scholarly journals China’s Consumers Have Different Purchase Motivations for International Enterprises and Chinese Enterprises

2021 ◽  
pp. 1-5
Author(s):  
Ning Tang ◽  
Keyword(s):  
Regression Model ◽  
Questionnaire Survey ◽  
Stepwise Regression ◽  
Shopping Mall ◽  
Future Research ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Chinese Enterprises ◽  
Chinese Enterprise ◽  
Questionnaire Result

Many Chinese consumers believe the service attitude of salespeople is very important for consumers to buy a product. However, compare with many local China enterprises, many international enterprises do not seem to realise it. Which generals the question: are consumers’ motivations for purchasing from these two types of enterprises different? The paper describes using an international shopping mall (A) and a Chinese shopping mall (B) as examples. The researchers randomly distributed a questionnaire survey to 110 consumers and analysis questionnaire result via the stepwise regression model. The researchers found consumers purchase goods from international enterprises (A) because of gender, and consumers buy goods from Chinese enterprise (B) as their age and the service attitude of salespeople. This paper confirms that the service attitude of salespeople may not the advantage of international enterprises, but the drawback of the research does not consider consumers to have different purchase motives for different enterprises. In the conclusion, the researchers posit that future research should examine whether consumers’ purchase motivations affect international companies to make profit in the Chinese market

scholarly journals Application of combined model of stepwise regression analysis and artificial neural network in data calibration of miniature air quality detector

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Bing Liu ◽  
Qingbo Zhao ◽  
Yueqiang Jin ◽  
Jiayu Shen ◽  
Chaoyang Li
Keyword(s):  
Neural Network ◽  
Air Quality ◽  
Regression Model ◽  
Multilayer Perceptron ◽  
Stepwise Regression ◽  
Control Point ◽  
Measurement Data ◽  
Environmental Indicators ◽  
Air Pollutant ◽  
Mlp Model

AbstractIn this paper, six types of air pollutant concentrations are taken as the research object, and the data monitored by the micro air quality detector are calibrated by the national control point measurement data. We use correlation analysis to find out the main factors affecting air quality, and then build a stepwise regression model for six types of pollutants based on 8 months of data. Taking the stepwise regression fitting value and the data monitored by the miniature air quality detector as input variables, combined with the multilayer perceptron neural network, the SRA-MLP model was obtained to correct the pollutant data. We compared the stepwise regression model, the standard multilayer perceptron neural network and the SRA-MLP model by three indicators. Whether it is root mean square error, average absolute error or average relative error, SRA-MLP model is the best model. Using the SRA-MLP model to correct the data can increase the accuracy of the self-built point data by 42.5% to 86.5%. The SRA-MLP model has excellent prediction effects on both the training set and the test set, indicating that it has good generalization ability. This model plays a positive role in scientific arrangement and promotion of miniature air quality detectors. It can be applied not only to air quality monitoring, but also to the monitoring of other environmental indicators.

scholarly journals Research on the Marketing Strategy of Burgeoning Sugar-Free Beverages—Taking Yuanqi Forest as an Example

2020 ◽  
Vol 218 ◽  
pp. 02002
Author(s):  
Yizhuo Chang
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
Practical Significance ◽  
New Wave ◽  
Chinese Market ◽  
Chinese Enterprises ◽  
Beverage Industry ◽  
General Rules ◽  
Marketing Methods

The appearance of sparkling water has set off a new wave in the beverage industry in China, with the annual sales volume increasing by almost 200% in 2019, compared with the 2018. The market share has risen to fourth place in the beverage market, becoming a new beverage that is only lower than water, carbonated drinks, and tea drinks. YuanQi Forest occupies a large market share in Chinese market, and its products are quite competitive. Therefore, it is of great theoretical and practical significance to study the marketing strategy of the YuanQi Forest at the present stage. This paper mainly adopts SWOT analysis, PEST analysis, and other marketing theories to analyze this kind of situation. The author aims to provide general rules for enterprises engaged in bubble water production and marketing for reference, and provides practical and theoretical guidance for Chinese enterprises to carry out and expand this industry. Through analysis, it can be concluded that YuanQi Forest has three marketing methods, which are product strategy, channel strategy and big data marketing. What is more, Yuanqi Forest has some drawbacks, such as channel construction, lack of supply chain, difficulty in market subsidence, and other problems.

scholarly journals Less is More: The Simplification of Characters in Chinese Traditional Opera

2021 ◽  
Author(s):  
Jiede Wu ◽  
Yikang Sun ◽  
Rungtai Lin
Keyword(s):  
Questionnaire Survey ◽  
Future Research ◽  
Artistic Creation ◽  
Simplified Approach ◽  
Less Is More

A simplification of Chinese traditional painting approach was proposed to study whether or not “Less is More” is still truly a design trend. A total of 225 volunteers from a website participated in the study. Through a questionnaire survey and analysis, this study explored the feasibility of “simplified” in comedy. The results show that the proposed approach of “simplification” can be applied to the drama character creation, but the simplification scale needs to be flexibly adjusted according to different topics. For viewers, there is not much recognition and liking for the works that are simplified to the extreme and present symbolization. In future research, the proposed “simplified” approach is needed to adjust and improve for practical use. It also needs more analysis of the differences in cognition of different participants according to the cognitive and communication theories of artistic creation.

