"A Study on the Content Analysis of Corporate Television Advertisements produced as a means of Crisis Communication Strategy"

2020 ◽  
Vol 21 (1) ◽  
pp. 247-260
Author(s):  
Juyoun Baik ◽  
Dong Ryun Chang
Keyword(s):  
Content Analysis ◽  
Crisis Communication ◽  
Communication Strategy ◽  
Television Advertisements

scholarly journals Air Asia Crisis Communications Strategies and Malaysia Airlines: A Content Analysis

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Ni Ketut Dimar Warsihantari ◽  
I Gusti Ngurah Putra
Keyword(s):  
Content Analysis ◽  
Crisis Management ◽  
Crisis Communication ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Aviation Industry ◽  
Crisis Communications ◽  
Aircraft Accidents ◽  
Industrial Sectors ◽  
Communications Strategies

The aviation industry is one of the most vulnerable industrial sectors to the crisis. Failure to manage the crisis they face can threaten their lives. Therefore, managers of airline companies are required to have the ability to manage crisis and communicate in crisis situations. Crisis communication strategy becomes an important part in crisis management. This study uses content analysis of the crisis communication strategies used by AirAsia and Malaysia Airlines in their respective aircraft accidents on December 28, 2014 and March 8, 2014. This research found that both companies were fast enough to respond to crises despite differences in strategy they use in responding the  crisis. AirAsia emphasizes the use of apology without ignoring compensating, while Malaysia Airlines emphasizes compensation without ignoring apology.

scholarly journals Maple Leaf Foods: Crisis and Containment Case Study

2010 ◽  
Vol 1 (1) ◽  
pp. 47 ◽  
Author(s):  
Gwyneth V.J. Howell ◽  
Rohan Miller
Keyword(s):  
Crisis Communication ◽  
Health And Safety ◽  
Communication Strategy ◽  
Organisational Values

Crises can impact an organisation’s viability, credibility and reputation. Communication can preserve and protect the valuable reputation of an organisation, by demonstrating an acceptance of responsibility for the crisis and addressing victim concerns. The research illustrates that Maple Leaf Food’s crisis communication strategy was effectual and in supported to its purported organisational values as an organisation focused on health and safety. This case highlights why it is crucial for organisations to develop and apply a cohesive crisis communication strategy.

Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States

1988 ◽  
Vol 52 (2) ◽  
pp. 75-85 ◽  
Author(s):  
Mary C. Gilly
Keyword(s):  
United States ◽  
Content Analysis ◽  
Sex Roles ◽  
Sex Role ◽  
Past Research ◽  
The United States ◽  
Cultural Influence ◽  
The Past ◽  
Television Advertisements

In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined only U.S. advertising, leaving open the question of cultural influence on advertising's sex role portrayals. The author offers a new analysis of sex roles in advertising and compares content analysis findings for U.S., Australian, and Mexican television advertisements. Results reveal differences in the portrayal of the sexes in U.S. advertisements. Australian advertisements show somewhat fewer sex role differences and Mexican advertisements show slightly more sex role differences than U.S. advertisements. Stereotypes are found in the advertising of all three countries, but are manifested in different ways.

scholarly journals Propaganda Instruments in Contemporary Campaigns: Comparison of Estonian Political Television Advertisements and Modern Television Commercials

2007 ◽  
Vol 3 (1) ◽  
Author(s):  
Agu Uudelepp
Keyword(s):  
Content Analysis ◽  
Present Article ◽  
Television Commercials ◽  
Political Advertisements ◽  
The Public ◽  
Television Advertisements ◽  
Similarities And Differences ◽  
Democratic Societies

The author argues in the present article that although propaganda is considered mostly a tool of ideological communication suitable for use during wars or in totalitarian states, it is still used in contemporary democratic societies at peacetime and there are no major differences between employing instruments of propaganda in the public or the private sectors. The present analysis is based on the similarities and differences between Estonian political television advertisements and modern television commercials with an emphasis on the application of propaganda instruments. The author employed content analysis when studying the sample in which were 100 non-political and 84 political advertisements. This research shows that Estonian political television advertisements and international non-political television advertisements share some significant similarities: cognitive propaganda instruments are more widely employed than social ortechnological ones. The role oftechnological propaganda instruments is diminishing and such instruments are replaced by structural ones. A major difference is that, on average, there are more propaganda instruments per advertisement in political television advertisements than in non-political television advertisements, and technological propaganda instruments are not employed in non-political television advertisements.

scholarly journals Analysis of the Government's Crisis Communication Strategy Discourse to Defend Covid-19

2021 ◽  
Vol 13 (1) ◽  
pp. 36
Author(s):  
Anton Surahmat ◽  
Susanne Dida ◽  
Feliza Zubair
Keyword(s):  
Critical Discourse Analysis ◽  
Crisis Communication ◽  
Communication Theory ◽  
Communication Strategy ◽  
Press Releases ◽  
Public Officials ◽  
Situational Crisis Communication Theory ◽  
The Public ◽  
Government Communication ◽  
The Government

