scholarly journals The Marketing Concept in Islamic Perspective: A Literature Review

2017 ◽  
Vol 1 (01) ◽  
pp. 20
Author(s):  
Mirza Tabrani ◽  
Marlizar Marlizar
Keyword(s):  
Literature Review ◽  
Empirical Studies ◽  
Marketing Mix ◽  
Future Research ◽  
Actual Situation ◽  
Marketing Concept ◽  
Islamic Perspective ◽  
The Future

<p>The objectives of this paper is to review some researches on marketing concept in Islamic perspective. The expected of this review is to provide benefits for related researches in the future. This study uses some review papers, empirical studies and books related to marketing concept in Islamic perspective. The analysis allows identifying interesting points for future research on the topic of marketing concept in Islamic perspective. This paper provides a better understanding on how Islamic perspective on marketing concept. This paper only reviewed concerned articles from Science Direct, Emerald Insight and books. The results of the review showed that the limited studies about the marketing concept in Islamic perspective (Islamic marketing concept). Result of this study is believed to give worth understanding about actual situation in this field of research. It proposed some notions that will stimulate more intensive researches in this field in the future.</p><p><br />Keywords: Islamic Perspective, Literature Review, Marketing Concept, Marketing Mix</p>

scholarly journals COVID-19 and tourist mobility at destinations: a literature review and emerging research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alba Viana-Lora ◽  
Antoni Domènech ◽  
Aaron Gutiérrez
Keyword(s):  
Literature Review ◽  
Research Agenda ◽  
Empirical Studies ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
The Future ◽  
Short And Long Term ◽  
The Impact

PurposeThis paper aims to review conceptual and empirical studies that analyse the impact of the pandemic on mobility and tourism behaviour at destinations in order to identify proposals, forecasts and recommendations to guide the future research agenda on the subject.Design/methodology/approachThis study used a systematic literature review to synthesise information from scientific articles published in journals indexed in the Web of Science database related to tourism mobility at destinations during the COVID-19 pandemic.FindingsThis article found that, according to the existing literature, the COVID-19 pandemic is acting as a catalyst for the sustainable transition of tourism. Although the findings reveal a lack of empirical research on the impact of the pandemic on tourism mobility at destinations, the article synthesizes the short- and long-term impacts of the pandemic and sets out the future research agenda on tourist mobility at destinations.Originality/valueTo the best of the authors' knowledge, this is the first systematic review of the impact of the pandemic on mobility and tourism behaviour at destinations that attempts to describe the emerging challenges and the agenda for future research.

scholarly journals Personality trait differences across types of entrepreneurs: a systematic literature review

2021 ◽  
Author(s):  
Florentine U. Salmony ◽  
Dominik K. Kanbach
Keyword(s):  
Literature Review ◽  
Personality Traits ◽  
Systematic Literature Review ◽  
Empirical Studies ◽  
Academic Research ◽  
Future Research ◽  
Rural Farmers ◽  
Start Up ◽  
Wide Range ◽  
Research Integration

AbstractThe personality traits that define entrepreneurs have been of significant interest to academic research for several decades. However, previous studies have used vastly different definitions of the term “entrepreneur”, meaning their subjects have ranged from rural farmers to tech-industry start-up founders. Consequently, most research has investigated disparate sub-types of entrepreneurs, which may not allow for inferences to be made regarding the general entrepreneurial population. Despite this, studies have frequently extrapolated results from narrow sub-types to entrepreneurs in general. This variation in entrepreneur samples reduces the comparability of empirical studies and calls into question the reviews that pool results without systematic differentiation between sub-types. The present study offers a novel account by differentiating between the definitions of “entrepreneur” used in studies on entrepreneurs’ personality traits. We conduct a systematic literature review across 95 studies from 1985 to 2020. We uncover three main themes across the previous studies. First, previous research applied a wide range of definitions of the term “entrepreneur”. Second, we identify several inconsistent findings across studies, which may at least partially be due to the use of heterogeneous entrepreneur samples. Third, the few studies that distinguished between various types of entrepreneurs revealed differences between them. Our systematic differentiation between entrepreneur sub-types and our research integration offer a novel perspective that has, to date, been widely neglected in academic research. Future research should use clearly defined entrepreneurial samples and conduct more systematic investigations into the differences between entrepreneur sub-types.

scholarly journals A literature review of washback effects of assessment on language learning

2020 ◽  
Vol 9 (2) ◽  
pp. 3-16
Author(s):  
Nguyen Thi Thanh Ha
Keyword(s):  
Literature Review ◽  
Language Learning ◽  
Empirical Studies ◽  
Future Research ◽  
Context Dependent

This paper reviews the empirical studies on washback effects of assessment on language learning. The study begins with the definitions of washback, its equivalent terms, and dimensions of washback. Then it summarizes the empirical studies of washback on three most frequently investigated areas, namely learners’ motivation, behaviours, and achievement. Finally, it examines the mechanism by which washback on learning is generated. The findings show how complex and context-dependent test washback is and, based on these findings, the authors provide some recommendations for future research.

