scholarly journals Propaganda Instruments in Contemporary Campaigns: Comparison of Estonian Political Television Advertisements and Modern Television Commercials

2007 ◽  
Vol 3 (1) ◽  
Author(s):  
Agu Uudelepp

The author argues in the present article that although propaganda is considered mostly a tool of ideological communication suitable for use during wars or in totalitarian states, it is still used in contemporary democratic societies at peacetime and there are no major differences between employing instruments of propaganda in the public or the private sectors. The present analysis is based on the similarities and differences between Estonian political television advertisements and modern television commercials with an emphasis on the application of propaganda instruments. The author employed content analysis when studying the sample in which were 100 non-political and 84 political advertisements. This research shows that Estonian political television advertisements and international non-political television advertisements share some significant similarities: cognitive propaganda instruments are more widely employed than social ortechnological ones. The role oftechnological propaganda instruments is diminishing and such instruments are replaced by structural ones. A major difference is that, on average, there are more propaganda instruments per advertisement in political television advertisements than in non-political television advertisements, and technological propaganda instruments are not employed in non-political television advertisements.

Author(s):  
Agu Uudelepp

The author argues in the present article that although propaganda is considered mostly a tool of ideological communication suitable for use during wars or in totalitarian states, it is still used in contemporary democratic societies at peacetime and there are no major differences between employing instruments of propaganda in the public or the private sectors. The present analysis is based on the similarities and differences between Estonian political television advertisements and modern television commercials with an emphasis on the application of propaganda instruments. The author employed content analysis when studying the sample in which were 100 non-political and 84 political advertisements. This research shows that Estonian political television advertisements and international non-political television advertisements share some significant similarities: cognitive propaganda instruments are more widely employed than social ortechnological ones. The role oftechnological propaganda instruments is diminishing and such instruments are replaced by structural ones. A major difference is that, on average, there are more propaganda instruments per advertisement in political television advertisements than in non-political television advertisements, and technological propaganda instruments are not employed in non-political television advertisements. Full text available: https://doi.org/10.22215/rera.v3i1.182


2017 ◽  
Vol 1 (1) ◽  
pp. 83
Author(s):  
Agnieszka Łukasik-Turecka

<p><span lang="EN-US">The present article seeks to answer the question whether the fact that during the referendum campaign in 2015 the entitled entities had the opportunity to utilize free broadcast time in order to promote their activity affected the dominance of such content over the content concerning the issues raised in the referendum questions.</span><span lang="EN-US">Information on politics is obtained mainly from the media; the mediatization of politics is also allowed by Polish legislation, which provides for the opportunity to use free broadcasts on public media inter alia during referendum campaigns by entitled political entities. However, the possibility of using the free broadcasting time for the purposes other than stipulated in the law was not provided for.</span><span lang="EN-US">The research material was the free referendum broadcasts of the entitled entities, aired by Radio Lublin S.A., the method applied being the content analysis (quantitative and qualitative)</span><span lang="EN-US">.</span><span lang="EN-US">The main hypothesis, which assumed that the entitled entities used the allocated air time to promote themselves, inter alia through popularizing their names in the public space at the expense of the issues raised in the referendum questions, was positively verified as a result of research.</span></p>


2015 ◽  
Vol 10 (1) ◽  
pp. 249-266
Author(s):  
Sara Wahid ◽  
Aazadi Fateh Muhammad ◽  
Fateh Muhammad Burfat

This study is aimed to investigate the gender portrayals in Pakistani television commercials that run on Pakistani television channels. The research is mainly a content analysis, intends to examine the gender representation of male and female in Pakistani television commercials. For this purpose the commercials have been closely investigated considering the male and female role portrayals, demographic focus and main voice over/ narrators. Twenty-five commercials were randomly selected from four broad categories of household products, beauty products, telecommunications and edibles. These four product categories represent those television advertisements that have been given greater exposure (in terms of space allocated / air time) on Pakistani television channels and also enlist in top ten product category in the year 2008. The aforementioned top ten product category list was prepared by Gallup Pakistan and accessed from the Aurora purple book (Pakistani advertising magazine) published by Dawn group of newspapers in 2008. (Gallup Pakistan) The research framework attempts to familiarize the readers with the gender representation in Pakistani television commercials, their similarities and differences in comparison with the existing literature from various countries.


