scholarly journals Using Message Boards to Conduct Online Focus Groups

2014 ◽  
Author(s):  
David Deggs ◽  
Kenda Grover ◽  
Kit Kacirek
Keyword(s):  
Graduate Students ◽  
Focus Group ◽  
Focus Groups ◽  
Message Board ◽  
Research Subjects ◽  
Message Boards ◽  
Face To Face ◽  
Geographic Dispersion ◽  
Online Focus Groups ◽  
Board System

Geographic dispersion of research subjects can make traditional face-to-face focus groups difficult if not impractical to conduct. Online focus groups have many advantages such as enabling researchers to save costs, allowing for more efficient collection of data, and allowing researchers to accommodate research subjects' schedules. However, online focus groups require greater skill on the part of the researcher and research subjects alike. This manuscript chronicles the process that we recently used to conduct an online focus group using a message board system with graduate students enrolled in an online degree program. We explain the processes that were followed in conducting our study and the rationale behind the decisions that we made as qualitative researchers. Finally, we offer guidance and insight for other qualitative researchers who wish to utilize message boards to conduct online focus groups.

Stance Analysis

2011 ◽  
pp. 262-283 ◽  
Author(s):  
Peyton Mason ◽  
Boyd Davis ◽  
Deborah Bosley
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Financial Services ◽  
Multivariate Techniques ◽  
Online Chat ◽  
Face To Face ◽  
Online Focus Groups ◽  
Group Data ◽  
Focus Group Data ◽  
Marketing Information

In this chapter, we will first discuss what stance is and highlight how we identify and measure stance using multivariate techniques, using an ongoing example taken from an Online Financial Focus Group. We review differences in stance between online real-time focus groups and online chat, as well as between online and face-to-face focus groups; and finally, proffer examples of stance analysis in two very different online focus groups: older adults discussing financial services and teens discussing clothes. As marketers see that online focus groups offer valuable marketing information by understanding the significance of how something is said as well as what is said, their confidence in the use of online focus-group data should increase.

scholarly journals Using Social Media in health research with women of reproductive age: Online Focus Groups on Facebook (Preprint)

2020 ◽  
Author(s):  
Camilla Gry Temmesen ◽  
Henriette Svarre Nielsen ◽  
Heidi Lene Myglegård Andersen ◽  
Kathrine Birch Petersen ◽  
Jane Clemensen
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Groups ◽  
Health Research ◽  
Qualitative Data ◽  
Reproductive Age ◽  
Women Of Reproductive Age ◽  
Face To Face ◽  
Qualitative Health Research ◽  
Online Focus Groups

BACKGROUND Social media provides new possibilities within health research, especially in hard-to-reach populations. Women in Denmark and around the world postpone motherhood and risk infertility due to their advanced age when they try to conceive. To this date, no studies have explored Danish women’s reflections on timing of motherhood within a social media setting. OBJECTIVE To explore Facebook as a platform for qualitative health research for women of reproductive age. METHODS A qualitative study based on three online focus groups on the social media Facebook with 26 Danish women of reproductive age discussing timing of motherhood in January 2020. RESULTS Conducting online focus groups on Facebook were successful to this study as it made recruitment easy and free of charge, and the online approach was found eligible for qualitative data collection. All participants found it to be a positive experience to participate in an online focus group. More than half of the women participating in the online focus groups, felt that it was an advantage to meet on Facebook instead of meeting face-to-face. CONCLUSIONS Conducting online focus groups on Facebook is an eligible method to access qualitative data from women of reproductive age. Participants were positive towards being a part of an online focus group. Online focus groups on social media have the potential to give women of reproductive age a voice in the debate of motherhood.

