scholarly journals PENGARUH KEPERCAYAAN, KEMUDAHAN DAN HARGA TERHADAP KEUTUSAN PEMBELIAN ONLINE PADA SITUS JUALBELI ONLINE TOKOPEDIA (Studi Kasus Pada Mahasiswi STIE “KBP” Padang)

2020 ◽  
Author(s):  
Rivie Lastri Ningsih ◽  
Maria Magdalena
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables

This study aims to analyze the influence of trust, convenience and price to the purchase decision. Data collection of research through giving questionnaires to 90 respondents with purposive sampling method to determine the responses of respondents to each variable. Based on the result of research, we get regression equation Y = 3,836 + 0,332X_1 + 0,229X_2 + 0,329X_3 and in t test we get significant value 0.000 smaller than significance value a = 0,05, that trust, easiness and price have positive and significant effect to online purchasing decisions on Tokopedia online selling site at STIE Student "KBP" Padang. The influence of these three independent variables on the dependent variable is strong enough where the coefficient of determination result is applied by R2 value of 58,3% and trust, easiness and price simultaneously influence to decision of online purchasing at Tokopedia online selling site (case on STIE Student "KBP" Padang).

PENGARUH PERSEPSI RISIKO, MANFAAT, DAN KEMUDAHAN PENGGUNAAN

2021 ◽  
Vol 9 (1) ◽  
pp. 75-84
Author(s):  
Hana Zahra Salsabila
Keyword(s):  
Data Collection ◽  
Perceived Risk ◽  
Sampling Method ◽  
Ease Of Use ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Significant Negative Effect ◽  
Economics Faculty ◽  
Negative Effect

This study aims to determine the effect of perceived risk, benefit and ease of use on purchasing decisions. This study uses four variables, namely risk, benefit and ease of use as independent variables, and purchasing decisions as the dependent variable. The population in this study were active students of the economics faculty at the Sarjanawiyata Tamansiswa Yogyakarta University who used the Shopee application, who were then sampled as many as 120 respondents. The sampling method using purposive sampling with data collection using a questionnaire. The results showed that the risks, benefits and ease of use simultaneously had a significant effect on online purchasing decisions at Shopee, risk had a significant negative effect on online purchasing decisions at Shopee, benefits had a significant negative effect on online purchasing decisions at Shopee, ease of use has a significant effect on online purchasing decisions at Shopee.

scholarly journals PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA ELEVEN CAFE BENGKULU

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Meilaty Finthariasari ◽  
Aslim Aslim
Keyword(s):  
Sampling Method ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Linear Regression Equation ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Independent Variables ◽  
Positive Effect ◽  
Two Independent Variables

This research is based on the importance of prices and promotion of purchasing decisions. The formulation of the problem is whether prices and promotions have a positive effect on purchasing decisions. This study aims to examine and analyze the influence of prices and promotion of product purchasing decisions at Eleven Cafe Bengkulu. The object of this research is Eleven Cafe Bengkulu consumers with an accidental sampling method, which the respondent explained in this study was 65 people. Data collection method using questionnaire.The results of this study can be concluded that seen from the test of multiple linear regression equation using the SPSS program, namely Y = 20.416 + - 312X1 + 185X2. The results of the analysis found that prices negatively affect purchasing decisions and promotion has a positive effect on purchasing decisions. The testing of the t test hypothesis shows that both variables have an influence on the purchase decision of Adjusted R squer's number of 0.122 indicating that 12.2 percent of purchase decisions can be explained by the two independent variables used in the regression equation, while the rest is influenced by other variables not included in this study. Keywords: Price, Promotion, Purchase Decision.

scholarly journals The Effect Of Price Discounts And Packaging Bonuses On Impulsive Purchasing Decisions To Consumers Of Alfamart In Sunter Jaya, North Jakarta

2020 ◽  
Vol 1 (4) ◽  
pp. 257-263
Author(s):  
Trinik Susmonowati ◽  
Ida Royani
Keyword(s):  
Data Collection ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Effect ◽  
Independent Variables ◽  
Price Discounts ◽  
Data Collection Technique

