scholarly journals Buzzer as the Driving Force for Buzz Marketing on Twitter in the 2019 Indonesian Presidential Election

2021 ◽  
Vol 2 (2) ◽  
pp. 479-491
Author(s):  
Virgia Aida Handini ◽  
Amri Dunan
Keyword(s):  
Presidential Election ◽  
Driving Force ◽  
Hate Speech ◽  
The Political ◽  
Recruitment Process ◽  
Political Messages ◽  
Marketing Planning ◽  
Political Narratives ◽  
System 2 ◽  
Buzz Marketing

This study aims to determine Buzzers' existence and the Buzz Marketing strategy carried out by Buzzers during the 2019 Presidential Election on Twitter. The method in this study used qualitative research with Sostac P.R Smith's analysis. As a result, 1) the Buzzer's existence in the 2019 Indonesian Presidential Election contest was formed at the end of 2018. The formation of a Professional Buzzer was carried out through a recruitment process held by several legal companies with a predetermined payment system; 2) In carrying out Buzz marketing, Buzzer has arranged plans to distribute political content. Buzzers use a variety of political strategies to amplify political messages. Then, the political messages are spread using a minimum of three or more accounts to engage in a conversation. Through systematic Buzz marketing planning, political messages that are informative, persuasive, and instructive systematically and intensely to Twitter netizens make the results more optimal. However, Buzzer still needs to formulate political content that is more attractive to Twitter netizens, such as avoiding old content that uses political narratives containing SARA elements, hoaxes, hate speech, and other propaganda.

Post as Much and as Diversely as Possible

2019 ◽  
pp. 983-1004
Author(s):  
Alem Maksuti ◽  
Tomaž Deželan
Keyword(s):  
Political Parties ◽  
Driving Force ◽  
The Political ◽  
Election Campaign ◽  
Election Campaigns ◽  
Message Delivery ◽  
Party Leaders ◽  
Political Actors ◽  
Political Messages ◽  
Different Types

The daily interaction between political parties and voters is a driving force in election campaigns and can influence their outcomes. The theory of campaign intensity holds that the timing of message delivery in an election campaign is a key component of the strategies used by political actors. However, this theory also warns political actors to be cautious about the timing of different types of messages sent during the election campaign. Our objective is to examine the intensity and types of messages Slovenian political actors communicated through Twitter during different stages in the 2014 national election campaign. Our study conducts a content analysis of 7,113 tweets posted during the last four weeks of the official election campaign. It includes 17 official accounts of Slovenian parties, party leaders, and influential party twitterians. The results indicated that the stage of the campaign and the differences between established and fringe political parties significantly influenced the intensity of Twitter communications during the study period. The results also revealed that the political actors tweeted different types of political messages (e.g., to inform and to persuade voters) during different stages of the campaign.

Post as Much and as Diversely as Possible

2016 ◽  
pp. 168-189
Author(s):  
Alem Maksuti ◽  
Tomaž Deželan
Keyword(s):  
Political Parties ◽  
Driving Force ◽  
The Political ◽  
Election Campaign ◽  
Election Campaigns ◽  
Message Delivery ◽  
Party Leaders ◽  
Political Actors ◽  
Political Messages ◽  
Different Types

The daily interaction between political parties and voters is a driving force in election campaigns and can influence their outcomes. The theory of campaign intensity holds that the timing of message delivery in an election campaign is a key component of the strategies used by political actors. However, this theory also warns political actors to be cautious about the timing of different types of messages sent during the election campaign. Our objective is to examine the intensity and types of messages Slovenian political actors communicated through Twitter during different stages in the 2014 national election campaign. Our study conducts a content analysis of 7,113 tweets posted during the last four weeks of the official election campaign. It includes 17 official accounts of Slovenian parties, party leaders, and influential party twitterians. The results indicated that the stage of the campaign and the differences between established and fringe political parties significantly influenced the intensity of Twitter communications during the study period. The results also revealed that the political actors tweeted different types of political messages (e.g., to inform and to persuade voters) during different stages of the campaign.

