The Search and Purchase Process among E-Travel Customers

2012 ◽  
pp. 514-524
Author(s):  
Maria Lexhagen

Tourism is an intangible product that is simultaneously produced and consumed as well as perishable. Therefore, it is highly dependent on the availability of information. Information Technology, such as the Internet, can support customers’ search and purchase processes and act as a source and facilitator to achieve higher efficiency, less risk, and more satisfied tourists. This chapter reviews the emergence and growth of research on tourists’ online information search and purchase, the need for and use of support in this process, as well as the perception of values. Future developments of mobile technology and social media use are discussed as interesting areas of more research since they have implications for customer behavior, marketing, and management.

2017 ◽  
Vol 25 (3) ◽  
pp. 973-983 ◽  
Author(s):  
Jiyoung Chae

This study identified specific types of online health-related activities that may promote preventive dietary behaviors. Two cycles (Cycles 1 and 3) of the Health Information National Trends Survey 4 were analyzed ( N = 2606 and 2284, respectively; Internet users only). Similar types of activities were grouped to create three types of online activities: information seeking, engagement in health information technology, and social media use. In both cycles, online health information seeking and the engagement in health information technology were positively associated with two dietary behaviors (fruit/vegetable consumption and using menu information on calories) but not with soda consumption. Individuals may be exposed to new information or become more aware of their current health status through information seeking or health information technology engagement. However, social media use for health was not related to any of the dietary behavior. The results suggest that “how we use the Internet” may make a difference in health outcomes.


2016 ◽  
Vol 6 (4) ◽  
pp. 566-576 ◽  
Author(s):  
Devlon N. Jackson ◽  
Wen-Ying Sylvia Chou ◽  
Kisha I. Coa ◽  
April Oh ◽  
Bradford Hesse

SISTEMASI ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 343
Author(s):  
Leon A. Abdillah ◽  
Yudha Wahyu Hidayat ◽  
Imam Prayuda ◽  
Ahmad Joko Kusumo ◽  
Desta Uda Pranata ◽  
...  

Information technology has opened up digital economic opportunities in Indonesia. A number of applications of information technology are the internet, websites and social media. The internet has become a medium of data and information traffic with very large capacities and very high speeds. Website can be used as virtual places for various purposes. Social media can be used as an online social media. Small and medium businesses are one of the pillars of national economic growth. But with the existing limitations, the small and medium-sized businesses (SMEs) actors/officers are still constrained by the promotion of their products. All the facilities and advances in information technology need to be packaged in such a way that they can be utilized by SMEs in running their business. This research will design a Palembang culinary information system website. The method used is web engineering which consists of 5 (five) phases: communication, planning, modeling, construction, and dissemination. The results of this study are in the form of web prototype Palembang's culinary information system that can provide information about Palembang's culinary products for social media-based SMEs.


2021 ◽  
Vol 4 (2) ◽  
pp. 280-289
Author(s):  
Lian Fawahan ◽  
Ita Marianingsih Purnasari

The occurrence of the Covid-19 pandemic  makes many MSMEs have to lose money and go out of business, whereas in Indonesia the most important joint that sustains the wheels of the country's economy is MSMEs. In addition to the pandemic, the challenge of MSMEs is rise of the digital economy movement is very  rapid  for making    MSMEs  demanded to understand information technology. The covid-19 pandemic is increasingly encouraging human activity through the internet network. One of the simplest steps to build a brand through TikTok social media. In  2020 number of downloads amounted to 63.3 million both in the Apple store and the play store the best-selling application is TikTok. Indonesia  is the downloader of the application amounting to 11% of the total downloads of tiktok application, with tiktok MSME actors can build their product brand, considering it does not require a lot of cost and energy. The potential of the wider market and the future business will also be a consideration because tiktok social media is widely used by millennials who have high consumptive power.  This study uses qualitative descriptive, uses literature studies quoted from book journals as well as relevant websites. The purpose of this study is to encourage MSMEs to have a good brand so that they can compete with other products, and through social media, especially TikTok, the MSME market segment can be wider internationally. Considering that social media has eliminated geography, meaning that when it can go viral social media, everyone can see MSME products. Keywords: MSMEs, Branding, TikTok


Author(s):  
Byung-Kwan Lee ◽  
Wei-Na Lee

Information search is an integral part of the consumer decision making process. There is no doubt that the Internet contributes to, and will continue to affect, this function. However, a comprehensive understanding of what causes, motivates, and mediates information search behavior on the Internet is relatively lacking. Based on an in-depth review and critical critique of past research on information search behavior and, in particular, online information search, this chapter offers a causal model of online information search with 16 specific research propositions outlined. It argues that information search on the Internet should be investigated by considering Internet specific factors (i.e., skills, prior online purchase experience, attitude toward the Internet) as well as various antecedents including situational, product-related, and individual factors. Contribution and implications of the model for further understanding of information search behavior in the context of the Internet are also discussed.