This study aims to determine the magnitude of the price effect of discounts and packaging bonuses at Alfamart in Sunter Jaya, North Jakarta. The population in this study were all Alfamart customers in Sunter Jaya, North Jakarta with a sample of 130 respondents by using the accidental sampling technique. The data collection technique used is questionnaires, for each respondent given 26 statements. Based on hypothesis testing using a t-test, price discounts and packaging bonuses are positive and significant for impulsive purchasing decisions. The results of the f test show that all the independent variables in this study significantly influence impulsive purchasing decisions. R square value is 0.815 which can be interpreted that the effect of variable x (price discount and packaging bonus) on the variable y (impulsive purchase decision) is 81.5%, while the remaining 18.5% is influenced by variables outside the variables studied.

scholarly journals Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian Bibit Ayam Murung Panggang di Desa Murung Panggang

2018 ◽  
Vol 8 (1) ◽  
pp. 622-627
Author(s):  
Novia Sari ◽  
Azwar Saihani ◽  
Rum Van Royensyah
Keyword(s):  
Likert Scale ◽  
Consumer Perceptions ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Average Score ◽  
Purchasing Decisions ◽  
Quality Factors ◽  
Independent Variables ◽  
Producer Service

       This study aims to identify consumer perceptions of roasted broiled chicken seeds and determine the effect of consumer perceptions in making decisions to purchase roasted mulberry chicken seeds in Murung Panggang Village, South Amuntai District. Based on the sum of the Likert scale values ​​that the average score of the overall perception statement is 100.9, which is in the area agreed. Based on the results of the coefficient of determination analysis (R2) of the regression equation as a whole there are influences of independent variables including price variables, quality variables, and producer service variables on purchasing decisions that can be seen in the adjusted R Square value of 0.644. From the results of the t-test, the price factor does not significantly influence the purchasing decision with a significant value of 0.782> 0.05, so H0 is rejected, and H1 is accepted. Quality factors have no significant effect on purchasing decisions with a significant value of 0.053> 0.05 so that H0 is accepted and H1 is rejected, and factor levels of producer service have a significant effect on purchasing decisions with a significant value of 0,000 <0.05, so H0 is rejected and H1 is accepted.

scholarly journals Faktor-Faktor yang Mempengaruhi Konsumen dalam Proses Pengambilan Keputusan Pembelian Kerupuk Itik di Kabupaten Hulu Sungai Utara

2017 ◽  
Vol 7 (1) ◽  
pp. 504-511
Author(s):  
Miranda Romaully Br. Sitanggang ◽  
Nidiya Dewi
Keyword(s):  
Psychological Factors ◽  
Sampling Method ◽  
Coefficient Of Determination ◽  
Individual Factors ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Regression Test ◽  
Survey Results

        This study aims to analyze the factors that influence consumers in making decisions to purchase duck crackers. The research was conducted in Amuntai City by collecting data using an accidental sampling method, which was met by 10 duck cracker sellers, of which 10 people were taken from 10 sellers. The research results of the characteristics of duck cracker consumers are housewives, fathers, students and adolescents. The survey results showed that the dominating consumers were 54 female sexes (67.5%). The results of the regression analysis of the coefficient of determination (R2) of the regression equation as a whole there are influences of independent variables including culture, social, individual, and psychological on purchasing decisions that can be seen in the adjusted R square value of 0.130. Factors that influence consumers in the purchase decision of duck crackers by 13% and 87% are influenced by other factors not included in the regression model. The regression test results are as follows: Y = 5.105 + 0.170X1 + 0.048 X2 + 0.119X3 + 0.306X4. Cultural, social and individual factors have no significant effect on the purchasing decision of duck crackers, while psychological factors influence the decision to purchase duck crackers in real time

scholarly journals Analisis Perilaku Konsumen dalam Pembelian Daging Ayam Ras Pedaging Di Pasar Tradisional Amuntai

2019 ◽  
Vol 7 (2) ◽  
pp. 548-555
Author(s):  
Purna Kusumayana ◽  
Selvia Seftiani
Keyword(s):  
Data Collection ◽  
Sampling Method ◽  
Female Gender ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Purchasing Decisions ◽  
Broiler Meat ◽  
Independent Variables ◽  
Interview Method

