scholarly journals A “NEW NORMAL” CONCEPTUAL APPROACH; AUGMENTED REALITY (AR) TOURISM IN TERENGGANU

2021 ◽  
Author(s):  
Faizal Mustapha ◽  
◽  
Fathilah Ismail ◽  
Mohd Khairul Hafiz Muda ◽  
Mohd Na’im Abdullah ◽  
...  

Tourism is one of the sectors that has been badly affected by the COVID-19 pandemic. Consequently, governments around the globe have taken measures to ease the effect of the resulting economic downturn on households and businesses in a bid to prolong survivability of the public. In the longer run, this tourism industry will desperately need to adapt to a post-pandemic “new normal” to sustain the income of its tourism players and operators. The alternative to coping with the new normal is to migrate from the classical model to an advanced or high-technology approach. “High-Tech” devices or tools can play an important role towards the recovery of the tourism industry following the upheaval caused by the pandemic. The new standard operating procedures (SOPs) to mitigate the spread of the disease, health consciousness and better hygiene protocols, and as well as social distancing are likely to remain in place for the foreseeable future. Touchless services delivery and investments in digital technology could facilitate an industry-wide recovery. The use of modern technology is quickly becoming a necessity for many destinations in order to stay competitive and attractive in the new norm of the tourism industry. A new form of technology that may be suitable for the tourism industry to use to regain some of its former glory is that of virtual and or Augmented Reality (AR). The aim of this paper is to give industry players an insight into the basic design of a mobile AR Tourism application for the state of Terengganu in Malaysia. Several interesting places will be selected for AR Tourism research and practice. The AR Tourism app will be designed to serve a specific purpose for the user, while multi-language functionality, ease-of-use and the capability to personalise the app are among the main requirements that need to be considered in attracting tourists and encouraging regular use among travel enthusiasts.

Author(s):  
Maria Francisca Casado-Claro ◽  
Marina Mattera

This chapter proposes a comprehensive approach to understand not only how augmented reality and virtual reality operate within the tourism industry, but also how mixed reality can contribute to enhance the visitor experience and how tourism organizations can move beyond traditional communication and physical experiences into a new type of tourism approach that helps them stay relevant in the long term, as well as in the mid-term. Since the tourism industry is amongst the most affected by the COVID-19 pandemic, changes are essential to ensure an adequate adaptation to the ‘new normal'. Technology enables various tourist organizations to generate greater value creation and opens possibilities to be able to extend the visit beyond physical presence, to ensure the safety of workers and visitors, to improve processes, and to make them more competitive overall. If this is carried out in collaboration with all stakeholders, one destination can generate a solid network to promote itself and become competitive during travel restrictions and in preparation for a post-pandemic new normal.


2021 ◽  
Vol 12 (4) ◽  
Author(s):  
Olga Chistyakova

Innovative development of the region implies creation and commercialization of innovations in the most favorable for the region business sectors. The priorities of the Irkutsk region development are to increase the innovation component, to develop high technology and to use the recreational resources of the region for the innovation development. Objective of the study: to determine the ways of using the recreational potential of Irkutsk Oblast for innovation development. The research methodology is based on a theoretical analysis of the main aspects of innovative regional development, innovation in the regional tourism and recreation industry. The information and empirical research base of the study was statistical data on the development of tourism in Irkutsk Oblast. The novelty of the research is in the formation of a conceptual approach to the use of recreational resources of Irkutsk Oblast for innovative development of the region through the creation and development in the region of world-class scientific centres in the priority sectors for the development of the region; the establishment in the Cisbaikalia of a geopark and biomedical cluster; development of congress and business tourism, both interregional and international, including transit tourism; engagement of areas not adjacent to Lake Baikal in the tourism industry. The author proposes to consider tourism as a form of export of high-tech eco-oriented living environment. The article provides an analysis of the national projects, programmes and strategies related to the development of innovations in tourism activities in Irkutsk Oblast.


2021 ◽  
Vol 4 ◽  
pp. 1-5
Author(s):  
Iva Cibilić ◽  
Vesna Poslončec-Petrić ◽  
Kristina Tominić

Abstract. Modern technology is becoming a necessity of many destinations to stay competitive and attractive to the tourist. A new form of technology that is being used increasingly is Virtual and Augmented Reality (AR). The aim of this paper is to display the development of a mobile AR tourism application in urban heritage called PazinAR. Although Augmented Reality has passed the initial hype stage, the technology is just on the verge of being implemented in the tourism industry. This paper describes preparation, design, implementation and execution of prototype touristic application based on Augmented Reality (AR) technology. The application was made using Unity software and AR SDK Vuforia and exported as Android applications. Created application enables overlapping old photos with current view. Furthermore, several significant implications for AR Tourism research and practice are revealed.


