scholarly journals Membangun Branding Produk UMKM Melalui Media Sosial Tiktok

2021 ◽  
Vol 4 (2) ◽  
pp. 280-289
Author(s):  
Lian Fawahan ◽  
Ita Marianingsih Purnasari
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Human Activity ◽  
Digital Economy ◽  
The Internet ◽  
Market Segment ◽  
The Future ◽  
Qualitative Descriptive ◽  
Future Business ◽  
Internet Network

The occurrence of the Covid-19 pandemic  makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very  rapid  for making    MSMEs  demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In  2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia  is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power.  This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. Keywords: MSMEs, Branding, TikTok

scholarly journals Designing Palembang's Typical Culinary Information Systems Based on Website and Social Media

SISTEMASI ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 343
Author(s):  
Leon A. Abdillah ◽  
Yudha Wahyu Hidayat ◽  
Imam Prayuda ◽  
Ahmad Joko Kusumo ◽  
Desta Uda Pranata ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information System ◽  
The Internet ◽  
Web Engineering ◽  
High Speeds ◽  
Online Social Media ◽  
National Economic ◽  
Medium Businesses ◽  
Five Phases

Information technology has opened up digital economic opportunities in Indonesia. A number of applications of information technology are the internet, websites and social media. The internet has become a medium of data and information traffic with very large capacities and very high speeds. Website can be used as virtual places for various purposes. Social media can be used as an online social media. Small and medium businesses are one of the pillars of national economic growth. But with the existing limitations, the small and medium-sized businesses (SMEs) actors/officers are still constrained by the promotion of their products. All the facilities and advances in information technology need to be packaged in such a way that they can be utilized by SMEs in running their business. This research will design a Palembang culinary information system website. The method used is web engineering which consists of 5 (five) phases: communication, planning, modeling, construction, and dissemination. The results of this study are in the form of web prototype Palembang's culinary information system that can provide information about Palembang's culinary products for social media-based SMEs.

scholarly journals ANALISIS KESIAPAN GURU DALAM PEMBELAJARAN DARING PADA MASA PANDEMI DI SMP NEGERI 1 SORKAM

2021 ◽  
Vol 4 (3) ◽  
pp. 89-95
Author(s):  
Muhammad Syahril Harahap ◽  
Rahmatika Elindra ◽  
Nurlintan Hutabarat
Keyword(s):  
Online Learning ◽  
Data Reduction ◽  
The Internet ◽  
Data Presentation ◽  
Qualitative Descriptive ◽  
Electricity Network ◽  
Descriptive Method ◽  
Interview Questionnaire ◽  
Internet Network

This study aimed to describe teachers’ readiness, teachers’ obstacles, and teachers’ efforts to overcome the obstacles in online learning in pandemic period of SMP Negeri 1 Sorkam.  The research was conducted by applying qualitative descriptive method. Interview, questionnaire, and documentation were used in collecting the data. The data was analysis by applying data reduction, data presentation, and taking conclusion. The result of Sthe research showed (1) the average of teachers’ readiness in online learning in pandemic period was 3.00 (good category), 2) teachers’ obstacles in online learning in pandemic period were included the internet network was not good and the electricity network often went out, and 3) teachers’ efforts to overcome the obstacles in online learning in pandemic period was conducted offline.

scholarly journals The Future of Australia’s NBN Continued

2019 ◽  
Vol 7 (3) ◽  
pp. ii-iv
Author(s):  
Copyeditor JTDE
Keyword(s):  
Online Learning ◽  
Internet Of Things ◽  
Digital Economy ◽  
The Internet ◽  
Broadband Network ◽  
The Future ◽  
The Internet Of Things

TelSoc has held its first forum on the future of Australia’s National Broadband Network (NBN). Three papers from that forum are published in this issue. TelSoc is planning a second forum, discussing the user potential of the NBN, in October 2019. The historical reprint in this issue is also NBN-related about online learning. The technical papers in this issue concern architectural issues in the Internet of Things and cybersecurity. The Journal welcomes further contributions on telecommunications and the digital economy.        