       This study aimed to identify the characteristics of consumers and analyze the factors that influence consumer behavior in buying broiler meat in the traditional market Amuntai.  Methods of data collection by direct interview method to consumers who buy broiler meat.  Data collection was done by accidental sampling method who met the broiler meat consumers, with 75 respondents. Based on the result of research, it is known that the dominant consumer characteristic is female gender 64 people (85,3%), age 41-50 years 33 people (44%), high school education level 34 people (45,3%), households 28 people (37.3%), with income Rp. 1,000,000 - Rp. 2,000,000 25 people 933.3%). Regression analysis results obtained value of coefficient of determination (R2) of 0, 458 or 45.8% there is the influence of independent variables include cultural, social, personal, and psychological to purchase decisions, while 54.2% influenced by other factors not included in the regression model From the results of regression testing as follows: Y = 5,633 + 0,421 X1 - 0,208 X2 + 0,055 X3 + 0,300 X4. Simultaneously independent variables include cultural, social, personal, and psychological significant effect on purchasing decisions.   Partially cultural, social and psychological factors significantly affect purchasing decisions while personal factors have no significant effect on purchasing decisions

scholarly journals PENGARUH HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

2019 ◽  
Vol 2 (2) ◽  
pp. 34-44
Author(s):  
Kuni Maghfiroh
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling

This study aims to analyze the effect of price, product quality, and word of mouth on consumer satisfaction and its impulse on the decision of purchasing a Xiaomi smartphone at. Data collection using questioners. The sample consisted of 160 respondents taken by purposive sampling method. The results of this test indicate that  price has a negative and not significant effect on customer satisfaction,  product quality has a positive and significant effect on customer satisfaction, word of mouth has a positive and significant effect on customer satisfaction, the price has a negative and not significant effect on the purchase decision, product quality has a positive and significant effect on purchasing decisions,  word of mouth has a negative and not significant effect on purchasing decisions,  customer satisfaction has a positive and significant effect on purchasing decisions. The most dominant variable or one that has the most influence is consumer satisfaction and product quality.

scholarly journals PERAN EMOSI SEBAGAI VARIABEL YANG MEMEDIASI ANTARA STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 4 (2) ◽  
pp. 175-186
Author(s):  
Meiliana Meiliana ◽  
Yunita Budi Rahayu Silintowe
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Indirect Effect ◽  
Sampling Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Intervening Variables

This study aims to see the effect of store atmosphere on emotions and impact on purchasing decisions at Transmart Carrefour Semarang.  The sample in this study were 272 respondents who had made a purchase decision on Transmart Carrefour Semarang. Data collection techniques using questionnaires with purposive sampling method. In testing the hypothesis, the data analysis technique uses Path Analysis. The results showed that the store atmosphere significantly influences emotions, and emotions significantly influence purchasing decisions, then the store atmosphere has a significant effect on purchasing decisions. Testing of intervening variables in this study shows that emotional variables can influence the indirect effect between store atmospheres on purchasing decisions.

PENGARUH PERSONAL SELLING TERHADAP PENCAPAIAN TARGET PENJUALAN (STUDI KASUS PT. SETIAWAN SEDJATI)

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Ranty Octavianita ◽  
Eki Dudi Darmawan
Keyword(s):  
Data Collection ◽  
Correlation Coefficient ◽  
Research Method ◽  
Quantitative Methods ◽  
Personal Selling ◽  
Strong Relationship ◽  
Regression Equation ◽  
T Test ◽  
Coefficient Of Determination ◽  
Sample Data

The existence of instability in the value of sales is an important evaluation that must be carried out by management. The purpose of this study is to determine the effect of Personal Selling on Sales Targets at PT. Setiawan Sedjati. The location of data collection is done at PT. Setiawan Sedjati Bandung. The research method uses quantitative methods. This research is a descriptive correlation with sample data collection using the Slovin formula. A total of 67 respondents were used as samples in this study consisting of employees of the marketing division and customers of PT. Setiawan Sedjati. The existing samples were then processed using SPSS Statistic Software version 26. Based on the processed data, the results of the regression equation Y = 20.478 + 0.182x. Then the correlation coefficient value of 0.747, it can be said that these results have a strong relationship between variables. The value of the coefficient of determination is 55.8%. The calculated value of 9.068 > 2.6512 this result shows a significant increase between variables on the t-test. It can be concluded that H1 accepted and H0 rejected, namely the variable personal selling. The variable personal selling has an influence on sales.

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

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