Analisis Strategi Segmenting, Targeting dan Positioning Pengaruhnya terhadap Keputusan Konsumen Menggunakan Produk Hijab Merek Azara

2020 ◽  
Vol 3 (1) ◽  
pp. 94
Author(s):  
Deni Irfa Yanti ◽  
Ety Saraswati
Keyword(s):  
Multiple Regression ◽  
Research Result ◽  
Regression Method ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Analysis Technique ◽  
The University

The purpose of this study is to determine empirical evidence about the effect of strategy Segmentation, Targeting, and Positioning of Product Brand Purchasing Decisions azara brand hijab at a lecturer at the University of Islam Malang. The research method in this research is to use the linear regression method with the processed data are Segmenting (X1), Targeting (X2), Positioning (X3) and Decision Purchase (Y). This type of research is explanatory associative with quantitative approach. In this study, the population is a lecturer at the University of Islam Malang the number of samples used by 100 respondents. The analytical method used in this study is multiple regression. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. Research result shows that the coefficient of determination (R2) that of all the independent variables Segmenting (X1) Targeting (X2) and Positioining (X3) have the ability to explain variations of the decision dependent variable Purchase (Y) of 0.145 or 14.5% while the remaining 0.855 or 85.5% is explained by variables other. There is a significant effect of the Segmenting (X1) Targeting (X2) and Positioning (X3) variables simultaneously affect the dependent variable, namely the Purchase Decision (Y).

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang

2017 ◽  
Vol 1 (1) ◽  
pp. 52-63
Author(s):  
Reni Selvi Irawati ◽  
Nawangsih Nawangsih
Keyword(s):  
Hypothesis Test ◽  
Organic Fertilizer ◽  
Regression Method ◽  
Green Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Green Product ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.

scholarly journals ANALYSIS OF THE INFLUENCE OF PRODUCT, PRICE, DISTRIBUTION, AND PROMOTION ON CONSUMER PURCHASE DECISIONS USING GO FOOD APPLICATION DURING THE COVID PANDEMIC 2021

2021 ◽  
Vol 2 (5) ◽  
pp. 795-807
Author(s):  
Joelianti Dwi Supraptiningsih
Keyword(s):  
Positive Impact ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Independent Variables ◽  
Section Data ◽  
Price Distribution ◽  
Analysis Technique

This study at to analyze the effect of product, price, place, and promotion on consumer purchasing decisions uses the Go Food application during the covid pandemic 2021 The research methodology used quantitative method with cross section data and primary data obtained from questionnaires. Mechanical sampling uses purposive sampling method. The data analysis technique used is multiple linear regression to test the validity, reliability test, normality test, classic assumption test (multicollinearity test, heteroscedasticity test) and hypothesis testing t-statistics and f-statistics to examine the effect together with a significance level of 5%. The results of this study showed that in partial variables of Product, Price, Place, and Promotion have a positive impact and significant impact on consumer purchasing decisions using the Go Food application. Meanwhile, independent variables of Product, Price, Place, and Promotion simultaneously have a significant relationship to the dependent variables, on consumer purchasing decisions using the Go Food application. Coefficient of determination from this study shows 83.01%. It shows that the variation of the independent variables are Product, Price, Place, and Promotion is able to explain the rise and fall of the dependent variable variation on consumer purchasing decisions using the Go Food application is 83.01%, while the remaining of 16.99% is affected by other independent variables.

scholarly journals PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

2020 ◽  
Author(s):  
Rivie Lastri Ningsih ◽  
Maria Magdalena
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

EFFECT OF POSITIONING ON PURCHASING DECISIONS ON SOSRO BOTTLE TEA PRODUCTS (Survey / Census on UNSIKA Students)

2019 ◽  
Vol 2 (1) ◽  
pp. 224
Author(s):  
Devi Ratnasari ◽  
Diah Febi Utami ◽  
Dikka Ramadhan R ◽  
Edi Sukendar ◽  
Fanny Tania ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Purchase Decision ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The University

The purpose of the study was to find out the description of Positioning, to find out the description of the Purchase Decision, to find out how much influence Positioning had on the Purchase Decision. The population in this study were students of the University of Singaperbangsa Karawang who had consumed Teh Botol Sosro as many as 16,291 and taken as many as 100 respondents using the Slovin formula with an error rate of 10% through random sampling method. The analysis technique used is simple linear regression analysis and classic assumption test. Tests were carried out with the help of SPSS version 24 software. The results of the study showed that the positioning partially had a positive and significant effect on purchasing decisions. This conclusion shows that positioning has a good influence so that it encourages consumers to make purchasing decisions on a product, especially Teh Botol Sosro products. Therefore, this research is expected to be carried out widely by future researchers.

Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

2021 ◽  
Vol 4 (1) ◽  
pp. 52-59
Author(s):  
Dika Setiagraha ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Didik Susetyo
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

scholarly journals Pengaruh Product Quality, Brand Equity dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Produk Obat Nyamuk Merek VAPE di Kota Denpasar

2017 ◽  
Vol 7 (2) ◽  
pp. 674
Author(s):  
Rasyid Ahmad Yoher ◽  
I Wayan Santika
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Brand Equity ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Mosquito Repellent ◽  
Independent Variables ◽  
Analysis Technique

Business competition in the current era of globalization increasingly dynamic, complex and uncertain so as to spur the managers of the company to be able to think creatively and innovatively in order to always provide differentiation, as well as advantages for the company compared with its competitors. The purpose of this research is to know the effect of product quality, brand equity, and advertisement to consumer purchase decision on VAPE brand mosquito repellent product. This research was conducted in Denpasar City. The sample size used was 120 respondents. By using the technique of non-probability sampling, especially purposive sampling. The data that have been collected is processed by using multiple linear regression analysis technique. The results showed that each variable tested has been valid and reliable, and has been modeled according to the classical assumption test so that the research can be done. The three independent variables (product quality, brand equity and advertising) have a positive and significant effect on consumer purchasing decisions on VAPE brand mosquito repellent products in Denpasar City.

