Toward Theory and Technique for Online Focus Groups

2011 ◽  
pp. 193-213 ◽  
Author(s):  
Albino Claudio Bosio ◽  
Guendaline Graffigna ◽  
Edoardo Lozza
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Focus Group ◽  
Focus Groups ◽  
Discussion Groups ◽  
Systematic Analysis ◽  
Face To Face ◽  
Online Focus Groups ◽  
Health Related ◽  
Different Levels

Starting from a review of current dominant points of view about online focus groups, the authors outline the results of a research project in which they compared face-to-face discussion groups with different formats of online focus groups (forum; chat; forum plus chat) in order to identify their methodological specificities. The comparison was conducted with young adults on three health-related topics with different levels of social sensitivity. Systematic analysis of the conversational and thematic characteristics of all discussion transcripts revealed interesting characteristics of the four focus group techniques considered. The results corroborate the view that the research setting influences the findings production process in qualitative research, and might be the basis for a theory of online focus group techniques that can orient the researcher in choosing the online focus group technique best suited to his or her study aims and topics.

scholarly journals Conducting An Online Focus Group

2014 ◽  
Author(s):  
Jeanine Stancanelli
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Focus Groups ◽  
Journal Articles ◽  
Face To Face ◽  
Video Clips ◽  
Online Focus Groups ◽  
The Face

Traditionally, focus groups have been conducted in person using the face-to-face format. However, improvements in technology have resulted in the emergence of the online focus groups. Online focus groups are an extension of traditional focus groups, which have been utilized in qualitative research for decades and, for the most part, the principles are consistent with traditional focus groups. Learning to conduct online focus groups requires the researcher to delve into the literature on traditional focus groups, as having a thorough understanding of traditional focus groups is paramount. After gaining a sufficient understanding of traditional focus groups, the researcher can explore journal articles and video clips addressing the nuances of online focus groups.

Stance Analysis

2011 ◽  
pp. 262-283 ◽  
Author(s):  
Peyton Mason ◽  
Boyd Davis ◽  
Deborah Bosley
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Financial Services ◽  
Multivariate Techniques ◽  
Online Chat ◽  
Face To Face ◽  
Online Focus Groups ◽  
Group Data ◽  
Focus Group Data ◽  
Marketing Information

In this chapter, we will first discuss what stance is and highlight how we identify and measure stance using multivariate techniques, using an ongoing example taken from an Online Financial Focus Group. We review differences in stance between online real-time focus groups and online chat, as well as between online and face-to-face focus groups; and finally, proffer examples of stance analysis in two very different online focus groups: older adults discussing financial services and teens discussing clothes. As marketers see that online focus groups offer valuable marketing information by understanding the significance of how something is said as well as what is said, their confidence in the use of online focus-group data should increase.

scholarly journals Using Message Boards to Conduct Online Focus Groups

2014 ◽  
Author(s):  
David Deggs ◽  
Kenda Grover ◽  
Kit Kacirek
Keyword(s):  
Graduate Students ◽  
Focus Group ◽  
Focus Groups ◽  
Message Board ◽  
Research Subjects ◽  
Message Boards ◽  
Face To Face ◽  
Geographic Dispersion ◽  
Online Focus Groups ◽  
Board System

Geographic dispersion of research subjects can make traditional face-to-face focus groups difficult if not impractical to conduct. Online focus groups have many advantages such as enabling researchers to save costs, allowing for more efficient collection of data, and allowing researchers to accommodate research subjects' schedules. However, online focus groups require greater skill on the part of the researcher and research subjects alike. This manuscript chronicles the process that we recently used to conduct an online focus group using a message board system with graduate students enrolled in an online degree program. We explain the processes that were followed in conducting our study and the rationale behind the decisions that we made as qualitative researchers. Finally, we offer guidance and insight for other qualitative researchers who wish to utilize message boards to conduct online focus groups.

scholarly journals Using Social Media in health research with women of reproductive age: Online Focus Groups on Facebook (Preprint)

2020 ◽  
Author(s):  
Camilla Gry Temmesen ◽  
Henriette Svarre Nielsen ◽  
Heidi Lene Myglegård Andersen ◽  
Kathrine Birch Petersen ◽  
Jane Clemensen
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Groups ◽  
Health Research ◽  
Qualitative Data ◽  
Reproductive Age ◽  
Women Of Reproductive Age ◽  
Face To Face ◽  
Qualitative Health Research ◽  
Online Focus Groups

