Pengaruh Bauran Pemasaran terhadap Kepuasan Pelanggan

2021 ◽  
Vol 5 (2) ◽  
pp. 274-290
Author(s):  
Yunia Meilda ◽  
Ikhwan Hamdani ◽  
Retno Triwoelandari
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Customer Satisfaction ◽  
Significant Influence ◽  
Marketing Mix ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Price Promotion ◽  
Product Price ◽  
Analysis Techniques

ABSTRACT The study aims to find out the effect of the marketing mix on customer satisfaction of Al-Amin Islamic Store Laladon and its research. The independent variable in the study is the marketing mix, which consists of product, price, promotion, and place variables, and the dependent variable is customer satisfaction. The method used in this study is quantitative by using two data analysis techniques, namely descriptive statistical analysis techniques to find out and describe data from respondents' answers to statements in answering questionnaires and inferential statistical analysis techniques using SEM data analysis methods (structural equation modeling)with PLS approach(partial least square)processed using smartPLS 3 application. The results of this study show that Al-Amin Islamic Store Laladon Bogor has implemented a marketing mix consisting of products, prices, promotions, and places well. Then based on the results of hypothesis testing shows that product variables, prices and promotions have a positive and significant influence on customer satisfaction, while place variables have a positive but not significant influence on customer satisfaction. Simultaneously product, price, promotion and venue variables had a 67.7% influence on customer satisfaction, while the remaining 32.3% were affected by other variables not studied in the study.   Keywords: Marketing Mix, Customer Satisfaction, Halal Industry

scholarly journals Pengaruh Bauran Pemasaran Jasa Terhadap Keputusan Pembelian Dan Kepuasan Pelanggan Kedai Kopi Kimteng di Pekanbaru

2020 ◽  
Vol 4 (1) ◽  
pp. 10-24
Author(s):  
Adhi Nurcahyo Achmad ◽  
Samsir Samsir ◽  
Yulia Efni
Keyword(s):  
Customer Satisfaction ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Modeling Analysis

This study aims to see and determine the direct effect of the marketing mix on purchasing decisions and customer satisfaction. Research site at the Kimteng coffee shop Pekanbaru. The population in this study were all customers who made repeat purchases at the Kimteng coffee shop Pekanbaru. The sampling technique used was non-probability sampling using the simple random sampling method, because the sampling of members from the population was done randomly without paying attention to the strata in the population. Determining the number of samples 5 times the number of variable indicators as many as 30 are used. Thus, the number of samples to be studied in this study was 150 people. In this study, researchers will use SEM (Structural Equation Modeling) analysis. The results of this study indicate that there is a positive and significant influence between the marketing mix on purchasing decisions and there is a positive and significant influence between the marketing mix and purchasing decisions on customer satisfaction. Purchasing decisions are able to positively and significantly mediate between marketing strategies and customer satisfaction.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

Pengaruh APE Montessori Manich Math terhadap Kemampuan Berhitung Kelompok A Di RA Brudu Sumobito Jombang

2019 ◽  
Vol 3 (1) ◽  
pp. 49-69
Author(s):  
Putri Ismawati ◽  
Ike Wahyu Ningtias
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Significant Influence ◽  
Research Method ◽  
Quantitative Method ◽  
Assessment Instrument ◽  
Analysis Techniques ◽  
Research Population ◽  
Group A ◽  
Observation Method

The objective to be achieved in this study was to determine the effect of APE Montessori Manic Math on the numeracy ability of group A RA Al Khodijah Brudu Sumobito Jombang, The research method used in the purpose of this study in the Quantitative method with the type of research being Experimental Research, population and sample of 27 children, the research instrument in the form of a checklist in order determine to fint out the numeracy ability of group A in RA Al Khodijah through APE Montessori Manic Math and documentation in the formof photos of children during the learning process, while assessment instrument uses ratting scale which is used for raw data in the form of numbers and more flexible to measure the kegia process.tan in a learning with observation method then the collected data is calculated as the total value. Data analysis techniques used are non parametric statistical analysis techniques using t-test for small correlated samples. The value of Z = -4.324 and the Asymp value Sig (tailed) 0, and Sig (2-tailed) smaller than 0.01 then Ha is accepted, it means there is a very significant influence so concluded there is a very significant effect of APE Montessori Manic Math on the ability to count group A in RA Al Khodijah Brudu Sumobito Jombang.