Toward Theory and Technique for Online Focus Groups

2011 ◽  
pp. 193-213 ◽  
Author(s):  
Albino Claudio Bosio ◽  
Guendaline Graffigna ◽  
Edoardo Lozza
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Focus Group ◽  
Focus Groups ◽  
Discussion Groups ◽  
Systematic Analysis ◽  
Face To Face ◽  
Online Focus Groups ◽  
Health Related ◽  
Different Levels

Starting from a review of current dominant points of view about online focus groups, the authors outline the results of a research project in which they compared face-to-face discussion groups with different formats of online focus groups (forum; chat; forum plus chat) in order to identify their methodological specificities. The comparison was conducted with young adults on three health-related topics with different levels of social sensitivity. Systematic analysis of the conversational and thematic characteristics of all discussion transcripts revealed interesting characteristics of the four focus group techniques considered. The results corroborate the view that the research setting influences the findings production process in qualitative research, and might be the basis for a theory of online focus group techniques that can orient the researcher in choosing the online focus group technique best suited to his or her study aims and topics.

scholarly journals Reflections on Online Focus Group Research With Low Socio-Economic Status African American Adults During COVID-19

2021 ◽  
Vol 20 ◽  
pp. 160940692110217
Author(s):  
Lorraine Lathen ◽  
Linnea Laestadius
Keyword(s):  
African American ◽  
Focus Group ◽  
Data Collection ◽  
Focus Groups ◽  
Economic Status ◽  
Face To Face ◽  
African American Adults ◽  
Socio Economic Status ◽  
Online Focus Groups ◽  
The Impact

The COVID-19 pandemic has sped the adoption of online data collection approaches among qualitative researchers. While videoconferencing software has been a tremendous resource for replicating key aspects of the face-to-face focus group environment, online approaches to data collection also face unique challenges. Prior work has offered insights on the value of face-to-face versus online focus groups and strategies for improving the online focus group experience for participants and moderators. However, little has been published on the unique needs of participants from low socio-economic status (SES) populations. In light of the digital divide and the ways in which COVID-19 has exacerbated existing inequalities, researchers must seriously reflect on the ways in which SES and online methods intersect. To address this gap, we present reflections on two online focus groups conducted with low SES African American adults during COVID-19 to offer recommendations on areas of concern and potential solutions for researchers to consider. Three areas stand out as particularly important for reflection: (1) participant privacy, (2) online connectivity, (3) support and time allocations. Greater attention to the impact of SES can help ensure improved opportunities for full and equitable participation, allowing the voices of those who have been marginalized to be heard more clearly.

scholarly journals An Online ‘Face to Face’ Focus Group Approach for Understanding How Household Energy Use and Green Investment Decisions Differ by Personality Traits

2021 ◽  
Vol 20 ◽  
pp. 160940692110383
Author(s):  
Philip Turner ◽  
Thomas Rushby ◽  
Stephanie Gauthier ◽  
Patrick James ◽  
AbuBakr Bahaj ◽  
...  
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Energy Use ◽  
Investment Decisions ◽  
Drop Out ◽  
Group Method ◽  
Household Level ◽  
Face To Face ◽  
Online Focus Groups ◽  
Green Investment

In a UK context, encouraging the uptake of energy efficiency measures at the household level is an ongoing challenge of ever-increasing importance. A combination of economic and psychological factors influence green investment decisions and so this study aims to determine whether online focus groups are a viable means of interacting and evaluating the effectiveness of personality tailored marketing strategies. Here, we present the learnings from over 70 synchronous online focus groups undertaken with a UK energy provider’s household customers ( N = 143) to test the effectiveness of two energy product propositions (smart thermostat and hybrid heat pump) through two channels of communication: video and discussion. The researchers examined and analysed the online engagement and focus group method, focusing on the customer feedback, appropriateness of the approach and how it works in practice, providing key learnings for further research. The approach allowed for greater interaction with a geographically and demographically diverse pool of participants, many of whom are time poor and would ordinarily be unwilling or unable to participate. In this article, we report the differences between implementing online focus groups and face-to-face focus groups and examine the difficulties and uncertainties, in particular relating to entry to sessions and drop-out rates. Online focus groups were found to be a viable, flexible and convenient method for engaging with an energy company’s current customer base in the comfort of their own home.

scholarly journals Conducting An Online Focus Group

2014 ◽  
Author(s):  
Jeanine Stancanelli
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Focus Groups ◽  
Journal Articles ◽  
Face To Face ◽  
Video Clips ◽  
Online Focus Groups ◽  
The Face

Traditionally, focus groups have been conducted in person using the face-to-face format. However, improvements in technology have resulted in the emergence of the online focus groups. Online focus groups are an extension of traditional focus groups, which have been utilized in qualitative research for decades and, for the most part, the principles are consistent with traditional focus groups. Learning to conduct online focus groups requires the researcher to delve into the literature on traditional focus groups, as having a thorough understanding of traditional focus groups is paramount. After gaining a sufficient understanding of traditional focus groups, the researcher can explore journal articles and video clips addressing the nuances of online focus groups.

