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Published By Sekolah Tinggi Ilmu Ekonomi PGRI Sukabumi

2721-1223

Author(s):  
Aulia Rosmaniar ◽  
Artia Rahmawati ◽  
Rio Riandi ◽  
Selly Suci Martasari ◽  
Tri Putra Ganesha

This study aims to examine the effect of price, product quality, and customer satisfaction on purchasing decisions. The object used in this study is the Thrift store on Instagram. The method used in this research is through a survey with a questionnaire instrument. The sample used in this study is the consumer at the Thrift store on Instagram with a total of 72 respondents. Statistical tests were carried out using PLS-based Structural Equation Modeling. The validity test uses the factor loading value, then the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. The results of the hypothesis test show that the price has  positive and significant effect on purchasing decisions with a P-Value (0.001 <0.05), the product quality has positive and significant effect on purchasing decisions with a P-Value (0.003 <0.05). Consumer satisfaction has positive and insignificant effect on purchasing decisions with a P-Value (0.204> 0.05). The conclusion of this study is the importance of maintaining product quality, providing appropriate prices, and ensuring customer satisfaction in order to increase consumers decisions in purchasing.


Author(s):  
Irsan Permana ◽  
Triendar Susianto

This study aims to determine the tax socialization, tax rates, tax compliance, the influence of tax socialization on tax compliance, the influence of tax rates on tax compliance, and the effect of tax socialization and tax rates on restaurant taxpayer compliance in Sukabumi City. The research method uses quantitative methods with descriptive-associative methods. The unit of analysis used is restaurants in Sukabumi City, with the population used are all restaurants in Sukabumi City, and the total sample size of 70 respondents. Data collection techniques in the form of a questionnaire containing 19 indicator statements and determined by the simple random sampling method. Analysis of the data used is the instrument test, classic assumption test, descriptive analysis, multiple correlation analysis, coefficient of determination analysis, multiple linear regression analysis, and t test (partial test) and F test (simultaneous test). The results of this study indicate that; 1) tax socialization based on restaurant respondents' responses shows that on the whole the overall response was agreed with the tax socialization conducted towards restaurants in Sukabumi City. 2) tax rates based on respondents' responses indicate that on average the overall response was neutral with the imposition of tax rates on restaurants in the City of Sukabumi. 3) taxpayer compliance based on respondents' responses shows that on average the overall respondent agreed to the compliance of restaurant taxpayers in Sukabumi City, in the sense that respondents were compliant with the existence of taxpayers to their respective restaurants. 4) tax socialization has a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. 5) tax rates have a positive and significant effect on restaurant taxpayer compliance in Sukabumi City. 6) tax socialization and tax rates have a positive and significant effect on restaurant taxpayer compliance in Sukabumi City.


Author(s):  
Endang Naryono

Company performance is a description of the financial condition of a company which is analyzed by means of financial analysis, so that it can be seen about the good and bad financial condition of a company that reflects the work performance in a certain period. This study aims to analyze the effect of performance factors (leverage, growth, taxes, tangible assets) simultaneously and partially on financial performance at CV. Tumarima Indonesia in 2018. This type of research is an associative descriptive study with primary and secondary supporting data with a quantitative approach. Researchers use this design to analyze performance factors (leverage, growth, taxes, tangible assets) on financial performance at CV. Tumarima Indonesia. Sources of data are taken from respondents and from company documentation. The types of data in this study are primary and secondary, primary data is taken by questionnaire while secondary is taken from documentation. The variables studied were Leverage (X1), Growth (X2), Tax (X3), Tangible Assets (X4) and the dependent variable (Y), namely financial performance. To determine the simultaneous effect using the F test, to determine the partial effect using the t test and to determine the dominant effect using the beta coefficient. The results showed that there was a simultaneous effect of independent variables on the dependent variable. There is a partially significant influence variable Leverage (X1), Growth (X2), Tangible Assets (X4) on financial performance at CV. Tumarima Indonesia in 2018 while the Tax variable (X3) has no effect. Leverage variable is the independent variable which dominantly affects the dependent variable, namely financial performance at CV. Tumarima Indonesia in 2018.


Author(s):  
Aulianiar

This study aims to determine whether there is an effect of brand image and product completeness on purchasing decisions at Chandra Supermarkets. The research sample was 99 respondents. The method used in research with a questionnaire. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The results of the study show that the image variable has a positive but not significant effect on purchasing decisions, the variable has a positive and significant effect on the purchasing decision variable, and the product completeness variable has a positive and significant effect on purchasing decisions buying decision.


Author(s):  
M iqbal Arya pramudya ◽  
Bunga Ayu Sucinda ◽  
Meliyanti ◽  
Vicky F Sanjaya

The purpose of this study was to see the effect of Marketing Strategy, Empowerment and Training on the productivity of the marketing filter cloth craftsmen. The number of respondents studied was 78 people, using saturated samples. Data collection was done by distributing questionnaires. The analysis technique used is multiple linear regression. The findings in this study are Marketing Strategy, Empowerment and Training have a positive and significant effect on employee work productivity.