The Search and Purchase Process among E-Travel Customers

2012 ◽  
pp. 514-524
Author(s):  
Maria Lexhagen
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Mobile Technology ◽  
Information Search ◽  
Media Use ◽  
Customer Behavior ◽  
The Internet ◽  
Online Information ◽  
Future Developments ◽  
Purchase Process

Tourism is an intangible product that is simultaneously produced and consumed as well as perishable. Therefore, it is highly dependent on the availability of information. Information Technology, such as the Internet, can support customers’ search and purchase processes and act as a source and facilitator to achieve higher efficiency, less risk, and more satisfied tourists. This chapter reviews the emergence and growth of research on tourists’ online information search and purchase, the need for and use of support in this process, as well as the perception of values. Future developments of mobile technology and social media use are discussed as interesting areas of more research since they have implications for customer behavior, marketing, and management.

Obstacles and Adaptations of Mega-Events in São Paulo in the Face of the COVID-19 Pandemic

2021 ◽  
pp. 728-746
Author(s):  
Daiane Oliveira da Silva ◽  
Madalena Pedroso Aulicino
Keyword(s):  
Social Media ◽  
Research Study ◽  
Sao Paulo ◽  
The Internet ◽  
São Paulo ◽  
Health Safety ◽  
Mega Events ◽  
The Future ◽  
The Face

The purpose of this research study was to identify how mega-events that had been established in the official calendar of SPTuris (São Paulo Tourism Company) in 2020, of the Municipality of São Paulo, Brazil, have adapted to the coronavirus pandemic. The study verified the impacts and obstacles caused in the event industry as well as the mitigation of such difficulties. A presentation was made on concepts, classifications of events, their history, and position in the market, including a description of actions by organizers not to stop all activities; the authors also included an interview with a representative of two companies in the event industry. The study conclusion was that most events opted for the internet and social media, in addition to drive-thru and delivery activities in the case of gastronomy; and that there have been gains in health safety and in the role of hybrid events in the future.

A Literature Review of Social Media for Marketing

2021 ◽  
pp. 82-105
Author(s):  
Bahtışen Kavak ◽  
Neslişah Özdemir ◽  
Gülay Erol-Boyacı
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Media Use ◽  
Digital Economy ◽  
Social Media Marketing ◽  
The Internet ◽  
Business To Consumer ◽  
Media Channels ◽  
Business To Business ◽  
Consumption Habits

Digital economy has become a priority for companies and countries since consumer profile and consumption habits have greatly changed. Companies have begun to transfer the services they offer to the Internet. Also, a digital economy creates networks amongst individuals, communities, companies, and markets. With digitalization, not only have consumers' profiles changed, but marketing tools have changed as well. Social media marketing (SMM) is the product of this trend and is marketing through social media channels (SMCs). Therefore, this chapter examines social media use within business-to-consumer (B2C) and business-to-business (B2B) contexts. Moreover, the authors focus on the differences of SMCs adoption in B2C and B2B contexts.

Optimization of Provider Ecosystem Through Actor-Resource Integration

2020 ◽  
pp. 103-115
Author(s):  
Mohan Tanniru
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Continuity Of Care ◽  
Healthcare Providers ◽  
Care Transition ◽  
The Internet ◽  
Post Discharge ◽  
Discharge Care ◽  
Internal Operations ◽  
Insight Into

Information technology has enabled healthcare providers such as hospitals to extend their internal operations into external facilities such as urgent and ambulatory care centers and optimizeresources in support of patient care. With the development of the internet, social media, wearables, and telehealth technologies, the potential for patient engagement in preventive and post-discharge care transition has increased. Unlike other organizations where the provider has limited insight into the customer ecosystem, hospitals, for example, have an opportunity to gain insight into the patient ecosystem and influence patient behavior while the patients are within the provider ecosystem. This chapter looks at hospital engagement with patients in two settings—the emergency room (ER) and the patient room (PR)—to illustrate both the opportunities and the strategies that can help hospitals use patient touchpoints to improve continuity of care inside and outside hospital walls.

