scholarly journals VALUING APPLES: FROM THE MYSTIC APPLE TO THE DIGITAL APPLES OF THE 21st CENTURY

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Nilüfer Pembecioğlu ◽  
Nebahat Akgün Çomak
Keyword(s):  
21St Century ◽  
Fairy Tales ◽  
Precision Agriculture ◽  
Media Coverage ◽  
Field Research ◽  
Agricultural Product ◽  
The Media ◽  
The Difference ◽  
Smart Agriculture ◽  
Time And Energy

Apple is one of the first pieces of food mentioned in the earliest stories and books of mankind and different values were attributed to apple throughout the whole history. Various societies contributed to the appreciation of it placing it in their lullabies or fairy tales as well as in their daily communication and diet. Even if it seems to be so common, humble, and accessible, the lack of it is also interpreted in different ways. Yet, nowadays, it became one of the main foods of the 21st century as well. Following a quantitative and descriptive methodology and analyzing the values attributed to Apple, this paper provides a glimpse of its history and aims to analyze the ‘Apple’ case in Turkey regarding it not only as a ‘mystic’ product affecting the whole humanity but also as an agricultural product to be paid attention with the new trends in food processing in its developing aspects. Whereas the agricultural people spend more time and energy in producing better crops all around the world, the apple case in Turkey puts a shade on modernity placing apple growers away from sustainability, innovation, and productivity. Dwelling on the media coverage of the past few years regarding the apple as a content, the paper aims to introduce the main value of the apple as a product of agriculture and handles the problem of what to do in the case of apple production in its modern sense. Field research is enriched as to provide qualitative reports based on the focus group discussions and interviews with the apple producers and decision-makers as to put forward how apple is priced or degraded. In conclusion, it provides a needs analysis format, a systematic approach to the problem as a process of identifying and evaluating the apple case. As the results put forward, growing apples require valuing them. It also requires better-established facts, better-trained people, and concentrating more on the specific needs of employees, customers, suppliers, etc. These needs are often referred to as “gaps,” or the difference between what is currently done and what should be performed. So, re-valuing apples requires to bridge the gap between the mystic apples and the digital apples of the 21st century. Today’s farmers, should become a part of the network, enrich their cultivation methodology and innovation capacities as to reach to precision agriculture substructure and techniques to be able to become a part of the smart agriculture. Otherwise, they keep on just swallowing the mud of the field or consuming the fake news instead of reality. JEL: O13; Q10; Q12; Q13; Q15 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0723/a.php" alt="Hit counter" /></p>

Climate Change Communication in Spain

2017 ◽  
Author(s):  
María Carmen Erviti ◽  
Bienvenido León
Keyword(s):  
Climate Change ◽  
United States ◽  
21St Century ◽  
Media Coverage ◽  
Public Perception ◽  
The United States ◽  
Spanish Population ◽  
Early 21St Century ◽  
Change Communication ◽  
The Media