In Search of the Imagined Ummah: Explaining the Political Crossover of Islamic Conservatism in Indonesia’s 2019 Presidential Election

2020 ◽  
Vol 2 (2) ◽  
pp. 109-134
Author(s):  
Andar Nubowo
Keyword(s):  
Social Movement ◽  
Presidential Election ◽  
Driving Force ◽  
Fast Track ◽  
Field Research ◽  
The Political ◽  
Economic Policies ◽  
Muslim Community ◽  
Movement Theory ◽  
Islamic Activism

It has been admitted that the 212 movements constituted not only a socio-religious driving force but also a political one in contemporary Indonesia. In the 2019 presidential election, conservative Islamic camps that had anger and resentments toward President Joko Widodo (Jokowi) as he was regarded incapable of solving crises and keen on discriminating against Islam and ulama came up together to win Prabowo Subianto-Sandiaga Uno. Based on qualitative field research in some areas of Indonesia, this article analyses the diffusion of some Islamic groups with their grand narratives and discourses, and their involvement in Prabowo-Sandiaga’s campaign, considered as a fast track of establishing a utopia of the imagined ummah (united Muslim community). In the light of an Islamic activism and social movement theory, it concludes that such a political crossover is a kind of new Islamic activism and social movement. It has not been merely rooted in a conservative outlook of Islam, but also in their dissatisfaction and contention over Jokowi’s social and economic policies. This kind of new Islamic social movement would affect contemporary Indonesian religious and political realms.

Identity Politics' Issue In Indonesia Presidential Election 2019

2019 ◽  
Vol 1 (5) ◽  
Author(s):  
Ida Susilowati ◽  
Zahrotunnimah Zahrotunnimah ◽  
Nur Rohim Yunus
Keyword(s):  
Identity Politics ◽  
Presidential Election ◽  
Political Identity ◽  
Secondary Data ◽  
The Other ◽  
The Political ◽  
Political Campaign ◽  
Communist Ideology ◽  
Presidential Election Campaign ◽  
Research Analysis

AbstractPresidential Election in 2019 has become the most interesting executive election throughout Indonesia's political history. People likely separated, either Jokowi’s or Prabowo’s stronghold. Then it can be assumed, when someone, not a Jokowi’s stronghold he or she certainly within Prabowo’s stronghold. The issue that was brought up in the presidential election campaign, sensitively related to religion, communist ideology, China’s employer, and any other issues. On the other side, politics identity also enlivened the presidential election’s campaign in 2019. Normative Yuridis method used in this research, which was supported by primary and secondary data sourced from either literature and social phenomenon sources as well. The research analysis concluded that political identity has become a part of the political campaign in Indonesia as well as in other countries. The differences came as the inevitability that should not be avoided but should be faced wisely. Finally, it must be distinguished between political identity with the politicization of identity clearly.Keywords. Identity Politics, 2019 Presidential Election

La politique forestière vaudoise: une orientation résolument «patrimoine multifonctionnel» | Forestry policy in the canton of Vaud: the “multifunctional heritage” option

2011 ◽  
Vol 162 (7) ◽  
pp. 209-215
Author(s):  
Jean-François Métraux
Keyword(s):  
Driving Force ◽  
Management Plan ◽  
The Political ◽  
Wood Production ◽  
Forest Owners ◽  
Forestry Policy ◽  
Forestry Management ◽  
Political Decisions ◽  
Forest Managers

In the years since 2000, the authorities in charge of forests in canton Vaud have made some substantial changes as a reaction to the political decisions arising from the Swiss Forest Programme and the projected revision of the Federal forestry Law, as well as to the deterioration of the economic situation in forestry enterprises. This article gives a survey of the directions taken. Thus the canton recognises the primordial role of wood production as a driving force behind the creation of a multifunctional forest. The Service for Forests, Wildlife and Nature has invested a great deal in planning, and has redefined the management plan to be an instrument intended for forest owners and forest managers. The canton has innovated by introducing forestry groups and a scheme of equalisation of forestry costs between communes. Hence the conception of forestry management in canton Vaud is resolutely that of a multifunctional natural heritage.

ПОЛИТИЧЕСКИЙ БЕСПРЕДЕЛ ОППОЗИЦИИ И ПОЧЕМУ ВЫИГРАЛ ВЫБОРЫ АШРАФ ГАНИ?