TOTOBUANG ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 15-27
Author(s):  
Siti Aisyah Hasanudin ◽  
Asep Yudha Wirajaya

This article aims to describe the correlations among intertextuality, hypogram, and transformation in the existing Saga of the Prophet Lot (hereinafter abbreviated as HNL) with the Story of the Prophet Lot (hereinafter abbreviated KNL) in the Holy Quran and also its correlations to the LGBT phenomenon in Indonesia.The problems in this article, that is (1) What is the intertextual relationship between HNL and KNL in the Holy Quran?, (2) How are the similarities and differences of HNL and KNL in the Holy Quran?, (3) What are the background creation of HNL? This article wants to prove that the ancient manuscript entitled HNL is a hypogram and transformation of the KNL contained in the Holy Quran.The method used in this article is content analysis because the authors intend to interpret the events contained in the HNL and then trace the Intertekstualnya relationship with the KNL found in the Holy Quran.In this article the similarities and differences in the two objects that will be examined are explained properly.This HNL script has similarities with KNL in the Holy Quran such as Prophet Lot was instructed by Allah SWT to preach his people such as about leaving their indecent behaviors; the arrival of the Angels at Prophet Lot’s home, Prophet Lot was expelled by his people, and punishment for the Sodomites. The differences only lie in the beginning of the story and at the end of the story of Prophet Lot.  Artikel ini bertujuan memaparkan hubungan intertekstual, hipogram, dan transformasi pada naskah Hikayat Nabi Lot (yang selanjutnya disingkat HNL) dengan Kisah Nabi Lot (yang selanjutnya disingkat KNL) dalam Alquran dan juga kaitannya dengan fenomena LGBT di Indonesia. Permasalahan dalam artikel ini, yaitu (1) Bagaimana hubungan intertekstual antara HNL dengan KNL dalam Alquran?, (2) Bagaimana persamaan dan perbedaan HNL dan KNL dalam Alquran?, (3) Apa yang menjadi latar belakang penciptaan HNL? Artikel ini membuktikan bahwa naskah kuno yang berjudul HNL merupakan hipogram dan transformasi dari KNL yang terdapat dalam Alquran. Metode yang digunakan dalam artikel ini adalah analisis konten karena penulis bermaksud menafsirkan peristiwa yang terdapat dalam HNL dan kemudian menelusuri hubungan intertekstualnya dengan KNL yang terdapat dalam Alquran. Artikel ini menjelaskan tentang persamaan dan perbedaan pada kedua objek yang akan di kaji. Naskah HNL memiliki persamaan dengan KNL dalam Alquran. Nabi Lot diperintahkan Allah SWT untuk berdakwah kepada kaumnya agar mau meninggalkan perilaku menyimpang, kedatangan para Malaikat ke rumah Nabi Lot, Nabi Lot diusir oleh kaumnya, dan hukuman bagi kaum Sodom. Adapun perbedaannya hanya terletak pada awal kisah dan akhir cerita Nabi Lot as. w:LsdException Locked="false" Priority="


2014 ◽  
Vol 2014 (1) ◽  
pp. 285-300
Author(s):  
Rudi Visker

The present article plays off two conceptions of the public sphere against one another. The first one sees in it a sign of what is already present in the private sphere, whereas the second regards it as a symbol that has to inscribe its own symbolic force into the private realm. That this is by no means a mere academic question becomes obvious by way of several examples analyzed at great length: the institution of mourning and the discussion about the presence of religious symbols in the public sphere. An argument for considering the Muslim veil as a protection against the divine is put forward in an attempt to clarify the presuppositions of our current predisposal against it. Ultimately, pluralism should perhaps not just be taken to refer only to the presence of others outside of us who we are able to numerically count, but might be the more difficult plight of having to cope with an otherness within each of us. Should the latter be the case, then we are in need of a public sphere where we can leave behind and thus honor what is not only differentiating us from others but also from ourselves.