It is not easy to determine the precise moment when climate change became a public communication issue in Spain. Among early references, the national newspaper El País published a story titled “World climate is going to change,” on November 17, 1976, and the term “global warming,” imported from the United States, appeared frequently in the media, from 1988 onward. However, academic research about communication of this important issue is relatively recent. A seminar held in 2005 warned that there were “no specific studies on the way the Spanish citizenry is facing the climate change threat” (II Seminario de Comunicación, Educación y Participación frente al Cambio Climático, Lekaroz, Navarra). This seminar precipitated the first study on public perception of climate change in Spain. According to more recent research, 90.1% of Spanish citizens are aware that climate change is happening, whereas only 4.6% are not. Historical records indicate that awareness has grown consistently in the early 21st century, with awareness levels that are similar to those of other countries. However, although there exists a strong consensus within the scientific community on the existence and the anthropogenic origin of climate change, polls indicate that only a small part of the Spanish population (39.0%) is aware of this agreement; a figure that is similar to that of other countries, such as the United States. In addition, two thirds of the Spanish population (64.4%) believe that climate change is mainly a consequence of human activities; a higher percentage than in other countries, like the United States. This ambivalent picture is not surprising, considering climate change is a marginal topic for mainstream Spanish media. According to a study conducted in 2005 and 2011, only 0.2% of all stories in the main national newspapers and 0.19% of national TV news focused on climate change, a lower percentage than in other countries. Media coverage of this issue has fluctuated since the 1990s, depending on several factors, like the existence of links to current affairs (such as international climate summits), notable report publications (from the Intergovernmental Panel on Climate Change), and public engagement efforts (such as the Al Gore film An Inconvenient Truth). As far as the quality of the coverage is concerned, research shows similar trends to those detected internationally, including politicization, superficiality, and catastrophism. However, compared to other countries, there is a lower representation of skeptic viewpoints in the Spanish media that may be related to a weaker public visibility of skeptic think tanks and personalities. Academic interest in climate change communication has risen since 2010. Only four publications (books or articles) were released from 2001 to 2005, whereas more than 30 appeared in the period 2011–2015. Research has primarily focused on public perception and media coverage of climate change and has been conducted mainly by four universities (Universidad Complutense, Universidad de Málaga, Universidad de Santiago de Compostela, and Universidad de Navarra). Communication actions related to climate change have been carried out by several nongovernmental organizations, often as part of international events and campaigns. In the early 21st century, national and regional public institutions have conducted several campaigns to communicate and raise climate change awareness, producing several exhibitions and publications, mainly on climate change mitigation. Several forums have suggested that the current weaknesses could benefit from a closer relationship among the media and scientific institutions. This could contribute to provide more credible information on the reality of climate change, as well as the options for mitigation and adaptation. Future research could also address climate change coverage in online media and social networks, as well as reception studies, currently underrepresented in academic studies conducted in the country.

Strategic Engagement of the Science-Business Media

2012 ◽  
Vol 18 (2) ◽  
Author(s):  
Moira A. Gunn
Keyword(s):  
Media Coverage ◽  
Science Communication ◽  
Sources Of Information ◽  
Global Science ◽  
Critical Junctures ◽  
Strategic Model ◽  
The Face ◽  
The Media ◽  
The Difference ◽  
Business Media

As surely as the bio-enterprise can benefit from positive media coverage, it cannot thrive in the face of unanswered negative and/or inaccurate media attention. On all counts, the bio-enterprise must be able to strategically engage with the media at every stage in its life cycle. This article describes the global science-business media landscape, including traditional media and emergent social media and information in the online space. Current research is used to document the interdependence of media, how sources of information feed media coverage, the challenges of science communication in the broader context of business, and the effect of media engagement by the CEO. A strategic model is presented which relates the bio-enterprise to global media, providing a larger framework within which to develop media action plans at critical junctures in the life of the bio-enterprise. Further documented is the difference between journalistic and non-journalistic media, and how journalistic ethics and standards guidelines work with ethical persuasion practices to the benefit of the bio-enterprise.

scholarly journals REVIEW OF THE LEVEL OF SEXISM IN THE SERBIAN DAILY PRESS

2020 ◽  
Vol 2 (1) ◽  
pp. 69-88
Author(s):  
Neda Necić
Keyword(s):  
Media Coverage ◽  
Qualitative Content Analysis ◽  
Editorial Policy ◽  
Daily Newspapers ◽  
Representation Of Women ◽  
Black And White ◽  
Daily Press ◽  
Fourth Level ◽  
The Media ◽  
The Difference