BACKGROUND Social media provides new possibilities within health research, especially in hard-to-reach populations. Women in Denmark and around the world postpone motherhood and risk infertility due to their advanced age when they try to conceive. To this date, no studies have explored Danish women’s reflections on timing of motherhood within a social media setting. OBJECTIVE To explore Facebook as a platform for qualitative health research for women of reproductive age. METHODS A qualitative study based on three online focus groups on the social media Facebook with 26 Danish women of reproductive age discussing timing of motherhood in January 2020. RESULTS Conducting online focus groups on Facebook were successful to this study as it made recruitment easy and free of charge, and the online approach was found eligible for qualitative data collection. All participants found it to be a positive experience to participate in an online focus group. More than half of the women participating in the online focus groups, felt that it was an advantage to meet on Facebook instead of meeting face-to-face. CONCLUSIONS Conducting online focus groups on Facebook is an eligible method to access qualitative data from women of reproductive age. Participants were positive towards being a part of an online focus group. Online focus groups on social media have the potential to give women of reproductive age a voice in the debate of motherhood.

scholarly journals Insights for conducting real-time focus groups online using a web conferencing service

F1000Research ◽  
2017 ◽  
Vol 6 ◽  
pp. 122 ◽  
Author(s):  
James Kite ◽  
Philayrath Phongsavan
Keyword(s):  
Focus Groups ◽  
Real Time ◽  
Web Conferencing ◽  
Online Groups ◽  
Face To Face ◽  
Geographically Dispersed ◽  
Online Focus Groups ◽  
Health Related Research ◽  
Health Related ◽  
The Impact

Background: Online focus groups have been increasing in use over the last 2 decades, including in biomedical and health-related research. However, most of this research has made use of text-based services such as email, discussion boards, and chat rooms that do not replicate the experience of face-to-face focus groups. Web conferencing services have the potential to more closely match the face-to-face focus group experience, including important visual and aural cues. This paper provides critical reflections on using a web conferencing service to conduct online focus groups.Methods: We conducted both online and face-to-face focus groups as part of the same study. The online groups were conducted in real-time using the web conferencing service, Blackboard CollaborateTM. We used reflective practice to assess the similarities and differences in the conduct and content of the groups across the two platforms.Results: We found that further research using such services is warranted, particularly when working with hard-to-reach or geographically dispersed populations. The level of discussion and the quality of the data obtained was similar to that found in face-to-face groups. However, some issues remain, particularly in relation to managing technical issues experienced by participants and ensuring adequate recording quality to facilitate transcription and analysis.Conclusions: Our experience with using web conferencing for online focus groups suggests that they have the potential to offer a realistic and comparable alternative to face-to-face focus groups, especially for geographically dispersed populations such as rural and remote health practitioners. Further testing of these services is warranted but researchers should carefully consider the service they use to minimise the impact of technical difficulties.

scholarly journals Reflections on Online Focus Group Research With Low Socio-Economic Status African American Adults During COVID-19

2021 ◽  
Vol 20 ◽  
pp. 160940692110217
Author(s):  
Lorraine Lathen ◽  
Linnea Laestadius
Keyword(s):  
African American ◽  
Focus Group ◽  
Data Collection ◽  
Focus Groups ◽  
Economic Status ◽  
Face To Face ◽  
African American Adults ◽  
Socio Economic Status ◽  
Online Focus Groups ◽  
The Impact

The COVID-19 pandemic has sped the adoption of online data collection approaches among qualitative researchers. While videoconferencing software has been a tremendous resource for replicating key aspects of the face-to-face focus group environment, online approaches to data collection also face unique challenges. Prior work has offered insights on the value of face-to-face versus online focus groups and strategies for improving the online focus group experience for participants and moderators. However, little has been published on the unique needs of participants from low socio-economic status (SES) populations. In light of the digital divide and the ways in which COVID-19 has exacerbated existing inequalities, researchers must seriously reflect on the ways in which SES and online methods intersect. To address this gap, we present reflections on two online focus groups conducted with low SES African American adults during COVID-19 to offer recommendations on areas of concern and potential solutions for researchers to consider. Three areas stand out as particularly important for reflection: (1) participant privacy, (2) online connectivity, (3) support and time allocations. Greater attention to the impact of SES can help ensure improved opportunities for full and equitable participation, allowing the voices of those who have been marginalized to be heard more clearly.

Online focus groups in qualitative health research amid COVID 19: A technical and quality assessment guide (Preprint)

2021 ◽  
Author(s):  
Hiba Bawadi ◽  
Ahmed Awaisu ◽  
Banan Mukhalalati ◽  
Ghadir Fakhri Al-Jayyousi ◽  
Sarah Elshami ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Focus Groups ◽  
Quality Assessment ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Related Research ◽  
Health Related Research ◽  
Health Related ◽  
Technical Specifications

UNSTRUCTURED The current pandemic has intensified the challenges experienced when conducting face-to-face focus group discussions as consequences of quarantines and physical distancing. These challenges include suspending real time focus groups (FGs) in qualitative research, and a transition from the conventional approach to an online setting. The purpose of this article is to conduct a literature review about various online platform that can be used to conduct FGs in order to help qualitative researchers to select the platform through which they can conduct good quality, time-efficient, and cost-effective online focus group discussions in qualitative health-related research. An overview of the pros and cons of synchronous and asynchronous online FGs and examples from qualitative health-related research is provided in the article. This is followed by an investigation of available quality assessment criteria for qualitative research and proposing a set of quality criteria that can be applied when conducting online FGs. Finally, a technical guideline representing technical specifications and features of various platforms is illustrated to help researchers to utilize the platform that best addresses their research needs.

