverse social media, on Instagram for academic activities including promotion for prospective new students dominant in all research locations and balanced with greeting content of national and religious activities by 83.3%, for YouTube by 66.6% dominant content of academic activities and this is the same as what happened to the Twitter, while on social media Facebook a percentage of 66. 6% in the content of academic activities and balanced with the greeting content of national and religious activities. The development of social media content lies in quoting national and religious activities Utilization of social media can be used for all higher education service activities within the scope of the tri dharma of higher education, both the dharma of education/teaching, research, and community service.

scholarly journals Using Media for Public Relations of Thai Food to Global Market in China

2021 ◽  
pp. 119-125
Author(s):  
Sarinya Paisarnsombat ◽  
Cherdpong Kheerajit ◽  
Nattaphon Rampai ◽  
Narong Sompong
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mobile Application ◽  
Media Exposure ◽  
Global Market ◽  
Target Groups ◽  
Online Social Media ◽  
Working Age ◽  
Integrated Media ◽  
To Receive

This research aims 1) to study media exposure behavior of various age target groups: teenager, working age, and elderly, 2) to develop suitable media for public relations of Thai food to specific target groups, and 3) to study media satisfactory of Chinese to the integrated media for public relations of Thai food innovation to global market. The studied groups include 249 tourists both Chinese and others who travelled in Thailand and 100 Chinese tourists in Shanghai, China. The research tools are 1) integrated public relations media of Thai food innovation including website, video, mobile application, and publications, 2) satisfactory survey, and 3) questionnaire on media exposure behavior on public relations media of Thai food to global market. The survey and questionnaire were offered in Chinese and English languages. Results suggest that media exposure behavior of the tourist on Thai food information are not significantly different among nationality. There is no relationship between age and media exposure behavior. The most favorable media among tourists is online social media, followed by mobile application and website, respectively. Chinese prefers to receive information on Thai food via online social media, while the others prefer to receive the information via mobile application. Chinese would like to know about Thai food innovation, while others would like to learn about Thai food recipe. The study suggests that the suitable integrated media for public relations of Thai food to Chinese should be presented in Chinese language and published in most common social media among Chinese such as WeChat and Youku.

scholarly journals New tools for a new age: An evolution or revolution in higher education?

F1000Research ◽  
2015 ◽  
Vol 4 ◽  
pp. 1502 ◽  
Author(s):  
Roslyn Gleadow ◽  
Melissa Honeydew ◽  
Allie Ford ◽  
Bronwyn Isaac ◽  
Kirsti Abbott
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Student Engagement ◽  
Digital Technologies ◽  
Communication Technologies ◽  
New Age ◽  
Discussion Forums ◽  
On Line ◽  
Undergraduate Science ◽  
Electronic Whiteboards

In this paper we describe how digital technologies can be used to enhance collaboration and student engagement in a large, multicampus undergraduate science unit. Four innovations developed and implemented over a period of eight years are described: use of electronic whiteboards, on-line discussion forums, social media and blogs. In showing the intermediate steps in the evolution of the use of digital and communication technologies, we demonstrate that to be effective, good educational principles are paramount.

scholarly journals Pengembangan Kewirausahaan Di Universitas Mulawarman Untuk Mencetak Wirausaha Muda Yang Inovatif

2020 ◽  
Vol 4 (2) ◽  
pp. 297-301
Author(s):  
Jawatir Pardosi ◽  
Julinda Romauli Manullang ◽  
Rudy Agung Nugroho ◽  
Andi Noor Asikin
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Development Program ◽  
Online Training ◽  
Theory And Practice ◽  
Entrepreneurship Training ◽  
Entrepreneurial Spirit ◽  
Training Materials ◽  
On Line ◽  
Training Activities

The percentage of entrepreneurs is very small, it needs concrete efforts to grow and develop the entrepreneurial spirit in higher education which is expected to encourage students to be enthusiastic about entrepreneurship. The purpose of the Entrepreneurship Development Program (PPK) activity is to develop entrepreneurship at Mulawarman Universit. Socialization to students and until the end of the registration as many as 49 students / alumni registered. Implementation of entrepreneurship training activities via offline and online, training materials covering theory and practice as well as conducting field visits to advanced MSME entrepreneurs. Business proposal presentations were also conducted to determine the tenants who passed the selection. Business apprenticeship at an apprenticeship place that is in accordance with tenant business products, guidance and consultation are carried out periodically as well as assistance in the preparation of business proposals to be marketed through social media and E Commerce. The KDP website was created contained information on KDP activities and tenant products. Periodic guidance and consultation are also carried out through off line and on line as well as assistance in the preparation of scientific-based business proposals and product improvements to be marketed through social media and E Commerce

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