scholarly journals Pengaruh Kesenangan Hedonis, Availability of Time dan Availability of Money terhadap Impulse Buying

2020 ◽  
Vol 2 (2) ◽  
pp. 1-12
Author(s):  
Muhammad Haddid Azizi ◽  
Muhammad Naufal Arfani ◽  
Yerlinda Agustina ◽  
Vicky F Sanjaya
Keyword(s):  
Structural Equation ◽  
Statistical Tests ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Online Sales ◽  
External Variables ◽  
Average Variance ◽  
Visual Merchandising

This research is a follow-up study from the article (Trifiyanto, 2019), which is according to the suggestions put forward in his research entitled "The Influence of Dimensions Online. Visual Merchandising and Online Sales Promotion on Impulse Buying”is suggested for the next research to add internal factors such as hedonic pleasure, availability of money and others to Impulse Buying. It needs to be informed that this study does not include the two external variables that have been discussed in previous studies, namely the Dimensions of Online Visual Merchandising and Online Sales Promotion due to our limitations in obtaining data and information to examine these two external variables. The method used in this research is a questionnaire instrument. The sampling technique used the technique total sampling. The sample of this study amounted to 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability test uses Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study were valid and reliable, then the hypothesis was tested. Of the three hypotheses proposed, the first hypothesis is rejected, but the second and third hypotheses are accepted. The conclusion of this study is that hedonic pleasure has no effect on impulse buying, while the availability of time and availability of money have a significant effect on impulse buying in the Shopee marketplace case study.

scholarly journals PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

2019 ◽  
Vol 7 (1) ◽  
pp. 65
Author(s):  
Adista Anjar Diany ◽  
Marijati Sangen ◽  
Ikhwan Faisal
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Emotion ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Store Design

<p><em>The purpose of this study was to analyze and   find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.</em></p><p><em>This  research  used  Non  Probability  Sampling  and  Purposive  Sampling  Technique,  with  the  sample  of  148</em></p><p><em>respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).</em></p><p><em>The results of the analysis proved that the sales promotion did not have significant effects on positive emotion and</em></p><p><em>impulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.</em></p><p><em>It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.</em></p>

PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI LAMPUNG

2021 ◽  
Vol 6 (2) ◽  
pp. 77-84
Author(s):  
Siska Setiawati, Destika, Merah Rizki Ramadhoni, Vicky F Sanjaya
Keyword(s):  
Work Environment ◽  
Structural Equation ◽  
Work Motivation ◽  
Employee Performance ◽  
Statistical Tests ◽  
Equation Modeling ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Average Variance ◽  
The Given

ABSTRACTThis study aims to examine the effect of work motivation and work environment on employee performance. The method used in research with a questionnaire. The sample of the study may be 50 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The conclusion of this study is the influence of work motivation and work environment on employee performance. Performance is the work result in quality and quantity that can be achieved by an employee in carrying out the task in accordance with the given responsibility. In order for employee performance to be consistent, it is necessary to identify the factors that influence performance, including work motivation, work discipline and work environment.Keywords: Work Motivation, Work Discipline, Work Environment, Employee PerformanceABSTRAKPenelitian ini bertujuan untuk menguji pengaruh motivasi disiplin kerja dan lingkungan kerja terhadap kinerja karyawan. Metode yang digunakan dalam penelitian ini dengan kuesioner. Sampel dari penelitian berjumlah 50 responden. Uji statistic dilakukan dengan menggunakan Structurel Equation Modelling berbasis PLS. Uji validitas menggunakan nilai Faktor loading, sedangkan uji reliabilitas menggunakan nilai Cronbach’s alpha, reliabilitas komposit dan Average Variance Extracted (AVE). Kesimpulan penelitian ini adalah pengaruh motivasi disiplin kerja dan lingkungan kerja terhadap kinerja karyawan. Kinerja adalah hasil kerja secara kualitas dan kuantitas yang dapat dicapai oleh seorang karyawan dalam melaksanakan tugas sesuai dengan tanggung jawab yang diberikan. Agar kinerja karyawan selalu konsisten maka harus mengidentifikasi faktor-faktor yang mempengaruhi kinerja antara lain adalah motivasi kerja, disiplin kerja dan lingkungan kerja.Kata Kunci : Motivasi Kerja, Disiplin Kerja, Lingkungan Kerja, Kinerja Karyawan

scholarly journals The Pengaruh citra merek,diskon dan kelengkapan produk terhadap keputusan pembelian

2020 ◽  
Vol 2 (2) ◽  
pp. 20-27
Author(s):  
Aulianiar
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Brand Image ◽  
Statistical Tests ◽  
Equation Modeling ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Validity Test ◽  
Average Variance ◽  
Composite Reliability

