scholarly journals Using Social Media in health research with women of reproductive age: Online Focus Groups on Facebook (Preprint)

2020 ◽  
Author(s):  
Camilla Gry Temmesen ◽  
Henriette Svarre Nielsen ◽  
Heidi Lene Myglegård Andersen ◽  
Kathrine Birch Petersen ◽  
Jane Clemensen
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Focus Groups ◽  
Health Research ◽  
Qualitative Data ◽  
Reproductive Age ◽  
Women Of Reproductive Age ◽  
Face To Face ◽  
Qualitative Health Research ◽  
Online Focus Groups

BACKGROUND Social media provides new possibilities within health research, especially in hard-to-reach populations. Women in Denmark and around the world postpone motherhood and risk infertility due to their advanced age when they try to conceive. To this date, no studies have explored Danish women’s reflections on timing of motherhood within a social media setting. OBJECTIVE To explore Facebook as a platform for qualitative health research for women of reproductive age. METHODS A qualitative study based on three online focus groups on the social media Facebook with 26 Danish women of reproductive age discussing timing of motherhood in January 2020. RESULTS Conducting online focus groups on Facebook were successful to this study as it made recruitment easy and free of charge, and the online approach was found eligible for qualitative data collection. All participants found it to be a positive experience to participate in an online focus group. More than half of the women participating in the online focus groups, felt that it was an advantage to meet on Facebook instead of meeting face-to-face. CONCLUSIONS Conducting online focus groups on Facebook is an eligible method to access qualitative data from women of reproductive age. Participants were positive towards being a part of an online focus group. Online focus groups on social media have the potential to give women of reproductive age a voice in the debate of motherhood.

scholarly journals Using Social Media in health research with women of reproductive age: Online Focus Groups on Facebook (Preprint)

10.2196/24108 ◽  
2020 ◽  
Author(s):  
Camilla Gry Temmesen ◽  
Henriette Svarre Nielsen ◽  
Heidi Lene Myglegård Andersen ◽  
Kathrine Birch Petersen ◽  
Jane Clemensen
Keyword(s):  
Social Media ◽  
Focus Groups ◽  
Health Research ◽  
Reproductive Age ◽  
Women Of Reproductive Age ◽  
Online Focus Groups

scholarly journals Two Approaches to Focus Group Data Collection for Qualitative Health Research

2018 ◽  
Vol 17 (1) ◽  
pp. 160940691775078 ◽  
Author(s):  
Rachel Flynn ◽  
Lauren Albrecht ◽  
Shannon D. Scott
Keyword(s):  
Health Care ◽  
Focus Group ◽  
Data Collection ◽  
Focus Groups ◽  
Health Care Professionals ◽  
Health Research ◽  
Qualitative Health Research ◽  
Group Data ◽  
Focus Group Data ◽  
Qualitative Focus Groups

This article discusses four challenges to conducting qualitative focus groups: (1) maximizing research budgets through innovative methodological approaches, (2) recruiting health-care professionals for qualitative health research, (3) conducting focus groups with health-care professionals across geographically dispersed areas, and (4) taking into consideration data richness when using different focus group data collection methods. In light of these challenges, we propose two alternative approaches for collecting focus group data: (a) extended period of quantitative data collection that facilitated relationship building in the sites prior to qualitative focus groups and (b) focus groups by videoconference. We share our experiences on employing both of these approaches in two national research programs.

Stance Analysis

2011 ◽  
pp. 262-283 ◽  
Author(s):  
Peyton Mason ◽  
Boyd Davis ◽  
Deborah Bosley
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Financial Services ◽  
Multivariate Techniques ◽  
Online Chat ◽  
Face To Face ◽  
Online Focus Groups ◽  
Group Data ◽  
Focus Group Data ◽  
Marketing Information

In this chapter, we will first discuss what stance is and highlight how we identify and measure stance using multivariate techniques, using an ongoing example taken from an Online Financial Focus Group. We review differences in stance between online real-time focus groups and online chat, as well as between online and face-to-face focus groups; and finally, proffer examples of stance analysis in two very different online focus groups: older adults discussing financial services and teens discussing clothes. As marketers see that online focus groups offer valuable marketing information by understanding the significance of how something is said as well as what is said, their confidence in the use of online focus-group data should increase.