Entrepreneurship in rural hospitality and tourism. A systematic literature review of past achievements and future promises

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arun Thirumalesh Madanaguli ◽  
Puneet Kaur ◽  
Stefano Bresciani ◽  
Amandeep Dhir
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Empirical Studies ◽  
The Body ◽  
Future Research ◽  
Limited Attention ◽  
High Concentration ◽  
Content Type ◽  
Research Areas ◽  
Hospitality And Tourism

Purpose Entrepreneurship in the rural hospitality and tourism sector (RHT) has received wide attention in the past decade. However, a systematic review on this topic is currently lacking. This study aims to track the progress of the RHT and entrepreneurship literature by examining the various thematic research areas, identifying the research gaps and forecasting avenues of future research on the topic. Design/methodology/approach This paper catalogs and synthesizes the body of literature from the year 2000–2020 using a systematic literature review methodology. After discussing a brief history of RHT and entrepreneurship, the current study presents a review of 101 research articles. Findings The review highlights that RHT and entrepreneurship have received relatively limited attention from entrepreneurship journals. The content analysis revealed different gaps and limitations in the understanding of entrepreneurship in RHT, including a predominance of qualitative studies with limited theoretically-grounded and generalizable empirical studies. Furthermore, a high concentration of studies is from European countries. Six main thematic research areas were identified, namely, barriers and enablers, the roles of an entrepreneur, women in RHT, influencers of firm performance, innovation and value creation and methodological commonalities. The review also advances an RHT entrepreneurship ecosystem framework to summarize the findings. Originality/value Six promising research avenues are outlined based on the six themes identified. The suggested research questions draw from allied literature on small and medium businesses, innovation, women entrepreneurship and institutions to encourage the interdisciplinary cross-pollination of ideas. The findings are summarized in a novel research framework.

Green Marketing Mix

2019 ◽  
pp. 1611-1629
Author(s):  
Prashant Kumar ◽  
Bhimrao Ghodeswar
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Future Research ◽  
Marketing Practice ◽  
Marketing Orientation ◽  
Environmental Actions ◽  
Business Response

The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration between sustainability and marketing in forms of corporate environmental actions and green marketing practices in businesses. The paper deals with the concept of 4-Ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market. The discussion highlights future research avenues and consequent implications for marketers of green products in designing their marketing strategies.

Employability and skill gap among MBA graduates in India: a literature review

2020 ◽  
Vol 53 (1) ◽  
pp. 92-104
Author(s):  
Neha Bhatnagar
Keyword(s):  
Literature Review ◽  
Empirical Studies ◽  
Master Of Business Administration ◽  
Future Research ◽  
Problem Solving Skills ◽  
Content Type ◽  
Skill Gaps ◽  
Education In India ◽  
Mba Education ◽  
Mba Graduates

Purpose The purpose of this study is to review scholarly research on employability and skill gap in the context of the Master of Business Administration (MBA) education in India. This paper provides an overview of the critical themes and identifies research gaps for future investigations. Design/methodology/approach Published empirical studies were reviewed and thematically analysed using NVivo 11 Pro. Findings In addition to technical aptitudes and skills, organisations also seek other attributes that are associated with employability, such as communication, emotional intelligence, critical thinking, problem-solving skills and interpersonal skills. Communication is an important skill frequently cited in the literature. Additionally, themes related to reasons for skill gaps are identified. Practical implications Soft skills and non-technical aptitudes should be emphasised in MBA education. Furthermore, significant reforms in MBA education programmes should be implemented in India to make graduates industry-ready. Originality/value Several studies have been carried out to verify the existence of and reasons for skill gaps amongst MBA graduates in India. Through integrative literature review, the issue of skill gap is discussed. Future research directions are also recommended in this paper.

scholarly journals Successful business intelligence implementation: a systematic literature review

2019 ◽  
Vol 11 (2) ◽  
pp. 121-132 ◽  
Author(s):  
Nadeem Ali El-Adaileh ◽  
Scott Foster
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Business Intelligence ◽  
Empirical Studies ◽  
Deep Understanding ◽  
System Implementation ◽  
Content Type ◽  
The Future ◽  
Successful Business ◽  
Implementation Factors

Purpose The purpose of this paper is to present a systematic literature review to determine the factors that relate to successful business intelligence (BI) system implementation. Design/methodology/approach The study has a collection of literature that highlights potential references in relation to factors for system implementation in relation to BI. There is the employment of “content analysis”, given that the study purpose is the achievement of deep understanding of the variety of factors of implementation that other researchers have previously identified. Findings An initial investigation of 38 empirical studies on the implementation of BI led to ten factors being compiled. Difficulties in implementation were found to exist in relation to the operationalisation of large numbers of factors within organisations. The implementation factors were analysed and then sorted into a descending order based upon their frequency of occurrence. Research limitations/implications The research is limited to consider BI implementation factors. Moreover, literature is collected from selected databases and journals from 1998 to 2018. Practical implications Researchers of BI may, within the future, develop models for the measurement of the implementation level of BI within industries along with the sustaining of them. Moreover, work-based learning industries can benefit by adopting the results of this study for the effective implementation of BI. The implementation factors can be seen as key constructs upon which there may be the undertaking of more statistical analyses. Originality/value The original output from this research can help researchers’ in the future in enhancing identification of studies that are relevant for the review of literature for their research.