scholarly journals An Online ‘Face to Face’ Focus Group Approach for Understanding How Household Energy Use and Green Investment Decisions Differ by Personality Traits

2021 ◽  
Vol 20 ◽  
pp. 160940692110383
Author(s):  
Philip Turner ◽  
Thomas Rushby ◽  
Stephanie Gauthier ◽  
Patrick James ◽  
AbuBakr Bahaj ◽  
...  
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Energy Use ◽  
Investment Decisions ◽  
Drop Out ◽  
Group Method ◽  
Household Level ◽  
Face To Face ◽  
Online Focus Groups ◽  
Green Investment

In a UK context, encouraging the uptake of energy efficiency measures at the household level is an ongoing challenge of ever-increasing importance. A combination of economic and psychological factors influence green investment decisions and so this study aims to determine whether online focus groups are a viable means of interacting and evaluating the effectiveness of personality tailored marketing strategies. Here, we present the learnings from over 70 synchronous online focus groups undertaken with a UK energy provider’s household customers ( N = 143) to test the effectiveness of two energy product propositions (smart thermostat and hybrid heat pump) through two channels of communication: video and discussion. The researchers examined and analysed the online engagement and focus group method, focusing on the customer feedback, appropriateness of the approach and how it works in practice, providing key learnings for further research. The approach allowed for greater interaction with a geographically and demographically diverse pool of participants, many of whom are time poor and would ordinarily be unwilling or unable to participate. In this article, we report the differences between implementing online focus groups and face-to-face focus groups and examine the difficulties and uncertainties, in particular relating to entry to sessions and drop-out rates. Online focus groups were found to be a viable, flexible and convenient method for engaging with an energy company’s current customer base in the comfort of their own home.

scholarly journals Insights for conducting real-time focus groups online using a web conferencing service

F1000Research ◽  
2017 ◽  
Vol 6 ◽  
pp. 122 ◽  
Author(s):  
James Kite ◽  
Philayrath Phongsavan
Keyword(s):  
Focus Groups ◽  
Real Time ◽  
Web Conferencing ◽  
Online Groups ◽  
Face To Face ◽  
Geographically Dispersed ◽  
Online Focus Groups ◽  
Health Related Research ◽  
Health Related ◽  
The Impact

Background Online focus groups have been increasing in use over the last 2 decades, including in biomedical and health-related research. However, most of this research has made use of text-based services such as email, discussion boards, and chat rooms, which do not replicate the experience of face-to-face focus groups. Web conferencing services have the potential to more closely match the face-to-face focus group experience, including important visual and aural cues. This paper provides critical reflections on using a web conferencing service to conduct online focus groups. Methods As part of a broader study, we conducted both online and face-to-face focus groups with participants. The online groups were conducted in real-time using the web conferencing service, Blackboard CollaborateTM. We used reflective practice to assess how the conduct and content of the groups were similar and how they differed across the two platforms. Results We found that further research using such services is warranted, particularly when working with hard-to-reach or geographically dispersed populations. The level of discussion and the quality of the data obtained was similar to that found in face-to-face groups. However, some issues remain, particularly in relation to managing technical issues experienced by participants and ensuring adequate recording quality to facilitate transcription and analysis. Conclusions Our experience with using web conferencing for online focus groups suggests that they have the potential to offer a realistic and comparable alternative to face-to-face focus groups, especially for geographically dispersed populations such as rural and remote health practitioners. Further testing of these services is warranted but researchers should carefully consider the service they use to minimise the impact of technical difficulties.

scholarly journals Conducting Web-Based Focus Groups With Adolescents and Young Adults

2021 ◽  
Vol 20 ◽  
pp. 160940692199687
Author(s):  
Courtney A. Brown ◽  
Anna C. Revette ◽  
Sarah D. de Ferranti ◽  
Holly B. Fontenot ◽  
Holly C. Gooding
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Focus Groups ◽  
Clinical Sample ◽  
Adolescents And Young Adults ◽  
Web Based ◽  
Disease Awareness ◽  
Sex With Men ◽  
Technical Platform

This methodologic paper aims to update researchers working with adolescents and young adults on the potentials and pitfalls associated with web-based qualitative research. We present a case study of synchronous web-based focus groups with 35 adolescents and young women ages 15–24 years old recruited from a clinical sample for a mixed methods study of heart disease awareness. We contrast this with two other studies, one using asynchronous web-based focus groups with 30 transgender youth ages 13 to 24 years old and another using synchronous web-based focus groups with 48 young men who have sex with men ages 18 to 26 years old, both recruited via social media. We describe general and logistical considerations, technical platform considerations, and ethical, regulatory, and research considerations associated with web-based qualitative research. In an era of technology ubiquity and dependence, researchers should consider web-based focus groups a potential qualitative research tool, especially when working with youth.

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