Author(s):  
Courtney Waugh

Strategic planning documents are "key sites to institutional discourse" and reflect the public face of the library. This research explores the extent to which Neoliberal discourse permeates the strategic plans of three Canadian academic libraries, and examines how they are responding to global economic and political pressures. Through content analysis, the tension between libraries as a public good versus libraries as commodity is examined. Within this context, the disconnect between librarian core values and changing institutional values is also explored.Les documents de planification stratégique sont des « sites clés pour tout discours institutionnel » et reflètent le visage public d’une bibliothèque. Cette recherche tente de prendre la mesure dans laquelle le discours néolibéral imprègne les documents de planification stratégique de trois bibliothèques universitaires canadiennes, et examine comment ces institutions répondent à la montée et à la diversification des pressions économiques et politiques mondiales. En utilisant l'analyse de contenu et un regard critique, cette recherche exploratoire examine la tension entre la conception de la bibliothèque comme bien public et sa conception comme produit de marchandisation.


Jurnal KATA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Krisna Aji Kusuma ◽  
Herman J Waluyo ◽  
Nugraheni Eko Wardani

<p><em>This study aims to describe the intertextuality relationship between the novel Pasung Jiwa by Okky Madasari and Calabai by Pepi Al-Bayqunie. The type of research is descriptive qualitative approach using content analysis. Data are collected by inventorying events that are similarities and differences, specifications on the characters, settings, plots, and themes of both text. The research results indicate that there are similar themes on the two novels, the theme of self actualization in addition with the theme of family and friendship. The same characterization are also used by both author, masculine figures with feminine soul characters. The difference between the two novels lies on the plot and setting. Pasung Jiwa uses progressive plot and Calabai uses a flash-back plot.. Okky Madasari takes Java Island as the background in the novel Pasung Jiwa, while the novel Calabai, Pepi Al-Bayqunie using the setting of Sulawesi Island. The basis of the similarity of theme and characterization supported by the similirity of events in the story shows the existence of intertextual relationship between the two novels. As a previously published work, the novel Pasung Jiwa by Okky Madasari is a hipogram and novel Calabai by Pepi A-Bayqunie as a transformational text. On the theme and characterization, the transformation of Calabai forward the hypogram, while in the plot and setting deviates his hypogram, Pasung Jiwa.</em></p><p>Penelitian ini bertujuan untuk mendeskripsikan hubungan intertekstualitas antara novel Pasung Jiwa karya Okky Madasari dan novel Calabai karya Pepi Al-Bayqunie. Jenis penelitian ini adalah deskriptif kualitatif dengan pendekatan konten analisis. Data dikumpulkan dengan menginventariskan peristiwa yang merupakan persamaan dan perbedaan, spesifikasi pada tokoh, latar, alur, dan tema dari kedua teks. Hasil penelitian ini menunjukkan bahwa terdapat kesamaan tema pada kedua novel, yaitu tema aktualisasi diri, ditambah dengan tema keluarga dan persahabatan. Penokohan yang sama juga digunakan oleh kedua penulis, yaitu tokoh maskulin dengan karakter jiwa feminin. Perbedaan kedua novel terletak pada alur dan latar. Pasung Jiwa menggunakan alur maju dan Calabai menggunakan alur campuran. Latar dalam novel Pasung Jiwa, Okky Madasari mengambil latar Pulau Jawa, sedangkan novel Calabai, Pepi Al-Bayqunie menggunakan latar Pulau Sulawesi. Dasar kesamaan tema dan penokohan didukung kesamaan peristiwa-peristiwa dalam cerita menunjukkan adanya hubungan intertekstual antara kedua novel. Sebagai karya yang terbit terlebih dahulu menjadikan novel Pasung Jiwa karya Okky Madasari adalah hipogram dan novel Calabai karya Pepi Al-Bayqunie sebagai teks transformasi. Pada tema dan penokohan, transformasi Calabai meneruskan hipogram, sedangkan pada alur dan latar menyimpangi hipogramnya, Pasung Jiwa.</p>


2021 ◽  
Vol 29 (Supplement_1) ◽  
pp. i28-i29
Author(s):  
R Munshi ◽  
T Grimes