In order to determine the level of sexism in the Serbian daily press, a survey was conducted on a corpus of three editions of daily newspapers. Relevant national print media, which differ in their editorial policy, are included in the research: Politika as a serious daily informative-political newspaper, Večernje novosti as a semi-tabloid, and Kurir as a tabloid newspaper. These dailies were chosen because of the difference in the quality of the content they offer, the readability, and therefore the greatest impact on the readership. The research was done by the method of quantitative-qualitative content analysis. The research period was chosen at random, which includes editions published on January 28th 2020. The paper applies a methodology based on the numerical scale offered by Butler-Paisley in 1976, which indicates that representations of sexism are not black and white. This scale provides an explanation of the level of sexism in the media, dividing the media coverage of women into five categories, which can be categorized with each other. The woman in the first level is so limited and incompetent, that she is not a complete person; the woman in the second level is competent, but only within the defined sphere of activity; a third-level woman is allowed a wider sphere, but only if traditional activities remain primary. The fourth level allows more freedom, saying that a woman is and must be equal to a man, and level five confirms that each individual should be viewed non-stereotypically, and that women and men can sometimes surpass each other. Despite legal regulations and legal acts, which certainly represent a framework for the protection of women’s rights, the media still represent a woman under the burden of stereotypes, and do not give her enough space she deserves. The results of the research indicate certain shifts in the media representation of women, i.e. in most texts women are represented as equal to men, but there are still a large number of coded cases on the scale of “humiliate her” and “give her two places”, in which the media remind us of the two-dimensional portrayal of women and the primacy of private roles, a sphere that must not be jeopardized by a professional role

Media Representation of the Pandemic: a Metaphorical Image of War (based on American Newspapers)

2020 ◽  
Vol 1 (8) ◽  
pp. 69-83
Author(s):  
N. S. Dankova ◽  
E. V. Krekhtunova
Keyword(s):  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Critical Discourse ◽  
Media Representation ◽  
Martial Law ◽  
War Zone ◽  
Mass Consciousness ◽  
The Media ◽  
Coronavirus Infection ◽  
Theoretical Foundations

The article is devoted to the study of the media representation features of the situation of coronavirus infection spread. The material was articles published in American newspapers. It is shown that the metaphorical model "War" is widely used in media coverage of the pandemic. The relevance of the work is due to the ability of the media to influence the mass consciousness. The methodological basis of the research is formed by critical discourse analysis, which establishes the connection between language and social reality. The article provides an overview of works devoted to the study of metaphor. The theoretical foundations for the study of metaphorical modeling are given. In the course of the analysis, the linguistic means of updating the metaphorical model "War" were revealed. The authors note that this metaphorical model is represented by such frames as “War and its characteristics”, “Participants in military action”, “War zone”, “Enemy actions”, “Confronting the enemy”. It is shown that modern reality is presented in the media as martial law, the coronavirus is positioned in the media as a cruel and merciless enemy seeking to take over the world, the treatment of the disease is represented as a fight against the enemy. It is concluded that the use of the metaphorical model "War" is one of the ways to conceptualize the spread of coronavirus.

The War of US against ISIS in Psychological Warfare and Internet as the New Frontline

2016 ◽  
Vol 2 (2) ◽  
pp. 129
Author(s):  
Urtak Hamiti
Keyword(s):  
21St Century ◽  
Barack Obama ◽  
Good News ◽  
Islamic State ◽  
Media Center ◽  
The People ◽  
Psychological Warfare ◽  
The Media ◽  
Set Up ◽  
Hearts And Minds