This study aims to determine whether there is an effect of brand image and product completeness on purchasing decisions at Chandra Supermarkets. The research sample was 99 respondents. The method used in research with a questionnaire. Statistical tests were performed using PLS-based Structural Equation Modeling. The validity test uses the loading factor value, while the reliability uses the Cronbach's alpha value, composite reliability and Average Variance Extracted (AVE). The results of the study show that the image variable has a positive but not significant effect on purchasing decisions, the variable has a positive and significant effect on the purchasing decision variable, and the product completeness variable has a positive and significant effect on purchasing decisions buying decision.

scholarly journals The Measurement of Impulse Buying toward Emotional Responses

2021 ◽  
Vol 2 (1) ◽  
pp. 210-216
Author(s):  
Joseph M J Renwarin
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Research Method ◽  
Emotional Responses ◽  
Research Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Sales Promotions

The objective of this research aims to know the influence of sales promotions and store atmosphere towards impulse buying with emotional responses as an intervening variable. The research method explores the primary data using quantitative approach for analysis.  The research data of 310 respondents, come from the questionnaire disbursement by google form. The data analysis using SPSS 23.0 and SEM methods (Structural Equation Modeling) 88.0 LISREL. The research results of the analysis stated that sales promotions has no effect towards impulse buying with t value 1.28 (< 1.967); store atmosphere has no effect towards impulse buying with a t value -2.25 (< 1.967); emotional responses affect the impulse buying with t value 4.56 (> 1.967); sales promotion affect to emotional responses with t value 7.68 (> 1.96) and store atmospheric affect on impulse buying with value t of 10.12 (>1.967).

scholarly journals Sensory cue, emotion, cognition and impulse buying behaviour of fast-food vendors in Ghana

2021 ◽  
Vol 5 (4) ◽  
pp. 12-29
Author(s):  
Edward Markwei Martey ◽  
Racheal Markwei Martey ◽  
Kingsford Adenutsi
Keyword(s):  
Fast Food ◽  
Structural Equation ◽  
Positive Relationship ◽  
Sampling Technique ◽  
Outcome Data ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Impulsive Buying ◽  
Sensory Cue ◽  
Buying Behaviour

Fast food vendors use a sensory cue to trigger impulsive buying behaviour. Though impulse buying has gained interestamong researchers, little has been done concerning food in Ghana. The purpose of the study was to investigate thecontribution of the sensory cue on customer’s emotions and cognition and impulsive buying behaviour. The study findsanswers to the succeeding research questions: what sensory cue impacts on consumer emotion and cognition? And doesemotion and cognition influence consumer’s impulsive buying behaviour. A proposed theoretical model identifies visual,audio, and tactile dimensions as the sensory cue, emotions, and cognitive as mediation variable and impulsive buyingbehaviour as the outcome. Data were collected from 241 customers who were residence in Tema and have patronizedthe services of food vendors for a minimum of two years using a convenience sampling technique. The suggestedhypothesis was tested using structural equation modeling and hierarchical multiple regression analysis. The result of thestudy shows that visual, audio, and tactile dimensions have a positive relationship with emotion but a negativerelationship with cognition. Regarding directs effect, the study revealed that there is a positive relationship betweenemotion and impulsive buying behaviour whiles cognition has a negative effect on impulsive buying behaviour. Thestudy recommended that managers must induce impulsive buying using characteristics of the food they serve and theenvironments in which they operate to stimulate customers' arousal and pleasure and provide enough information toalleviate the risk customers consider before buying food. The findings may not be generalized since the data wascollected in specific areas in Tema. Citation: Edward Markwei Martey, Racheal Markwei Martey and Kingsford Adenutsi. The influence of sensory cue onemotion, cognition and impulse buying behaviour of fast-food vendors in Ghana, 2020; 5(4): 12－29. Received: October 23, 2020Accepted: December 31, 2020

scholarly journals Analysis of the Effect of Visual Merchandising, Store Atmosphere and Sales Promotion on Impulse Buying Behavior

2020 ◽  
Vol 2 (2) ◽  
pp. 167
Author(s):  
Nurudin Nurudin
Keyword(s):  
Consumer Behavior ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Significant Development ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Considerable Impact ◽  
Visual Merchandising

<p>Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered.</p>

scholarly journals The Influence Of Brand Image, Lifestyle, And Product Quality on Purchasing Decisions

2020 ◽  
Vol 1 (6) ◽  
pp. 436-448
Author(s):  
Nanda Dwi Iskuntianti ◽  
Malia Annissa Faisal ◽  
Jumratun Naimah ◽  
Vicky F Sanjaya
Keyword(s):  
Product Quality ◽  
Convergent Validity ◽  
Structural Equation ◽  
Brand Image ◽  
Statistical Tests ◽  
Face Validity ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Average Variance ◽  
Good Product Quality