scholarly journals The Impact of Product, People, Process Dan Physical Evidence on Customer Loyalty at PT. Samudera Shipping Services - Surabaya

2014 ◽  
Vol 1 (01) ◽  
Author(s):  
* Mukhsinah
Keyword(s):  
Customer Loyalty ◽  
Marketing Mix ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Product Price ◽  
Physical Evidence ◽  
Study Results ◽  
The Impact ◽  
Positive Effect

This study aims to determine the effect of product, people, process and physical evidence on customer loyalty St PT. Samudera Shipping Services - Surabaya. The variables used in this study are the independent variable ( X ) consisting of the Product ( X1 ) , People ( X2 ) , Process ( X3 ) , and Physical Evidence and the dependent variable ( Y ) that is customer loyalty. The theory used is Kotler & Keller ( 2009 ) marketing mix refers to the concept of the traditional marketing mix consists of 4Ps , namely product , price , place / location and promotion expanded with the addition of non- traditional elements , namely people , physical facilities and processes to be seven elements (7P) . However, the study was taken 4 P, which are product, people, process and physical evidence. And the Sheth theory on Tjiptono (2012:482) customer loyalty is a deeply held commitment to re- buy or subscribe to a product / service consistently preferred in the future, giving rise to a series of purchase of the product or the same product over and over, despite situational influences and marketing efforts have the potential to cause switching behavior to similar competitors. This study of causal research is looking for a research and describe the relationship (cause and effect) and the effect of study variables to be concluded (Maholtra , 2005 , p.100 ) . The population that will be used and examined in this study are customers of PT. Samudera Shipping Services Branch Office Surabaya in 2011-2013. Data analysis techniques used in this research is to use the method of Structural Equation Modeling (SEM) with software Smart PLS (Partial Least Square). The study results showed that the product variable significant positive effect on loyalty , the value of t - statistic greater than 1.96 indicates that 3,020 . These results indicate that the first hypothesis , H1 : Product effect on loyalty , is accepted . For people variable has no effect on customer loyalty , the value of t - statistics that show less than 1.96 which is 1,163 . So the second hypothesis ( H2 ) "The effect on customer loyalty " , be rejected . Process Variables significant positive effect on customer loyalty , the value of t - statistic greater than 1.96 indicates that 2,420 . These results indicate that the third hypothesis ( H3 ) " Process effect on customer loyalty " stated diterima.Variabel physical evidence significant positive effect on customer loyalty , the value of t - statistic greater than 1.96 indicates that 5,335. These results indicate that the fourth hypothesis ( H4 ) " Physical evidence effect on customer loyalty " , is accepted.Keyword : product, people, process ,physical evidence, customer loyalty

scholarly journals The Role of Price Promotion and Product Quality in Influencing the Intention to Repurchase Cok-Kis Cookies

2021 ◽  
Author(s):  
Hannah Vashti ◽  
Tony Antonio
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Significant Influence ◽  
Partial Least Square ◽  
Least Square ◽  
Repurchase Intention ◽  
Price Promotion ◽  
Minimum Sample ◽  
Snack Products

Repurchase intention is crucial to the continuity of businesses especially snack businesses. Customer satisfaction is one of the dominant variables influencing repurchase intention. This purpose of this study was to determine the role of price promotion and product quality in affecting customer satisfaction, which in turn influences the repurchase intention of snack products. The sample consisted of 117 people (a minimum sample of 91 was calculated using the Yamane and Isaac and Michael formulas). A questionnaire was given to the participants and data were analyzed quantitatively using SmartPLS version 3.0 (Partial Least Square). The results showed that customer satisfaction had a significant influence on the repurchase interest of Cok-Kis customers. Price promotion and product quality had a significant effect on Cok-Kis customer satisfaction. Customer satisfaction could mediate the effect of price promotion and product quality on the repurchase interest of Cok-Kis customers. Keywords: price promotion, product quality, customer satisfaction, repurchase intention

scholarly journals BAURAN PEMASARAN KEPUASAN DAN LOYALITAS PELANGGAN BENIH KELAPA SAWIT PT SOCFIN INDONESIA

2017 ◽  
Vol 21 (1) ◽  
pp. 71
Author(s):  
Sri Ariani Safitri ◽  
Suharno Suharno ◽  
Anna Fariyanti
Keyword(s):  
Customer Satisfaction ◽  
Palm Oil ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Marketing Mix ◽  
Partial Least Square ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Oil Seed ◽  
Customer Satisfaction And Loyalty