Barbaric, savage, horrific-these were terms to define the decision of the Islamic State of Iraq and Syria (ISIS) to murder its captured Jordanian pilot by burning him alive inspired a thesaurus of horror and revulsion. The men who did it, the perpetrators were described by the media as mad men, thugs, monsters. To most of the people, the act itself seemed inexplicable and without sense. However, behind the choreographed and videotaped violence lies a calculated horrible cold logic. Although, ISIS is often portrait as a mighty force on the ground in Syria and Iraq, facts state that they control mainly communications between various provinces in both countries, and, as most guerrilla armies, are militarily weak by conventional measure. ISIS has little or almost none defense against the bombing campaign that is facing now, while US has formed a coalition that is confronting them on the ground as well, after President Barack Obama published the “New Security Doctrine” which includes degrading and finally destroying ISIS. ISIS, however, have proven to be very organized in promoting dramatic acts of violence against their enemies and promoting them two achieve two goals: use terror tactics as a psychological weapon against all those facing them and all those that are to face them in combat. Secondly, through usage of social network platforms to promote killings and executions, the aim of ISIS is to encourage recruits from out of Syria and Iraq, and elsewhere, to join them in their cause. Online operations of ISIS fall under a production group called the Al Hayat Media Center. The Center was created to seduce Westerners into joining the ranks of ISIS and also to distribute propaganda through social and media platforms. It is difficult to assess the success of this operation, but solid sources provided by US military and intelligence estimate that at least 300 Americans are fighting in the ranks of ISIS (at least two Americans have been killed fighting for ISIS in Iraq/Syria region) while the number of Europeans is in thousands. The US Response to this psychological kind of warfare came when President Barack Obama established the Center for Strategic Counterterrorism Communications (CSCC) aiming to combat terrorist propaganda. The main strategy of CSCC is not directly to confront ISIS operatives, but rather than that to deal with the people they are trying to recruit. Now, with almost entire international public opinion on their side, it is time for US to more actively respond to ISIS especially in the manner of psychological warfare since it is obvious that operations of “winning hearts and minds” of people in Iraq and Syria are not enough compared to ruthless tactics of ISIS which “winning hearts and minds” by brute force, terror, and vivid violent images. The online propaganda war is a new component to conflicts of 21st century that allows enemies to reach one another’s home fronts directly. ISIS might seem not so strong on the ground but it has captured one fundamental flaw of the media of 21st century-the one that bad news is always good news and that televised violence will always have an audience. ISIS has proclaimed that its goal is to create a caliphate of 21st century but its psychological warfare and propaganda is inspiring individuals throughout the West to commit horrible terrorist crimes. Could this be another mind game set up by ISIS, it remains to be seen. However one thing is for certain, US and its allies must tackle ISIS not only by planes and other military means, but also by a strategy that would eliminate its influence in spreading their propaganda.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Kecakapan Hidup Abad Ke-21 dalam Tokoh Utama Dongeng Jawa Timur Kajian Antropologi Sastra

2020 ◽  
Vol 13 (2) ◽  
pp. 168
Author(s):  
Rian Damariswara
Keyword(s):  
Critical Thinking ◽  
21St Century ◽  
Fairy Tales ◽  
Life Skills ◽  
Fairy Tale ◽  
Good Life ◽  
The Other ◽  
Main Character ◽  
Data Source ◽  
Creativity And Innovation