Author(s):  
Ran Wei

This chapter introduces adoption theory and applies it to examine the use of wireless fidelity (Wi-Fi), which has the potential to expand virtual workplaces significantly. Research shows that the use of Wi-Fi to access the Internet is surprisingly low. As understanding users and their needs is a prerequisite for the success of any new information technology, this chapter identifies factors accounting for the low usage of Wi-Fi in organizations and seeks to build a model to increase Wi-Fi usage. Empirical research reported in this chapter shows that motivations of Wi-Fi use, mass media use, and technology cluster have impacted on the awareness of, interest in, and likelihood to use Wi-Fi. More important, a chain-effect process in the adoption of Wi-Fi was presented: the awareness of Wi-Fi, which was influenced mostly by reading newspapers, had a direct effect on interest in Wi-Fi, which directly affected the likelihood to use Wi-Fi. Thus, to increase Wi-Fi usage, the awareness of and interest in this newer Internet technology must be in place. The chapter also discusses future trends in Wi-Fi technology and how increased adoption of Wi-Fi enhances the virtual workplace.


Author(s):  
Bahtışen Kavak ◽  
Neslişah Özdemir ◽  
Gülay Erol-Boyacı

Digital economy has become a priority for companies and countries since consumer profile and consumption habits have greatly changed. Companies have begun to transfer the services they offer to the Internet. Also, a digital economy creates networks amongst individuals, communities, companies, and markets. With digitalization, not only have consumers' profiles changed, but marketing tools have changed as well. Social media marketing (SMM) is the product of this trend and is marketing through social media channels (SMCs). Therefore, this chapter examines social media use within business-to-consumer (B2C) and business-to-business (B2B) contexts. Moreover, the authors focus on the differences of SMCs adoption in B2C and B2B contexts.


Author(s):  
B. W. Hardy ◽  
D. A. Scheufele

The issue of the civic potential of the Internet has been at the forefront of much scholarly discussion over the last 10 to 15 years. Before providing a comprehensive overview of the different schools of thought currently dominating this debate, it is necessary to briefly describe how researchers have defined the terms citizenship and new media. Across different literatures, two ways of examining citizenship emerge. The first approach examines citizenship broadly as citizen involvement in the political process. Scheufele and Nisbet (2002), for example, identified three dimensions of citizenship: feelings of efficacy, levels of information, and participation in the political process. The second approach taps citizenship much more narrowly as social capital (i.e., the more emotional and informal ties among citizens in a community) (Shah, Kwak, & Holbert, 2001). Depending on which definition of citizenship they followed, researchers also have been interested in different types of new media use with a primary focus on the Internet. Some have examined the Internet as a medium that functions in a top-down fashion similar to traditional mass media. These scholars mostly are concerned with how online information gathering differs from traditional media use, such as newspaper readership or TV viewing. More recently, scholars have begun to examine different dimensions of Internet use, including chatting online about politics, e-mail exchanges with candidates and other citizens, and online donations to campaigns.


Author(s):  
V. Sachdev ◽  
S. Nerur ◽  
J. T.C. Teng

With the trend towards social interaction over the Internet and the mushrooming of Web sites such as MySpace, Facebook and YouTube in the social computing space, practitioners and researchers are motivated to explain the sudden surge in user interest. The authors propose that interactivity is an important and appropriate subject of investigation to shed light on this explosion in social media use. Based on a review of the extant literature, they justify the use of interactivity for addressing research questions motivated by this new phenomenon. In particular, they propose a redefinition of interactivity for the social computing domain and term it Social Computing Interactivity (SCI). The authors suggest possible operationalizations of the dimensions of SCI and explore theory bases which would inform a study of their relevance in predicting the continued growth of social computing.


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