scholarly journals Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing

2017 ◽  
Vol 2 (1) ◽  
pp. 45
Author(s):  
Johari Bin Abdullah
Keyword(s):  
Literature Review ◽  
Focal Point ◽  
Marketing Mix ◽  
Status Quo ◽  
New Paradigm ◽  
Qualitative And Quantitative ◽  
Islamic Perspective ◽  
The Status ◽  
Quantitative Approaches

Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps’. History has shown that a new paradigm constantly shifting the status quo of such concept into more advance findings. The objective of this paper is to present the rationale of marketing mix in Islamic marketing. Despite the evolution of marketing mix paradigm over more than 40 years, it is undeniable that such classical marketing canon has its root from concept of exchange. By using both qualitative and quantitative approaches in the development of instruments has led to the development of the 5Cs model. It is aimed to proposed a more advance finding derived from an Islamic perspective towards the concept. In depth literature review and survey has found a distinct set of marketing mix variables catering to Muslim consumer that are in line with Islamic principles. 5Cs models of Commitment, Characteristics, Conformity, Conscience, Customer centric offers a new way of marketing to Muslim consumers governed by Islamic principles and injunctions. Therefore, 5Cs model can be applied in many areas, for instance in Halal industry. It is recommended that business and academia will apply and further develop the model as it will enrich the framework and as to remain relevant.

scholarly journals Direct and Indirect Written Corrective Feedback: A Literature Review of Sampling and Design Features, Target Structures and Overall Effects

2020 ◽  
Vol 3 (7) ◽  
pp. 199-209
Author(s):  
Abang Fhaeizdhyall
Keyword(s):  
Literature Review ◽  
Empirical Studies ◽  
Corrective Feedback ◽  
Future Research ◽  
Future Studies ◽  
Treatment Groups ◽  
Grammatical Aspect ◽  
Written Corrective Feedback ◽  
Advanced Proficiency ◽  
Grammatical Structures

Scholars' attention on written corrective feedback especially the direct-indirect dichotomy has been increasing due to inconsistencies in its effects toward L2 learners’ linguistic accuracy. Therefore, this study was performed to provide a literature review of the increasing number of WCF studies that may provide new perspectives for future research on direct-indirect WCF strategies. This study takes a systematic literature approach to synthesize 16 empirical studies that focusing on the effect of direct-indirect WCF from SCOPUS database. The 7-step systematic review process was used as the main approach for this study. 4 research questions were formulated to guide the study. The findings have revealed the sampling features of ESL context, beginner, and advanced proficiency levels of learners are underexplored. Moreover, it is also suggested that future studies incorporate control groups to compare the effects of direct-indirect WCF strategies with non-treatment groups. Methodologically, other research approaches should also be considered by future studies for most of the studies in the review applied experimental approach. In highlighting the targeted linguistic structures, this study has found the focus of studies in the review as mostly emphasizing on grammatical aspect, thus suggesting for more WCF studies on non-grammatical aspects. Finally, the overall effect suggests that indirect WCF was effective on both grammatical and non-grammatical structures whereas direct WCF was mostly effective on non-grammatical structures.

scholarly journals Comparing the victimization impact of cybercrime and traditional crime

2021 ◽  
Vol 3 (3) ◽  
pp. 85-110
Author(s):  
Jildau Borwell ◽  
Jurjen Jansen ◽  
Wouter Stol
Keyword(s):  
Law Enforcement ◽  
Literature Review ◽  
Current Knowledge ◽  
Future Research ◽  
Knowledge Gap ◽  
Research Directions ◽  
The Future ◽  
Future Research Directions ◽  
Potential Impact ◽  
The Impact

This paper addresses the importance of building knowledge on the impact of cybercrime victimization. Because the topic is understudied, it is unclear whether the impact of cybercrime differs from that of traditional crime. Our understanding of potential impact differences needs to be improved, considering that society and criminality are digitizing and, consequently, more people are likely to become victims of cybercrime. From a practical perspective, knowledge about the impact of different crimes is important to develop victim policies within law enforcement and other relevant agencies, and to treat victims appropriately. In this paper, a literature review is provided, as well as future research directions to address the current knowledge gap. The future research directions are divided in three topics: (1) distinguishing between cybercrime and traditional crime, (2) classifying cybercrime and traditional crime, and (3) measuring the victimization impact of cybercrime and traditional crime.

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