ABSTRAKTokoh utama dalam dongeng Jawa Timur memiliki sisi lain yang perlu diungkap. Sisi lain tersebut, yakni kecakapan hidup yang dimiliki tokoh utama dalam menyelesaikan masalah yang dihadapinya. Kecakapan hidup tersebut, memiliki relevansi dengan kecakapan hidup di abad ke-21. Jadi, dengan menganalisis kecakapan hidup tokoh utama secara otomatis peneliti dan pembaca dapat mengetahui bahwa tokoh-tokoh dongeng yang terdapat di Jawa Timur memiliki budaya hidup yang baik untuk dijadikan contoh dan motivasi.Untuk mengungkap kecakapan hidup abad ke-21 pada tokoh utama dongeng Jawa Timur menggunakan kajian antropologi sastra.Penelitian ini termasuk deskriptif kualitatif. Sumber data adalah teks dongeng Jawa Timur. Teknik yang digunakan adalah studi dokumenter. Kecakapan hidup abad ke-21 yang ditemukan pada dongeng Jawa Timur sebagai berikut. Pertama, berpikir kritis dan pemecahan masalah. Semua tokoh utama dalam dongeng memiliki pemikiran kritis sehingga dapat memecahkan masalah. Kedua, kreativitas dan inovasi yang ditemukan yakni jenis pengembangan dan sintesis. Inovasi pengembangan yang ditemukan adalah adanya alat bajak sawah dari batu menjadi kayu dan ditarik sapi serta dapat dipergunakan sebagai sarana hiburan. Alat tersebut diberi nama karapan sapi.  Inovasi sintesis adalah menggabungkan segala sesuatu yang dimiliki untuk dijadikan sesuatu yang baru. Seperti pada dongeng Asal Mula Reog Ponorogo,yakni menggabungkan kepala tokoh Singabarong dengan burung merak sehingga dinamakan reog ponorogo. Ketiga, kolaborasi antaranggota dan pemimpin dengan bawahan. Keempat, komunikasi yakni berupa diskusi, pengarahan, berkeluh kesah, dan perintah.Kata kunci: Kecakapan hidup abad ke-21, Tokoh utama, DongengABSTRACTThe main character in the East Java fable has another side that needs to be revealed. The other side, namely the life skills possessed by the main character in solving the problems they face. Life skills, have relevance to 21st century life skills. Therefore, by analyzing the life skills of the main characters automatically the researcher and reader can find out that the fairy tale figures in East Java which have a good life culture to be used as an example and motivation. To uncover 21st century life skills in the main characters of the East Javanese fable, the study of literary anthropology is used. This research is descriptive qualitative. The data source is the text of a fairy tale in East Java. The technique used is documentary study. The 21st century life skills found in the East Java fable are as follows. First, critical thinking and problem solving. All the main characters in fairy tales have critical thinking so they can solve problems. Second, the creativity and innovation found are types of development and synthesis. Development innovation that was found was the existence of a rice plow from stone to wood and pulled by cows and could be used as a means of entertainment. The tool is named Karapan Sapi. Synthesis of innovation is to combine everything that is owned to be something new. As in the fable of Reog Ponorogo, which combines the head of the Singabarong character with a peacock so it is called Reog Ponorogo. Third, collaboration between members and leaders with subordinates. Fourth, communication in the form of discussion, direction, complaints, and orders.Keyword: 21st century life skills, The main character, Fairy tale

SELISIH BIAYA PRODUKSI SEBAGAI ALAT PENGENDALIAN MANAJEMEN PT INDO PUSAKA BERAU

2019 ◽  
Vol 3 (02) ◽  
pp. 397
Author(s):  
SAFITRI NURHIDAYATI ◽  
RIZKI AMELYA SYAM
Keyword(s):  
Raw Materials ◽  
Field Research ◽  
Analytical Tool ◽  
Production Costs ◽  
Raw Material ◽  
Labor Costs ◽  
Material Costs ◽  
Library Research ◽  
The Difference ◽  
The Cost

This study aims to analyze whether the difference that occurs in the cost of raw materials, direct labor, and factory overhead costs between the standard costs and the actual costs in PLTU LATI is a difference that is favorable or unfavorable. Data collection techniques with field research and library research. The analytical tool used is the analysis of the difference in raw material costs, the difference in direct labor costs and the difference in factory overhead costs. The hypothesis in this study is that the difference allegedly occurs in the cost of raw materials, direct labor costs, and factory overhead costs at PT Indo Pusaka Berau Tanjung Redeb is a favorable difference. The results showed that the difference in the cost of producing MWh electricity at PT Indo Pusaka Berau Tanjung Redeb in 2018, namely the difference in the price of raw material costs Rp. 548,029.80, - is favorable, the difference in quantity of raw materials is Rp. 957,216,602, - is (favorable) , the difference in direct labor costs Rp 2,602,642,084, - is (unfavorable), and the difference in factory overhead costs Rp 8,807,051,422, - is (favorable) This shows that the difference in the overall production cost budget is favorable or profitable. This beneficial difference shows that the company is really able to reduce production costs optimally in 2018.  

Sign in / Sign up

Export Citation Format

Share Document