scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BREADLIFE DI MALL LEMBUSWANA SAMARINDA

2021 ◽  
Vol 9 (4) ◽  
pp. 269
Author(s):  
Abednego Suruanto Putranda Pali
Keyword(s):  
Product Quality ◽  
Field Research ◽  
Population Data ◽  
Linear Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Old People ◽  
Independent Variables ◽  
Analysis Technique ◽  
Dominant Influence

Bread is a necessity that is sought after by young to old people. The level of demand for bread in various region is very large and is one of them. In samarinda bread sales market there is a tight competition so that many businesses to increase sales to survive. This makes product quality and and promotion important enough to continue to innovate in offering a product. In this study there are two independent variables (free) including product quality and promotion. While the dependent variable is the purchase decision. The pusrpose of this study was to find out and analyze the influence of product quality variables and promotion influential simultaneously and partially on Breadlife product purchasing decisiuns at Mall Lembuswana Samarinda. To find out which variables have dominant influence on Breadlife product purchasing decisions at Mall Lembuswana Samarinda. The method used is a method with a sample of 96 respondents with an unknown population. Data collection techniques are libreary research and field research in thefrom of questionnaires, observations and interviews. Whhile the data analysis technique uses multiple linear analysis. The results of this study note that Product Quality (X1) and Promotion (X2) at Breadlife Mall Lembuswana Samarinda Simultaneously and partially have a significant influence on the decision to purchase Breadlife products at Mall Lembuswana Samarinda at 51.1%.

scholarly journals Pengaruh Product Quality, Brand Equity dan Iklan Terhadap Keputusan Pembelian Konsumen Pada Produk Obat Nyamuk Merek VAPE di Kota Denpasar

2017 ◽  
Vol 7 (2) ◽  
pp. 674
Author(s):  
Rasyid Ahmad Yoher ◽  
I Wayan Santika
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Brand Equity ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Mosquito Repellent ◽  
Independent Variables ◽  
Analysis Technique

Business competition in the current era of globalization increasingly dynamic, complex and uncertain so as to spur the managers of the company to be able to think creatively and innovatively in order to always provide differentiation, as well as advantages for the company compared with its competitors. The purpose of this research is to know the effect of product quality, brand equity, and advertisement to consumer purchase decision on VAPE brand mosquito repellent product. This research was conducted in Denpasar City. The sample size used was 120 respondents. By using the technique of non-probability sampling, especially purposive sampling. The data that have been collected is processed by using multiple linear regression analysis technique. The results showed that each variable tested has been valid and reliable, and has been modeled according to the classical assumption test so that the research can be done. The three independent variables (product quality, brand equity and advertising) have a positive and significant effect on consumer purchasing decisions on VAPE brand mosquito repellent products in Denpasar City.

scholarly journals Pengaruh Kualitas Produk, Impulse Buying dan Electronic Word of Mouth (EWOM) terhadap Keputusan Pembelian pada Produk Smartphone Merek Oppo di Kota Denpasar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 233-247
Author(s):  
I Kadek Rupayana ◽  
I Wayan Suartina ◽  
IA Mashyuni
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Impulse Buying ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Analysis Technique

The purchase decision is the final stage that determines the viability of a product, because when the consumer has decided, it means the product was purchased by the consumer. The purpose of this study was to determine the effect of product quality, impulse buying, and electronic word of mouth on purchasing decisions for OPPO brand smartphone products in Denpasar. The sample in this study were 135 respondents with the sampling technique used was purposive sampling. The data analysis technique used is multiple linear regression. The results of the analysis show that each of the independent variables, namely the effect of product quality, impulse buying, and electronic word of mouth parisally and simultaneously has a positive and significant effect on purchasing decisions for OPPO brand smartphone products in Denpasar.