Abstract Introduction Reducing the global prevalence of severe, avoidable medication-related harm (MRH) by 50% by the end of 2022 is the WHO’s third global patient safety challenge [1]. MRH is reported frequently in the academic literature, with increasing age being a key risk factor. The WHO have highlighted the need to improve public health literacy and knowledge about medications. Little is known about the frequency and nature of Irish newspaper reports about MRH. This study sought to address this gap and to examine reporting during the calendar years 2019 and 2009. Methods In this mixed-methods study, LexisNexis® [2], an online newspaper archive database, was searched for newspaper articles reporting on MRH, published in the Republic of Ireland during the calendar years 2019 and 2009. The search strategy focussed on “medication” AND “harm” AND “patient”. Quantitative data extraction aimed to describe the frequency (by count of articles) of reporting of MRH and the nature by describing the publishing newspaper titles and the reported details of: drug class(es), demographics (age or life stage, gender) of those experiencing harm and the severity of harm. Qualitatively, a systematic content analysis, using inductive coding is ongoing and will be reported separately. Research ethics committee approval for this study is not required because this is an analysis of material in the public domain. Results In total, 7098 newspaper articles were identified through database searching for 2019 (n=3217) and 2009 (n=3881). To date, 54% (3867: n=3217, 45% 2019, n=650, 9% 2009) of these were screened, of which 63 newspaper articles (n=44 2019, n=19 2009) were included and quantitative data were extracted. Within these 63 articles, 71 cases of individual people experiencing MRH were reported (52 in 2019 and 19 in 2009). The newspapers most commonly reporting MRH were Irish Daily Mail (31/63: 27 in 2019 and 4 in 2009) and Irish Times (17/63:9 in 2019 and 8 in 2009). Drug classes most frequently reported as causing MRH were central nervous system drugs (antiepileptics n=10, opioid analgesics n=5, antidepressants n=9, and anxiolytics n=1), cancer chemotherapy (23 cases) and non-steroidal anti-inflammatories (n=3). MRH was reported as being fatal (13 /71:8 in 2019 and 5 in 2009) and non-fatal (58/71), with seven cases (5 in 2019 and 2 in 2009) of permanent harm. Among the 71 individual cases of MRH, the majority were adults aged 18–64 years (n=36), children (n=7), older adults (n=8), foetus (n=3) and newborn (n=1), while the remainder did not report the person’s age. Conclusion MRH is frequently reported to the public through Irish newspapers. The study is limited by focus on newsprint media with the exclusion of other forms of digital or social media and restriction to two calendar years in a single country, which likely stifles the generalisability of findings to other contexts. Future work could explore this issue across a wider range of media platforms and examine changes in reporting over time. The study findings may support an agenda to improve the general public's exposure to information and knowledge of MRH and medication safety. References 1. Donaldson, L.J., et al., Medication without harm: WHO's third global patient safety challenge. 2017. 389(10080): p. 1680–1681. 2. https://advance-lexis-com.elib.tcd.ie/firsttime?crid=d5f713e8-8107-4efd-91cc-1e99c82cdb58&pdmfid=1519360.


2021 ◽  
pp. 239693932110002
Author(s):  
J. Kwabena Asamoah-Gyadu ◽  
Vivian Dzokoto ◽  
Annabella Osei Tutu ◽  
Abraham Kenin ◽  
Amanda Stahl

Despite the popularity of religion in African settings such as Ghana, reports of moral decline abound. This article reviews traditional, mission, and Christian theological perspectives of morality in Ghana. Using interviews, surveys, and content analysis of vehicle slogans, it examines what Ghanaians today consider to be values in terms of virtues and vices. It explores implications for Christian mission involvement in shaping morality in education and the public sphere.


2020 ◽  
Vol 6 (1) ◽  
pp. 307-321
Author(s):  
Ghaleb Rabab’ah ◽  
Lydia Idir ◽  
Sharif Alghazo

AbstractThe present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. The data were analysed based on previous categorisations of persuasive appeals. The findings revealed that both groups of advertisements adopted various appeals to persuade their target audience to purchase products and experience their services, and that the most widely used appeals were play on words, brand, celebrity and music appeals. These findings provide insights into the value of understanding how persuasion is used in media discourse and in different linguistic and cultural milieus.


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