scholarly journals Using Message Boards to Conduct Online Focus Groups

2014 ◽  
Author(s):  
David Deggs ◽  
Kenda Grover ◽  
Kit Kacirek
Keyword(s):  
Graduate Students ◽  
Focus Group ◽  
Focus Groups ◽  
Message Board ◽  
Research Subjects ◽  
Message Boards ◽  
Face To Face ◽  
Geographic Dispersion ◽  
Online Focus Groups ◽  
Board System

Geographic dispersion of research subjects can make traditional face-to-face focus groups difficult if not impractical to conduct. Online focus groups have many advantages such as enabling researchers to save costs, allowing for more efficient collection of data, and allowing researchers to accommodate research subjects' schedules. However, online focus groups require greater skill on the part of the researcher and research subjects alike. This manuscript chronicles the process that we recently used to conduct an online focus group using a message board system with graduate students enrolled in an online degree program. We explain the processes that were followed in conducting our study and the rationale behind the decisions that we made as qualitative researchers. Finally, we offer guidance and insight for other qualitative researchers who wish to utilize message boards to conduct online focus groups.

scholarly journals Advantages, Disadvantages, and Lessons Learned in Conducting Telephone Focus Groups to Discuss Biospecimen Research Concerns of Individuals Genetically at Risk for Cancer

2014 ◽  
Author(s):  
Alexis Koskan ◽  
Janique Rice ◽  
Clement Gwede ◽  
Cathy Meade ◽  
Ivana Sehovic ◽  
...  
Keyword(s):  
At Risk ◽  
Focus Group ◽  
Focus Groups ◽  
Health Research ◽  
Lessons Learned ◽  
Perceived Benefits ◽  
Face To Face ◽  
Focus Group Research ◽  
Telecommunication Technology ◽  
Group Research

Advances in telecommunication technology allow biomedical researchers to explore new, inexpensive opportunities for conducting focus group research. This article reports our experiences using such technology to engage individuals genetically at risk for cancer about biospecimen research. Telephone-based focus groups were conducted with a total of 40 individuals, and participants were asked about their experiences and perceived benefits and limitations of participating in a telephone focus group about biospecimen research. The lessons learned can effectively be applied to other areas of health research. In particular, this method may be most useful to engage individuals who are less apt to speak in public, and/or when there are concerns over privacy if face-to-face discussions methods are used.

Toward Theory and Technique for Online Focus Groups

2011 ◽  
pp. 193-213 ◽  
Author(s):  
Albino Claudio Bosio ◽  
Guendaline Graffigna ◽  
Edoardo Lozza
Keyword(s):  
Qualitative Research ◽  
Young Adults ◽  
Focus Group ◽  
Focus Groups ◽  
Discussion Groups ◽  
Systematic Analysis ◽  
Face To Face ◽  
Online Focus Groups ◽  
Health Related ◽  
Different Levels

Starting from a review of current dominant points of view about online focus groups, the authors outline the results of a research project in which they compared face-to-face discussion groups with different formats of online focus groups (forum; chat; forum plus chat) in order to identify their methodological specificities. The comparison was conducted with young adults on three health-related topics with different levels of social sensitivity. Systematic analysis of the conversational and thematic characteristics of all discussion transcripts revealed interesting characteristics of the four focus group techniques considered. The results corroborate the view that the research setting influences the findings production process in qualitative research, and might be the basis for a theory of online focus group techniques that can orient the researcher in choosing the online focus group technique best suited to his or her study aims and topics.

scholarly journals Reflections on Online Focus Group Research With Low Socio-Economic Status African American Adults During COVID-19

2021 ◽  
Vol 20 ◽  
pp. 160940692110217
Author(s):  
Lorraine Lathen ◽  
Linnea Laestadius
Keyword(s):  
African American ◽  
Focus Group ◽  
Data Collection ◽  
Focus Groups ◽  
Economic Status ◽  
Face To Face ◽  
African American Adults ◽  
Socio Economic Status ◽  
Online Focus Groups ◽  
The Impact