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals BRAND IMAGE MEMEDIASI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO DI KOTA DENPASAR

2018 ◽  
Vol 8 (1) ◽  
pp. 142
Author(s):  
I Gusti Ngurah Bagus Hagita Indra Mas Setiadi ◽  
Ni Wayan Ekawati
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Mediating Effect ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Many ◽  
Relationship Of

Indonesian smartphone users are growing rapidly. Oppo is one of the many smartphone manufacturers entering the Indonesian smartphone market. The purpose of this study is to explain the effect of product quality on brand image, product quality to purchase decision, brand image to purchasing decision, and role of brand image in mediating effect of product quality to purchasing decision. The theory used in this research is product quality, brand image and purchase decision. This research was conducted on consumer of Oppo smartphone which domiciled in Denpasar City. The sample size taken as many as 120 people with purposive sampling method. The analysis technique used is path analysis and sobel test. The results of the study found that product quality has a positive and significant effect on brand image. The study also found that each variable of product quality and brand image significantly positively affects purchasing decisions, in addition to the brand image also significantly mediates the relationship of product quality to purchasing decisions   Keyword: product quality, brand image, purchase decisions

scholarly journals THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

2017 ◽  
Vol 8 (1) ◽  
pp. 101
Author(s):  
Mohammad Rizan ◽  
Muthya Octariany Nauli ◽  
Saparuddin Mukhtar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Business Unit ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
The Third ◽  
Perceive Risk ◽  
Positive Effect

The aim of this objective reserach is to find a picture of the influence of brand image, price, product quality and perceive risk on purchase decision transformer product PT. Schneider Indonesia for business consumers in Indonesia. This research is quantitative study with descriptive and causal method undertaken at PT. Schneider Indonesia business unit transfomer in 2013. Data collection done towards 97 respondents and its surrounding others industries segment. The data were collected with questonnaire and analyzed with SPSS ver. 20.0. The results of this study concluded that (1) the brand image positive and has significant impact on purchasing decisions, (2) Price positive and has significant impact on purchasing decisions, (3) product quality positive and has significant impact on purchasing decisions, (4) perceive risk positive and significant impact on purchasing decisions and (5) all of the independent variables (brand image, price, product quality, and perceive risk) have significant positive effect on the dependent variable (purchase decisions). The variables that most influence the purchase decision is price variable, the second is brand image, the third is perceive risk and the fourth is a product quality.   Keywords: brand image, price, product quality, perceive risk and purchase decision

scholarly journals PENGARUH CITRA MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE VIVO SMARTPHONE PADA PT SALIM SURYA PHONE DI SAMARINDA

2020 ◽  
Vol 8 (1) ◽  
pp. 55
Author(s):  
Rijal Setiawan
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Brand Image ◽  
Field Research ◽  
Sampling Technique ◽  
Linear Analysis ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Dominant Influence

The background of this research is the sales of Vivo Smartphone that is not stable at PT Salim Surya Phone Samarinda. The sales decline was caused by the brand image and attribute products. There are some purposes of this study are to know and analyse the variable influences of brand image and attribute products to the purchasing decision of Vivo Smartphone at PT Salim Surya Phone  Samarinda. And to know which variables have the dominant influences on the purchasing decision of these products. The research method that the researcher used is a quantitative research method. The sample of this study was 100 respondents with amount population. The technique that used is Incidental sampling Technique. The data collection technique is study of literature and field research that is questionnaire, observation, and interview. While the data analysis technique used multiple linear analysis. The conclusion of this study are the variable of brand image (X1) and attribute products (X2) simultaneously and partial significant effects on purchasing decision (X2) is to have a dominant influence on products purchasing decision of Vivo Smartphone at PT Salim Surya Phone Samarinda. 

Influence of product quality, price, and promotion on purchase decision of Philips Products

2021 ◽  
Vol 1 (1) ◽  
pp. 26-36
Author(s):  
Firmansyah Firmansyah
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Simultaneous Impact ◽  
Analysis Technique ◽  
The Impact ◽  
Buying Decisions

The purpose of this study, among others, is to partially determine the effect of product quality on purchasing decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to partly assess the impact of price on buying decisions for Philips products at PT. Sumber Peni Karya Pekanbaru, to determine the effect of promotion partially on purchasing decisions at PT. Sumber Peni Karya Pekanbaru, and to assess the impact of product quality, price, and promotion simultaneously on purchasing decisions at PT. Source of Peni Karya. The population in this study amounted to 47 people, while the sample obtained was 47 samples. The data analysis technique used multiple linear regression analysis. The results of this study are that product quality affects purchasing decisions, and the price has a significant effect on purchasing decisions. The promotion does not affect purchasing decisions, and product quality, price, and advertising have a simultaneous or simultaneous impact on buying decisions.