Crisis communication is one of the most important instruments in crisis management. Unfortunately, there is a lot of criticism about how the Indonesian government implemented its crisis communication strategy during the Covid-19 pandemic season. This study aims to uncover the government's crisis communication strategy from the perspective of Van Dijk's critical discourse analysis. Based on the Situational Crisis Communication Theory (SCCT), researchers study the structure of discourse in texts consisting of macro, superstructure, and micro. There were 6 press releases from President Jokowi, Minister of Health Terawan Agus Putranto, and Spokesperson dr. Achmad Yurianto was collected using a purposive sampling method to describe the government's crisis communication strategy at the beginning of pre-crisis and crisis. The results show a significant dynamic crisis communication strategy on how the government implemented it in the pre-crisis and crisis phases. In the pre-crisis phase, they were statements from public officials especially in this case coming from President Jokowi and Minister of Health Terawan Agus Putranto. Both of these statements tend to lead to Deny and Diminish's strategy while still delivering messages in the form of Adjustments and Instructive Information so that the public remains alert and calm. However, in the crisis phase, government communication shifted towards Diminishes' statement, in the view of Justification that the crisis was actually not so terrible and bad. This is the biggest idea that emerged in the statement of President Jokowi and Spokesperson dr. Achmad Yurianto. Broadly speaking, this phase also provides a greater perspective on projections of government policy in the Covid-19 arrangement.

scholarly journals When Crises Change the Game: Establishing a Typology of Sports-Related Crises

2020 ◽  
Vol 3 (1) ◽  
pp. 49-70
Author(s):  
Natalie Brown-Devlin ◽  
Kenon Brown
Keyword(s):  
College Students ◽  
Content Analysis ◽  
Crisis Communication ◽  
Qualitative Content Analysis ◽  
Communication Research ◽  
Analysis Study ◽  
Comprehensive List

In order to properly evaluate crises that occur in sports, scholars have previously called for a sports-specific crisis communication typology (Wilson, Stavros, & Westberg, 2010). Two studies were conducted to develop the resulting typology. Study 1 utilized a questionnaire to obtain a comprehensive list of sports-related crises that were later grouped into twelve crisis types and three unique clusters through the use of qualitative content analysis. Study 2 utilized a questionnaire completed by 282 college students to determine the levels of crisis responsibility attributed to each cluster of crises. The resulting typology provides the necessary foundation for crisis communication research that uses sports as a context by evaluating the level of organizational blame that exists when a crisis occurs.

scholarly journals Case Study in Covid-19 Infodemic in Indonesia

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Ferdinand Eskol Tiar Sirait ◽  
Rati Sanjaya
Keyword(s):  
Social Media ◽  
Crisis Communication ◽  
Reference Model ◽  
Media Analysis ◽  
Communication Strategy ◽  
Comparative Case Study ◽  
Communication Problems ◽  
Official Statement ◽  
Information Circulation

COVID-19 has been declared as pandemic by WHO. Indonesian government late to give official statement that made public believe in hoax, rumours, gossip, even propaganda that they got from social media and passed from one group to another. As we know, too much information or shortage of information could lead to confusing messages that eventually increase public distrust towards official statement. Consequently, people resort to social media as the only source of information. As a mass-self communication channel, the credibility of information from this source is problematic. Castell’s mass-self communication made this circle become infodemic that hamstring public trust to government. In this research, we do comparative case study on how countries (China and South Korea) tackle communication problems during the pandemic. This research is significant because it could be a reference model of crisis communication strategy when the country faces a pandemic Relying on mass media analysis and literature review, we find that China’s government uses power to control information circulation while South Korea’s generates public’s participation in social media. Indonesia as a democratic country could use this experience to gain public’s trust by doing Coomb’s SCCT for crisis situation. Doing this, Indonesia is expected to be more prepared to for the crisis communication in the future.Keywords: COVID-19, infodemic, crisis communication, case study ABSTRAKCOVID-19 telah dinyatakan sebagai pandemi oleh WHO. Pemerintah Indonesia terlambat memberikan pernyataan resmi yang membuat publik percaya pada hoax, rumor, gosip, bahkan propaganda yang mereka dapatkan dari media sosial dan diteruskan dari satu kelompok ke kelompok lain. Seperti kita ketahui, informasi yang terlalu banyak atau kekurangan informasi dapat menimbulkan pesan yang membingungkan yang pada akhirnya meningkatkan ketidakpercayaan publik terhadap pernyataan resmi. Akibatnya, masyarakat menggunakan media sosial sebagai satu-satunya sumber informasi. Sebagai saluran komunikasi massa-mandiri, kredibilitas informasi dari sumber ini bermasalah. Komunikasi massa yang dilakukan Castell membuat lingkaran ini menjadi infodemik yang melemahkan kepercayaan publik kepada pemerintah. Dalam penelitian ini, kami melakukan studi kasus komparatif tentang bagaimana negara-negara (China dan Korea Selatan) menangani masalah komunikasi selama pandemi. Penelitian ini penting karena dapat menjadi model referensi strategi komunikasi krisis ketika negara menghadapi pandemi Mengandalkan analisis media massa dan tinjauan pustaka, kami menemukan bahwa pemerintah China menggunakan kekuatan untuk mengontrol peredaran informasi sementara Korea Selatan menghasilkan partisipasi publik di media sosial. Pengalaman ini bisa dimanfaatkan Indonesia sebagai negara demokrasi untuk mendapatkan kepercayaan publik dengan melakukan SCCT Coomb untuk situasi krisis. Dengan begitu, Indonesia diharapkan lebih siap menghadapi krisis komunikasi di masa mendatang.Kata Kunci: COVID-19, infodemik, komunikasi krisis, studi kasus

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