Along with the increasing demand of palm oil seed trigger an increased number of seed producers of palm oil in Indonesia. Under conditions of tight competition, PT Socfin Indonesia (Socfindo) as one of the producers of palm oil seed needs to evaluate the performance of the marketing mix (product, price, place and promotion) through customer satisfaction and loyalty. This study aimed to analyze the influence of marketing mix towards customer satisfaction and loyalty as well as to analyze the level of satisfaction and loyalty customer  palm oil seed of PT Socfindo. The collection of data through the 30 respondent companies. Data analysis methods used Structural Equation Model Partial Least Square (SEM PLS). Analysis results showed that the the product variables have a significant influence on customer satisfaction and loyalty, while the variables of price, place and promotion does not have a significant influence in shaping customer satisfaction and loyalty. In addition, the calculation results Customer Satisfaction Index (CSI), customer satisfaction index palm oil seed PT Socfindo which can be categorized as very satisfied and calculating results Customer Loyalty Index (CLI), an index of customer loyalty palm oil seed PT Socfindo which can be categorized loyal.

scholarly journals Pengaruh Marketing Mix 4P dan Perceived Quality Terhadap Purchase Decision Smartphone Vivo

2019 ◽  
Vol 3 (6) ◽  
pp. 77
Author(s):  
Liandri Darma Putra Dan Eko Harry Susanto
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Positive Impact ◽  
Perceived Quality ◽  
Marketing Mix ◽  
Regression Method ◽  
Purchase Decision ◽  
Price Promotion ◽  
Purchasing Decisions ◽  
Product Price

The purpose of this study is to analyze the effect of the marketing mix (product, price, promotion and place) and perceived quality on purchasing decisions. The research implemented quantitative method, in which questionnaire were distributed to a total of 120 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta Barat regions. Data were analyzed by SPSS version 20.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that place and perceived quality have a significant impact on purchase decision. Meanwhile product, price and promotion doesn’t have a positive impact toward purchase decision. But all variables simultaneously have a significant effect toward purchase decision.

scholarly journals Brand Rebranding, Brand Associations, Customer Satisfaction, Company Reputation dan Customer Loyalty

2019 ◽  
Vol 16 (1) ◽  
pp. 153
Author(s):  
I Putu David Aritona ◽  
Ni Putu Nina Eka Lestari
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Equation Modeling ◽  
Brand Associations ◽  
Structure Equation Modeling ◽  
Company Reputation ◽  
Modeling Data ◽  
Corporate Rebranding

ABSTRACTThe purpose of this study was to determine the effect of corporate rebranding, on brand associations, customer satisfaction, company reputation and customer loyalty. The study was conducted at Jasindo Insurance Denpasar. The technique of collecting data uses a questionnaire to 100 customers of Jasindo Insurance Denpasar. Data were analyzed by Structure Equation Modeling data analysis with AMOS program. The results of the study show that there is corporate rebranding that has a positive and significant effect on brand associations, customer satisfaction and company reputation. Besides that there is also a positive and significant influence between corporate rebranding brand associations, customer satisfaction and the company's reputation for customer loyalty.

scholarly journals CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0

2019 ◽  
Vol 9 (3) ◽  
pp. 394
Author(s):  
Ade Permata Surya
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Sampling Method ◽  
Industrial Revolution ◽  
Survey Methods ◽  
Marketing Mix ◽  
Future Research ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence

ABSTRACT. This study aims to examine and analyze the influence of marketing mix 7P (product, price, promotion, place, people, physical evidence, and process) on costumer loyalty with the mediating role of customer satisfaction. A lesson from case of overlapping online transportation user base in Indonesia, specificly from Grab’s Consumer perspective. The research was design by using conclusive experiment, in casual type, with quantitative and survey methods. The sampling method used is sampling judgmental and the data was analized by SEM-PLS with WarpPLS 6.0. Data was taken by giving questionaire to 406 respondents. Respondents are Grab’s consumer. The result shows that the variable such as price, promotion, place, people, and process were significantly positif give effect to customer satisfaction, and customer satisfaction affected customer loyalty positifly and significantly.  In other hand, product and physical evidence were not significantly give effect. Adjusted R-squared coefficients of customer satisfaction and customer loyalty were 0,540 and 0,512 which means 54% of customer satisafction can be made by marketing mix variables and 51,2% of customer loyalty can be made by customer satisfaction. The future research in the same topic can use probability sampling method, especially stratified random sampling, and researcher can compare to another ASEAN countries’ data to enhance the more meaningful insight.Key words: marketing mix, customer satisfaction, customer loyalty, online transportation. ABSTRAK. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh bauran pemasaran 7P (product, price, promotion, place, people, physical evidence, and process) terhadap loyalitas pelanggan dengan peran mediasi kepuasan pelanggan. Pelajaran dari kasus tumpang tindih basis pengguna transportasi online di Indonesia, khususnya dari perspektif konsumen Grab. Penelitian ini dirancang dengan menggunakan eksperimen konklusif, dalam tipe kasual, dengan metode kuantitatif dan survei. Metode pengambilan sampel yang digunakan adalah sampling judgmental dan data dianalisis dengan SEM-PLS menggunakan bantuan WarpPLS 6.0. Data diambil dengan memberikan kuesioner kepada 406 responden. Responden adalah konsumen Grab. Hasil penelitian menunjukkan bahwa variabel seperti price, promotion, place, people, dan process berpengaruh positif signifikan terhadap kepuasan pelanggan, dan kepuasan pelanggan mempengaruhi loyalitas pelanggan secara positif dan signifikan. Di sisi lain, product dan physical evidence tidak berpengaruh signifikan. Koefisien Adjusted R-squared pada kepuasan pelanggan dan loyalitas pelanggan adalah 0,540 dan 0,512 yang berarti 54% dari kepuasan pelanggan dapat dibuat oleh variabel bauran pemasaran dan 51,2% dari loyalitas pelanggan dapat dibentuk oleh kepuasan pelanggan. Penelitian di masa depan dalam topik yang sama dapat menggunakan metode sampling probabilitas, khususnya pengambilan sampel bertingkat, dan peneliti dapat membandingkan dengan data negara-negara ASEAN lainnya untuk meningkatkan masukan yang lebih bermakna.Kata kunci: Kepuasan pelanggan, Kualitas layanan, loyalitas pelanggan, transportasi online. 

scholarly journals Analisis Pengaruh Bauran Pemasaran Jasa Terhadap Minat Pengunjung Pada Obyek Wisata Museum Kesehatan Dr. Adhyatma, MPH Surabaya

2014 ◽  
Vol 1 (01) ◽  
Author(s):  
Ayun Maduwinarti
Keyword(s):  
Customer Service ◽  
Structural Equation ◽  
Marketing Mix ◽  
Statistical Hypothesis ◽  
Equation Modeling ◽  
Price Promotion ◽  
Statistical Hypothesis Testing ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique

The role of museums in Indonesian society is still very minimal. From a marketing perspective, it can be said museum in Indonesia have not been utilizing the concept of marketing communication. One of the museum in Surabaya is the Museum of Health Dr. Adhyatma, MPH. For the manager of the museum 's need to pay attention to the factors that can stimulate consumers are sourced from marketers or often called the marketing mix, such as: product, price, promotion, place, people, process, physical evidence, so as to improve customer service visit the visitor's interest Health Museum of Dr. Adhyatma, MPH Surabaya. This research was conducted in order to determine and analyze the influence of eight factors of marketing mix to interest visitors to visit the Museum of Health Dr Adhyatma, MPH Surabaya. In terms of the method used, this study is a conclusive studies with statistical hypothesis testing coupled with the aim to test the hypotheses put forward. Form of survey research design, the research conducted by distributing questionnaires. The samples were 135 visitors Museums of Health Dr. Adhyatma, MPH Surabaya. The scale of measurement in this study is using a Likert Scale. The analysis technique used Structural Equation Modeling ( SEM ). The conclusion that can be drawn from this finding is variable product, price, promotion, place, people, process, physical evidence, and customer service significant positive effect on the interest of visitors to the Museum of Health Dr. Adhyatma, MPH Surabaya. In connection with the matter, the manager of the museum needs to provide training to employees on a regular basis and in accordance with their respective sectors, respectively, so that later an employee is able to provide fast service and appropriate expectations of visitors.Keywords: product, price, promotion, place, people, process, physical evidence, customer service and visitor interest

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