Author(s):  
Muhammad Haddid Azizi ◽  
Muhammad Naufal Arfani ◽  
Yerlinda Agustina ◽  
Vicky F Sanjaya

This research is a follow-up study from the article (Trifiyanto, 2019), which is according to the suggestions put forward in his research entitled "The Influence of Dimensions Online. Visual Merchandising and Online Sales Promotion on Impulse Buying”is suggested for the next research to add internal factors such as hedonic pleasure, availability of money and others to Impulse Buying. It needs to be informed that this study does not include the two external variables that have been discussed in previous studies, namely the Dimensions of Online Visual Merchandising and Online Sales Promotion due to our limitations in obtaining data and information to examine these two external variables. The method used in this research is a questionnaire instrument. The sampling technique used the technique total sampling. The sample of this study amounted to 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the three hypotheses proposed, the first hypothesis is rejected, but the second and third hypotheses are accepted. The conclusion of this study is that hedonic pleasure has no effect on impulse buying, while the availability of time and availability of money have a significant effect on impulse buying in the Shopee marketplace case study.


Author(s):  
Reka Ardian Purnama

The turnover rate is a pretty good criterion to measure the stability that occurs in the organization, and it can also reflect the performance of the organization. The aspect of placing employees in filling existing positions in the company is the main thing and affects employee turnover. This study aims to analyze the effect of job placement and job rotation on labor turnover at PT Beton Prima Indonesia. The research method used in this research is regression research. The type of data used in this research is quantitative and the data sources used include primary and secondary data. This study uses a questionnaire instrument. The variables that are the object of this research are job placement (X1), work rotation (X2), and turnover (Y). The analysis technique used is using multiple linear regression analysis. The results of multiple linear regression analysis show that the variables of job placement and job rotation have a simultaneous effect on turnover. The overall contribution of the variables in giving effect to turnover is 93.6% while the remaining 6.4% is influenced by other variables not examined. Partially the job placement variable has no effect on turnover. Partially work rotation variable affects turnover. Work rotation variable is the independent variable which dominantly affects the dependent variable, namely turnover at PT Beton Prima Indonesia.


Author(s):  
Iqbal Arraniri ◽  
Dikdik Harjadi ◽  
Yuliana Fitroh

This study was done due to provide empirical facts from the effect of Financing to Deposit Ratio (FDR), Non Performing Financing (NPF), Bank Size, Gross Domestic Product (GDP), and Inflation on the efficiency of Indonesian Islamic Banking. This study used secondary data from the annual financial statements of Islamic Banks, with verification research methods. To measure efficiency this study used the Data Envelopment Analysis (DEA) method with DEAP software version 21. The research sample was determined by using purposive sampling technique. The sample selected was 12 General Islamic Banking. The period used 2014 to 2018. Analysis of the data used is regression analysis panel data with Eviews Version 10. Based on the results of efficiency measurements of 12 General Islamic Banking shows a fluctuating trend, and only one General Islamic Banking experiences efficient conditions throughout the research period, while the results of the hypothesis analysis be concluded that FDR and Bank Size have a significant positive effect, while NPF, GDP, and Inflation have a significant negative effect on the efficiency of Islamic Banking.


Author(s):  
Rizal Zaelani ◽  
Wawan Ruswandi

Penelitian dilakukan karena ada masalah mengenai analisa pendapatan jasa dan beban usaha terhadap laba usaha pada BMT DARUSSALAM selama periode 2019 yaitu sangat stabil. Teknik analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan metode expost facto merupakan penelitian yang bertujuan menemukan penyebab yang memungkinkan perubahan perilaku, gejala atau fenomena yang di sebabkan oleh suatu peristiwa, perilaku atau hal-hal yang menyebabkan perubahan pada variabel bebas yang secara keseluruhan sudah terjadi. Hasil dari penelitian menunjukkan pendapatan jasa, beban usaha dan laba usaha cenderung stabil pada periode 2019 tidak ada kenaikan yang signifikan atau penurunan yang signifikan.


Author(s):  
Syaiful Barkah ◽  
Alugoro Mulyowahyudi

This study analyzes the safety management of transporting dangerous chemical goods that are transported from the factory to the customer. By conducting a risk assessment of transportation activities and reviewing company compliance with regulations and laws. This research is descriptive qualitative or observational, the analytical method used in this study is the HIRADC (Hazard Identification Detemining Control Risk Assessment) method. The results of this study provide an overview of the level of safety of transporting hazardous chemicals to carry out risk assessments in shipping goods to customers. Risks that score more than 1 are risks that must be followed up by making an objective program. The level of risk comes from a combination of likelihood (probability) and severity of impact (consequences). The results of this study are expected to be used to control and reduce current risks. Evaluation of company compliance with government regulations and legislation, can be used as a basis for developing compliance plans that were not previously met.


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