Locating Presence and Positions in Online Focus Group Text with Stance-Shift Analysis

2011 ◽  
pp. 634-646 ◽  
Author(s):  
Boyd Davis ◽  
Peyton Mason
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Social Cues ◽  
Primary Mode ◽  
Online Focus Groups ◽  
Shift Analysis ◽  
Group Members

Social cues in online focus groups surface in the ways group members manipulate language, to signal their attitudinal shifts in position toward the group’s topics and what both moderators and members may have said. Their primary mode is task-based: their “job” is to respond to topics introduced by the focus group moderator; they also engage in “sidebar chat” among themselves. Using stance-shift analysis on a million-word corpus of online text genres, we identify 10 characteristics of online focus group chat, which may help researchers and retailers to identify when and how group participants might be strongly committed to what they have just written.

scholarly journals STEER: Factors to Consider When Designing Online Focus Groups Using Audiovisual Technology in Health Research

2019 ◽  
Vol 18 ◽  
pp. 160940691988578 ◽  
Author(s):  
Nicola Daniels ◽  
Patricia Gillen ◽  
Karen Casson ◽  
Iseult Wilson
Keyword(s):  
Data Collection ◽  
Focus Groups ◽  
Mixed Methods Study ◽  
Face To Face ◽  
Geographically Dispersed ◽  
The United Kingdom ◽  
Online Focus Groups ◽  
Health Care Practitioners ◽  
Academic Researchers ◽  
Journal Entries

Technological advancements and ease of Internet accessibility have made using Internet-based audiovisual software a viable option for researchers conducting focus groups. Online platforms overcome any geographical limitations placed on sampling by the location of potential participants and so enhance opportunities for real-time discussions and data collection in groups that otherwise might not be feasible. Although researchers have been adopting Internet-based options for some time, empirical evaluations and published examples of focus groups conducted using audiovisual technology are sparse. It therefore cannot yet be established whether conducting focus groups in this way can truly mirror face-to-face discussions in achieving the authentic interaction to generate data. We use our experiences to add to the developing body of literature by analyzing our critical reflections on how procedural aspects had the potential to influence the data we collected using audiovisual technology to conduct synchronous focus groups. As part of a mixed methods study, we chose to conduct focus groups in this way to access geographically dispersed populations and to enhance sample variation. We conducted eight online focus groups using audiovisual technology with both academic researchers and health-care practitioners across the four regions of the United Kingdom. A reflexive journal was completed throughout the planning, conduct and analysis of the focus groups. Content analysis of journal entries was carried out to identify procedural factors that had the potential to affect the data collected during this study. Five themes were identified ( Stability of group numbers, Technology, Environment, Evaluation, and Recruitment), incorporating several categories of issues for consideration. Combined with the reflections of the researcher and published experiences of others, suggested actions to minimize any potential impacts of issues which could affect interactions are presented to assist others who are contemplating this method of data collection.

scholarly journals Face-to-Face in Writing: My First Attempt at Conducting a Text-based Online Focus Group

2014 ◽  
Author(s):  
Steven Terrell
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Educational Research ◽  
Group Session ◽  
Focus Group Session ◽  
Classroom Setting ◽  
Online Environment ◽  
Face To Face ◽  
Graduate Degrees

Having completed graduate degrees in educational research and counseling, I have studied the theory of focus groups and participated in many while in a classroom setting. Interestingly, I had never moderated one until my first attempt in a text-based online environment. This paper describes my preparation for the session as well as the issues I faced while actually conducted the focus group. Readers will find that being prepared by establishing rapport with their group prior to the event, understanding the change of dynamics that distance brings to the process and handling the pressures of an expanded role as moderator, will help ensure a successful focus group session.

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