2020 ◽  
pp. 63-67
Author(s):  
Мохаммад Исаак Шафак
Keyword(s):  
Presidential Election ◽  
Negative Impact ◽  
Expert Assessment ◽  
Political Crisis ◽  
The Political ◽  
Political Elites ◽  
Political Situation ◽  
Political Processes ◽  
Underlying Causes ◽  
Personal Qualities

Аннотация: В данной статье автор исследовал феномен победы действующего президента Мохаммада Аршаф Гани, выигравшего во второй раз президентские выборы у своих оппонентов, его персональные качества в отличие от его оппонентов, проигравших выборы на пример Абдуллы Абдуллы. Названы глубинные причины возникновения политического кризиса, как недоговороспособность политических элит Афганистана, разрозненных личными и местечковыми интересами своих кланов. Сделан анализ, почему годами оставаясь у власти, оппоненты Ашрафа Гани, не использовали свои властные полномочия не улучшили политическую ситуацию Афганистана. Автором приведены аналитические выводы их отрицательного влияния на развитие политических процессов, это связано большей частью для сохранения собственных корыстных интересов и благ. Автор на примере анализа деятельности президента и его оппонентов на выборах, выразил собственное экспертную оценку вокруг сложившийся политической ситуации вновь избранного действующего президента Ашрафа Гани Ахмадзая, как политической персоны, выделив его слабые и сильные стороны и оппонентов. Ключевые слова: феномен победы, политический кризис, выборы. Аннотация: Автордун бул илимий макаласында, Мохаммад Ашраф Ганидин экинчи мөөнөткө 2019 -жылы 28-сентябрда болуп өткөн президенттик шайлоодо атаандаштарын утушу, Абдулла Абдулла жана да башка оппонентеринин президенттик шайлоодогу жеке сапаттарын изилдеген. Ооган саясий элитасынын ар түрдүү жеке жана ичи тардык, кызгануу сыяктуу эле кызыкчылыктарын, саясий башаламандык кыймылы жөнүндө жана ошол себептер менен саясий кризис курчуунун негизги себептерин атады. Алардын (эски элитанын) бийликте калуу максатында кыймылдарынын терс таасири тууралуу аналитикалык корутунду көрсөттү, бул инсандар негизинен өздөрүнүн жеке керт башынын кызыкчылыктары менен пайдасын сактоо менен байланыштуу, шайлоодо президенттин иш-аракеттери жана оппоненттери боюнча сереп-талдоо жазылган. Ооганстандагы саясый кырдаал жакшырган жок, саясий жараяндар таатал боюнча калууда, Ашраф Гани менен оппоненттеринин күчтүү жактарын жана кемчиликтери касиеттери жөнүндө, учурдагы Ооганстанда саясий кырдаал тууралуу өзүнүн серебин билдирди. Түйүндүү сөздөр: жеңүүнүн феномени, саясий кризис, шайлоо Annotation: In this article, the author explored the phenomenon of victory of incumbent President Mohammad Ashraf Ghani, who won the second time the presidential election against his opponents, his personal qualities, unlike his opponents, who lost theelection by the example of Abdullah Abdullah. The underlying causes of the political crisis are identified as the lack of maturity of the political elites of Afghanistan, fragmented by the personal and local interests of their clans. An analysis is made of why staying in power for years, opponents of Ashraf Ghani, did not use their power, did not improve the political situation in Afghanistan, the author gives analytical conclusions of their negative impact on the development of political processes, this is mainly due to preserving their own selfish interests and benefits. The author, using an example of analysis of the activities of the president and his opponents in the elections, expressed his own expert assessment around the current political situation of the newly elected incumbent president Ashraf Gani Ahmadzai as a political person, highlighting his weaknesses and strengths and opponents. Keywords: the phenomenon of victory, political crisis, elections.

Realignment and Beyond

2018 ◽  
Author(s):  
Russell J. Dalton
Keyword(s):  
Twentieth Century ◽  
Public Opinion ◽  
Social Change ◽  
Driving Force ◽  
Electoral Systems ◽  
The Political ◽  
Democratic Process ◽  
Economic Changes ◽  
Economic Issues ◽  
Societal Changes

Affluent democracies have experienced tremendous socio-economic changes since the mid- twentieth century, which has reshaped public opinion, party programs, and electoral choices. This chapter first summarizes the societal changes that have been a driving force behind the political changes described in this study. One pattern involves the longstanding economic issues of contemporary democracies, and shifting social positions on these issues. In addition, an evolving cultural cleavage and its ties to broader attitudes toward social change have altered citizen policy preferences. In most affluent democracies, the parties’ responses to these changing citizen demands have produced a realignment to represent both economic and cultural positions. The chapter concludes by discussing the implications of the findings for the working of electoral systems and the democratic process more broadly.