The COVID-19 pandemic has sped the adoption of online data collection approaches among qualitative researchers. While videoconferencing software has been a tremendous resource for replicating key aspects of the face-to-face focus group environment, online approaches to data collection also face unique challenges. Prior work has offered insights on the value of face-to-face versus online focus groups and strategies for improving the online focus group experience for participants and moderators. However, little has been published on the unique needs of participants from low socio-economic status (SES) populations. In light of the digital divide and the ways in which COVID-19 has exacerbated existing inequalities, researchers must seriously reflect on the ways in which SES and online methods intersect. To address this gap, we present reflections on two online focus groups conducted with low SES African American adults during COVID-19 to offer recommendations on areas of concern and potential solutions for researchers to consider. Three areas stand out as particularly important for reflection: (1) participant privacy, (2) online connectivity, (3) support and time allocations. Greater attention to the impact of SES can help ensure improved opportunities for full and equitable participation, allowing the voices of those who have been marginalized to be heard more clearly.

Recommendations for Virtual Qualitative Health Research During a Pandemic

2021 ◽  
pp. 104973232110368
Author(s):  
Tessa Pocock ◽  
Melody Smith ◽  
Janine Wiles
Keyword(s):  
Public Health ◽  
Qualitative Research ◽  
Focus Groups ◽  
Research Methods ◽  
Health Research ◽  
Qualitative Research Methods ◽  
Ethical Imperative ◽  
Qualitative Health Research ◽  
Online Focus Groups ◽  
Starting Point

Qualitative health research has been uniquely affected by the COVID-19 pandemic. Various public health directives will likely remain in place until this pandemic is fully controlled, creating long-lasting impacts on the design and conduct of qualitative health research. Virtual qualitative research provides an alternative to traditional interviews or focus groups and can help researchers adhere to public health directives. In this commentary, we respond to methodological needs created by the COVID-19 pandemic. Specifically, we explore unique elements of, and recommendations for, the design and conduct of obtrusive virtual qualitative research (online interviews, online focus groups, and email interviews) and demonstrate crucial ethical, recruitment, analytical, and interpretive considerations. Researchers are currently faced with an ethical imperative to advance virtual qualitative research methods and ensure that rigorous qualitative health research continues during this pandemic and beyond. Our discussions provide a starting point for researchers to explore the potential of virtual qualitative research.

scholarly journals An Online ‘Face to Face’ Focus Group Approach for Understanding How Household Energy Use and Green Investment Decisions Differ by Personality Traits

2021 ◽  
Vol 20 ◽  
pp. 160940692110383
Author(s):  
Philip Turner ◽  
Thomas Rushby ◽  
Stephanie Gauthier ◽  
Patrick James ◽  
AbuBakr Bahaj ◽  
...  
Keyword(s):  
Focus Group ◽  
Focus Groups ◽  
Energy Use ◽  
Investment Decisions ◽  
Drop Out ◽  
Group Method ◽  
Household Level ◽  
Face To Face ◽  
Online Focus Groups ◽  
Green Investment

In a UK context, encouraging the uptake of energy efficiency measures at the household level is an ongoing challenge of ever-increasing importance. A combination of economic and psychological factors influence green investment decisions and so this study aims to determine whether online focus groups are a viable means of interacting and evaluating the effectiveness of personality tailored marketing strategies. Here, we present the learnings from over 70 synchronous online focus groups undertaken with a UK energy provider’s household customers ( N = 143) to test the effectiveness of two energy product propositions (smart thermostat and hybrid heat pump) through two channels of communication: video and discussion. The researchers examined and analysed the online engagement and focus group method, focusing on the customer feedback, appropriateness of the approach and how it works in practice, providing key learnings for further research. The approach allowed for greater interaction with a geographically and demographically diverse pool of participants, many of whom are time poor and would ordinarily be unwilling or unable to participate. In this article, we report the differences between implementing online focus groups and face-to-face focus groups and examine the difficulties and uncertainties, in particular relating to entry to sessions and drop-out rates. Online focus groups were found to be a viable, flexible and convenient method for engaging with an energy company’s current customer base in the comfort of their own home.

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