This study aims to determine the brand image, lifestyle, and product quality on purchasing decisions for Iphone smartphones. The population used in this study is the consumer iPhone mobile phone users. The method used in this study is a partial test with a Likert scale. The sample in this study were consumers of iPhone smarthphones with a total of 40 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validation test uses the loading factor, convergent validity, and face validity. While the reliability test uses the Cronbach'c alpha value, composite reliability and Average Variance Extracted (AVE). After all the results of the indicator items used in this study are valid and reliable, then the hypothesis is tested. Of the three hypotheses proposed, all of them are supported and for each hypothesis there is one researcher who says the results are not significant. The conclusion of this study is the importance of maintaining brand image for a better lifestyle and maintaining good product quality, in order to get good consumer reviews, besides that it is also important to pay attention to lifestyle in order to remain confident and make purchasing decisions.

scholarly journals Pengaruh Store Image dan Hedonic Motives terhadap Impulse Buying Konsumen Buah

2021 ◽  
Vol 5 (4) ◽  
pp. 1217-1226
Author(s):  
Wellynda Kusumawati ◽  
◽  
Bambang Ariadi ◽  
Ary Bakhtiar
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Store Image ◽  
Impulse Buying ◽  
Purposive Sampling

Impulse buying has several factors that effect, among others, store image and hedonic motives. This research aims to determine the effect of store image on impulse buying fruit consumers and know the effect of hedonic motives on impulse buying fruit consumers. Location determination using purposive sampling method. The type and source of data used are primary data. Data collection methods in this study used questionnaires and interviews. The sampling method uses a purposive sampling technique, with a total sample of 65 respondents. Variable measurement using a likert scale. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM - PLS), using SmartPLS software. The results showed that there was a significant effect of store image on impulse buying fruit products. Consumer interest in a good store image makes consumers feel happy shopping and makes consumers have a good impression on a store, thus making consumers make impulse buying. showed that there was a significant influence of hedonic motives on impulse buying fruit products. The existence of internal factors that exist in consumers, especially the nature of hedonic motives can shape the perception of consumers doing impulse buying. The recommendation of this research is to develop the influence of impulse buying consumers from other factors.

Exploring relationship between value perception and luxury purchase intention

2019 ◽  
Vol 23 (4) ◽  
pp. 414-439 ◽  
Author(s):  
Sheetal Jain
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Statistical Tests ◽  
Group Analysis ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
Value Perceptions ◽  
The Relationship

Purpose Although India is home to the world’s largest millennial population, so far, hardly any studies exist that explain the key drivers leading to the luxury goods consumption among this generational cohort. Therefore, the purpose of this paper is twofold: first, to develop and empirically test the conceptual framework designed to measure the relationship between luxury value perceptions and purchase intentions among the young Indian luxury consumers, and, second, to examine the moderating effect of gender in the relationship between luxury value perceptions and purchase intentions. Design/methodology/approach A purposive sampling technique was employed to collect the data from young luxury fashion consumers. Statistical tests including confirmatory factor analysis, multi-group analysis and structural equation modeling were applied for data analysis. Findings The findings show that the conspicuous value is the most significant determinant of luxury purchase intention followed by the experiential value, susceptibility to normative influence and utilitarian value. The uniqueness value was found to have weak relationship with purchase intention. Furthermore, results revealed that the relationship between the luxury values and the luxury buying intentions does not vary significantly between male and female. Originality/value This is one of the first studies that provides meaningful insights to the academicians and marketing practitioners about why millennials buy luxury fashion brands in emerging markets like India.

scholarly journals Perception Level of Small Medium Enterprises Employees and Their Environmental Corporate Social Responsibility Practices

2021 ◽  
Vol 2 (4) ◽  
pp. 40-54
Author(s):  
Arunmozhi M ◽  
Sumandiran C.S.P
Keyword(s):  
Structural Equation ◽  
Tamil Nadu ◽  
Statistical Tests ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Coimbatore District ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Purpose: The current study examines the perception level of environmental-oriented CSR practices among the employees of small-medium enterprises in the Coimbatore district of Tamil Nadu, India. Approach/Methodology/Design: It is a cross-sectional field study of environment CSR practices among SMEs employees of Coimbatore district, the western part of Tamil Nadu, India. A multistage random sampling technique is adopted. Sixty-one firms were approached to study the employees’ perception of CSR and environmental impact on CSR. The sample included 369 participants out of the total population of 9027 employees. This study follows the research methodology based on the Eco-labeling principles, designed by the European Commission 2005 Descriptive analysis, Chi-square test, Bartlett sphericity statistical tests, and Structural Equation Modeling in AMOS version 23 were used.. Findings: The results indicate the significance of SMEs employees’ perception level according to their age, gender and experience. The results reveal that CSR practices towards environments are related to employee perception level. CSR practices play a very predominant role in changing the mindset of the employees working in small-medium enterprises. Practical Implications: This study also paves a way to diverse thoughts in the exploration of the multimodal dimensions of the internal aspects and external CSR practices. Originality/value: The analysis presents the main directions of pro-environmental initiatives undertaken by enterprises and the perception of employees to understand environmental CSR. The results also indicate the differences in the most frequent pro-environmental activities of enterprises operating in the Coimbatore district of Tamil Nadu, India.

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