scholarly journals PENGARUH PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Kasus Mahasiswa Fakultas Ekonomi Unika Santo Thomas SU )

2019 ◽  
pp. 162-184
Author(s):  
Ida M. Manullang
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Mobile Phone ◽  
Multiple Regression ◽  
Coefficient Of Determination ◽  
Multiple Regression Equation ◽  
Purchase Decision ◽  
Independent Variables ◽  
Product Promotion

The purpose of this research is to analyze the effect of product, promotion and service quality partially and simultaneously to the decision of Samsung mobile phone purchase and to know the dominant influence of the three variables (product, promotion and service quality) to the decision of purchasing Samsung mobile phone. Benefits Research, for researchers to compare the theories that have been experienced so far through research conducted, as well as develop analytical thinking skills and critical to existing problems and For Researchers can then use the results of this study as a comparison to the theory of theory based on the results of research conducted. Number of samples 72 respondents, data collection methods through questionnaire and documentation, variables studied about the influence of Product, Promotion and Quality of Service Against Samsung Mobile Purchase Decision, method of data analysis with multiple regression. The results showed that multiple regression equation Y = 0,39 + 0,51X1 + 0,27X2 + 0,12X3, it means product, promotion and service quality have positive influence to decision of samsung mobile phone purchase. Of the three independent variables (product, promotion and service quality) which gives the biggest influence is the product variable. Based on t test, from three independent variables (Product, Promotion and Service Quality) only two significant variables to decision of samsung mobile phone purchase that is product and promotion variable while service quality is not significant. With the F test, of the three independent variables (Product, Promotion and Service Quality) have a significant influence on the purchasing decision of samsung mobile phone. Correlation coefficient of product variables, promotion, and quality of service to the purchase decision of 0.804 means the relationship of independent variables with very strong bound variable. Coefficient of determination (Adjusted R2) equal to 0,625 means, product variable, promotion, and quality of service together can explain equal to 62,5% while the rest 37,5% influenced by other variable besides product, promotion and service quality. Of the three independent variables (product, promotion, and quality of service) should increase the frequency of promotion and quality of promotional quality delivered and also improve the quality of service so that the effect on the decision to purchase mobile phone samsung higher. Based on the value of coefficient of determination (Adjusted R2) of 0.625 indicates that product variables, promotion, and service quality together can explain by 62.5% while the remaining 37.5% influenced by other variables. Based on this it is better to increase the role of the three independent variables because that can be explained only by 62.5%.

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BREADLIFE DI MALL LEMBUSWANA SAMARINDA

2021 ◽  
Vol 9 (4) ◽  
pp. 269
Author(s):  
Abednego Suruanto Putranda Pali
Keyword(s):  
Product Quality ◽  
Field Research ◽  
Population Data ◽  
Linear Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Old People ◽  
Independent Variables ◽  
Analysis Technique ◽  
Dominant Influence

Bread is a necessity that is sought after by young to old people. The level of demand for bread in various region is very large and is one of them. In samarinda bread sales market there is a tight competition so that many businesses to increase sales to survive. This makes product quality and and promotion important enough to continue to innovate in offering a product. In this study there are two independent variables (free) including product quality and promotion. While the dependent variable is the purchase decision. The pusrpose of this study was to find out and analyze the influence of product quality variables and promotion influential simultaneously and partially on Breadlife product purchasing decisiuns at Mall Lembuswana Samarinda. To find out which variables have dominant influence on Breadlife product purchasing decisions at Mall Lembuswana Samarinda. The method used is a method with a sample of 96 respondents with an unknown population. Data collection techniques are libreary research and field research in thefrom of questionnaires, observations and interviews. Whhile the data analysis technique uses multiple linear analysis. The results of this study note that Product Quality (X1) and Promotion (X2) at Breadlife Mall Lembuswana Samarinda Simultaneously and partially have a significant influence on the decision to purchase Breadlife products at Mall Lembuswana Samarinda at 51.1%.

scholarly journals Faktor-Faktor yang Mempengaruhi Konsumen dalam Proses Pengambilan Keputusan Pembelian Kerupuk Itik di Kabupaten Hulu Sungai Utara

2017 ◽  
Vol 7 (1) ◽  
pp. 504-511
Author(s):  
Miranda Romaully Br. Sitanggang ◽  
Nidiya Dewi
Keyword(s):  
Psychological Factors ◽  
Sampling Method ◽  
Coefficient Of Determination ◽  
Individual Factors ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Regression Test ◽  
Survey Results

        This study aims to analyze the factors that influence consumers in making decisions to purchase duck crackers. The research was conducted in Amuntai City by collecting data using an accidental sampling method, which was met by 10 duck cracker sellers, of which 10 people were taken from 10 sellers. The research results of the characteristics of duck cracker consumers are housewives, fathers, students and adolescents. The survey results showed that the dominating consumers were 54 female sexes (67.5%). The results of the regression analysis of the coefficient of determination (R2) of the regression equation as a whole there are influences of independent variables including culture, social, individual, and psychological on purchasing decisions that can be seen in the adjusted R square value of 0.130. Factors that influence consumers in the purchase decision of duck crackers by 13% and 87% are influenced by other factors not included in the regression model. The regression test results are as follows: Y = 5.105 + 0.170X1 + 0.048 X2 + 0.119X3 + 0.306X4. Cultural, social and individual factors have no significant effect on the purchasing decision of duck crackers, while psychological factors influence the decision to purchase duck crackers in real time

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