ANALISIS PENGARUH MEREK, HARGA DAN KUALITAS PRODUK LARISSA AESTHETIC CENTER YOGYAKARTA TERHADAP KEPUTUSAN PEMBELIAN

2019 ◽  
Vol 27 (1) ◽  
pp. 15-26
Author(s):  
Paramita Paramita ◽  
Dila Damayanti
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Test Statistic ◽  
Analysis Technique ◽  
Research Population

The purpose of this research is to know: (1) influence of brand influence to purchase decision of Larissa product (2) influence of price to decision of purchase of Larissa product (3) influence of product quality to decision of purchase of Larissa product (4) influence of brand, price, and product quality simultaneous decision to purchase Larissa products. This type of research is survey research. Population in this research is consumer of Larissa Aesthetic Center Galleria Mall. Sampling method with non probability sampling with convenience sampling with the number of 100 respondents. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression analysis. The result of this research show that (1) there is influence between brand to decision of purchasing of Larissa product, this is proved by result of t test statistic for Brand variable (X ) obtained t value bigger than t table (3,104> 1,985) with significance 0,003 < 0.05. So partially the brand variable (X1) has a significant effect on purchasing decisions (Y). (2) The result of t test statistic for Price variable (X‚ ) obtained t value count bigger than t table (2,905> 1,985) with significant t equal to 0,005, because t value count bigger than t table and significant t <0,05 0.005 <0.05). So partially variable brand (X‚ ) have a significant effect on purchase decision (Y). (3) The result of t test statistic for product quality variable (Xƒ ) is got t value bigger than t table (2,445> 1,985) with significant t equal to 0,016, because t value count bigger than t table and significant t <0,05 (0.016 <0.05). So partially variable brand (Xƒ ) have a significant effect on purchase decision (Y).

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 6 (3) ◽  
Author(s):  
Bongsu Saragih, MM.
Keyword(s):  
Regression Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Significant Contribution ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Good Product ◽  
Analysis Technique ◽  
The Right ◽  
Good Product Quality

Bastard Clothing is a home industry that is also used as a brand or brand T-shirt distro that began to appear in early 2015. Promotion of the right target and good product quality greatly affect the community (consumers) in making the purchase of these products. Product quality greatly affects consumer purchasing decisions on a product, a good product in terms of quality or price will not be easy to compete if it is wrong in doing promotional activities. This study aims to analyze the contribution of simultaneous between product quality and promotion to purchase decision, analyze the partial contribution between product quality to a decision of purchasing and analyze the contribution of partially between promotion to purchasing. Samples in this research counted 44 respondents. The analysis technique used multiple regression analysis. The results of the analysis show that promotion and product quality simultaneously have a significant contribution on purchasing decisions, which means that the more attractive promotions made by companies and products offered quality can improve purchasing decisions. Product quality affects purchasing decisions, it indicates that the more quality products offered to consumers can improve purchasing decisions. Promotion contribution purchasing decisions, indicating that the more companies promotion can improve purchasing decisions

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI PENJUALAN, DAN LOKASI GERAI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TAS EIGER DI KOTA BOGOR

2019 ◽  
Author(s):  
Heruwansyah
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Statistical Test ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Significant Variable ◽  
Purchasing Decisions ◽  
Independent Variables

This study aims to examine the effect of Product Quality, Sales Promotion, and Outlet Location on Consumer Purchasing Decisions on Eiger Brand Bags in Bogor City. This study uses independent variables namely Product Quality, Sales Promotion, Outlet Location. The dependent variable is the Consumer Purchase Decision. The data in this study are secondary data.The sample of this study is consumers who have already bought the Eiger brand bag products. The sample is done by non-probability sampling method. Data collection was conducted with a questionnaire distributed directly to consumers who had bought Eiger brand bags as many as 120 respondents. The statistical method uses multiple linear regression analysis, by testing the statistical test hypothesis t.The results of this study indicate a positive and significant variable in Product Quality with t count greater than t table (3.674&gt; 1.66), sales promotion t count greater than t table (2.526&gt; 1.66), and there is one variable that is not positive and significant effect on Consumer Purchasing Decisions namely Outlet Location variables with the acquisition of t count smaller than t table (0.65 &lt;1.66).

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