Author(s):  
Prima Yudhistira ◽  
I Putu Gde Sukaatmaja ◽  
Gde Indra Bhaskara

The opening of internet access to the public in 1991 pushed information into people's daily needs (Birger, 1997). Telephone manufacturers adopt the internet naturally in their products by launching mobile phones that have evolved into smartphones (Ira, 2012), allowing the internet to be accessed all the time. Economic aspects soon followed, assimilated in cyberspace into E-commerce that allows transactions of goods and services in cyberspace (Botha et at., 2008). In the world of tourism, the use of modern technology has become a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is Augmented Reality (AR). Augmented reality technology allows users to receive information in the form of a display that contains a combination of real and virtual objects in the real world in real time. Technology is accessed via an app that is installed on a smartphone.This research aims to analyze the role of behavioral intention based on augmented reality applications in mediating the effect of perceived usefulness and perceived ease of use on the actual system use in bamboo bar Sanur. An augmented reality prototype application was developed specifically for this research. Quantification of human behavior is possible by combining the branch of psychology theory of planned behavior with e-commerce based mobile computing context (Imielinski & Korth, 1996). Keywords: behavioral intention, aplikasi, augmented reality, smartphone, e-commerce, TAM, Mobile computing Text


2019 ◽  
Vol 6 (1) ◽  
pp. 17-22
Author(s):  
I Putu Sagita Jaya Utama ◽  
I Made Arsa Wiguna

The use of modern technology is a necessity for many destinations to remain competitive and attractive to modern tourists. A form of new technology that is increasingly being used in public spaces is virtual reality and augmented reality (AR). How AR plays a role in the development of the tourism industry, so that it becomes a trend and value, is a reality that explored with a qualitative approach and a review of some relevant literature. The results of the study found that Augmented Reality is very instrumental in projecting additional information about attractions, accessibility and amenities in the tourism environment to be closer to everyone.


2018 ◽  
Vol 2 (1) ◽  
pp. 1-13
Author(s):  
I Nyoman Agus Suarya Putra ◽  
I Dewa Gede Agung Pandawana

STMIK STIKOM Indonesia is an IT campus in Denpasar. STMIK STIKOM Indonesia has vision to create a study program which form bachelors of computer science who have ability to make use of smart technology system and digital system to support the development of tourism industry with cultural insight. From direct observation, it was obtained some findings, such as lack of knowledge of marketingship from the performer of the marketing activity of STMIK STIKOM Indonesia about campus life, especially the information about the study program. The effect is lack of knowledge or understanding of the prospective students about the activity done in the process of education in terms of payment, teaching and learning process, up to supporting facilities in STMIK STIKOM campus environment. Most of prospective students have tendency to come to STMIK STIKOM Indonesia to know directly the profile of TI and SK study program rather than only know through information media and its promotion. In the previous research, it has been made the design of information media study program based on desktop, and augmented reality through android application. In the next research, it is developed an information media based on android by combining information system application study program based on desktop with augmented reality which later produce new information media based on android. This new media has advantage with based on android, thus it can be accessed by anyone through android handphone. Interactive multimedia based on android is a proper way to answer the problems. Android technology gives help in the process of presentation about STMIK STIKOM Indonesia. The application that is installed in the students' handphone can inform freely and detail about important information in STMIK STIKOM Indonesia. This modern technology can be downloaded in STMIK STIKOM Indonesia website and can be accessed by the prospective students everywhere they are.


2018 ◽  
Vol 1 (2) ◽  
pp. 17-23
Author(s):  
Takialddin Al Smadi

This survey outlines the use of computer vision in Image and video processing in multidisciplinary applications; either in academia or industry, which are active in this field.The scope of this paper covers the theoretical and practical aspects in image and video processing in addition of computer vision, from essential research to evolution of application.In this paper a various subjects of image processing and computer vision will be demonstrated ,these subjects are spanned from the evolution of mobile augmented reality (MAR) applications, to augmented reality under 3D modeling and real time depth imaging, video processing algorithms will be discussed to get higher depth video compression, beside that in the field of mobile platform an automatic computer vision system for citrus fruit has been implemented ,where the Bayesian classification with Boundary Growing to detect the text in the video scene. Also the paper illustrates the usability of the handed interactive method to the portable projector based on augmented reality.   © 2018 JASET, International Scholars and Researchers Association


Author(s):  
Tomas Brusell

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".


2021 ◽  
Vol 11 (13) ◽  
pp. 6047
Author(s):  
Soheil Rezaee ◽  
Abolghasem Sadeghi-Niaraki ◽  
Maryam Shakeri ◽  
Soo-Mi Choi

A lack of required data resources is one of the challenges of accepting the Augmented Reality (AR) to provide the right services to the users, whereas the amount of spatial information produced by people is increasing daily. This research aims to design a personalized AR that is based on a tourist system that retrieves the big data according to the users’ demographic contexts in order to enrich the AR data source in tourism. This research is conducted in two main steps. First, the type of the tourist attraction where the users interest is predicted according to the user demographic contexts, which include age, gender, and education level, by using a machine learning method. Second, the correct data for the user are extracted from the big data by considering time, distance, popularity, and the neighborhood of the tourist places, by using the VIKOR and SWAR decision making methods. By about 6%, the results show better performance of the decision tree by predicting the type of tourist attraction, when compared to the SVM method. In addition, the results of the user study of the system show the overall satisfaction of the participants in terms of the ease-of-use, which is about 55%, and in terms of the systems usefulness, about 56%.


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