Understanding memes on Chinese social media

2020 ◽  
Vol 11 (2) ◽  
pp. 226-260
Author(s):  
Lu Ying ◽  
Jan Blommaert
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Facial Expression ◽  
Social Norms ◽  
The Internet ◽  
Cultural Form ◽  
Digital Era ◽  
Online Culture ◽  
Chinese Social Media

Abstract Memes as online graphic semiotic resources have developed into a globalized genre and a cultural form. The vernacularization of this global cultural form on Chinese social media is Biaoqing (literally, ‘facial expression’). Biaoqing is a phenomenon and a genre engendered by the development of information technology and growing accessibility to the internet. The most prominent features of Biaoqing on Chinese social media (cute, mischievous, decadent, dirty, violent) are spawned by and therefore reflect the structure of society. The ludic nature of Biaoqing enables them to serve as resources for new forms of communication, potential of reshaping existing social norms, the landscape of online culture, and culture and society at large. The results of this contribution constitute an invitation for a reimagination of the role of graphic semiotic signs and digital infrastructures in society, and a rethinking of theories for sociolinguistic research in a digital era.

scholarly journals Sosialisasi Pemanfaatan Teknologi Informasi Internet Berbasis Media Sosial Sebagai Usaha dan Transaksi

2021 ◽  
Vol 4 (1) ◽  
pp. 1-6
Author(s):  
Yusli Yenni ◽  
Intan Utnasari ◽  
Mega Rahmawati
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Test Method ◽  
Internet Technology ◽  
The Internet ◽  
Application Service ◽  
Keywords Internet ◽  
The Social ◽  
Use Of The Internet ◽  
The Village

Abstract: Information technology era requires speed and processing to obtain information. Users are required to quickly obtain and process information as needed. The use of the internet covers many fields of education but the use of the internet also covers the scope of business and transactions. Development of internet technology is widely used in business and sales transactions. Because the internet can create new entrepreneurs. Internet-based social media is an application service that is widely used as a means for the purpose of publishing a service or product. In the implementation of the service, the pre-test method was used which was given to the mothers of the village of RT 03 RW 01 by giving a questionnaire to measure their understanding of social media. Furthermore, given the delivery of material on understanding social media and the internet. The next method is carried out in practice to implement it. This will provide benefits in understanding social media and the internet for business ventures, both businesses that are established individually or in groups. Because social media can be used as a promotional media, see market developments, provide experiences for consumers and serve as social media for competitors. The results obtained from this service, the community / village mothers have business facilities, namely using the social media Facebook. With this media, the native mothers of the village can promote or sell their products there.. Keywords: internet; social media; transactions  Abstrak: Era teknologi informasi memerlukan kecepatan dan pemrosesan untuk mendapatkan informasi. Pengguna dituntut untuk lebih cepat memperoleh dan mengolah informasi sesuai kebutuhan. Penggunaan internet mencangkup banyak bidang pendidikan tetapi penggunaan internet juga mencangkup lingkup bidang usaha dan transaksi.Perkembagan teknologi internet banyak digunakan dalam bidang usaha dan transaksi penjualan. Kerena internet bisa menciptakan para enterpreneur yang baru. Internet berbasis media sosial merupakan suatu layanan aplikasi yang banyak dimanfaatkan sebagai sarana untuk tujuan mempublikasikan suatu jasa atau produk. Dalam pelaksanaan pengabdian digunakan metode pra test yang diberikan kepada ibu-ibu tiban kampung RT 03 RW 01 dengan memberikan koesioner untuk mengukur pemahaman tentang media social. Selanjutnya diberikan penyampaian materi tentang pemahaman media social dan internet. Metode selanjutnya di lakukan pelaksaan prakterk untuk mengimplemantasikannya.  Hal ini akan memberikan pemanfaatand dalam pemahaman media social dan internet  untuk usaha bisnis, baik usaha yang didirikan secara individual maupun kelompok. Karena media sosial dapat dijadikan suatu media promosi, melihat perkembangan pasar, memberikan pengalaman bagi konsumen dan sebagai media sosial kompetitor. Hasil yang didapat dari pengabdian ini, masyarakat/ibu-ibu tiban kampung mempunyai sarana usaha yaitu menggunakan media sosial facebook. Dengan media tersebut ibu-ibu tiban kampung dapat mempromosikan atau menjual produknya di sana. Kata kunci : media sosia; internet; transaksi

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