scholarly journals The (Very) Political Dissent: Dissenting Opinions and the Polish Constitutional Crisis

2020 ◽  
Vol 21 (8) ◽  
pp. 1586-1605
Author(s):  
Benjamin Bricker
Keyword(s):  
Political Change ◽  
Political Dissent ◽  
Political Messages ◽  
Political Narratives ◽  
Differences Of Opinion ◽  
Constitutional Tribunal ◽  
New Form

AbstractThis Article examines changes in dissent patterns that occurred on the Polish Constitutional Tribunal during a period of intense constitutional and political change in Poland. An analysis of these dissents shows judges only rarely used this opportunity to express the traditional differences of opinion on law or policy. Instead, judges on the Tribunal increasingly used dissents in an altogether new form – as a way to broadcast allegations of legal and procedural violations that occurred within the court’s operation itself. More troublingly, some judges also used their dissents to advance distinctly political narratives and overtly attempt to de-legitimize the court’s announced decisions. Ultimately, these dissents show that constitutional judges may not be immune to participating in the larger social and constitutional battles within society. In fact, these dissent patterns suggest that, in a more fragmented and polarized era of politics, judges can and have made use of the dissent as a way to broadcast distinctly political messages.

scholarly journals A Data-Driven Framework for Coding the Intent and Extent of Political Tweeting, Disinformation, and Extremism

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 148
Author(s):  
Mahdi Hashemi
Keyword(s):  
Social Networks ◽  
Presidential Election ◽  
Online Social Networks ◽  
Data Driven ◽  
The Political ◽  
Political Affiliation ◽  
News Sources ◽  
The U.S

Disinformation campaigns on online social networks (OSNs) in recent years have underscored democracy’s vulnerability to such operations and the importance of identifying such operations and dissecting their methods, intents, and source. This paper is another milestone in a line of research on political disinformation, propaganda, and extremism on OSNs. A total of 40,000 original Tweets (not re-Tweets or Replies) related to the U.S. 2020 presidential election are collected. The intent, focus, and political affiliation of these political Tweets are determined through multiple discussions and revisions. There are three political affiliations: rightist, leftist, and neutral. A total of 171 different classes of intent or focus are defined for Tweets. A total of 25% of Tweets were left out while defining these classes of intent. The purpose is to assure that the defined classes would be able to cover the intent and focus of unseen Tweets (Tweets that were not used to determine and define these classes) and no new classes would be required. This paper provides these classes, their definition and size, and example Tweets from them. If any information is included in a Tweet, its factuality is verified through valid news sources and articles. If any opinion is included in a Tweet, it is determined that whether or not it is extreme, through multiple discussions and revisions. This paper provides analytics with regard to the political affiliation and intent of Tweets. The results show that disinformation and extreme opinions are more common among rightists Tweets than leftist Tweets. Additionally, Coronavirus pandemic is the topic of almost half of the Tweets, where 25.43% of Tweets express their unhappiness with how Republicans have handled this pandemic.

Disengaged and Uninformed: 2000 Presidential Election Coverage in Consumer Magazines Popular with Young Adults

2003 ◽  
Vol 80 (3) ◽  
pp. 513-527 ◽  
Author(s):  
Tom Reichert ◽  
James E. Mueller ◽  
Michael Nitz
Keyword(s):  
Young Adults ◽  
Presidential Election ◽  
Political System ◽  
Political Information ◽  
The Political ◽  
General Interest ◽  
Low Level ◽  
Men's Magazines ◽  
Election Coverage ◽  
Insight Into

This study examines content and tone of political information in five leading general interest and lifestyle magazines from December 1999 through November 2000. The analysis revealed a low level of political information in the selected magazines. With the exception of Rolling Stone and Glamour, the nature of coverage was strategy oriented and superficial, while the tone was mostly cynical in men's magazines, yet favorable toward Gore. The results provide a glimpse of the political information available for typical young adults and insight into the apathetic attitudes of young adults toward the American political system.

Sign in / Sign up

Export Citation Format

Share Document