Research on Related Problems of PM2.5 in Air

2014 ◽  
Vol 644-650 ◽  
pp. 5319-5324
Author(s):  
Tian Jiu Leng
Keyword(s):  
Regression Analysis ◽  
Boundary Conditions ◽  
Regression Model ◽  
Multiple Regression ◽  
Stepwise Regression ◽  
Multiple Regression Model ◽  
Stepwise Regression Analysis ◽  
Spatial Evolution ◽  
Analysis Method ◽  
Relevant Factors

In this paper, the relevant factors of PM2.5 and the degree of correlation between them were analyzed.The multiple regression model was established using stepwise regression analysis method and the temporal spatial evolution of PM2.5 was obtained by setting the initial and boundary conditions.

How Has the Legal Consciousness of Chinese Enterprise Managers Transformed since 1949? A Study of Chinese Enterprises under Socialism

2021 ◽  
pp. 1-30
Author(s):  
Alvin Hoi-Chun Hung
Keyword(s):  
Legal Framework ◽  
Political Campaigns ◽  
Legal Consciousness ◽  
Chinese Enterprises ◽  
The Past ◽  
Chinese Enterprise ◽  
Communist System ◽  
Chinese Characteristics ◽  
The Face ◽  
The Law

Abstract This paper analyses how the legal consciousness of Chinese enterprise managers has transformed in the face of drastic changes brought along by major events in socialist China. During the past 70 years, there have been in place a series of radical and pervasive changes in the legal framework constituted by a communist system frequented by mass political campaigns, trailed by a massive liberalized move towards a market economy. By building upon the thesis of legal-consciousness narratives suggested by Ewick and Silbey, this paper discusses how Chinese managers have evolved through various states of “With the Law,” “Against the Law,” and “Under the Law” legal consciousness. It is suggested that, in the coming era of globalization under socialist China, Chinese enterprise managers may start to embrace a new narrative of legal consciousness—“In the Law”—by participating more actively in the socialist system with Chinese characteristics.

Consumatori cinesi e cibo: tra tradizione millenaria e influenze culturali occidentali

2012 ◽  
pp. 85-99
Author(s):  
Teresa Del Giudice ◽  
Francesco Caracciolo ◽  
Gianni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios Krystallis
Keyword(s):  
Food Products ◽  
Point Of View ◽  
Chinese Society ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Chinese Tradition ◽  
The Rich ◽  
The Ancient Chinese ◽  
Culinary Culture ◽  
Cultural Openness

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing middle class and an increasingly high-income segment. These segments of society are, as expected, evolving from a cultural point of view beginning to incorporate into the ancient Chinese tradition elements of other cultures, most notably the Western one. As was the case for other new economies, especially the rich part of the population is showing an increasing inclination towards all aspects of Western culture. This opening is also affecting the food consumption habits, transforming the dynamic and vibrant Chinese market into a major destination for European food products. The following research by submitting a questionnaire to 500 Chinese consumers residents in metropolitan areas had a dual objective. The first involved the analysis of the propensity of consumers to enter into the ancient Chinese culinary culture food products from other countries. The second was represented by the attempt to segment consumers, depending on the degree of cultural openness towards non- Chinese food, using both socio-demographic and psychographic variables.

The Opportunity to Chinese Enterprise in Foreign Direct Investment During the Period of Greece Economic Recovery

2012 ◽  
Vol 3 (3) ◽  
pp. 27-33 ◽  
Author(s):  
Zhu Naixiao ◽  
Ding Zhuoqi
Keyword(s):  
Foreign Direct Investment ◽  
Direct Investment ◽  
Economic Recovery ◽  
Marshall Plan ◽  
Chinese Enterprises ◽  
Chinese Enterprise ◽  
Scientific Analysis ◽  
Of Greece

Foreign direct investment (FDI) has taken an important role in economy development in China. During the period of Greece economy recovery, new Marshall Plan would offer good opportunities to Chinese enterprises, if FDI (Foreign Direct Investment) can be made on scientific analysis basis in order to avoid risks. As a growing country, China would make more contribution in economy recovery in Greece.

scholarly journals Material selection of natural fibre using a stepwise regression model with error analysis

2019 ◽  
Vol 8 (3) ◽  
pp. 2865-2879 ◽  
Author(s):  
Muhammad Noryani ◽  
Salit Mohd Sapuan ◽  
Mohammad Taha Mastura ◽  
Mohd Yusoff Moh Zuhri ◽  
Edi Syams Zainudin
Keyword(s):  
Error Analysis ◽  
Regression Model ◽  
Stepwise Regression ◽  
Material Selection ◽  
Natural Fibre ◽  
Selection Of

Assessing airport ground access by public transport in Chinese cities

Urban Studies ◽  
2019 ◽  
Vol 57 (2) ◽  
pp. 267-285 ◽  
Author(s):  
Xingjian Liu
Keyword(s):  
Public Transport ◽  
Recent Literature ◽  
Future Research ◽  
Social Significance ◽  
Chinese Market ◽  
Chinese Cities ◽  
Transport Geography ◽  
Private Car ◽  
City Centres ◽  
Systematic Data Collection

This article assesses airport ground access by public transport in China. Recent literature has highlighted the economic, environmental and social significance of airport ground access. Existing studies on airport ground access have predominately centred on North America and Europe and, to date, limited attempts have been made to assess the emerging Chinese market. Studies of urban and transport geography have detailed the shifting air connectivity of Chinese cities and the economic impacts, but have paid little attention to ground access to airports. We, therefore, assess the ground accessibility to major Chinese airports based on online map services. Specifically, we characterise airport ground access across entire cities, as well as comparing time and monetary costs for travelling between airports and city centres by private car and public transport. We conclude with suggestions for future research, and call for more systematic data collection related to airport ground access.

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